Edyta Kosnik is the Chief Marketing Officer of Fabriq, a software company that increases asset value and utilization of buildings by providing end-to-end intelligence to all real estate stakeholders. In this interview she describes how she successfully helped her previous firm overcome their account-based marketing challenges.
Paul Stefunek is Vice President and Practice Leader for Gatti HR. With offices in Boston, Chicago, Cleveland, Denver, Detroit, and Philadelphia, they help their clients with retained executive search, workforce analytics, and HR tech solutions. In this interview Paul shares insights on emerging technology and how to manage your marketing career effectively.
Alex Sharpe is a Management Consultant who makes businesses stronger and people’s lives better by leveraging Technology, Strategy, Process and Organizational Change. In this interview he discusses the impact of digital transformation on Content, Automation, Privacy and Trust.
Adam Bleibtreu is the Chief Marketing Officer at Creative Circle. In this interview he describes the challenges and opportunities of digital transformation that virtually all companies are now trying to adapt to.
David Honig is an Executive Recruiter specialized in digital marketing. In this interview he shares his tips on what’s hot in the digital job market and what top talent does to market themselves more effectively.
Jerry Abiog is Co-Founder and Chief Marketing Officer of Standard Insights. His company uses artificial intelligence to drive repeat buyers for business. In this interview he shares tips on how companies can use A.I. to gain a competitive advantage.
Pankaj Srivastava is a Consultant, Advisor, Mentor and Chief Marketing Officer for privacy app developer, FigLeaf. In this interview he shares his point of view that losing focus on what the customer needs is the biggest challenge a CMO faces.
Laura Patterson is Co-founder and President of VisionEdge Marketing. She’s also the author of a new book on customer centricity called Fast-Track Your Business. In this interview she explains why she wrote the book and how it will help you accelerate market growth.
Jerry Bernhart is an Executive Search Consultant specialized in marketing, and named by Linkedin as among the top 1% of US recruiters for social recruitment excellence. In this interview he shares advice on how B2B marketing professionals can use periods of economic difficulty, such as the Coronavirus, to review their career goals and consider next steps.
Jean Cameron is a Senior Marketing Director for Movius Corporation. Movius is the leading global provider in cloud-based secure mobile communications software. In this interview she shares his point of view on the coming impact of the Coronavirus and what B2B marketers can do about it.
Christopher Willis is the Chief Marketing Officer for Acrolinx. Acrolinx provides an advanced linguistic analytics engine that reads your content and guides writers to make it better. In this interview he shares his point of view on the impact the Coronavirus is having on B2B marketing and what to do about it.
Jean Cameron is a Senior Director of Marketing for Movius Corporation. Movius is the leading global provider in cloud-based secure mobile communications software. In this interview she describes how she successfully helped her previous firm launch a new product while overcoming one of the main reasons most launches fail.
Patrick Ward is the Marketing Director for Rootstrap, an App and Web Development company that helps enterprises scale people, processes, and products through outcome-driven development. In this interview he shares his point of view on the growing use of video and the important role he believes it will play in the future B2B marketing.
Software publishing is one of the least profitable industries when getting started due to the high upfront costs of R&D. Here’s a story about enterprise blockchain for supply chain firm Morpheus.Network that explains why their product is different and why that's important.
Patrick Ward is Marketing Director for Rootstrap, an App and Web Development company that helps enterprises scale people, processes, and products through outcome-driven development. In this interview he describes how he used Linkedin to get B2B marketing results.
An effective brand story can level the playing for a small business. But some small businesses don’t have one. This podcast introduces a new way to bring attention to this helpful marketing tool. Derek Little, CEO of Trailblazer Writing shares his brand story and tells you how you can win The B2B Marketing Results Award by telling yours.
Mariah Obiedzinski is Sr. Director of Content Services for Stamats, a marketing agency specializing in healthcare, B2B and higher education. In this interview she explains how to succeed as a B2B influencer and how companies can leverage this rapidly growing trend.
Paul Smith is a leading expert on business storytelling and one of Inc. Magazine’s Top 100 Leadership Speakers of 2018. In this interview he shares thoughts on his latest book, The 10 Stories Great Leaders Tell. He also explains how B2B marketers can find and craft the best ones.
Carlos Araujo is Director, Demand Generation for Softchoice, a technology solutions and services provider. In this interview he describes how he created a global 18-month multi-channel plan for demand generation that integrated marketing and sales to create 300% growth and land 2 Major Accounts.
Ardath Albee is Founder of Marketing Interactions. Her firm helps B2B companies with complex sales create buyer personas and compelling digital marketing strategies that engage prospects across the entire buying process. In this interview she describes how she helped a client create buyer personas and then use them to inform strategy and content for exemplar results.