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Marketing School - Digital Marketing and Online Marketing Tips
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Marketing School - Digital Marketing and Online Marketing Tips

Author: Eric Siu & Neil Patel

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 35 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail eric@singlegrain.com to get on the waitlist.
1464 Episodes
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In episode #1465, we discuss seven new ways to grow your SEO traffic. Creating new formats of content, setting up an FAQ schema, and building your own widget will all boost your traffic in significant ways. Tune in to hear how having a product can help you get more linkable assets!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven New Ways to Grow Your SEO Traffic.  [00:34] Think about how you can do on-SERP SEO and what exactly it means.  [01:25] Create new formats of content like video and podcasts — Google ranks it too!  [02:13] Set up Matthew Woodward’s FAQ schema to improve your clickthrough rate.   [02:27] Buy websites not for their backlinks but for their brand and existing SEO traffic.   [03:01] Consider building your own widget or software as an evergreen SEO tactic.  [03:52] Look at popular tools in your space and add them to your website.  [04:17] If you have your own product, you can make data-loaded posts few others can.  [05:01] That’s it for today! [05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Matthew Woodward Clickflow CodeCanyon  Ubersuggest   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
In episode #1464, we share how you can host a super successful virtual event. We recently had our Growth Accelerator event for which we got great feedback, but it wasn’t always smooth sailing. Tune in to hear what mistakes we made and what we did to rectify them for much better results.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Run An Amazing Virtual Event.  [00:37] Why our recent Growth Accelerator virtual event was nothing short of amazing! [01:14] All the reasons why it is worth investing in virtual events – if you do it right.  [01:47] When we first hosted virtual events, we made a few mistakes along the way.  [02:07] Ensure that you vet the tech platform you are going to use.  [02:58] Do not use software that will just make it seem like a glorified webinar.  [03:53] We set up an interactive event so that we could see everyone’s face.  [04:15] The bonding benefits of using breakout rooms.  [04:50] Keeping the breakout rooms small to ensure that it is effective. [05:02] Why you should be surveying every time you do a virtual event.   [05:29] The value of one-on-one networking segments in your event.  [06:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Hopin Zoom Meetings Zoom Video Webinar   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
In episode #1463, we discuss how you can create a killer offer that your audience cannot say not to. A killer offer is one that generates a lot of sales and converts well, and this only happens when what you offer provides more value than the price point of the item. Tune in to hear how surveys can help you to get to know the pain points of your customers and tweak your offer accordingly!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Craft A Killer Offer That is Irresistible to Your Market. [00:34] A killer offer is something that generates a lot of sales and converts well. [00:53] An offer can be a product, service, or opt-in that is bundled in an appealing way.  [01:10] The importance of including an anchoring effect and making your offer a no-brainer.  [01:32] Do not worry about how well it is written—worry about answering all the objections.  [02:14] Hear how Russell Brunson’s journey with ClickFunnels relates to this topic.  [03:18] Stacking: an irresistible offer is one that provides more value than what is paid for. [03:37] Show very clearly how your offer is worth a ton of money.  [04:05] Run surveys to find out what issues people have and what their desires are. [04:24] The reason why launches do well is that they open and close, creating urgency.  [04:40] The importance of understanding and keeping track of customer development.   [05:33] We need your feedback on our Lifetime Consulting Thing concept and all it involves!  [06:33] That’s it for today! [06:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Ogilvy Russell Brunson  ClickFunnels Gong Ubersuggest Clickflow   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
In episode #1462, we share how to create legendary content when you are strapped for time. Think about creating short, punchy tweets to begin with and build them out later into fuller length pieces when you have time. Tune in to hear the formula for creating content that grabs people’s attention and keeps them interested.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Create Legendary Content When You Are Short on Time.  [00:33] When you are super busy, finding time to create content seems impossible.  [00:56] Capture your thoughts in a tweet to make an impact with little time involved.  [01:36] The tweet can later be built out into a more elaborate piece of content. [02:05] Go to your competitor’s website to find ideas for content quickly. [02:21] Do not copy your competition but create your own version that is even better.  [02:40] A formula for successful content, including a catchy headline and hook. [03:28] Outline the body of your piece by listing the subheadings and fill in a sentence or two.   [04:02] Use Google to check your facts and link to the sources you have used in your article.  [04:15] Remember: your content does not have to be text-based.  [04:42] AIDA: A is for awareness; I is for interest; D is for decision; A is for action.  [05:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Glengarry Glen Ross    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
