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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.
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In episode #2672, we discuss the monumental success of Eightify.app in driving 70 million visitors through AI-driven content. The conversation delves into the efficacy and potential implications of AI content strategies, highlighting both short-term gains and the importance of long-term, sustainable business growth. We also analyze the evolving landscape of media and content creation, shedding light on recent events at LA Times and Sports Illustrated. The discussion further explores the impact of Google Web Stories on web traffic and dives into the strategic potential of mergers and acquisitions in the current economic climate.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Eightify.app got 70M users in one year using AI, LA Times stages Walkout, SI lays off all of its staff & more
(03:08) Advocating for ethical SEO techniques over black hat methods. Utilizing link wheels with strong websites for better results.
(09:26) Marketing focuses on bottom-line metrics, not just traffic/sales.
(11:57) In a down economy, there will be opportunities in private equity and M A.
(13:12) Outsource social media marketing to agencies for increased revenue and client retention.
(14:45) That’s it for today! Don’t forget to rate, review, and subscribe!
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1In episode #2661, we discuss the impact of social media on marketing strategies and the importance of focusing on quality over quantity when it comes to generating revenue. We delve into the concept of virality and how it doesn't necessarily translate into increased revenue. The conversation also touches on the growing trend of organic content, particularly on platforms like YouTube and TikTok, and the different approaches required for long-form and short-form content. We emphasize the significance of consistency, quality, and targeting the right audience to achieve success in social media marketing.
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TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Elon Musk Retweeted Neil, Best Social Media for Ad Spend, The Secret to Organic Content, and Why Virality Doesn't Matter
(00:05) Neil got a retweet by Elon Musk and it got over 8 million impressions.
(01:24) Neil shares the results of their analysis on social media networks' return on ad spend (ROAS).
(03:37) Elon Musk reposts Neil's tweet about the highest ROAS on social media networks.
(05:23) Eric discusses the increasing trend of people looking for organic help on platforms like YouTube and TikTok.
(07:34) Eric talks about the difference between long-form and short-form content and the importance of increasing average view duration.
(08:56) Neil emphasizes that virality does not necessarily translate to high revenue and discusses the benefits of creating B2B content.
(09:39) Neil mentions his Instagram post and tweet about the top digital marketing trends for 2024.
(10:09) Neil discusses the importance of driving revenue rather than going viral.
(11:29) Eric shares his experience with a post that led to a qualified lead.
(12:42) Neil emphasizes that views aren't everything, quality matters.
(13:17) Neil and Eric discuss the choice between a million dollars and a million followers.
(13:32) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2748, we explore the intricacies of M&A, the importance of due diligence, risk management, and the Patel family story. We also touch on the challenges and lessons learned from past M&A deals, as well as the mindset and approach required for successful acquisitions.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: How to think about agency M&A, and The downfall and rebirth of the Patels
(01:15) How To Think About Agency M&A
(31:47) The Downfall and Rebirth Of The Patels
(38:09) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2747, we explore how AI is more geared towards replacing tasks rather than entire roles, how AI can free up marketers to focus on strategic challenges and unlock new ways of marketing, and the importance of in-person events and building relationships in marketing.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: OpenAI’s marketing head on CMOs' biggest AI mistake, and Sam Altman on in-person experience's future
(01:15) OpenAI’s marketing head shares the one big mistake CMOs are making with AI
(06:58) Sam Altman on the future of in-person experiences
(21:11) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2746, we discuss the effectiveness of ad spend on events like the Super Bowl and Olympics, the use of technology for website enrichment and lead generation, the value of partnerships, and insights on frugality and unconventional marketing strategies.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Is the ad spend on Super Bowl or Olympics worth it?, and Disney+, Hulu, and Max streaming bundle
(01:15) Is the ad spend on Super Bowl or Olympics worth it? It depends on whom you ask
(05:33) Disney Maximizes Streaming With Surprise Disney+, Hulu and Max Bundle
(15:42) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2745, we discuss the power of memes and social media in driving stock prices, the importance of understanding the purpose of platforms like Kickstarter, the value of building relationships through podcasts, and the need for original and valuable content in podcast interviews and SEO.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: GameStop shoots up 91% off a meme, L'Oreal fails at Kickstarter, How VCs use podcasts, and more
(01:15) Gamestop shoots up 91% off a meme
(04:33) L'Oreal, a $250B company, fails at Kickstarter
(06:57) How VCs are using podcasts to lure founders
(11:18) Can you manipulate SEO results using LinkedIn Pulse?
