Marketing Strategy Academy with Jen Vazquez

<p>🎙️ Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee.</p><p><br /></p><p>We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the power of AI. Plus, we’re all about repurposing content so you can maximize your efforts across every platform without burning out. We’ll also guide you through smart marketing workflows designed to help you work smarter, not harder, so you can get back to doing what you love.</p><p><br /></p><p>And it’s not just about the strategies—we’re bringing in mindset and organization experts to help you break through roadblocks, get organized, and take action with confidence. Tune in weekly for solo episodes and guest chats with marketing pros who’ve cracked the code and are here to help you do the same. Follow @marketingstrategyacademypod + @jenvazquezmedia on IG to engage with us!</p>

199 | What Are People Searching For On Pinterest This Week?

Send us a text 🎙️ What's Trending on Pinterest This Week? 🎙️ Hey there, besties! 🌟 Ever wondered what everyone’s buzzing about on Pinterest right now? Tune in to our podcast every Wednesday for the hottest trends of the week! 🚀 We’ve got the inside scoop on the latest search terms that are skyrocketing in popularity. Here’s the deal: Pinterest is basically handing you the keys to what’s trending, so you can create content that’s primed to go viral! 📈 Here’s your game plan: Listen In: Catch ou...

06-05
07:22

298 | Pinterest Presents 2025: Service Providers Update

Send us a text In this episode, I’m sharing the highlights from Pinterest Presents 2025 and what they mean for service providers like you. We’ll talk about Pinterest’s newest tools, why the Trends upgrade is a game changer, and simple ways to turn these updates into leads for your business. If you’ve been wondering whether Pinterest is worth your time in 2025, this is your sign to lean in. Shownotes (ALL THE LINKS): https://jenvazquez.com/pinterest-presents-2025/ FREE MASTERCLASS: Step into t...

10-08
05:58

297 | Scale with Data, Not Gut—Strategy-First for Female Founders with Rita Barry

Send us a text In this conversation with Rita Berry of Rita Berry + Co, we unpack how female-founded service businesses can scale with a strategy-first, data-driven approach. You’ll hear how to map your customer journey, pick one high-impact metric, and use simple weekly tracking to fix bottlenecks fast. We also talk about the power of relationship marketing for high-ticket services and how data helps you hand off marketing beyond the founder. Stick around to the end for Rita’s free ass...

10-08
38:30

296 | Unlocking the Power of Nano-Influencers: How to Build Authentic Brand Connections with Vicky Boudreau

Send us a text Nano Influencers, Big Results: How smaller, trusted creators drive authentic growth for service-based brands, and how to build long-term partnerships that actually convert. Learn how to pick creators (start with superfans), set smart briefs, and track results beyond likes using CTR and redemptions. Creators: get practical tips to stand out, over-deliver, and turn your niche into income. Perk: 20% off your first Heylist collab—use MSA2025. FREE MASTERCLASS: Step into the f...

09-26
24:15

295 | How to Brand Your Pinterest Profile to Attract Clients (Step-by-Step)

Send us a text Your Pinterest profile has just 2.5 seconds to make an impression—so let’s make it count! In this episode, I’m walking you through how to brand your Pinterest profile step by step so it instantly says who you are, what you do, and why your dream clients should follow you. From profile images and cover photos to keyword-rich bios, boards, and pins—this is your roadmap to turning Pinterest into your lead-generating machine. Shownotes (ALL THE LINKS): https://jenvazquez.com/how-to...

09-25
12:55

294 | Stop Making These Pinterest Mistakes if You Want More Leads

Send us a text Are you posting on Pinterest but not seeing results? You’re probably making one of the 5 most common mistakes service providers make on the platform. In this episode, I share what those mistakes are (like treating Pinterest like social media or ignoring your website connection) and show you how to fix them—so you can finally turn Pinterest into your lead-generating machine. Shownotes (ALL THE LINKS): https://jenvazquez.com/stop-making-these-pinterest-mistakes-if-you-want-more-l...

09-18
14:01

293 | How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia

Send us a text Your wardrobe is more powerful than you think. In this episode, I sit down with stylist Paola Arencibia of Serious Style Inc. to explore how what you wear impacts your confidence, visibility, and success as a female entrepreneur. We cover: Closet Detox: removing the energy drainersThe easy uniform every service provider needsWhy sizes lie (and what really matters)How to align your wardrobe with your brand and clientsALL THE LINKS: https://jenvazquez.com/how-to-use-your-wa...

09-13
46:11

292 | Pinterest Trends for September: What to Pin Now for Traffic and Leads

Send us a text It’s September, and Pinterest users are already planning fall vibes, Halloween fun, and even holiday marketing! In this episode, I’m sharing the exact September Pinterest trends service providers need to know to turn searches into clients. Whether you’re a coach, photographer, or wedding pro, these simple strategies will help you show up where your dream clients are looking. ALL THE LINKS: https://jenvazquez.com/pinterest-trends-for-september/ FREE MASTERCLASS: Step into the fu...

09-11
06:23

291 | How to Build a Pinterest Keyword Strategy That Actually Works for Service Providers

Send us a text Ever wondered how to make Pinterest actually bring you leads instead of just adding to your to-do list? In this episode, I’m breaking down how to build a Pinterest keyword strategy that works for service-based businesses. You’ll learn why long-tail keywords matter, how to find the ones your dream clients are already searching for, and exactly where to use them so your pins show up again and again. Plus, I’ll share my free keyword builder and my Pinfluence service if you’re read...

