Marketing The Invisible

Why you've got to check out this episode:Discover why posting on social media isn't enough to attract clients and what actually works.Learn the formula for sales success: offers made minus "no's" received equals sales.Understand how to turn your certification into a thriving business with timeless marketing skills.Resources / Links:Get Hailey's free "4 Steps to Client Attraction Without Social Media Overwhelm" cheat sheet and class at haileyrowe.com/client-attraction.Summary:Tired of posting on social media and hearing crickets? Marketing and sales coach Hailey Rowe reveals why health coaches, life coaches, and service providers struggle to turn their certifications into thriving businesses. The problem isn't your skills or qualifications - it's that you're stuck in busy work instead of making actual offers.In this episode, Hailey shares her proven approach to client attraction that doesn't rely on algorithms or social media overwhelm. She explains how to implement referral programs, make meaningful connections, and most importantly, stop looking for shortcuts and start taking consistent action.Check out these episode highlights:01:30 - Hailey's ideal clients: Health coaches, life coaches, mindset coaches, and online service providers who want to book more clients but are overwhelmed with where to start02:15 - The problem Hailey solves: Teaching timeless marketing and sales skills to turn certifications into actual careers for people who've never started a business before03:00 - Symptoms that signal you need help: Posting without knowing what to say, getting no responses, obsessing over perfectionist details like websites before taking action03:45 - Common mistakes her clients made: Buying more certifications instead of learning business skills, investing in websites without knowing how to drive traffic, staying stuck in busy work04:30 - Hailey's Valuable Free Action [VFA]: Track how many offers you're making (both free and paid) and start a referral program with past clients who loved working with you.05:45 - Her Valuable Free Resource [VFR]: Free "4 Steps to Client Attraction Without Social Media Overwhelm" cheat sheet and class at haileyrowe.com/client-attraction.06:30 - The one question Tom should have asked: What's the best shortcut to get clients? Hailey's answer: Stop looking for shortcuts and actually do something consistently.Tweetable Takeaways from this Episode:"Stop looking for shortcuts and actually do something. Stick with it. Refine it until it works."- Hailey Rowe

Why you've got to check out this episode:Discover how to become "the best, the only, and the most expensive" in your category.Learn why founders need to reinvent themselves after exits and how to stay relevant.Understand how AI can help you prototype software platforms and solutions in hours, not months.Resources / Links:Get Mike's free book "AI Accelerator" (audiobook + ebook) at aiaccelerator.com/free.Summary:Feeling stuck at a plateau despite past success? 19-time bestselling author and serial entrepreneur Mike Koenigs reveals how AI can supercharge your next act. From speaking at NASA about AI solutions for Mars missions to helping founders create "category of one" brands, Mike shares his proven framework for using AI to reinvent yourself and multiply your impact.In this episode, Mike explains how the combination of AI, lead generation optimization, and team enhancement can help frustrated founders break through invisible barriers and access better customers willing to pay premium prices.Check out these episode highlights:02:07 - Mike's ideal clients: Founders who've sold companies and need reinvention, frustrated business owners being outcompeted, and those seeking to build strong founder brands.03:10 - The problem Mike solves: Helping founders stay relevant and consistently move downstream instead of struggling upstream for attention.04:52 - Symptoms that signal you need AI acceleration: Hitting plateaus, losing momentum, feeling misunderstood, and needing "a lift in your sails".06:36 - Common AI mistakes: Giving up your agency to ask "how" instead of stating intent and desired outcomes, plus not running multiple AI solutions simultaneously.07:38 - His Valuable Free Resource [VFR]: Free "AI Accelerator" book and masterclass replay with latest tools at aiaccelerator.com/free and aiaccelerator.com/replay.08:31 - The one question Tom should have asked: What's been your most exciting speaking engagement? Mike's answer reveals his NASA presentation on using AI to solve space exploration challenges.Tweetable Takeaways from this Episode:"Start five different AIs simultaneously trying to solve the same problem and pick the best one."- Mike Koenigs