(15:17) That’s it for today! Don’t forget to rate, review, and subscribe!
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Single Grain << Eric’s ad agency
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X @neilpatel
X @ericosiu
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In episode #2744, we discuss Amazon partnering with Instagram, Facebook, and Snap to allow consumers to connect their accounts and check out directly on social media platforms. We also tackle Apple's marketing strategies and building an audience through bold tactics.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: OpenAI developing a search engine, A company wants to buy Neil’s company, and more
(01:15) Amazon has cracked the code on social attribution
(10:30) Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars and piano
(14:34) Kid claps his way to 241k IG followers
(16:54) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2743, we discuss changes in Google's search engine share, the use of AI in content generation, Google's programmatic TV plans, Apple's new iPad and leasing program, and the potential risks of relying solely on AI.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: OpenAI developing a search engine, A company wants to buy Neil’s company, and more
(01:15) Google's search dominance drops to a 15-year low
(04:43) CNN, USA Today, and LA Times Get Hit By Google's Site Reputation Abuse Policy
(05:39) Google CEO on future of links, AI making Search quality worse
(06:34) Screaming Frog now allows you to automate SEO
(07:52) Google unveils new ways to reach streaming audiences
(11:36) The AI tool infecting the media industry
(17:30) That’s it for today! Don’t forget to rate, review, and subscribe!
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Single Grain << Eric’s ad agency
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X @neilpatel
X @ericosiu
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In episode #2742, we discuss OpenAI's development of a search engine, private equity deals, and the future of remote work. We also talk about the potential acquisition offer Neil received and the impact of remote work on job outsourcing.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: OpenAI developing a search engine, A company wants to buy Neil’s company, and more
(01:15) OpenAI is now developing a search engine
(11:16) A company wants to buy Neil’s company
(20:56) Is remote work hurting Americans' global job edge?
(22:55) That’s it for today! Don’t forget to rate, review, and subscribe!
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Single Grain << Eric’s ad agency
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X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
In episode #2741, we discuss how content creators like Alex Hormozi are adjusting their content formats to drive better results. We also talk about the importance of creativity and thinking outside the box in marketing.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Our thoughts on Alex Hormozi's content shift, Is 'giving value' overrated?, & Underrated vs overrated marketers
(01:15) Our thoughts on Alex Hormozi's content shift
(08:41) Is 'giving value' overrated?
(14:10) Underrated vs overrated marketers
(17:23) That’s it for today! Don’t forget to rate, review, and subscribe!
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Single Grain << Eric’s ad agency
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In episode #2740, we explore the changing landscape of fame and attention in the digital age, why you should reinvent yourself to stay relevant, the role of CEOs in being hands-on and involved in the details, and why extensive customer research is necessary for successful decision-making.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Why there will never be another Oprah, and Frame.io's $1.3B startup lessons
(01:15) Why there will never be another Oprah
(10:16) Frame.io's $1.3B startup lessons
(26:00) That’s it for today! Don’t forget to rate, review, and subscribe!
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X @neilpatel
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In episode #2739, we discuss the impact of Google's helpful content update, the future of SEO and AI, the growth of Google and OpenAI, the partnership between CNET and Best Buy, the rise of influencer marketing, and the importance of product or service quality in driving revenue.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: 97% hit by Google's HCU, Newspaper publishers sue Microsoft/OpenAI, CNET+Best Buy, and more
(01:15) 97% of these sites got hit by Google's HCU
(08:54) Eight newspaper publishers sue Microsoft and OpenAI over copyright infringement
(11:08) CNET + best buy = new era for media?
(12:59) 70% of millennials relating to creators over celebrities
(24:13) That’s it for today! Don’t forget to rate, review, and subscribe!