In episode #1461, we give you a step-by-step checklist for spying on your competition’s marketing. There are great tools for seeing what your competitors are getting up to in terms of their content, SEO, and ads, which allows you to stay ahead of the curve. Tune in to hear what kinds of things you want to be on the lookout for when spying on your competition!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Step-by-Step Checklist to Spying on Your Competition’s Marketing.  [00:34] Hear why it is important to spy on your competition’s marketing.  [01:00] You can also benefit from seeing what indirect competitors are getting up to.  [01:04] Examples of the kinds of things to look at when spying on advertising campaigns.  [01:55] BuiltWith and Wayback Machine will show you what technology people are using.  [02:26] Use Social Blade to see the growth rate of various channels.  [02:45] A list of tools that will show you what others are doing in terms of content and SEO. [03:11] SimilarWeb shows referring websites and the breakdown of traffic.  [03:41] Google Alters will notify you every time your competition does something new.   [04:01] If you are in the tech world, check out Crunchbase to follow news about competitors.  [04:21] That’s it for today! [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   ClickFunnels Adbeat BuiltWith Wayback Machine  Social Blade Ahrefs SEMrush Ubersuggest BuzzSumo SimilarWeb Crunchbase   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
In episode #1460, we discuss how Apple’s changing privacy regulations will affect people’s advertising strategies. Regulations are getting stricter and there is an increasing focus on people’s privacy and rights, which means that advertisers can no longer rely on the invasive strategies they have always used. Tune in to hear why you need to adjust right now to stay ahead of the game!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Apple’s IDFA Change Should Shift How We Do Marketing.  [00:38] What IDFA means, how it works, and what it means for advertisers.  [01:08] Apple is making it more difficult for advertisers to track people and the sites they visit. [01:16] Users now have to give explicit permission for ad publishers to track them. [01:42] The changes are inevitable and there are likely to be more changes coming.  [02:15] In the future targeting is going to be harder due to all the government restrictions. [02:34] Some companies like Apple are big on privacy while others aim for more ad revenue.  [03:00] The one-man media company concept and how it applies to all companies.  [03:40] Consider how to build and own those audiences so you don’t need other platforms.  [04:05] Learn to adapt now with these times where people’s rights are protected. [04:59] That’s it for today! [05:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Apple Gary Vaynerchuk  David Perell  Anthony Pompliano     Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
In episode #1459, we share what we have learned from analyzing our podcast analytics. When you track the performance of your podcast and see how your audience responds to each episode, you can improve your show and keep refining it according to your audience’s preferences. Tune in to hear why we recommend Chartable when it comes to everything podcast analytics!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What We Learned from Analyzing Our Podcast Analytics.  [00:36] We want to share our lesson learned from over 37 million downloads. [00:46] While Apple Podcasts and Spotify analytics are fine, we recommend using Chartable.  [01:07] When we talk about SEO or content marketing, the retention on those are maxed out.  [01:35] Repurpose your content rather than switching to different topics between platforms. [02:09] People do not mind ads on your podcast as much as you think.  [02:37] Being consistent is more important than having a wide range of topics.  [03:28] The longer you are around and are consistent, the likelier that you will stick around.  [03:49] Also pay attention to how you are ranking in other countries, not just the US.  [04:29] Many of our views come from old content—so show old episodes in your feed.  [05:10] Reviews are important, so make sure you incorporate the feedback you get from them.  [06:17] Chartable allows you to add an additional link that helps you track more metrics.  [07:04] That’s it for today! [07:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Apple Podcasts Spotify  Chartable How to Win Friends & Influence People  The Network Studios    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
In episode #1458, we talk about the impact of big brands boycotting Facebook and Instagram ads. A while ago, significant brands pulled their ads from Facebook, demanding that the platform implement stricter regulations around hate speech. Tune in to hear what the short and long-term effects are!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If Big Brands Boycotting Facebook and Instagram Ads Make A Difference. [00:33] The context for the episode and what companies are demanding from these platforms. [01:03] Facebook has many other stakeholders to please and has therefore not done much.  [01:14] Many big brands are pulling their ads from Facebook. [01:38] Why there will be a significant short-term impact on platforms like Facebook.  [01:49] In the long-run, it is likely that the brands will turn on their Facebook ads again. [02:10] The relevance of incentives for publicly traded companies.   [02:48] This is just a slap on the wrist for Facebook—but they still have the leverage. [03:08] The fact remains: Facebook drives a ton of sales for things like e-commerce.  [03:23] Work hard to build leverage and then you no longer need to work as hard. [03:51] Mark Zuckerberg is not worth 70+ billion dollars for no reason!  [03:55] That’s it for today! [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Facebook Instagram Ben&Jerry’s  Unilever  Coca-Cola  Charlie Munger Mark Zuckerberg    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
