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Marketing School - Digital Marketing and Online Marketing Tips
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Marketing School - Digital Marketing and Online Marketing Tips

Author: Neil Patel & Eric Siu.

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.
934 Episodes
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How to Create The Perfect Instagram Video Ad | Ep. #934
In episode #934, we discuss how to created the perfect Instagram ad. Tune in to hear what you have to do to make a splash. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Create The Perfect Instagram Video Ad [00:35] Neil doesn’t do too much with Instagram ads. He prefers the ROI of Facebook and YouTube. [01:09] Instagram isn’t the place to reach large B2B companies. [01:22] The Insta audience skews younger. [02:10] On Instagram, you have to hook people within the first ten seconds. [02:34] Eric’s friend used to have a YouTube page that had a bunch of viral posts. [02:51] Ultimately, he wanted to help other people create viral videos. [03:30] Search Growth Everywhere+Kong and you will find more information on his friend. [03:40] Always have a hook. [03:48] Talk about the problem, the available solutions, and your solution. Then offer a deal for your product or service. [04:30] Ideally, you are offering the best solution. [04:58] That’s it for today! [05:06] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Should You Coin Your Own Terms For Marketing? | Ep. #933
In episode #933, we discuss whether you should coin your own marketing terms. Tune in to hear if you should create new terms in order to promote your business. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Coin Your Own Terms For Marketing? [00:36] We have talked about this in the past. Our mutual friend, Brian Dean came up with the skyscraper technique. [01:12] Most people are coining hundreds of terms, but only a handful are taking off. [01:35] Neil would rather ride the coattails of a term, rather than inventing one. [02:04] Let someone else build the demand, while you go in and fill it. [03:11] It’s ok not to be the first-mover. [03:25] Drift invented the term “conversational marketing”, but Hubspot came up with the more popular “inbound marketing”. [04:12] Eric prefers Neil’s method to inventing his own terms. [04:21] That’s it for today! [04:25] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
What You Ought to Do With Your Old Content That Gets No Traffic | Ep. #932
In episode #932, we discuss what you ought to do with your old content that doesn’t get traffic. Tune in to hear our strategies for improving lackluster content. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What You Ought to Do With Your Old Content That Gets No Traffic [00:36] Everyone uses the “prune and crop” strategy, but most people use it incorrectly. [01:05] Using this, there is a good chance you could decrease your traffic. [02:20] HubSpot hires people to maintain and upgrade their content. [02:40] At Single Grain, we take the top 25 pieces and see if anything new is on the list. If the new content ranks, we check how many keywords for which it ranks. [02:57] If it ranks for hundreds of keywords, you are in good shape. [03:20] Neil has employees that are hired specifically to upgrade content. [03:46] They are tasked with upgrading the higher-ranked content. [03:53] Use Clickflow to A/B test your title tags. [04:30] See if you have internal links to your posts, if you don’t: add them. [04:53] Don’t forget to check comments to see where you need to improve. [05:24] BuzzSumo added the “evergreen score” and this helps you compare yourself to competitors. [05:58] An evergreen score is calculated by looking at the number of links going to a given page, number of social engagements, and how long the post has been live. [06:19] That’s it for today! [06:26] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
7 Simple Ways to Promote Your Podcast | Ep. #931
In episode #931, we discuss 7 ways to promote your podcast. Tune in to hear how you can gain listeners. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Simple Ways to Promote Your Podcast [00:33] 1: Use Libsyn: it allows you to publish to multiple platforms at one time. [01:02] 2: Have an exit pop-up on your website for mobile visitors. [01:30] Anyone who visited Neilpatel.com on their phone got a pop-up before leaving the site. [02:15] 3: Promote your podcast in your email signature. [02:28] 4: Promote your podcast across multiple platforms. [02:48] 5: Use email marketing; it works! [03:20] 6: Advertise on other podcasts. [03:35] We advertised on Overcast and it proved helpful. [04:00] 7: Cross promote with other businesses in your sphere. [04:31] That’s all for today! [04:38] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
How to Use Amazon for Content and Product Development | Ep. #930
In episode #930, we discuss how to use Amazon for content and product development. Tune in to hear how you can use reviews to your advantage. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Use Amazon for Content and Product Development [00:38] People feel compelled to write all kinds of reviews on Amazon, which gives you valuable insight. [01:06] Squatty Potty is a bathroom tool. If you wanted to make a product that competed, you would find out what the shortcomings are and make a superior product. [02:00] Neil loves the 1-3 star reviews, because it gives him good product development and content marketing ideas. [02:45] Look at marketing as finding problems and coming up with solutions. [03:22] The 4 and 5 star reviews don’t tell you as much as the other reviews. [03:42] 1 star reviews are usually just pissed out customers, so 2-3 star reviews will be the most helpful. [04:20] Look for feedback on ways to improve your competing product. [04:24] That’s it for today! [04:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Should You Rebrand Your Logo? | Ep. #929
