Claim OwnershipMarketing Strategy Academy with Jen Vazquez
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Š 2025 Marketing Strategy Academy with Jen Vazquez
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đď¸ Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee.
We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the power of AI. Plus, weâre all about repurposing content so you can maximize your efforts across every platform without burning out. Weâll also guide you through smart marketing workflows designed to help you work smarter, not harder, so you can get back to doing what you love.
And itâs not just about the strategiesâweâre bringing in mindset and organization experts to help you break through roadblocks, get organized, and take action with confidence. Tune in weekly for solo episodes and guest chats with marketing pros whoâve cracked the code and are here to help you do the same. Follow @marketingstrategyacademypod + @jenvazquezmedia on IG to engage with us!
305Â Episodes
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Send us a text đď¸ What's Trending on Pinterest This Week? đď¸ Hey there, besties! đ Ever wondered what everyoneâs buzzing about on Pinterest right now? Tune in to our podcast every Wednesday for the hottest trends of the week! đ Weâve got the inside scoop on the latest search terms that are skyrocketing in popularity. Hereâs the deal: Pinterest is basically handing you the keys to whatâs trending, so you can create content thatâs primed to go viral! đ Hereâs your game plan: Listen In: Catch ou...
Send us a text Pinterest can be a powerful traffic source for YouTubeâespecially if you donât want to post every day. In this episode, Jen Vazquez explains how to use Pinterest as a search engine to send steady views to your videos using simple pin design, clear text, and smart descriptions. Perfect for service providers who want consistent growth without burnout. Shownotes: https://jenvazquez.com/how-to-get-more-youtube-traffic-using-pinterest/ đ FREE Pinterest + Marketing Resources: https...
Send us a text Pinterest Predicts 2026 is here â and today weâre breaking down all 26 trends, the three big themes behind them, and what they actually mean for your content next year. If you're a service provider who wants more leads without the grind of daily posting, these insights will help you plan smarter and create content your future clients are already searching for. ALL THE LINKS: https://jenvazquez.com/pinterest-predicts-2026/ đ FREE Pinterest + Marketing Resources: https://learn....
Send us a text If youâve followed all the âavoid burnoutâ advice and still feel fried, this episode is going to feel like a breath of fresh air. Jen sits down with business mentor and licensed therapist Maegan Megginson, host of the Deeply Rested podcast, to unpack why most burnout advice actually makes things worseâand what it really takes to build a business that nourishes you instead of draining you. Inside, youâll hear: Why burnout is not your fault (and where the real problem...
Send us a text In todayâs episode, weâre talking about what to stop posting on Pinterest in December so you donât slow down your traffic. Youâll learn why pretty-but-empty images donât help you, the big keyword mistake most people make, why your 2025 wins belong on Instagram, and how to shift from salesy content to value-driven posts that actually help you get found. đ FREE Pinterest + Marketing Resources: https://learn.jenvazquez.com/resources Need a Pinterest Manager?: https://jenvazquez.c...
Send us a text Today weâre diving into why your brand photos matter way more than you think, and how the right visuals can boost trust, connection, and conversions across every platform. Iâm sharing the three photo types every founder needs, how to use them across Pinterest, Instagram, your website, and your emails, plus how to know when itâs time for a refresh. If your visuals donât match your brand anymore, this is your sign to start planning your next photo shoot. ALL THE LINKS MENTI...
Send us a text Pinterest analytics donât have to feel overwhelming. In this episode, Jen breaks down the three key metrics you actually need to track â and how to read your Pinterest data in just 10 minutes a month. Perfect for service providers who want smarter strategy without the stress. ALL THE LINKS: https://jenvazquez.com/pinterest-analytics-made-simple/ đ FREE Pinterest + Marketing Resources: https://learn.jenvazquez.com/resources Need a Pinterest Manager?: https://jenvazquez.com/disc...
Send us a text If you want January leads, nowâs the time to act. Jen Vazquez shares exactly what to pin on Pinterest in Q4 to grow your visibility and leads going into 2026. Youâll learn the top-performing content buckets, how to repurpose what you already have, and why timing is everything on Pinterest. ALL THE LINKS: https://jenvazquez.com/what-to-pin-in-q4/ đ FREE Pinterest + Marketing Resources: https://learn.jenvazquez.com/resources Need a Pinterest Manager?: https://jenvazquez.com/disc...
Send us a text If marketing your business feels like a full-time job, youâll love this episode. Jen Vazquez breaks down her Pin + Attract Method, showing you how to spend just one hour a week on Pinterest while your content keeps driving traffic in the background. Hear how her clients are booking new leads from Pinterest and learn the exact system to simplify your marketingâno burnout, no daily posting. đ§ Grab the free Pinterest for Service Providers Checklist and all the other links: h...