In episode #1457, we share seven unconventional ways to monetize your attention. When you have established yourself as an authoritative voice in a specific field, you can begin to charge people for your expertise, for example by creating a paid newsletter, podcast, or by offering a course. Tune in to hear how you can get people to pay you for speaking about their products and services based on your reputation in the community!    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Unconventional Ways to Monetize Your Attention.  [00:34] We have spoken about different ways in which we have monetized this podcast. [00:54] You could charge people to appear on your show, even with a small audience.  [01:33] Fundo helps you to monetize your social media and other audiences.   [02:43] Create a paid newsletter by using an email service provider like Substack.  [03:30] You can also consider offering a paid podcast membership with exclusive content.  [03:58] Celebrities get paid for endorsements and you too can get evangelism roles.  [05:19] If you teach people on a certain topic and you have an audience, make online courses. [05:49] Digital products such as courses are easily scalable and have few overheads.  [06:01] Make more money from your content by creating a course on an existing platform.  [07:16] Consider creating a paid live or virtual community at whichever price point you want.  [08:13] Build the audience first and worry about the product later.  [08:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Fundo Andreessen Horowitz Substack Guy Kawasaki  Canva Thinkific Teachable Kajabi  MemberPress Coursera Udemy LinkedIn Learning AppSumo    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu  
In episode #1456, we talk about the move to remote work and how you can make your marketing work in the remote world! We discuss frequency of communication and huddles, how to break down tasks, and the different systems that can be utilized for the best results at this moment. Tune in to hear about how you can make the most of the current context and continue to grow!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How You Can Make Your Marketing Work in the Remote World. [00:40] The effects of the coronavirus and the move to remote work. [01:32] The period of adjustment and the realizations that followed. [02:06] Maintaining efficiency through live, daily practices with a team. [02:59] Weekly versus daily huddles; when to apply each strategy. [03:33] Breaking down regular tasks according to urgency and priority. [04:15] Using randomized grouping of employees as a means to keep growing. [05:24] Small, daily actions are what will make your business successful!  [05:41] The 'traffic light' system to keep a team accordingly motivated. [07:13] The different systems that you can use for your company to grow and flourish. [08:00] Easy for tools for employee engagement you can find online [08:14] That’s it for today! [08:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   ClickFlow The Great CEO Within Scaling Up Traction Culture Amp 15Five   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu  
In episode #1455, we share the seven best tools for saving you a ton of time! From tools that help you to repurpose your content and automate your workflow to ones that offer graphic design solutions and help you identify decaying content, we have got you covered! Tune in to hear how you can spend your time on more important things by giving these tools a try!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Marketing Tools That Will Save You Tons of Time.  [00:38] Repurpose House helps you chop your content into micro-content and various formats.  [01:48] Program things without being a programmer using IFTTT’s amazing tool!  [02:15] You can also use Zapier to connect your apps and automate workflows. [02:47] Consult Konstant Kreative for fast, creative graphic design solutions.  [03:31] The benefits of using Google Data Studio as your marketing intelligence tool of choice. [04:50] Try Shuffle and Headliner to help you extract key content from your podcasts.  [05:32] The free content decay tool by Clickflow allows you to update content appropriately.  [06:51] Ubersuggest offers a free tool for doing keyword research.  [07:52] That’s it for today! [07:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Repurpose House IFTTT Zapier Konstant Kreative Design Pickle Google Data Studio Headliner  Shuffle Clickflow Ubersuggest  Ahrefs SEMrush   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