Why you've got to check out this episode:Learn why most digital entrepreneurs quit before launching their first product and how to avoid this fate.Discover the ready-made system that eliminates years of course creation and months of lead magnet development.Understand why implementation support is the missing piece that separates successful digital businesses from digital dust collectors.Resources / Links:Watch Sue's free Evergreen Training to discover her rapid system for generating digital income with ready-made coursesSummary:Want to create a digital lifestyle business that generates income while you sleep? Most entrepreneurs who quit their 40-hour jobs end up working 80 hours in their own business - and many don't even survive their first year. The dream of passive income often becomes a nightmare of endless course creation, clunky value delivery, and 3am anxiety about where the next paycheck is coming from.In this episode, Sue Pats from New Beginning reveals her holistic approach to building a digital lifestyle business without the typical 3-year course creation struggle. She shares why perfectionism kills progress, how to prioritize your CEO hat over low-value tasks, and why ready-made products with implementation support can fast-track your journey to location-independent income.Check out these episode highlights:02:15 - Sue's ideal clients: Budding digital entrepreneurs, solopreneurs, and small business owners looking for income that works on cruise control.03:21 - The problem Sue helps to solve: Entrepreneurs spending 3 years creating courses and 6 months on lead magnets instead of making money immediately.04:40 - Symptom of the problem she helps solve: Waking up at 3am worried about where your next paycheck or client payment is coming from.05:31 - Mistakes her clients commit before meeting her: Perfectionism leading to procrastination, shiny object syndrome, and not prioritizing high-value CEO tasks over low-value admin work.06:32 - Sue's Valuable Free Action [VFA]: Hire a mentor or guide who can handle your blind spots - don't try to create ongoing income just by watching YouTube videos.08:16 - Her Valuable Free Resource [VFR]: Free evergreen training at nubeginning.com/webinar showcasing her rapid system with ready-made courses for immediate income generation.08:58 - Q: How is Sue's offer different from other crowded, similar-looking programs? A: We provide implementation help - ready-made products are useless if they just collect digital dust on your computer. We ensure you actually implement for success.Tweetable Takeaways from this Episode:"You can lose money and make it up again, but if you lose time, you can't recreate time." - Sue Pats"It's okay to learn from your own mistakes, but it's better to learn from somebody else's mistakes." - Sue Pats"Wear your CEO hat most of the time. You don't need to keep wearing the low-value graphic designer or admin hat." - Sue Pats

Why you've got to check out this episode:Discover the three invisible forces that eat strategy alive and block sustainable change.Learn why every process, productivity, and performance problem is actually a people problem.Get access to the chaos calculator that reveals the hidden costs of people problems in your organization.Resources / Links:Get Natasha's new book "Making Change Work" plus the chaos calculator and mini training at books.spiraldynamics.org/makingchangeworkSummary:Change is the only competitive advantage you can maintain in today's marketplace. Yet most leaders focus on processes, systems, and strategies while ignoring the invisible forces that determine whether change actually sticks. The result? Millions of dollars wasted on initiatives that fail because of people dynamics, cultural resistance, and hidden motivational forces.In this episode, change strategist Natasha Todorovic-Cowan reveals why smart leaders often misdiagnose organizational problems and shares her framework for tackling what really blocks sustainable change. She explains how to identify the true cost of people problems (like Tony Hsieh's $100 million lesson at Zappos) and introduces her chaos calculator that helps track the hidden costs most organizations never measure.Check out these episode highlights:02:36 - Natasha's ideal clients: Relational, transformational leaders navigating complexity like scaling growth, mergers, digital transformation, or cultural turnarounds.04:51 - The problem Natasha helps to solve: Three invisible forces that eat strategy alive - people dynamics, cultural resistance, and hidden motivational forces.05:32 - Symptoms of the problem she helps solve: Leaders saying "communication sucks," blaming culture, requesting leadership training, or talking about the same problem people over and over.06:09 - Mistakes her clients commit before meeting her: Smart leaders bypass proper analysis and self-diagnose problems before identifying the real issue.07:51 - Her Valuable Free Resource [VFR]: New book "Making Change Work" plus chaos calculator and mini training at books.spiraldynamics.org/makingchangework.08:53 - Q: What is the cost of not solving people problems properly? A: Tony Hsieh, late CEO of Zappos, estimated people costs to his organization at over $100 million - that's why the chaos calculator is so critical.Tweetable Takeaways from this Episode:"Anytime there's a process problem, a productivity problem, a performance problem, it's a people problem. Fix it before it becomes a profit problem." - Natasha Todorovic-Cowan"Smart leaders think they've got the problem figured out and bypass analysis to solve the problem before they've identified the real problem." - Natasha Todorovic-Cowan

Why you've got to check out this episode:Discover why being "natural" on camera is the secret to influence in the age of algorithms.Learn the counterintuitive technique that instantly reduces camera nerves and feeds your brain.Understand the three types of camera performers and how to break through to the next level.Resources / Links:Take Howard's free Persona Assessment to discover your natural on-camera persona and get personalized advice.Summary:In today's digital world, every entrepreneur needs to master the camera - whether for courses, social media, leadership meetings, or sales calls. Yet most people either freeze up, become wooden, or fall back on bland formulas that strip away their personality.In this episode, on-camera performance coach Howard Whiteson (who's worked with Anthony Hopkins and Pierce Brosnan) reveals why being authentically human beats any script or template. He shares his counterintuitive pre-camera technique that's impossible to do while feeling tense, and explains how to consciously amplify your natural persona instead of hiding behind someone else's formula.Check out these episode highlights:02:01 - Howard's ideal clients: Entrepreneurs and business professionals who need to use cameras for courses, social media, leadership, meetings, and sales.02:28 - The problem Howard helps to solve: How to be natural on camera - combining expertise and passion with precision without being wooden or scripted.04:02 - Symptom of the problem he helps solve: Three types struggle - those too nervous to go on camera, those spending hours on scripts with little engagement, and successful performers feeling trapped by their success.05:30 - Mistakes his clients commit before meeting him: Relying on formulas, templates, scripts, copying others' success, and using AI instead of expressing their own personality quirks.06:44 - Howard's Valuable Free Action [VFA]: Before switching the camera on, yawn 5-6 times - it's genetically impossible to be tense while yawning, plus it feeds oxygen to your brain.07:45 - His Valuable Free Resource [VFR]: Take the free persona assessment at assessment.howardwhiteson.com to discover your natural on-camera persona and get personalized advice.08:21 - Q: How do you become more natural on camera? A: Discover and consciously amplify your persona - be more of you, not less of you.Tweetable Takeaways from this Episode:"In today's age of algorithms, the age of the human is paramount. People can tell if you're using a script or speaking from your expertise." - Howard Whiteson"Yawn before you yap. It's genetically impossible to be tense while yawning, plus it feeds oxygen to your brain." - Howard Whiteson

