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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.
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2In episode #2672, we discuss the monumental success of Eightify.app in driving 70 million visitors through AI-driven content. The conversation delves into the efficacy and potential implications of AI content strategies, highlighting both short-term gains and the importance of long-term, sustainable business growth. We also analyze the evolving landscape of media and content creation, shedding light on recent events at LA Times and Sports Illustrated. The discussion further explores the impact of Google Web Stories on web traffic and dives into the strategic potential of mergers and acquisitions in the current economic climate.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Eightify.app got 70M users in one year using AI, LA Times stages Walkout, SI lays off all of its staff & more
(03:08) Advocating for ethical SEO techniques over black hat methods. Utilizing link wheels with strong websites for better results.
(09:26) Marketing focuses on bottom-line metrics, not just traffic/sales.
(11:57) In a down economy, there will be opportunities in private equity and M A.
(13:12) Outsource social media marketing to agencies for increased revenue and client retention.
(14:45) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
In episode #2661, we discuss the impact of social media on marketing strategies and the importance of focusing on quality over quantity when it comes to generating revenue. We delve into the concept of virality and how it doesn't necessarily translate into increased revenue. The conversation also touches on the growing trend of organic content, particularly on platforms like YouTube and TikTok, and the different approaches required for long-form and short-form content. We emphasize the significance of consistency, quality, and targeting the right audience to achieve success in social media marketing.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Elon Musk Retweeted Neil, Best Social Media for Ad Spend, The Secret to Organic Content, and Why Virality Doesn't Matter
(00:05) Neil got a retweet by Elon Musk and it got over 8 million impressions.
(01:24) Neil shares the results of their analysis on social media networks' return on ad spend (ROAS).
(03:37) Elon Musk reposts Neil's tweet about the highest ROAS on social media networks.
(05:23) Eric discusses the increasing trend of people looking for organic help on platforms like YouTube and TikTok.
(07:34) Eric talks about the difference between long-form and short-form content and the importance of increasing average view duration.
(08:56) Neil emphasizes that virality does not necessarily translate to high revenue and discusses the benefits of creating B2B content.
(09:39) Neil mentions his Instagram post and tweet about the top digital marketing trends for 2024.
(10:09) Neil discusses the importance of driving revenue rather than going viral.
(11:29) Eric shares his experience with a post that led to a qualified lead.
(12:42) Neil emphasizes that views aren't everything, quality matters.
(13:17) Neil and Eric discuss the choice between a million dollars and a million followers.
(13:32) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of prompt engineering for AI-generated content, the polarization of wealth in the creator economy, and the need for editing and detail-oriented work to stand out as a writer.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: People are saying they no longer use Google; instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and more
(01:15) People no longer use Google, instead they just turn to AI solutions like ChatGPT
(05:24) Creator payouts grew 17% YoY
(10:05) 3 content marketing stats that will change how you create content
(19:31) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2719, we cover marketing strategies like the benefits of dubbing videos into different languages, highlighted by Mr. Beast's success. We discuss the power of multilingual ads, the impact of media coverage and awards, and the influence of Forrester reports on sales. We also talk about the importance of choosing the right words for headlines to improve clicks, and conclude with marketing and relationship-building tips from Gary Vaynerchuk.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Impact of dubbing on MrBeast's YT is crushing, Each negative keyword adds 2.3% CTR, and more
(01:15) Impact of dubbing on MrBeast's YT is crushing
(08:30) Adding NYT best seller to ad increased CTR by 19%
(09:55) Each negative keyword adds 2.3% CTR
(18:00) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2718, we talked about sharing metrics publicly and the benefits and drawbacks of doing so. We also discussed the importance of relatability and the impact of sharing journey stories, as we share insights from a study on Google search results and discuss the significance of rich snippets, video content, and Google shopping.
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s Topic: ConvertKit open metrics - good idea or bad idea?, How to lie with data - 91% all cause mortality, and We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use
(01:15) ConvertKit open metrics - good idea or bad idea?