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Single Grain << Eric’s ad agency
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In episode #2738, we discuss takeaways from an interview with Patrick Collison, the CEO of Stripe, and Jensen Huang from NVIDIA. We cover the use of group feedback instead of private criticism, the potential impact of AI on industries and jobs, the challenges of implementing AI in large corporations, and the varying adoption rates.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: NVIDIA's Jenson Huang's unorthodox leadership style, and How AI agents will change marketing
(01:15) NVIDIA's Jenson Huang's unorthodox leadership style
(07:43) How AI agents will change marketing
(24:13) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2737, we discuss our podcast format changes and the impact on our audience numbers. We also talk about the challenges and economics of book publishing, the potential impact of inflation on marketing, and the current state of advertising revenue for platforms like Google, Pinterest, and Amazon.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Why book writing sucks (stats), Google Search revenue up 14% YoY, Pinterest shares soar 18%, & more
(01:15) Introduction
(07:29) Why book writing sucks (statistics)
(15:12) Google Search revenue increases 14% YoY to $46 billion
(15:17) Pinterest shares soar 18% on earnings beat, strong revenue growth
(15:21) Advertising revenue grew 24% in the first quarter, outpacing retail and cloud computing
(21:40) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2736, we discuss Shake Shack's promotion targeting Chick-fil-A, the growth of skool groups and communities, why Meta is opening up Quest OS to third-party hardware makers, the potential TikTok ban, the benefits and drawbacks of venture capital and the importance of reinventing one's business, and Amazon's offering of free content with Amazon Prime.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Shake Shack vs Chick-fil-A, TikTok ban strategies, Facebook's most important historic event, & more
(01:15) How Shake Shack is out-marketing Chick-fil-A
(03:38) This Skool group makes $258,000/mo
(06:48) Meta opens up Quest OS to third-party hardware makers
(10:09) What to do about the TikTok ban
(12:55) The single most important event in the history of Facebook
(18:27) The Amazon 'oh by the way' offering
(20:19) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2735, we share personal experiences with edibles and alcohol, the acquisition of Express by WHP Global, the importance of having tough conversations in organizations, Mark Zuckerberg's rebranding and focus on personal branding, and the future of AI and AGI.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Express files for bankruptcy, plans to close nearly 100 stores, and Mark Zuckerberg's Personal Brand Transformation
(01:15) Express files for bankruptcy, plans to close nearly 100 stores
(21:00) Mark Zuckerberg's Personal Brand Transformation - Good Or Bad?
(30:03) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2734, we explore how Search Generative Experience (SGE) affects various industries and user behaviors, while highlighting the genius behind Ferrari's exclusive marketing strategy. We also revealed the Mercedes-Benz G-Wagon at CES 2024, showcasing its futuristic 360° G-TURN feature.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: SGE's $40B ad impact, Ferrari's marketing genius, Electric Mercedes G-Wagon, and more
(01:15) SGE has the potential impact over $40 billion per year in ad revenue for marketers
(12:30) The genius of Ferrari's marketing
(13:14) All-electric Mercedes-Benz G-Wagon
(17:13) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2733, we discuss how MrBeast's new 40-minute video format, featuring a game show-style competition where people ages one to 100 compete for a $250,000 prize, evoked emotional reactions from viewers. We also talked about the origin story of Amazon Prime and the importance of taking bold bets in business.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: How MrBeast's new content format caused me to cry and How Prime saved Amazon
(01:15) How MrBeast's new content format caused me to cry
(07:44) How Prime saved Amazon
(14:13) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2732, we discuss the Federal Reserve's rate cuts, the challenges faced by advertisers on social media platforms, the use of virtual employees, the importance of building a brand, and the impact of Google updates on websites.
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TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Wall Street rate-cut expectations, Meta ad woes, Burger King's rival tactic, SEO tips, & More
(01:15) Wall Street rate-cut expectations
(03:49) Attribution is somewhat unknowable
(05:36) Meta advertisers claim sales are down and costs are up due to glitchy automated system
(06:58) Burger king leveraged Mcdonald's for marketing using Rappi
(10:20) The explosion of $3.75/hr virtual employees
(11:33) Companies are now selecting individuals to be the face of their corporate brand
(16:44) How to beat every Google SEO update
(20:05) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2731, we discuss the difference in earnings between YouTube long-form views and YouTube shorts views, highlighting the challenges of monetizing short-form content. We also explore Amazon's non-endemic ads, Kindle's success, and the influence of Oprah's endorsement.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: Revenue comparison: 1B YT shorts vs. 1B YT long-form views, Non-endemic ads from Amazon, & more
(01:15) Revenue comparison: 1B YT shorts vs. 1B YT long-form views
(11:53) Exploring Amazon's non-endemic ads
(15:30) Kindle's success and Oprah's influence
(17:43) That’s it for today! Don’t forget to rate, review, and subscribe!
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Excellent episode. Learned so much about the benefit of AI in marketing and how to use AI more efficiently. The TikTok discussion was interesting as well.
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Awesome episode. Tons of useful infromation. Much obliged for sharing!
Big Thanks for everyone for this amazing episode. I will hear it again.
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