Why you've got to check out this episode:Discover why mindset work is only 5% of the puzzle and how to access the other 95%.Learn how to get to the root of invisible blocks that keep you from achieving your goals.Understand the science behind reprogramming your subconscious for lasting success.Resources / Links:Access Bri's free training on your subconscious at briseeley.com/hypnosis to learn the science behind accessing deeper levels of change.Summary:Are you doing everything right but still hitting an invisible wall? You're smart, ambitious, and know exactly what you want - yet something keeps blocking your success. The problem isn't your strategy or work ethic; it's that you're only working with 5% of your brain's capacity.In this episode, TEDx speaker and award-winning business coach Bri Seeley reveals how hypnosis can access the 95% of your subconscious that traditional mindset work never touches. She explains how most of our limiting patterns were formed before age eight and shares her proven method for literally "brainwashing" yourself for success instead of limitation.Check out these episode highlights:02:02 - Bri's ideal clients: Super ambitious high achievers who know what to do but can't bring themselves to do it03:18 - The problem Bri helps to solve: Smart people hitting an invisible wall despite knowing exactly where they're going04:35 - Symptom of the problem she helps solve: You're doing everything right but only getting a trickle of results instead of the full flow you deserve05:30 - Mistakes her clients commit before meeting her: Sticking only with conscious mindset work that addresses just 5% of the puzzle06:47 - Bri's Valuable Free Action [VFA]: Recognize that you're still living from the perspective of your eight-year-old self - it's time to teach your brain a new perspective08:15 - Her Valuable Free Resource [VFR]: Free training on your subconscious and the science behind accessing deeper levels of change at briseeley.com/hypnosis08:47 - Q: Does hypnosis really work for business success? A: I had a client who didn't believe she could be an entrepreneur. We hypnotized her for entrepreneurial success. In less than 60 days, she closed her first $50,000 client.Tweetable Takeaways from this Episode:"Mindset is only 5% of the puzzle. If you're not tapping into the other 95%, you're missing massive potential for change." - Bri Seeley

Why you've got to check out this episode:Discover why most book launches fail and how to avoid the "cricket effect" of hearing nothing after you publish.Learn the strategic approach to getting Amazon reviews from your own network (not buying fake reviews).Understand why book launching is like a triathlon - not a marathon - and what comes after hitting publish.Resources / Links:Schedule a complimentary 30-minute Book Launch Brainstorming Session at booklaunchbrainstorm.com.Summary:Have you written a book only to hear crickets after hitting publish? You're not alone. Most entrepreneurs treat book publishing like crossing a marathon finish line, but successful authors know it's actually more like a triathlon - with the real work beginning after publication.In this episode, Robbie Samuels reveals why most book launches fail and shares his proven strategy for turning your book into a revenue-generating asset. Instead of expensive PR pushes or mass email blasts, Robbie shows you how to leverage your existing network to get genuine Amazon reviews that create lasting social proof and attract high-quality clients for years to come.Check out these episode highlights:03:02 - Robbie's ideal clients: Entrepreneurs who wrote books to grow their business, especially coaches, speakers, and consultants.03:33 - The core problem: Most people just hit publish and hope the right people find their book.04:28 - Symptoms of a failed launch: Hearing crickets, stalled sales after the first week, slow or no reviews coming in.05:38 - Common mistakes: Spending money on PR when your book page has no reviews or social proof.07:42 - Robbie's top tip: Build a list of 100-200 prospects and referral partners from your existing network before the book launches.08:24 - Free resource: Complimentary 30-minute book launch brainstorming session at booklaunchbrainstorm.com.09:09 - Q: Can a book succeed after a failed first launch? A: Absolutely yes - relaunches work with the right strategy.Tweetable Takeaways from this Episode:"Books don't launch themselves. You need strategic outreach to your existing network, not expensive PR pushes to cold audiences." - Robbie Samuels

