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Your marketing mentor & biggest cheerleader, here to share the real, messy, beautiful truth about what it takes to level up your marketing, productivity, and confidence. Whether you're drowning in B2B complexity, chasing B2C creativity, or staring at a to-do list that feels impossible, I'm spilling everything from my 12+ years that I wish I'd known.
We're talking award-winning campaigns that started as complete disasters, the late-night brainstorms that changed everything, and the systems that actually move the needle (plus the epic fails that taught me the most). Because here's what I know for sure: success doesn't happen in isolation. It's about building marketing strategies that work, creating unshakeable confidence for the big scary moments, and using productivity systems that achieve your marketing goals.
No matter where you are in your journey - from graduate to director - this podcast is for ambitious marketers ready to stop playing small and embrace the mess of figuring things out to have a successful and fulfilling marketing career.
Come for the stories. Stay for the strategies that actually work.
130 Episodes
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No, you haven't tuned into the wrong podcast! A special episode this week - I got interviewed on a brand new podcast hosted by Chris McPherson 'Classroom to Corner Office' and so I wanted to add it here for you to listen to. I open up on my career, from being a fresh graduate, to the internships I under took and the most important skills I learnt. I also talk through my experience in various marketing roles, lessons learned along the way and my number one piece of advise for anyo...
This is your end-of-year productivity wrap-up. In this episode, I’m breaking down the habits I’m taking into 2026, what I’m officially done with, and the shifts I’m making to show up smarter, not busier. I’m sharing the small daily systems that actually worked, the sneaky habits that quietly derailed my focus, and the mindset shifts that completely changed how I think about productivity. If you’re ready to stop chasing hustle and start building momentum in a way that actually feels good, this...
This episode is a little different, you're getting the full version of a keynote I recently delivered on one of the boldest marketing strategies out there: stunt marketing. I’m sharing exactly how I went from playing it safe to leading campaigns that included actual parachutes and tanks and more importantly, why those stunts weren’t just loud… they were strategic. If you've ever felt like your marketing plan is missing that spark, or you're wondering how to stand out without relying on huge b...
Ever wonder how much work really goes into a 25-minute keynote? In this episode, I’m taking you behind the scenes, from the moment I got asked, to the minute I stepped on stage. This is my full prep journey: the self-doubt, the strategy, the systems I used to build confidence, and how I avoided last-minute panic. I’m taking you through the exact steps I took from two months out to the day of the talk and the mindset shifts that kept me calm and in control Whether you’ve got a big talk c...
I'm really good at being productive, it's honestly one of my strongest professional skills after 12 years of practice. So why did I completely ignore everything I know and have one of the most chaotic Mondays in recent memory? In this episode, I share the story of how I skipped all my usual productivity guardrails, tried to power through everything at once, and ended up running the worst team meeting of my career. But here's what I really learned: productivity isn't just about managing ...
Presenting internally (to your peers) is one of the hardest skills to get right, because you’re speaking to people who do what you do. And neither of my marketing degrees prepared me for that. BUT if you can nail the small presenting moments - those quick updates, team stand-ups, or project check-ins, then you are halfway there. They build the confidence you need for the big ones. Like presenting your new campaign idea to 20+ marketers at the quarterly off site. In this episode, I’m sharing t...
If you've ever finished a workday and thought, "What did I actually accomplish?" then this episode is for you. After 12 years in marketing, I've learned something game-changing: your to-do list will never be finished. And that's not a problem to solve, it's a reality to embrace. In this episode, I'm sharing my systems that transformed my constant overwhelm into sustainable momentum. We'll dive into why marketing to-do lists are fundamentally different from other professions, my monthly + dail...
If last week was about getting in the headspace to start creating your 2026 marketing strategy, this week is about actually doing it — together. In this episode, I’m walking you through my 10-step, bitesize strategy process — breaking it down into clear, actionable takeaways, no matter what industry you’re in. By the end, you’ll have clarity on what to do first, what matters most, and how to structure your thinking so it actually feels doable. So if you’re ready to feel more focused, confiden...
You know that feeling when you sit down to write your marketing strategy… and 45 minutes later you’ve reorganised your inbox, made another coffee, and started doubting if you even are a marketer? Yep. That was me. Yesterday. In this episode, I’m bringing you right into the chaos, the Q4 overwhelm, the pressure to make your 2026 strategy “bigger and better,” and that sneaky voice saying you’re falling behind. Building next year’s marketing strategy doesn’t have to feel like climbing a mo...