In episode #1454, we talk about why you should think about joining a marketing community. Whether you are stuck on a particular marketing problem or seeing a decline in traction and a deteriorating growth rate, joining a marketing community is sure to give you the boost you need. Tune in to hear how these groups allow you to learn through others’ mistakes and get key insights from those who are one step ahead.    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Join a Marketing Community If You Are Stuck? [00:33] You can be stuck with a problem or perhaps you have stopped growing. [00:59] Is your growth rate or trajectory not going the way you want? [01:13] Joining a marketing group or mastermind means meeting people who can help you. [01:21] The value of joining a community and learning through the mistakes of others. [02:03] The benefits of joining our Growth Accelerator mastermind.   [02:30] Recognizing that, regardless of how good you are, you need to keep refining your skills. [02:59] Look at Facebook groups like ClickFunnels and DigitalMarketer. [03:21] Why it is important to group people who are on a similar level together.  [03:54] That’s it for today! [04:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   ClickFunnels on Facebook DigitalMarketer on Facebook Traffic Think Tank   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu  
In episode #1453, we discuss the seven best hacks for your Facebook Ads. Facebook Messenger Ads are delivering promising results, so why not use an app like MobileMonkey or ManyChat to help you set up well-converting ads on Messenger? Tune in to hear how you can capture those who have failed to convert at checkout and use celebrities to gain more traction.     TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The 7 Best Hacks for Your Facebook Ads.   [00:31] Look at Facebook Ad Library and what ads people are running on other channels.  [00:59] Get fresh ideas from others to keep your creativity in top form.  [01:11] The benefits of rotating your creatives multiple times a day.  [01:38] Tap into the promising opportunity of Facebook Messenger Ads.   [02:14] Show a video to customers who do not convert from the checkout page. [02:36] Retarget people by providing them with even more content.  [03:41] Use celebrities to record a promo for your product and convert much better!   [04:02] Set up auto-responses when you use platforms like ManyChat or MobileMonkey.  [04:31] That’s it for today! [04:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Adbeat Messenger Facebook  ManyChat Leveling Up Podcast MobileMonkey Cameo   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu  
In episode #1452, we share 10 powerful marketing skills that you cannot learn in college. The real world of marketing looks very different from what you see in textbooks, and often there is a lack of education when it comes to application. Tune in to hear how you can fill in the gaps to perfect your marketing skills!    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 10 Powerful Marketing Skills You Can’t Learn in College. [00:33] You won’t learn how to do personal branding in college.  [00:53] If you are still in college, start building your personal brand now already. [01:07] Learn to ride the wave of popular trends and focus on the future, not the past.  [01:25] You must learn to become a good speaker through repeated practice.  [02:08] Creativity and critical thinking are necessary if you have limited time and resources.  [02:51] College fails to teach you how to build relationships and network effectively. [03:33] Know how to win and that, in reality, the winner takes all.  [04:13] Resilience is critical if you are going to make it in the competitive world of marketing.  [05:17] Learn how to conduct experiments and tests to get answers in the real world.  [05:50] Understand that results don’t happen immediately—you need to develop patience.  [06:42] Storytelling is an age-old marketing technique that still works well.  [07:09] That’s it for today! [07:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   The Talent Code Google YouTube Bing   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu  
In episode #1451, we share 7 future-proof SEO strategies to will help to scale your organic traffic. User experience will become increasingly important in how Google will rank pages, so be sure to create pages that are easy to navigate. Tune in to hear how you can track down effective long-tail keywords that will instantly boost your traffic.    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Future-Proof SEO Techniques That Will Scale Your Organic Traffic. [00:33] Pillar and power pages contribute to good user experiences. [00:52] Ensure that you are interlinking your related written content. [01:21] Create pages that are super user-friendly and all about their experience.  [02:15] Build links at scale by creating or buying a product or tool and give it away for free.  [02:51] Consider hiring a full-time developer once your business is up and running.   [03:04] Update your old content and pages that lose traffic to keep Google ranking it. [03:39] Be careful of updating content pieces that are no longer relevant.  [04:03] Think about finding and adding long-tail keywords to generate more traffic.  [04:50] Host as many of your website pages as possible on your CDN.  [05:45] Optimize your titles and meta descriptions by using Google Search Console.  [06:30] That’s it for today! [06:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Backlinko  Jimmy Daly Outgrow IndieMaker (formerly 1Kprojects) CodeCanyon  Clickflow  Cloudflare Google Search Console   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu  