Why you've got to check out this episode:Learn why having great marketing strategies isn't enough without the right mental frameworkGet actionable tips on developing self-awareness to identify limiting beliefs that sabotage successUnderstand how to align your inner talk and habits with your business goals for breakthrough resultsResources / Links:Take the Millionaire Mindset Mastery Scorecard at ninaCooke.co.uk to discover which limiting beliefs you have around money and successSummary:Are you struggling to break through revenue plateaus despite having solid marketing strategies? Many entrepreneurs find themselves stuck because they're missing the crucial foundation that comes before all tactics - the right mindset.In this episode, Nina Cooke reveals why mindset is the "other wing" every business owner needs to truly take flight. She explains how successful entrepreneurs think differently and provides a practical framework for developing the mental habits that support 7-figure success.Check out these episode highlights:01:30 - Nina's ideal clients: Coaches, consultants, financial advisors, and attorneys who want more but don't know how to get it02:45 - The core problem: Great marketing strategies fail when your mindset is working against you03:15 - The "bird with one wing" analogy: Why you need both strategy AND mindset to succeed04:30 - Key symptoms of mindset blocks: Overwhelm, lack of focus, resistance to client-building activities05:45 - Common self-sabotaging behaviors: Undercharging, fear of marketing, playing it too safe07:00 - The biggest mistake: Looking to your past failures to predict future results08:15 - Nina's Top Tip: Start with self-awareness - write down your inner talk to discover how you're sabotaging yourself10:30 - Why simple exercises feel so difficult: Our society's addiction to instant gratification12:00 - The alignment principle: Your beliefs and self-talk must match your goals13:30 - Nina's Valuable Free Resource: The Millionaire Mindset Mastery Scorecard at ninaCooke.co.uk14:45 - Bonus Challenge: Think positively for seven days and watch your confidence soarTweetable Takeaways from this Episode:"If you want anything more than you have right now, you have to align your inner talk and your habits with your goal. Otherwise, you're not going to get it." - Nina Cooke

Why you've got to check out this episode:Discover how to attract high-quality clients without relying on cold outreach.Learn the common mistakes service-based business owners make when trying to market themselves and how to avoid them.Get actionable tips on how to position yourself as the go-to expert in your niche for better client attraction.Resources / Links:Download the free training "Five Keys to Premium Paying Clients" at jessicaosborn.com/5keys for insights on attracting premium clients.Summary:Are you struggling to attract the right clients for your service-based business? Many professionals find themselves overwhelmed by ineffective marketing strategies and unsure of how to position themselves in a crowded market.In this episode, Jessica Osborn shares her expertise on attracting high-quality clients without the need for cold outreach. She discusses the common pitfalls that service-based business owners encounter and provides valuable insights on how to simplify your marketing approach to achieve better results.Check out these episode highlights:03:53 - Jessica's ideal clients: Women with coaching or consulting businesses seeking flexibility and a six-figure income.05:56 - The problem Jessica helps clients solve: Attracting the right clients and achieving a work-life balance.06:00 - Symptoms of the problem: Working too much, attracting high-maintenance clients, and feeling undervalued.07:17 - Common mistakes clients make: Jumping straight into marketing without proper positioning and messaging.10:25 - Jessica's top tip: Identify your expert zone and get specific about who you serve to attract the right clients.13:06 - Jessica’s Valuable Free Resource: Download the "Five Keys to Premium Paying Clients" at jessicaosborn.com/5keys.14:01 - Q: Why does this even mean that you don't have to do cold outreach, right? If you get all this stuff done, how does that help you? A: If you can stand out as the person, they're already looking for you. It means that you're able to attract them into your business. You do not need to go out and do ineffective, time-intensive cold outreach.Tweetable Takeaways from this Episode:"The real thing about business is keeping it really simple and it doesn't have to be something giant." - Jessica Osborn

Why you've got to check out this episode:Discover how to increase your prices by 25% while keeping your clients happy. Learn the common mistakes service-based business owners make regarding pricing and sales processes, and how to avoid them. Get actionable tips on identifying your ideal clients and optimizing your sales strategy for better margins.Resources / Links:Unlock the free guide "28 Ways to Increase Your Pricing Power" at strategysprints.com/pricingpower for insights on charging more while delivering value.Summary:Are you struggling to close deals quickly or feeling frustrated with your pricing strategy? Many service-based professionals find themselves in a race to the bottom, competing on price rather than value. In this episode, Simon Severino shares his expertise on how to increase your prices by 25% without losing clients. He discusses common pitfalls in sales processes and pricing strategies, providing valuable insights on how to refine your approach for better results.Check out these episode highlights:02:22 - Simon's ideal clients: Coaches, advisors, and agency owners in marketing, IT, design, and financial services.02:39 - The problem Simon helps clients solve: Optimizing sales processes and increasing pricing power.04:21 - Common mistakes clients make: Failing to clearly define their ideal and anti-ideal clients.07:21 - Common pricing mistakes: Competing on price instead of focusing on value and quality.08:39 - Unlock the full guide with 28 actionable strategies at strategysprints.com/pricingpower.09:17- Q: ‘When are you coming back to Vienna, Tom?’ A: When it is not minus 20.Tweetable Takeaways from this Episode:"Don't race to the bottom on pricing; instead, focus on increasing your positioning and value." – Simon Severino