In episode #929, we discuss whether you should rebrand your logo. Tune in to hear if a rebranding is worth the trouble. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Rebrand Your Logo? [00:36] Slack recently rebranded their logo. [00:52] We are either neutral or against it. [01:17] People think the new logo looks like a swastika. [01:42] In general, think about how rebrands have gone historically. [02:00] Single Grain recently rebranded. [02:10] They created a story around the new logo and it fits their image more than the other one. [02:40] Eric and his team wanted to rebrand. [02:52] They wanted their logo to look more like a grain. [03:10] People really liked their rebrand. [03:22] Instagram rebranded. [03:33] People don’t like change and Eric didn’t like it himself. [04:00] If you think the rebrand is going to help your business, it probably won’t. [04:43] That’s it for today! [04:51] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
What You Should Do in a PR Crisis | Ep. #928
In episode #928, we discuss how you should respond to a PR crisis. Tune in to hear how you can salvage your company’s reputation. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What You Should Do in a PR Crisis [00:38] The Fyre Festival debacle is a great example of a PR crisis for a lot of the people involved. [01:10] Celebrities were paid to promote this event and the event basically didn’t exist. [01:26] There are two documentaries about it on Netflix and Hulu. [01:40] In the weeks leading up to the Fyre Festival, they realized they weren’t ready to throw the event. [02:15] The result was an insane situation. [02:38] Typically, it’s good to admit when you’re wrong, instead of doubling down like the Fyre Festival organizers. [03:00] Deal with a crisis by being transparent. [03:11] Be willing to take advice about what to do to remedy the problem. [03:35] Treehouse allowed some people to buy the service at a lower cost and pissed off the people who paid more. [04:07] Eric made a point to apologize to the CTO and investors. Admitting his mistake was helpful. [05:05] Also, Treehouse was called out for divulging sensitive information about their users, when they were not. They had to do a lot of damage control. [05:48] That’s all for today! [05:56] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
The Secret to Winning With Social Media | Ep. #927
In episode #927, we discuss the secret to winning with social media. Tune in to hear how you can crush the social media game. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Secret to Winning With Social Media [00:40] Slowly, we’re starting to do more and more social media posts. [01:10] Social platforms want people to be on their platform for long periods of time, so they see more ads. [01:20] If you post on social media, you get rewarded for popular content. [01:40] Whatever resonates with people will get circulated more by the site. [01:50] Engagement is the secret to winning. [02:08] We haven’t done that well on Instagram, because we are not optimized for Instagram. [02:35] Some people think longer content is better, but that isn’t accurate. [02:53] If you create long-form content, it doesn’t guarantee that you will get the full engagement out of that. [03:01] Check out “The Winning Formula For a Hot Script” by Sunny Lenarduzzi. She has a formula to keeping people engaged. [03:30] You will find that people will stay on your videos longer if you follow her format. [03:55] The formula applies to different forms of social media. [04:10] Ask for comments, as they have more value than likes. [05:44] That’s all for today! [05:52] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
7 Simple Ways to Promote Your Blog | Ep. #926
In episode #926, we discuss 7 simple ways to promote your blog. Tune in to hear the easiest steps you can take to promote yourself. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Simple Ways to Promote Your Blog [00:33] 1: Use advertising! [00:41] You have many options and it’s the most viable way to promote. [00:52] 2: Comment on other blogs in your field. [01:07] Leave thoughtful comments on related blogs and make sure you leave your name and web address. [01:30] 3: Guest posts and collabs. [01:40] No matter which format you use, this will help get your name out there. [01:56] 4: Repurpose your content on Quora. [02:07] You can get thousands of views per month. [02:38] 5: Email marketing. [02:48] Email lists are great ways to promote your business. [03:07] You can also buy email drops from other lists. [03:16] 6: Push notifications. [03:25] This is a good way to bump up the number of visitors to your site, [03:36] 7: Use different social tools. [03:50] Scheduling posts is key. The more you can automate the better. [04:02] That’s all for today! [04:10] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Is It Worth Writing a Book? | Ep. #925
In episode #925, we discuss whether publishing is worth the hassle. Tune in to hear if publishing has helped our careers. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is It Worth Writing a Book? [00:40] Eric is writing a book called, Levelling Up. [00:47] It’s about entrepreneurship. [01:15] There are many steps to publishing, the first of which is writing a proposal and pitching your book. [01:49] Neil has a New York Times bestseller on the market. [02:05] He feels it didn’t help increase his speaking fees or business. He would not publish again. [02:50] His book was unrelated, so he feels it would have helped to write a book that was more relevant to his business. [03:22] Selling books isn’t as effective as getting new visitors to your website. [03:43] Eric thinks Neil will come around to publishing. [04:50] That’s it for today! [05:00] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
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Comments (32)