09-04
13:45

290 | How I Cut My Instagram Stress and Boosted Engagement by 5000% with One Tool

Send us a text If you’ve ever felt overwhelmed by Instagram, this episode is going to feel like a breath of fresh air. I’m sharing how I ran a marketing experiment, discovered RecurPost, and completely transformed the way I post on Instagram (and beyond). You’ll learn how I automated my short-form video content, repurposed posts across multiple platforms, and boosted engagement by up to 5000%—all without adding more hours to my day. If you’re ready to stop burning out on Instagram and finally...

08-28
17:22

289 | Tailwind Pin Spacing Tool: Save Time and Prevent Pinterest Spam Filters

Send us a text If you’ve ever wasted time manually dragging pins around in Tailwind, this episode is going to make you so happy. I’m breaking down Tailwind’s brand-new Pin Spacing Tool—how it works, why it matters, and how to customize it for launches or seasonal campaigns. This tool is a major time-saver for service-based business owners, helping you stay consistent, avoid spam triggers, and free up time to focus on creating content that actually converts. Shownotes (ALL THE LINKS): ht...

08-17
16:15

288 | 3 Pinterest Mistakes That Are Costing You Traffic (and How to Fix Them)

Send us a text Not getting the traffic or leads you hoped for on Pinterest? You might be making one of these 3 common mistakes. In this episode, I’m breaking down exactly what they are and how to fix them so your pins actually work for you. We’ll cover: How to make your pin titles stand out in searchWhy linking to your homepage is a silent traffic killerA weekly batching system that keeps your account active without daily postingPerfect for service providers who want a simple, effective Pinte...

08-10
09:09

287 | The 3 Pinterest Metrics That Actually Matter for Service Providers

Send us a text If Pinterest analytics make your head spin, this episode is for you. I’m walking you through the three key metrics you actually need to track on Pinterest and how to use them in a simple monthly routine to grow your traffic and leads. You’ll learn: Why outbound clicks are the most important statHow saves increase visibilityWhat impressions really tell you (and what they don’t)My once-a-month Pinterest analytics workflowWhether you're managing your own strategy or re...

08-03
10:32

286 | How to Monetize Your Blog as a Service Provider

Send us a text Are you a coach, photographer, or creative wondering how to monetize your blog as a service provider? You’re in the right place. In this episode, I’m sharing how to turn your blog into a lead-generating machine—with zero sleaze. We’ll talk about weaving in services naturally, adding powerful CTAs, sharing affiliate links the right way, and how to make small updates to blogs you’ve already written to get more traction now. This is your guide to smart, sustainable blog monetizati...

07-27
11:41

285 | Pinterest Trends August 2025: What Service Providers Should Pin This Month

Send us a text August Pinterest trends are here—and they’re packed with content ideas you can use right now to drive traffic and book more clients. Whether you’re a coach, photographer, or wedding pro, this episode breaks down exactly what’s trending on Pinterest in August 2025, and how to turn it into evergreen content that keeps working long after you hit publish. I’m sharing actionable tips, niche-specific ideas, and my four-step workflow to use these trends in your content plan—fast. Read...

07-20
08:25

284 | Effortless Testimonial Gathering for Service Providers: Boost Your Marketing with Kris Jones

Send us a text Ever feel weird asking for testimonials—or worse, get ones that are too vague to actually help your business? In this episode, I sit down with Kris Jones of Red Door Designs to show you how to flip the script. We talk about how to gather emotional, story-driven testimonials that actually help you get clients. Plus, Kris breaks down her exact 3-question process, how to use testimonials across your website and social, and why your story is your greatest marketing asset. Shownotes...

07-18
39:26

283 | 25 Must-Know Pinterest Marketing Answers for Service Providers Who Want More Leads

Send us a text You’ve got questions about Pinterest—and I’ve got answers. In this episode, I’m answering the 25 most common Pinterest marketing questions I get from clients, students, and DMs. If you're a service provider trying to turn Pinterest into a traffic-driving, lead-generating machine (without the stress), you’ll love this one. We’re covering everything from strategy and scheduling to SEO, analytics, and whether or not you even need a blog. Let’s make Pinterest easy, doable, and—yes—...

07-13
41:12

282 | 5 Ethical Marketing Tips Every Service Provider Should Know

Send us a text Join Jen Vazquez on Marketing Strategy Academy as she reveals a streamlined system for busy female entrepreneurs. Learn how to beat marketing overwhelm using Pinterest and smart content repurposing—no extra hours required. Perfect your strategy and reclaim your time! Shownotes (Including Links): https://jenvazquez.com/ethical-marketing-tips/ FREE MASTERCLASS: Step into the future of small business marketing! This free masterclass helps entrepreneurs cut through the noise, simpl...

07-07
06:56

281 | How Podcast Guesting Can Skyrocket Your Visibility and Revenue: Expert Tips from Jessica Rhodes

Send us a text In this episode, Jen interviews Jessica Rhodes, founder of Interview Connections and pioneer of podcast booking for entrepreneurs. They discuss how service-based business owners can turn podcast guesting into warm leads, sales, and networking gold. Jessica shares practical strategies on pitching yourself, using AI to repurpose interviews, and building post-interview business relationships. All The Links: https://jenvazquez.com/jessica-rhodes/ FREE MASTERCLASS: Step into the fut...

06-29
50:19

280 | Why Brand Photography is the Secret Weapon in Your Marketing Strategy (Even if You Hate Being on Camera)

Send us a text On this episode of the Marketing Strategy Academy, Jen Vazquez dives into why brand photography is essential for modern marketing. Discover how to use branded visuals to build trust, tell your story, and create a content library that makes marketing easier and faster — even if you hate being on camera. Learn actionable tips whether you're DIY-ing or booking a brand photographer. https://jenvazquez.com/social-sessions FREE MASTERCLASS: Step into the future of small business ma...

06-15
13:18

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