Why you've got to check out this episode:Discover how to deliver the perfect discovery call and guide potential clients through a structured process.Learn the common mistakes businesses make when trying to convert leads and how to avoid them.Get actionable tips on how to create a more engaging and effective sales conversation without feeling salesy.Resources / Links:Download the OCGC Call Script Template at stephensteers.com/podcast for a structured approach to your discovery calls.Summary:Are you struggling to convert leads into clients during your sales calls? Many professionals find themselves unsure of how to effectively engage potential clients after generating interest. In this episode, Stephen Steers shares his expertise on delivering the perfect discovery call, emphasizing the importance of a structured approach to guide conversations and increase conversion rates. He discusses the common pitfalls that salespeople encounter and provides valuable insights on how to create a more human and engaging sales experience.Check out these episode highlights:02:01- Stephen's ideal clients: Professional services companies, coaches, consultants, agencies, and software companies. 02:31 - The problem Stephen helps clients solve: Increasing conversion rates and guiding leads through a structured discovery process. 03:33 - Symptoms of the problem: Not converting calls and uncertainty about why leads are not moving forward. 04:36 - Stephen’s Valuable Free Resource: Download the OCGC Call Script Template at stephensteers.com/podcast. 05:50 - Common mistakes clients make: Winging it during calls and not using a script to guide the conversation. 06:33 - Stephen's top tip: Record your calls to identify areas for improvement and learn from your conversations.07:12 - Q: What are the four questions a business owner or a salesperson should ask before they tell any stories? A: Understand what's at stake, what the audience wants, how to evoke feelings, and what action to guide them towards.Tweetable Takeaways from this Episode:“If you don't use a script, you don't know where you went wrong. If you aren't following through on a process, if you don't know where the constraint is, you can't fix it.” - Stephen Steers

Why you've got to check out this episode:Discover how to transform your sales team's approach to customer engagement and move beyond order-taking.Learn the common mistakes businesses make when trying to improve their sales processes and how to avoid them.Get actionable tips on how sales leaders can effectively coach their teams and identify key behaviors in the field.Resources / Links:Develop your own customer-centric sales culture. Visit www.thesalesdr.com.au for a free chapter of her book.Summary:Are you struggling to engage your customers effectively and hit your sales targets? Many sales teams find themselves stuck in a cycle of order-taking rather than actively engaging with clients. In this episode, Ingrid Maynard, known as the Sales Doctor, shares her insights on how to revolutionize your sales approach and create a culture that prioritizes customer engagement. Ingrid discusses the importance of understanding the symptoms of a struggling sales team and how to identify the root causes of poor performance. She emphasizes the need for sales leaders to spend time in the field, observing their teams and understanding customer interactions.Check out these episode highlights:01:41 - Ingrid's ideal clients: B2B sales teams, particularly in the blue-collar industry.02:29 - The problem she helps clients solve: Moving from order-taking to proactive customer engagement.03:54 - Symptoms of the problem: Not hitting targets and account management teams acting like customer service representatives.05:19 - Common mistakes clients make: Treating symptoms instead of addressing root causes and focusing solely on lagging indicators.06:42 - Ingrid's top tip for sales leaders: Spend more time in the field to understand team dynamics and customer interactions.07:33 - Her Valuable Free Resource: Visit www.thesalesdr.com.au for a free chapter of her book, The Sales Revolution.08:12 - Q: What is the Sales Revolution? A: An organization-wide approach to transforming sales culture and enhancing customer engagement.Tweetable Takeaways from this Episode:“…spend more time in the field.” - Ingrid Maynard

Why you've got to check out today's episode:Discover how to network with intention and build a sales process that delivers consistent results.Learn the common mistakes businesses make when trying to fix their sales teams and how to avoid them.Get actionable tips on how to approach networking events with a clear mission and purpose.Resources/Links:Develop your own simple and effective sales process. Visit https://www.strongersalesteams.com/salesprocess Summary:Are you struggling to build a predictable sales process for your business? Many sales leaders find themselves overwhelmed, managing individual personalities rather than focusing on a streamlined approach. In this episode, Ben Wright, a builder of sales teams, shares insights on how to network with intention and create a sales process that not only drives results but also allows you to enjoy your personal life without the constant worry of where your next sale will come from.Ben discusses the importance of knowing your audience when networking and how to prepare effectively for networking events. Check out these episode highlights:01:21 - Ben's ideal clients: Sales leaders or business owners looking to build a standard process in their sales teams.02:03 - The problem he helps clients solve: The nagging worry about bringing in sales consistently.03:25 - Symptoms of the problem: Constantly fighting sales fires and managing individual team members instead of a cohesive strategy.04:11 - Common mistakes clients make: Trying to be everything to everyone and focusing on short-term results rather than long-term strategies.05:34 - Ben's top tip for networking: Know your audience and have specific targets to talk to at networking events.06:56 - Valuable Free Resource: Visit www.strongersalesteams.com/salesprocess for resources on developing a sales process.07:42 - Q: Where do I start with lead generation? A: Start by doubling down on what has worked for you in the past.Tweetable Takeaways from this Episode:“Networking with intention means you go with a mission rather than feeling a little bit lost. Know your audience and have specific targets you want to talk to.” - Ben Wright