(09:51) We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use
(14:55) How to lie with data - 91% all cause mortality
(18:55) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2717, we explored AI-related subjects, touching upon the emerging trend of integrating AI restrictions within agency contracts, and examining the transformative impact of AI on SEO and content creation strategies. We also addressed the legal complexities of copyright in AI-generated content, the rise of deceptive AI live stream scams, and the pressing necessity for rigorous verification of AI-generated materials.
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s Topic: Brands add AI restrictions to agency contracts - behind the growing trend, Can Google truly detect AI content?, and Deepfake crypto scams
(01:15) Brands add AI restrictions to agency contracts
(04:04) Can Google truly detect AI content?
(08:40) Deepfake crypto scams
(16:27) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2716, we dive into key business strategies and marketing insights. We cover the dangers of depending too heavily on giants like Amazon and Google, stressing the importance of exploring diverse channels and platforms. We delve into the impact of creating catchy terms and acronyms on social media, the role of storytelling and unique content in engagement, and the nuances of measuring ROI. Highlighted too are the benefits of gift cards in marketing, the trend of leveraging current trends, and using podcasts for revenue.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Amazon $8M platform risk, If you are going to use AI to write content you can’t forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard
(01:15) Amazon $8M platform risk
(04:27) If you are going to use AI to write content you can’t forget about DRIVE
(08:09) The ROI of 150M shortform views
(15:30) That’s it for today! Don’t forget to rate, review, and subscribe!
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X @neilpatel
X @ericosiu
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In episode #2715, we delve into AI in sales, the ideal content length for social networks, balancing work and family life, optimizing thumbnails through A/B testing, Vanessa Lau's hiatus and return, and the pursuit of purpose and joy in content creation.
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The ROI of AI in sales, Here’s the ideal content length for each social network (you’re not going to like the Facebook data), What’s wrong with our YouTube channel?
(01:15) The ROI of AI in sales
(06:25) Here’s the ideal content length for each social network (you’re not going to like the Facebook data)
(12:20) What’s wrong with our YouTube channel?
(16:09) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2714, we delve into Google and Yahoo's latest email marketing guidelines, addressing the adaptation challenges and underscoring the vital role of email marketing. We explore strategies for managing email clutter and emphasize the importance of crafting impactful email content. The conversation also delves into AI's influence on content creation, contrasting AI-generated content with human-crafted pieces, and discussing the challenges faced by AI startups amid stiff competition. We wrap up with insights on incumbents and disruption theory in the AI industry.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo, What Google’s new algorithm update tells us about the future of AI content, Stupid Pepsi ad, and Why startup building is different with AI
(01:15) Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo
(07:15) What Google’s new algorithm update tells us about the future of AI content
(10:57) Stupid Pepsi ad
(13:21) Why startup building is different with AI
(17:46) That’s it for today! Don’t forget to rate, review, and subscribe!
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X @neilpatel
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In episode #2713, we discussed the evolution of ad agencies from their initial stages handling local mom and pop clients to securing large enterprise accounts, highlighting referrals, acquisitions, and the strategic advantage of offering diversified services globally. We explored how these factors forge stronger client relationships, enhance retention through high switching costs, and support an agency's growth across various revenue milestones—from $1M to over $1B. We also unpacked storytelling in content creation and its impact on viewer engagement, alongside the motivations behind influencers' endorsements.