Send us a text If you're a service provider and you've been posting on Instagram nonstop but your leads arenât showing up, itâs time to shift your energy to Pinterestâthe quieter platform where your dream clients are actually searching for help. In this episode, Iâm sharing exactly how to use Pinterest to attract clients, create consistent content without burnout, and build a marketing system that keeps working for you. ALL THE LINKS MENTIONED: https://jenvazquez.com/pinterest-marketing-for-s...
Send us a text Pinterest in 2026 is still one of the most powerful marketing platforms for service providers. In this episode, Iâm walking through my Pin + Attract Methodâthe exact process I use for my clients and inside The Club to turn Pinterest into a 24/7 lead generator. Weâll cover keyword research, Tailwind scheduling, analytics tracking, and whatâs working right now on Pinterest. Shownotes: https://jenvazquez.com/pinterest-marketing-in-2026/ đ FREE Pinterest + Marketing Resources: http...
Send us a text In this episode, Iâm sharing the highlights from Pinterest Presents 2025 and what they mean for service providers like you. Weâll talk about Pinterestâs newest tools, why the Trends upgrade is a game changer, and simple ways to turn these updates into leads for your business. If youâve been wondering whether Pinterest is worth your time in 2025, this is your sign to lean in. Shownotes (ALL THE LINKS): https://jenvazquez.com/pinterest-presents-2025/ đ FREE Pinterest + Marketing ...
Send us a text In this conversation with Rita Berry of Rita Berry + Co, we unpack how female-founded service businesses can scale with a strategy-first, data-driven approach. Youâll hear how to map your customer journey, pick one high-impact metric, and use simple weekly tracking to fix bottlenecks fast. We also talk about the power of relationship marketing for high-ticket services and how data helps you hand off marketing beyond the founder. Stick around to the end for Ritaâs free ass...
Send us a text Nano Influencers, Big Results: How smaller, trusted creators drive authentic growth for service-based brands, and how to build long-term partnerships that actually convert. Learn how to pick creators (start with superfans), set smart briefs, and track results beyond likes using CTR and redemptions. Creators: get practical tips to stand out, over-deliver, and turn your niche into income. Perk: 20% off your first Heylist collabâuse MSA2025. đ FREE Pinterest + Marketing Reso...
Send us a text Your Pinterest profile has just 2.5 seconds to make an impressionâso letâs make it count! In this episode, Iâm walking you through how to brand your Pinterest profile step by step so it instantly says who you are, what you do, and why your dream clients should follow you. From profile images and cover photos to keyword-rich bios, boards, and pinsâthis is your roadmap to turning Pinterest into your lead-generating machine. Shownotes (ALL THE LINKS): https://jenvazquez.com/how-to...
Send us a text Are you posting on Pinterest but not seeing results? Youâre probably making one of the 5 most common mistakes service providers make on the platform. In this episode, I share what those mistakes are (like treating Pinterest like social media or ignoring your website connection) and show you how to fix themâso you can finally turn Pinterest into your lead-generating machine. Shownotes (ALL THE LINKS): https://jenvazquez.com/stop-making-these-pinterest-mistakes-if-you-want-more-l...
Send us a text Your wardrobe is more powerful than you think. In this episode, I sit down with stylist Paola Arencibia of Serious Style Inc. to explore how what you wear impacts your confidence, visibility, and success as a female entrepreneur. We cover: Closet Detox: removing the energy drainersThe easy uniform every service provider needsWhy sizes lie (and what really matters)How to align your wardrobe with your brand and clientsALL THE LINKS: https://jenvazquez.com/how-to-use-your-wa...
Send us a text Itâs September, and Pinterest users are already planning fall vibes, Halloween fun, and even holiday marketing! In this episode, Iâm sharing the exact September Pinterest trends service providers need to know to turn searches into clients. Whether youâre a coach, photographer, or wedding pro, these simple strategies will help you show up where your dream clients are looking. ALL THE LINKS: https://jenvazquez.com/pinterest-trends-for-september/ đ FREE Pinterest + Marketing Resou...
Send us a text Ever wondered how to make Pinterest actually bring you leads instead of just adding to your to-do list? In this episode, Iâm breaking down how to build a Pinterest keyword strategy that works for service-based businesses. Youâll learn why long-tail keywords matter, how to find the ones your dream clients are already searching for, and exactly where to use them so your pins show up again and again. Plus, Iâll share my free keyword builder and my Pinfluence service if youâre read...
Send us a text If youâve ever felt overwhelmed by Instagram, this episode is going to feel like a breath of fresh air. Iâm sharing how I ran a marketing experiment, discovered RecurPost, and completely transformed the way I post on Instagram (and beyond). Youâll learn how I automated my short-form video content, repurposed posts across multiple platforms, and boosted engagement by up to 5000%âall without adding more hours to my day. If youâre ready to stop burning out on Instagram and finally...
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