Why you've got to check out today's episode:Discover how to simplify your marketing and attract more leads without the overwhelm.Learn why social media alone won’t get you clients—and what actually works instead.Get a powerful question to ask past clients that reveals exactly how to refine your messaging.Resources/Links:Grab your FREE secret Google doc of strategies to turn your words into clients. Click here: https://www.fromwordstoclients.com/Summary:Are you getting enough consistent leads with your service-based business? It's easy to get caught up in client work and rely on random social media posts, only to find your pipeline running dry. You need to simplify your marketing, craft a clear message, and build a steady flow of clients without the guesswork.Veronica Di Polo is a marketing expert helping entrepreneurs craft clear messaging and build strong brands.In this episode, Veronica shares how service-based business owners can simplify their marketing and attract clients with a clear, compelling message. She explains why social media alone won’t bring leads and reveals a smarter approach to cutting through the noise. Plus, she gives a powerful question to ask past clients that helps refine your messaging for better results.Check out these episode highlights:01:49 - Veronica's ideal clients:  They are service-based business owners.02:43 - The problem she helps her clients solve: The thing is that I try to explain to my ideal potential clients that, yes, you may be busy. Yes, you might have clients, but you have to continue to build that pipeline of leads.04:11 - Symptoms of her clients' problem: They don't actually know how to speak to their potential clients.05:04 - Common mistakes clients make before reaching out to her: Throwing spaghetti on the wall won't cut it today, or, trying to post something because you have to post something on social media.05:58 - Veronica's Valuable Free Action [VFA]: Try and sit down with somebody that was already a client right now, and say, 'Okay, tell me what was the moment that you decided that you actually wanted to work with me?'07:01 - Her Valuable Free Resource [VFR]: Grab your FREE secret Google doc of strategies to turn your words into clients. Click here: https://www.fromwordstoclients.com/07:52 - Q: What makes me different from everybody else? A: I am a southerner, I'm here, but also I understand what is to sell in marketing because we're selling air.Tweetable Takeaways from this Episode:“Social media is not marketing. The only way to get those leads is to listen and hear what the struggling people are out there in the world saying, 'Oh my God, I need your help.' And use those words to get them into your world.” - Veronica Di Polo

Why you've got to check out today's episode:Get actionable insights on how high-ticket coaches and consultants can generate clients more effectively, without relying on complicated or expensive marketing tactics.Learn a straightforward, low-risk approach to marketing, something anyone can implement easily and for free.Discover practical, free tools on taking your resources on tour to boost client acquisition.Resources/Links:Claim your FREE tools: partner discovery cheat sheet, pitch template, a 30-minute training on how to take your best tool on tour. Click here: https://lp.growthtools.com/tomSummary:Tired of feeling invisible in a crowded market despite offering great services? Many high-ticket coaches and consultants pour time into content creation and networking but still struggle to attract clients predictably, leading to financial stress and frustration. Here's a simple solution that offers a free, easy-to-implement strategy that generates consistent leads and sales calls without the complexity of traditional marketing.Bryan Harris, a CEO of Growth Tools makes it almost impossible for high ticket coaches to fail at getting new clients by borrowing other people's audiences.In this episode, Bryan shares how high-ticket coaches and consultants can generate clients predictably by leveraging their best resources and having others promote them, instead of relying on complex or expensive marketing tactics.Check out these episode highlights:02:03 - Bryan's ideal client: Coaches, people that love working with other humans and helping them achieve the transformation that the coaches received.02:54 - The problem he helps clients with: We help them get clients.04:01 - Symptoms of the problem: Getting clients is a mystery, not math. 05:00 - Mistakes clients make before reaching out to him: People will go to Facebook, some version of ads, as their first marketing channel. It's a terrible first marketing channel.06:00 - Bryan's Valuable Free Action [VFA]: Take the single best resource, the single best tool you have to coach other people and have other people share it with their list.07:19 - His Valuable Free Resource [VFR]: Claim your Free tools: partner discovery cheat sheet, pitch template, a 30-minute training on how to take your best tool on tour. Click here: https://lp.growthtools.com/tom.08:28 - Q: Why did I get into this when I was nine? A: I got into this because somebody paid attention to me and spent time with me and coached me. And I want to do that for other people and I just really enjoy that.Tweetable Takeaways from this Episode:“Take your resource on tour and go get 20 other people to share that resource with their list. And you'll generate more sales off that than any other stupid stuff.” - Bryan Harris