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The difference between an ad agency that does $1M, $10M, $100M, and $1B+ in annual revenue, and Why MrBeast is getting even more views today
(01:15) The difference between an ad agency that does $1M, $10M, $100M, and $1B+ in annual revenue
(10:14) The difference in how a $1M, $10M, and $100M company thinks about marketing
(12:45) Why MrBeast is getting even more views today
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In episode #2712, we cover topics such as the Whole Foods and Yellow Fever controversy, dumb business deals like the Crypto.com Arena, the importance of smart business decisions and trade-offs, the impact of AI and the need for human involvement, and common questions and lessons from calls on topics like performance max, influencer marketing, content quality, social platforms, and outspending competition.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Yellow fever (Why Whole Foods had to sell), $700m crypto deal, Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls
(01:18) Yellow fever (Why Whole Foods had to sell)
(5:36) $700m crypto deal
(10:19) Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls
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Single Grain << Eric’s ad agency
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X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
In episode #2711, we dive into the power of ad creatives on advertising ROI, sharing insights on how creativity is a rare gem that can set a brand apart. We discuss the strategic importance of playing to your strengths and bringing in new talents to address weaknesses.There's a special focus on the undeniable value of authentic content—how it competes with top-tier publications in reach and impact. We also share our personal journeys in leveraging expertise for marketing effectiveness.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today's Topic: Andrew Huberman hitpiece has reverse effect, Ad Creative is a 12x ROI multiplier?, and Flexport’s CEO NYTimes OpEd
(01:14) Andrew Huberman hit piece has reverse effect
(04:45) Ad Creative is a 12x ROI multiplier?
(13:25) Flexport’s CEO NYTimes OpEd
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Single Grain << Eric’s ad agency
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X @ericosiu
See omnystudio.com/listener for privacy information.
In episode #2710, we delve into LinkedIn lead generation strategies such as crafting compelling content, consulting with LinkedIn experts, fostering relationships, and showcasing successes. We also discuss Retention.com's distinct approach to capturing leads with software and the challenges of duplicating their sales strategy. The discussion broadens to missed acquisition opportunities and the timing for selling. Lastly, we look ahead at Google and OpenAI's futures, especially their effects on search and affiliate marketing.
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: 2500 LinkedIn leads on Retention.com, When should you sell?, The end of Google?
(01:15) Generating Leads on LinkedIn
(07:42) When should you sell?
(15:18) Is this the end of Google?
(19:26) That’s it for today! Don’t forget to rate, review, and subscribe!
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Single Grain << Eric’s ad agency
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X @neilpatel
X @ericosiu
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In episode #2709, we discuss the impact of recent Google AI updates on websites, highlighting winners like TechTarget and TechRadar and losers relying solely on AI-generated content. We also share a study showing non-human-generated images receiving more engagement than AI-generated ones.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Biggest winners and losers of Google AI Spam Update, 95% of agency work will be taken by AI, Do AI-generated images generate more or less engagement?
(01:15) Biggest winners and losers of Google AI Spam Update
(05:05) Parasite SEO and the May 5th Update
(07:57) The Impact of AI on Marketing Agencies
(11:21) AI-Generated Images and Engagement
(15:53) That’s it for today! Don’t forget to rate, review, and subscribe!
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Single Grain << Eric’s ad agency
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X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movie theaters, the importance of attention and engagement, partnering with influencers, AI tools for gift giving, the value of handwritten notes, and the effectiveness of community acquisitions.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more
(01:18) The Impact of Posting Clips on Social Media
(04:20) The Decline of Movie Theaters
(05:18) The Importance of Attention and Engagement
(06:13) Partnering with Influencers for Marketing
(07:09) Exploring Different Marketing Channels
(08:06) AI Tools for Gift Giving
(09:57) The Value of Handwritten Notes
(11:49) The Effectiveness of Community Acquisitions
(15:18) That’s it for today! Don’t forget to rate, review, and subscribe!
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Single Grain << Eric’s ad agency
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X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bitcoin ETFs, which indicate strong market demand.
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more
(01:18) Gartner predicts search traffic will drop 26%
(02:42) Alternative platforms and the growth of social networks
(05:23) The limitations of newsletters as standalone businesses
(06:45) The impact of recessions on sponsorships
(08:34) Newsletters as marketing channels
(10:24) The marketing genius of Bitcoin and the demand for crypto newsletters
(11:21) The growth of Bitcoin ETFs and the inflow of assets
(14:02) The success of Bitcoin and the power of a good product
(16:00) That’s it for today! Don’t forget to rate, review, and subscribe!