In episode #1450, we discuss whether affiliate marketing is dead or alive and kicking. Affiliate marketing has developed a bad rap over the years but there are many benefits to this form of marketing, especially when you are starting your business. Tune in to hear how Amazon is proving that affiliate marketing remains a top strategy.    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is Affiliate Marketing Dead?  [00:32] An example illustrating what affiliate marketing is.  [00:54] The beauty of affiliate marketing: it’s a win-win for both parties. [01:07] The reason why affiliate marketing has a bad rap.  [01:25] Amazon is proof that affiliate marketing isn’t going away anytime soon.  [02:01] There are countless players who can push your products and services and drive sales.  [02:31] If you incentivize people the right way, they will bring in loads of business for you.  [03:12] Affiliate marketing is particularly useful when you are first starting.  [03:33] Search for marketing affiliate products that your audience will be interested in.  [03:54] That’s it for today! [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Ubersuggest Amazon GetResponse Russell Brunson ClickBank   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu  
In episode #1449, we discuss how to build killer reporting that will help you move the needle of your business. Oftentimes, people look at Google Analytics or Data Studio but are unsure of how to interpret the data and end up doing nothing about it. Tune in to hear how you can get actionable reporting insights that you can apply to your business right away.    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Build Killer Reporting to Uncover New Growth Ideas. [00:36] Killer reporting gives you actionable insights so you know what to focus on.  [00:43] People often look at Google Analytics and Data Studio but do nothing with the data.  [01:04] If you don’t use the data, you are wasting your time looking at reports. [01:18] There are several analytics gurus who have great templates to share. [01:50] Customize those templates to meet your needs. [02:03] Check out Neil’s YouTube course that teaches you to use Google Analytics.  [02:33] The importance of setting up the right foundation for reporting.   [03:20] If you have money, hire an analytics consultant to assist you with reporting.  [03:39] Set up alerts that let you know how your traffic and conversion rates are performing.  [04:09] That’s it for today! [04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Google Analytics Data Studio  Annielytics  Supermetrics Upwork  Marketerhire Analytics Ninja    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
In episode #1448, we talk about how you can build a well-known brand in your niche without spending a fortune. Larry Kim, Dave Perell, and Logan Paul are only a few of the many people who have built successful brands doing what they are passionate about. Tune in to hear why consistency and repeatedly exposing people to your brand are the two top strategies in the brand-building game! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Here’s How You Can Build A Widely-Known Brand in Your Niche (Without Spending a Fortune). [00:33] Brian Dean from Backlinko went for the SEO niche despite it being highly competitive.  [00:41] He built his brand from consistently writing good long-form, data-driven content.  [01:10] Larry Kim built a great brand for pay-per-click advertising.   [01:31] You can be known for whatever you are trying to do if you are consistent.  [01:47] The importance of leveraging the rule of seven. [01:58] Chatbots and other ways you can repeatedly expose people to your brand.  [02:26] Dave Perell built a successful brand on Twitter where he educates people about writing.  [02:51] Start with one channel first—don’t try to do everything at once.  [03:26] A brand is one of the most defensible things you can have.  [03:45] Experiment with different channels to see which ones you like.  [05:00] That’s it for today! [05:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Backlinko Brian Dean  Larry Kim MobileMonkey ManyChat David Perell on Twitter Naval on Twitter Jason Lemkin on Twitter Quora  Logan Paul on YouTube   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
In episode #1447, we share how to build a community the right way! A strong and connected community can do wonders for your business but if you want it to work, you have to think beyond your own needs. It is about creating value for everyone and a supportive environment that can benefit many people. Tune in to hear how you can leverage this channel in the best possible way! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Build A Community the Right Way. [00:36] The importance of community and what it can do for your business. [01:24] Examples of great communities and our own version of this! [02:14] The multitude of communities that are out there for you to explore. [03:35] Using Community.com to interact with an audience and create awareness. [04:29] The intimacy of communities and what they can do for your business! [04:34] That’s it for today! [04:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Nike Traffic Think Tank Slack Roland Frasier Jayson Gaignard Community Gary V   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
In episode #1446, we talk about how HEY will change email marketing! This new service from the team that designed Basecamp, is poised to bring a breath of fresh air into the email world. They might even make things a bit harder for marketers like us! Tune in to hear exactly what HEY is and how it might suit you.   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How HEY Will Change Email Marketing. [00:35] What is HEY, who created it and what does it offer? [01:21] The Basecamp brand and what they are bringing to the email market. [02:38] More control for the user and ultimately a better experience. [03:49] Premium accounts of HEY and what these cost. [04:06] That’s it for today! [04:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   HEY Basecamp Outlook   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
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Comments (81)