Why you've got to check out today's episode:Discover proven strategies for recruiting, interviewing, and hiring truly driven salespeople that impacts sales team performance.Learn about the four pillars of sales success designed to build and sustain high-performing sales teams.Hear unconventional but impactful tips to drive sales team performance.Resources/Links:Free download, a plug and play interview template to improve your chances of making a great salesperson higher. Click here: https://www.insidesalesexpert.comSummary:Is hiring driven, result-oriented salespeople who can truly propel your business forward a challenge? Many leaders unknowingly repeat costly mistakes, from ineffective hiring processes to poor onboarding and lack of proper coaching, leading to low performance and high turnover. By leveraging Kevin Gaither's proven four-pillar framework, you can build a sales team that consistently achieves and exceeds goals, driving your business to new heights.Kevin Gaither helps early-stage tech startup leaders grow their sales teams, sharing 25+ years of experience from building teams and avoiding mistakes he made along the way.In this episode, Kevin shares insights on avoiding common hiring mistakes and building high-performing sales teams through his four-pillar framework of recruiting, onboarding, coaching, and performance management.Check out these episode highlights:01:44 - Kevin's ideal client: A coachable and humble CEO, founder or head of sales in a growing pre-IPO tech company.02:22 - The problem he helps clients solve: The number one thing that I see these leaders mess up is hiring.03:25 - Symptoms of the problem he helps solve: Five things: slow rep ramp times, high rep turnover, low sales team motivation, poor conversion rates, and low team quota attainment.05:20 - Mistakes his clients make before seeing him:  I like to refer back to these four pillars.07:20 - Kevin's Valuable Free Action [VFA]:  Do [develop an intentional, thorough, yet speedy interview process to increase the chances of hiring great people for your sales team] it yourself. Don't pay me for it. 08:08: His Valuable Free Resource: Free download of a plug and play interview template to improve your chances of making a great salesperson higher. Click here:  https://www.insidesalesexpert.com09:07 - Q: KG, do you have any non-obvious pieces of advice sales leaders should know? A: And here's my top six: Sales Kickoffs are an absolute waste of time and money. Sales leaders' mission should be to see their reps quit and go someplace better. Curiosity cannot be taught. Motivation isn't something that is done to somebody. And finally, and most controversial, your salespeople are not your friends.Tweetable Takeaways from this Episode:"You can have the best culture and the best comp and the best product, but if you put the wrong butts in the seat, you're going to have a rough time being successful." - Kevin Gaither

Why you've got to check out today's episode:Learn how to earn substantial fees through small group coaching models that would allow you to scale your expertise while maintaining a personal touch.Discover the power of intimate group settings, where deeper connections and tailored guidance can drive more impactful results for your clients.Explores strategies for seasoned professionals transitioning to coaching, focusing on innovative approaches to maximize value and profitability.Resources/Links:Supercharge scaling up your business! Click here: www.expertinyou.bizSummary:How can seasoned professionals transition into business coaching and still command high fees while serving multiple clients effectively? Many professionals looking to build a profitable coaching practice struggle with balancing scalability and personalization. Without a structured approach, they risk burnout or leaving significant revenue on the table.Ann Carden is a top business growth expert, marketing and sales strategist, and consultant. Ann has more than forty-three years of business, marketing, and sales experience, with over thirty-four years as an entrepreneur. She has built seven successful businesses (selling five) and is the current owner of two.In this episode, Ann shares the sweet spot for scaling a coaching business revealing strategies that deliver high-value services in intimate group settings that foster connection, impactful results and achieving sustainable growth.Check out these episode highlights:01:50 - Ann's ideal client: Coaches and consultants, typically in the B2B space. They are excellent at what they do and they want to scale. 02:02 - Problem she helps solve: They're either stuck in their business revenue and they can't grow. Or they are stuck in fulfillment and they can't grow. 03:05 - Symptoms of the problem: They're getting exhausted with all the things that they're doing or they're working too much in their client's businesses. 04:14 - Mistake her clients make before reaching out to her: They stay on sort of the feast-and-famine-revenue rollercoaster. 05:56 - Ann's Valuable Free Action [VFA]: One thing that they can do is how can they use a more one-to-many approach?07:18 - Her Valuable Free Resource [VFR]: Supercharge scaling up your business! Click here: www.expertinyou.biz08:06 - Q:Can anyone do this? A: If you are great at what you do and you really know your stuff, yes you can do it.Tweetable Takeaways from this Episode:"You can still get paid really high fees for a one-to-many. You're talking about small cohorts versus something bigger. When you do that, you can work at a premium level." - Ann Carden

Why you've got to check out today's episode:Learn how to shift from traditional sales tactics to a structured approach that fosters authentic, human-centered conversations, increasing conversions and team confidence.Discover practical strategies for creating a purpose-driven sales culture for lasting impact.Uncover the secrets behind harmonizing short-term sales goals with long-term pipeline strategies.Resources/Links:Unlock your revenue potential today! Click here: http://www.revenue-bydesign.comSummary:Are your sales teams struggling with low engagement, poor conversions, and ineffective leadership? Without the right leadership and frameworks, these challenges persist, leaving teams frustrated and unmotivated.A 25+-year sales veteran and executive, Dionne Mejer leverages her superpower of a recovering perfectionist and people-pleaser to teach leaders and sales professionals how to have Sales with Soul™! Clients see increases in conversion rates, closing rates, quality conversations, sales rep confidence, appointments set, and so much more! She's the author of The Stepped Approach and a highly sought after speaker.In this episode, Dionne shares a transformative, step-by-step approach to sales training, combining workshops, coaching, and leadership development to build sustainable structures. Her proven methods improve team confidence, foster authentic client connections, and align short-term goals with long-term success.Check out these episode highlights: 02:33 - Dionne's ideal client: They are typically B2B organizations, about 80 million and under working at a leadership level as well as working with teams that wanna get better. 02:48 - The problem she helps solve: The problem we're truly solving is employee engagement as well as lack of effective leadership and structure.03:51 - Symptoms of the problem: A lot of what we see is simply a lack of clarity.07:25 - Dionne's Valuable Free Action [VFA]: Involve your team in creating a team purpose statement.08:38 -  Her Valuable Free Resources [VFR]: Unlock Your Revenue Potential Today! Click here: www.revenue-bydesign.com 09:25 - Q: What's the typical feedback from the engagements we do? A: Our leaders tell us, 'Oh gosh, I'm really not as good as what I thought I was good at.' But they go, 'Huh, I'm not as good at that as I thought I was.' And their defenses are down because we're giving them a safe space to get better at something. Tweetable Takeaways from this Episode:"Involve your team in creating a team purpose statement." - Dionne Mejer