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Single Grain << Eric’s ad agency
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X @neilpatel
X @ericosiu
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In episode #2706, we discuss the value of CEOs, the cost of LinkedIn services, the role of AI in sales development, the importance of taste in content creation, creating impactful stories, and expressing personal opinions.
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How much are CEOs actually worth?, How this CEO pays $300k a year for LinkedIn services, The end of inbound SDRs?, and more
(01:18) How much are CEOs actually worth?
(04:59) The cost of LinkedIn services
(06:06) The role of AI in sales development
(08:23) The changing landscape of inbound sales
(11:19) The combination of AI and human touch
(12:42) The importance of taste in content creation
(15:30) Creating impactful stories
(16:25) Expressing personal opinions
(16:55) That’s it for today! Don’t forget to rate, review, and subscribe!
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Single Grain << Eric’s ad agency
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X @neilpatel
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In episode #2705, we discuss Zapier's recent surge in traffic, a popular automation tool, and analyze the strategies behind its success, including internationalization and programmatic SEO for driving traffic and conversions. We also explore AI's potential impact on industries like animation studios and customer service, highlighting the need for businesses to adapt and leverage AI for improved efficiency and profitability.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Zapier's traffic jump secret from 1.2 to 6.3M monthly visits, $800M studio expansion halted because of AI, Klarna AI assistant handles two-thirds of customer service chats in its first month, and more
(01:18) Zapier's traffic jump secret from 1.2 to 6.3M monthly visits
(03:05) Discussion on the conversion rate of traffic from chat GPT-related pages
(03:57) Speculation on the percentage of revenue generated by chat GPT-related pages
(05:41) Neil Patel believes chat GPT-related pages drive less than 5% of revenue
(06:21) Importance of internationalization and cultural adaptation for success
(07:26) Most people are not willing to do the work to achieve certain benefits
(10:05) Tyler Perry halts $800 million studio expansion after seeing AI capabilities.
(10:39) AI's cost-saving potential is a major game changer for companies.
(11:13) Klarna's AI chatbot reduces support ticket time from 11 minutes to 2 minutes.
(12:21) AI can build an entire customer acquisition system for SMBs.
(13:43) Pay-for-performance marketing agencies will see increased efficiencies with AI.
(14:55) M&A opportunities arise from identifying companies lacking AI efficiencies.
(15:16) That’s it for today! Don’t forget to rate, review, and subscribe!
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Single Grain << Eric’s ad agency
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X @neilpatel
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In episode #2704, we explore Elon Musk's lawsuit against OpenAI and delve into the motivations driving it. The conversation also scrutinizes Tesla's position as an AI-focused company, examining the trade-offs inherent in its vehicles. We analyze the financial implications of the lawsuit and reflect on the pivotal role and vision of a CEO in such high-stakes scenarios.
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Being the CEO is the worst job ever
(01:18) Elon Musk's sues OpenAI
(05:04) The trade-offs of Tesla cars
(05:57) OpenAI's mission and board of directors
(06:45) Elon Musk's lawsuit and its implications
(09:03) The role of a CEO
(10:00) The vision for the company
(11:40) Managing finances and vision
(14:40) Work-life balance as a CEO
(15:34) The challenges of being a CEO
(16:13) That’s it for today! Don’t forget to rate, review, and subscribe!
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NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
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In episode 2703, we delve into the utilization of GPTs to enhance efficiency within organizations. We examine the significance of dedicated AI teams and the implementation of AI for productivity improvement. Additionally, we discuss the concept of an AI working group, emphasizing its importance in comprehending the tasks and requirements of various departments.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Smart examples of GPTs at work, The most valuable media channels, How Brian Johnson sold for $400M, and more
(01:55) Examples of using GPTs at work.
(07:51) The most valuable media channels.
(09:47) Bringing people to the point of sale.
(10:30) Partnering with influencers for maximum impact.
(14:22) Controlling attention and selling products.
(15:37) That’s it for today! Don’t forget to rate, review, and subscribe!
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Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
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