Marion Njaga

I love that your content is short an straight to the point...nobody has time for 40mins of content and there is so much to be listened to

Feb 19th
Reply

ApexCollecting.com

What is her name? Sunny _______? Anyone know?

Feb 17th
Reply

Emran Al tahhan

ApexCollecting.com https://youtu.be/Amd5y8pJYO8

Feb 17th
Reply

Nikola Mirkovic

guys !!! i am amazed by your generosity !!! please tell me there will be some kind of a livestream for those of us who are far away from LA 😎😎

Feb 8th
Reply

Parth Vyas

These are such a wonderful tips. After so many years, I got to know the appropriate use of creating a list and being Focused on users whom I follow.

Feb 5th
Reply

Manimaran Kalaichelvan

I liked the re-targeting technique tip

Jan 27th
Reply

Tejas Ukalkar

why Facebook ads decline debit card payments? how do I deal with this problem?

Jan 13th
Reply

JayTheThinker

great podcast

Dec 28th
Reply

fitness Guy

nice

Nov 26th
Reply

Danny Hao

Love the podcast. A topic for discussion. Magento VS shopify?

Oct 22nd
Reply

Parth Vyas

I'm good at presentations. So, I'll start with recoding videos and publishing them. Thanks for sharing.!

Oct 18th
Reply

Suraj Sharma

I begin my day with a lot of ideas thanks to your podcasts!

Oct 6th
Reply

Candace Mason

LOL! "Ten Foot Pole" Comment.

Aug 17th
Reply

Michelle Chen

Yay Ryan Bonnici! He's such an inspiring marketer 😁

Aug 5th
Reply

Sadman Ishrak

Wow! So, when can we use this tool, Neil?

Jul 15th
Reply

DavidFR •

good advice! Two thumbs up for me 👍👍

Jul 12th
Reply

Alan Boitumelo

This is good content

Jul 7th
Reply

joel lipinski

hey guys great show. ahrefs provides a the number of comments but how can reach the people who ate actually liking these posts? thanks

Jun 20th
Reply

Richard Odiamma

consider talking about processes from on boarding a new client to delivering final result.

Jun 7th
Reply

Vanessa Ralha

very good podcast. keep up the good work

May 30th
Reply

K S

Some awesome advice here!:o

May 22nd
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