Why you've got to check out today's episode:Discover the strategic power of books in business opening doors to marketing opportunities, credibility, and revenue streams you may not have considered.Gain unique insights into the publishing process and how to maximize your book’s potential.Learn to debunk the myth that you need to be a seasoned writer to author a successful book, providing encouragement for anyone with valuable ideas or a story to share.Resources/Links:Find out more about publishing your book and succeed in it. Click here: http://www.Readkp.comSummary:Do you feel overwhelmed by the complexities of publishing and marketing a book? Many aspiring authors struggle to navigate the maze of traditional publishing, self-publishing, and creating a clear plan for their book’s purpose, often leading to missed opportunities and disorganized content.Anthony Raymond is the publisher at Kallisti Publishing Inc.In this episode, Anthony shares actionable strategies to turn your book into a powerful marketing tool. By focusing on the book's role in your broader business strategy and avoiding common pitfalls, such as overloading content, Anthony reveals how to create a polished product that drives revenue through courses, coaching, and speaking engagements.Check out these episode highlights:02:36 - Anthony's ideal client: My ideal client is ideally a speaker or a business person, even a writer.03:58 - The problem he helps solve: I take that idea or that book that that person has written and give it a place to go. 05:42 - Symptoms of the problem he is solving: Feeling overwhelmed looking at all the publishing options from the traditional publishing experience to self-publishing and not understanding what would be best for them.06:32 - Mistakes clients commit before seeing him: Two things: One, trying to do everything by him or herself. And number two is what I call kitchen sinking a book. 07:38 - Anthony's Valuable Free Action [VFA]: Share your work and listen to feedback.08:31 - His Valuable Free Resource [VFR]: Find out more about publishing your book and succeed in it. Click here: http://www.Readkp.com09:06 - Q: What's the difference between a writer and an author? A: A writer is someone who actually writes all the time and more than likely makes their living from it in one form or another. An author is anyone; anyone can be an author.Tweetable Takeaways from this Episode:"Anyone could be the author of a book, but very few people are writers. And to win it, have a bestselling book, you do not have to be a writer." - Anthony Raymond

Why you've got to check out today's episode:Discover the three essential pillars for building a successful business coaching practice.Learn how to transition from corporate life to coaching with a structured, relationship-driven approach that ensures authenticity and trust.Uncover the common mistakes aspiring business coaches make and how to avoid random acts of marketing to achieve consistent results.Resources/Links:Want an overview of what done-for-you means to solve those three areas that you got to solve in coaching? Click here: businesscoachmastery.comSummary:Finding it hard to turn your business expertise into a profitable coaching practice? Many seasoned professionals feel overwhelmed by the lack of structure and direction needed to launch and sustain a successful coaching business. BJ O'Neal is featured in Forbes, also a founding partner with the renowned Maxwell Leadership team as a speaker, trainer, and coach. Today, he leads Business Coach Mastery, a network of nearly 70 coaches across the US. His passion is empowering people to build a profitable business coaching practice, allowing them to live life on their own terms. He provides a done-for-you approach, equipping them with the tools and support needed to succeed.In this episode, BJ shares his proven “done-for-you” approach, emphasizing the importance of building systems for lead generation, client conversion, and coaching delivery, enabling you to achieve freedom and profitability on your own terms.Check out these episode highlights:02:13 - BJ's ideal Client: Ideal client for us would be men who are seasoned.02:37 - The problem he helps them solve: They want to do it, but they don't know how to.03:23 - Symptoms of his client's problem: The bigger portion of all this is that they want freedom.04:58 - Mistakes client makes before reaching out to him: Just going out there and just trying it with zero process, zero structure, zero strategy to it.05:59 - BJ's Valuable Free Action [VFA]: Build the three processes that's going to do everything in coaching: Where do I get leads and prospects? How do I convert those leads and prospects into ongoing high paying monthly clients? And then how do I coach them to get simplicity?07:30 - His Valuable Free Resource [VFR]: Want an overview of what done-for-you means to solve those three areas that you got to solve in coaching? Click here: businesscoachmastery.com08:01 - Q: Why does someone fail at business coaching? A: No systems, no process and no structure.Tweetable Takeaways from this Episode:"You have to have a structure that absolutely builds a relationship that matters, that you become the hunted. That's the goal." - BJ O'Neal