Marketing Strategy Academy with Jen Vazquez

Send us a text If you're a service provider and you've been posting on Instagram nonstop but your leads aren’t showing up, it’s time to shift your energy to Pinterest—the quieter platform where your dream clients are actually searching for help. In this episode, I’m sharing exactly how to use Pinterest to attract clients, create consistent content without burnout, and build a marketing system that keeps working for you. ALL THE LINKS MENTIONED: https://jenvazquez.com/pinterest-marketing-for-s...

Send us a text Pinterest in 2026 is still one of the most powerful marketing platforms for service providers. In this episode, I’m walking through my Pin + Attract Method—the exact process I use for my clients and inside The Club to turn Pinterest into a 24/7 lead generator. We’ll cover keyword research, Tailwind scheduling, analytics tracking, and what’s working right now on Pinterest. Shownotes: https://jenvazquez.com/pinterest-marketing-in-2026/ 📌 FREE Pinterest + Marketing Resources: http...

Send us a text In this episode, I’m sharing the highlights from Pinterest Presents 2025 and what they mean for service providers like you. We’ll talk about Pinterest’s newest tools, why the Trends upgrade is a game changer, and simple ways to turn these updates into leads for your business. If you’ve been wondering whether Pinterest is worth your time in 2025, this is your sign to lean in. Shownotes (ALL THE LINKS): https://jenvazquez.com/pinterest-presents-2025/ 📌 FREE Pinterest + Marketing ...

Send us a text In this conversation with Rita Berry of Rita Berry + Co, we unpack how female-founded service businesses can scale with a strategy-first, data-driven approach. You’ll hear how to map your customer journey, pick one high-impact metric, and use simple weekly tracking to fix bottlenecks fast. We also talk about the power of relationship marketing for high-ticket services and how data helps you hand off marketing beyond the founder. Stick around to the end for Rita’s free ass...

Send us a text Nano Influencers, Big Results: How smaller, trusted creators drive authentic growth for service-based brands, and how to build long-term partnerships that actually convert. Learn how to pick creators (start with superfans), set smart briefs, and track results beyond likes using CTR and redemptions. Creators: get practical tips to stand out, over-deliver, and turn your niche into income. Perk: 20% off your first Heylist collab—use MSA2025. 📌 FREE Pinterest + Marketing Reso...

Send us a text Your Pinterest profile has just 2.5 seconds to make an impression—so let’s make it count! In this episode, I’m walking you through how to brand your Pinterest profile step by step so it instantly says who you are, what you do, and why your dream clients should follow you. From profile images and cover photos to keyword-rich bios, boards, and pins—this is your roadmap to turning Pinterest into your lead-generating machine. Shownotes (ALL THE LINKS): https://jenvazquez.com/how-to...

Send us a text Are you posting on Pinterest but not seeing results? You’re probably making one of the 5 most common mistakes service providers make on the platform. In this episode, I share what those mistakes are (like treating Pinterest like social media or ignoring your website connection) and show you how to fix them—so you can finally turn Pinterest into your lead-generating machine. Shownotes (ALL THE LINKS): https://jenvazquez.com/stop-making-these-pinterest-mistakes-if-you-want-more-l...

Send us a text Your wardrobe is more powerful than you think. In this episode, I sit down with stylist Paola Arencibia of Serious Style Inc. to explore how what you wear impacts your confidence, visibility, and success as a female entrepreneur. We cover: Closet Detox: removing the energy drainersThe easy uniform every service provider needsWhy sizes lie (and what really matters)How to align your wardrobe with your brand and clientsALL THE LINKS: https://jenvazquez.com/how-to-use-your-wa...

Send us a text It’s September, and Pinterest users are already planning fall vibes, Halloween fun, and even holiday marketing! In this episode, I’m sharing the exact September Pinterest trends service providers need to know to turn searches into clients. Whether you’re a coach, photographer, or wedding pro, these simple strategies will help you show up where your dream clients are looking. ALL THE LINKS: https://jenvazquez.com/pinterest-trends-for-september/ 📌 FREE Pinterest + Marketing Resou...

Send us a text Ever wondered how to make Pinterest actually bring you leads instead of just adding to your to-do list? In this episode, I’m breaking down how to build a Pinterest keyword strategy that works for service-based businesses. You’ll learn why long-tail keywords matter, how to find the ones your dream clients are already searching for, and exactly where to use them so your pins show up again and again. Plus, I’ll share my free keyword builder and my Pinfluence service if you’re read...

Send us a text If you’ve ever felt overwhelmed by Instagram, this episode is going to feel like a breath of fresh air. I’m sharing how I ran a marketing experiment, discovered RecurPost, and completely transformed the way I post on Instagram (and beyond). You’ll learn how I automated my short-form video content, repurposed posts across multiple platforms, and boosted engagement by up to 5000%—all without adding more hours to my day. If you’re ready to stop burning out on Instagram and finally...

Send us a text If you’ve ever wasted time manually dragging pins around in Tailwind, this episode is going to make you so happy. I’m breaking down Tailwind’s brand-new Pin Spacing Tool—how it works, why it matters, and how to customize it for launches or seasonal campaigns. This tool is a major time-saver for service-based business owners, helping you stay consistent, avoid spam triggers, and free up time to focus on creating content that actually converts. Shownotes (ALL THE LINKS): ht...

Send us a text Not getting the traffic or leads you hoped for on Pinterest? You might be making one of these 3 common mistakes. In this episode, I’m breaking down exactly what they are and how to fix them so your pins actually work for you. We’ll cover: How to make your pin titles stand out in searchWhy linking to your homepage is a silent traffic killerA weekly batching system that keeps your account active without daily postingPerfect for service providers who want a simple, effective Pinte...

Send us a text If Pinterest analytics make your head spin, this episode is for you. I’m walking you through the three key metrics you actually need to track on Pinterest and how to use them in a simple monthly routine to grow your traffic and leads. You’ll learn: Why outbound clicks are the most important statHow saves increase visibilityWhat impressions really tell you (and what they don’t)My once-a-month Pinterest analytics workflowWhether you're managing your own strategy or re...

Send us a text Are you a coach, photographer, or creative wondering how to monetize your blog as a service provider? You’re in the right place. In this episode, I’m sharing how to turn your blog into a lead-generating machine—with zero sleaze. We’ll talk about weaving in services naturally, adding powerful CTAs, sharing affiliate links the right way, and how to make small updates to blogs you’ve already written to get more traction now. This is your guide to smart, sustainable blog monetizati...