Rogério Vairo

I have a website called Eu Amo Cupons (https://www.euamocupons.com.br/) in Brazil. I work with affiliate programs since 2015. I dont see a dead market. I see its growing up every year in Brasil. Of course it depends on your strategy, in my case, its coupons.

Jul 26th
Reply

D xR

still with the dreamhouse ads?? unsubscribed.

Jun 20th
Reply

Frangel DigitalLeader

Great

Jun 10th
Reply

Ali Nayebi

👍👍👍

Apr 6th
Reply

Ali Nayebi

👍

Apr 6th
Reply

Darren Dendrite

thnx guys. nice tips

Feb 27th
Reply

Mounika Reddy

Thanks for a very interesting blog, I would like to share Tarot Card Reader

Jan 20th
Reply (1)

Chloe Liana Johnson

This is already happening. I've noticed this and have wondered if anybody else has as well. I think something and then the next day I see the Display ads for it on my samsung. I thought I was going crazy!😆 I'm researching Neuralink now. Weird but fascinating.

Jan 12th
Reply (1)

Blaise Samoy

Did we learn something today? No. Nothing actually. I’m really considering unsubscribing.

Dec 27th
Reply (1)

Blaise Samoy

How can you suggest how to get 10k per week when you have only 90k yourself? I’m not trying to bully you but I’m wondering how can you preach things you have not been able to implement yourself.

Dec 10th
Reply

Blaise Samoy

It seems you really have nothing to say about marketing anymore. I think I will unfollow soon if subjects keep being about diet, jet lag, etc. I started to follow to learn something about marketing and online marketing in particular. Stay on the subject or say nothing if you have nothing to say.

Dec 9th
Reply

Abraham Prieto

That Pocket tip form Eric was amazing

Nov 12th
Reply (1)

DxR

how long are you going to flog fkng dream house???

Oct 31st
Reply

Devshankar Dey

Thanks Neil and Eric for sharing this. I am wondering how this can be applied to B2B marketing, especially in IT services

Oct 23rd
Reply

Oyunbolor Tsaskhurel

I really want to be a good marketer. Where can i study ? I would like to study online, which course is really helpful for me I’m leaning English too 😊

Oct 6th
Reply

Oyunbolor Tsaskhurel

Hi guys

Oct 6th
Reply (2)

Femcanic Garage

Hello, can you provide more details on how to find the assistant job ad that Noah uses that you referenced in this episode?

Oct 1st
Reply

Senondex

I really enjoyed reading your post! I could tell that you did a lot of extra research about what you read in the chapter, and you seemed to hit on every point really well! This information wşll help me for https://www.seondex.com/

Sep 23rd
Reply

Marissa Backstrand

breakthrough advertising? by whom?

Sep 23rd
Reply

Jeffrey Agadumo

if you're new in the digital marketing space (I mean a total newb) and you want to create a website or blog , what should your website do in particular? Do the digital marketing hacks apply to any kind of website or blog?

Sep 22nd
Reply
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