They promoted you because you were great at marketing. Now you spend zero time doing marketing and all your time managing marketers. Welcome to one most confusing transitions of your career. You went from being confident in your marketing skills to feeling like you're winging it every day as a people manager. Different game, different skills, same determination to be a high performing marketer. If you're feeling like you traded expertise for confusion, this episode is your roadmap back to con...
This is the episode I've been dying to record - my complete morning routine breakdown. You can have all the productivity systems in the world, but if you're starting your day feeling scattered, reactive, or behind before you even begin, none of it matters. In this episode, I'm walking you through my exact 5:15AM routine that gets me to my desk feeling energised, focused, and ready to tackle whatever chaos marketing throws at me. From the Sunday prep that makes it all possible, to ...
This is the foundation episode for everything I'll be covering this season on confidence. Confidence used to come naturally to me, until it didn't. Tennis humbled me. Marketing demanded I show up whether I felt "ready" or not. This episode isn't about confidence tips. It's about the simple but powerful reframe that makes confidence achievable for every marketer. (Thank you Mel Robbins!) In marketing, we're constantly putting our ideas and strategies out there to be judged, and so, confi...
This isn't just another productivity episode - it's the one that sets the tone for everything I'll be sharing moving forward. In this episode, I'm breaking down my core belief: For high-achieving marketers, productivity is self-care. You'll hear why that Grace Beverley quote hit me like a truck, the breaking point moment that made me realise I needed systems or I'd drown in tasks, and my three core principles that turned into my secret sauce as a marketing leader. This is the why behind the s...
After over a year away from the mic, I wasn’t sure I’d return. It’s ALOT to be a one man band pod, plan a wedding, a full time senior marketer, hang out with my family (and of course my dog!) work out every day and achieve balance and not burn out! This episode is your behind-the-scenes of why I stepped away, what’s fueling my return, and how this show is evolving to serve you even better. It’s still me. Still raw, honest, and strategy-packed. But this time around, I’m zeroing in on the two t...
In a surprise season finale, I wanted to leave you with some of the more longer terms ways to help you gain confidence as a marketing lead. It's something that everyone battles with - whether you're one year into your career, or ten. Especially in an industry like marketing, where the landscape is constantly evolving, how do you smash through the imposter syndrome and have the confidence to be the marketing lead you've always wanted to be? Here are my top 10 ways that have helped me over the ...
Planning a successful event requires meticulous preparation and attention to detail. In this episode, I dive deep into a comprehensive checklist that covers every aspect of event planning - from the initial planning stages all the way through to post-event tasks. One thing I've learnt after 10 years, is that there are WAY more steps than you think to creating successful events. Whether it's for clients, prospects, influencers or the public - I've had experience with them all and sometimes lea...
One my secret weapons to being a Head of Marketing is having a core understanding of all (well most!) marketing channels. And with Digital Marketing taking up the large majority of so many marketing plans nowadays AND with my tipping it to be one of the most important areas to focus on to level up in 2024, I thought I should dedicate a couple of episodes to it. In this part two on Digital Marketing, I'm talking all things affiliate marketing (and the differences to influencer marketing) and ...
One my secret weapons to being a Head of Marketing is having a core understanding of all (well most!) marketing channels. And with Digital Marketing taking up the large majority of so many marketing plans nowadays AND with my tipping it to be one of the most important areas to focus on to level up in 2024, I thought I should dedicate a couple of episodes to it. In this part one of two episodes on Digital Marketing, I start off with a couple of definitions that you should know and then go int...
What are the skills that truly separate the best, future-ready marketers from the pack? In this insightful episode, I reveal the top 5 mission-critical skills ambitious marketing professionals need to laser focus on developing right now. From persuasive copywriting to digital marketing mastery, AI implementation to strategic planning prowess, and building authentic audience connections - we'll dive deep into each of these make-or-break competencies. Tune in for where I'm focusing right now, t...
Whether you're interviewing for a new marketing role after over a decade of experience or vying for a career advancement, proper preparation is key to acing the interview process. In this episode, I'm breaking down my 10 best tips for marketing professionals to ready themselves for their next big interview. First, I'll cover crucial pre-interview tasks like thoroughly researching the company and role, refreshing your memory on career achievements and stats, and inventorying skills that align ...
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