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In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
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This episode is all about using that one weekend when everyone is in a buying mood to create momentum, build visibility, and move your business forward — without cheapening your services or burning yourself out. Sophia shares five creative, strategic plays you can use to leverage Black Friday whether you're launching something new, growing your list, or building buzz for 2025. Here's What We Cover: The Pilot Launch Play — How to test a new offer (like an AI service) at a founding member pr...
If you're carrying around everything in your business like it's all on you—feeling guilty about delegating, worried no one will do it right, or just stuck doing it all yourself—this episode is for you. That's why I brought Natta Salvatore to Marketing #Unfiltered to talk about delegation in a way that actually works (not just in theory). We cover: ➡️ The number one step you absolutely must take before delegating effectively ➡️ Natta's 5-step process for delegation that actually gets res...
This conversation is all about getting you to actually start using AI more by busting common myths and addressing the objections that might be holding you back. Kinsey brings incredible passion to helping entrepreneurs (especially women) embrace this new golden age of AI as the ultimate team member for your business. We Cover... We address the biggest myths + truths about AI so we can start using it more effectively Why women specifically need to use AI How can you take AI seriousl...
In this juicy episode, Stephanie Paradiso doesn't hold back on sharing exactly how to create a cash injection in your coaching business. Unlike most conversations about quick revenue, Stephanie brings both honesty about the realities (like audience size factors) and generous, actionable strategies you can implement. Whether you need funds for an unexpected expense, want to invest in a program, or are ready to hire a team member, this episode gives you the tools to try something new and see re...
I'm backkkk!! After a two-month maternity pause, I'm sharing the unexpected lessons that changed how I approach business, boundaries, and success metrics. (Plus, you'll hear a few behind the scenes stories of what was really going down behind the scenes.) We cover: ➡️ The power of setting just TWO success metrics instead of overwhelming yourself with endless goals (and more importantly, the surprising success metric I used during my "maternity pause" that made all the difference)&...
Your subconscious beliefs about money might be the biggest roadblock between you and the business success you're working so hard to achieve. That's why I was thrilled to welcome Kelly Ruta to Marketing #Unfiltered for a conversation that felt like both a warm hug and a necessary wake-up call about our relationship with money. We cover: ➡️ How subconscious limiting beliefs around money hold us back from business growth ➡️ The science behind why your subconscious mind has such a powerful impact...
![Ep 186 | [ENCORE] How to leverage podcasting (even without a podcast) with authority expert, Jaclyn Mellone](https://storage.buzzsprout.com/mbi5uvr1gemu27bc67u4bh9yg5c3?.jpg "Ep 186 | [ENCORE] How to leverage podcasting (even without a podcast) with authority expert, Jaclyn Mellone")
This is a super juicy throwback with Jaclyn! She’s an authority expert who specializes in helping her clients build a go-to brand with podcasts. Here are some of the topics we dove into: 1) Why can focusing on podcasts make such a MASSIVE difference? 2) Do you need to have a podcast to take advantage of this medium? 3) What are the different ways you can leverage the podcasting platform to generate revenue? 4) How can we build relationships with people to get on podcasts? And more...
Today’s voicemail question covers THREE challenges every business owner runs into: 🔥 How to re-engage your email list after going quiet 🔥 Whether to prioritize promoting your podcast or your community (and how they can actually work together) 🔥 What to do if your audience feels “too broad” Inside this episode, I break it all down, including: ✨ The send-the-damn-email rule for reconnecting with your list (and how to reset expectations with honesty + confidence) ✨ Why you ...
Tired of watching potential clients slip through your fingers because they need 83 touch points before they trust you enough to buy? What if you could speed up that journey while building genuine relationships that lead to incredible retention rates? This is part two of a special cross-over episode! Make sure you listen to part one on Polly's podcast "Make More Money Without Selling Your Soul" where we dive into our business origin stories and the mistakes that taught us everything. Welcome...
![Ep 183 | [ENCORE] 18 ways to grow your email list](https://storage.buzzsprout.com/68iedkdy9x7fymkpi0uprcfs8dvo?.jpg "Ep 183 | [ENCORE] 18 ways to grow your email list")
We’ve just kickstarted a growth period inside of your business, and it’s likely you are also in a growth period. In this episode I’ll walk you through: 1️⃣When your growth periods are every year (yes, you should have concentrated growth periods multiple times a year) 2️⃣18 ways to grow your list 3️⃣What to do with this list (hint: I’m not telling you to do ALL the things at once) Free resources: 12 Strategies To Get Your Next Client on Social can be dow...
Tired of being stuck in the one-to-one grind, working all hours with no end in sight? What if you could create more revenue, impact, and freedom without significantly increasing your costs? Welcome to Marketing Unfiltered, where host Sophia explores authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience. In this episode, Sophia sits down with business strategist AnnMarie Rose to tackle one of the biggest challenges service-based entrepreneur...
Should you focus on quality or quantity when it comes to social media content? It's the age-old question that has entrepreneurs stuck in analysis paralysis. Welcome to Marketing at the Beep, where I answer real voicemails from listeners with practical marketing advice you can implement immediately. In this episode, I tackle one of the most common social media dilemmas and break down why the answer isn't as simple as picking one side. We cover: ➡️ Why quality wins 9 times out of 10 (and ...
This lil quickie is all about what to expect this summer while I'm on maternity "leave." Short, sweet and clear. And FYI, if you want some of that baby content: ➡️ Follow and listen to 'Relatable with the Roses' (our brand new podcast!) ➡️ Follow @bradandsophia on Instagram
![Ep 179 | [ENCORE] The order of priorities for your next launch (starting 3 months out)](https://storage.buzzsprout.com/30b6wybldvqn0vohp6yyr9to83t9?.jpg "Ep 179 | [ENCORE] The order of priorities for your next launch (starting 3 months out)")
The order of priorities for your next launch (starting 3 months out) In today's episode, we answered a question from a listener about launching. We cover: 1. A list of thorough priorities for when you are 3 months out from a launch, 2 months out, and the month of your launch. 2. We'll also talk about how your social media content shifts. This is definitely one to bookmark and keep coming back to! Resources: Join Marketing Mail here: https://www.gotocoach.club/marketingmail Join the Go-...
Writing a book feels like a multi-year project that's impossible to fit into your busy entrepreneurial life—but what if you could go from idea to published bestseller in just 12 months? That's why I was excited to welcome Ashley Mansour, author and book coach, to Marketing #Unfiltered to break down exactly how to write a book that doesn't just sit on shelves, but actually generates clients and revenue for your business. We cover: ➡️ Why the biggest myth about book writing (that it takes years...
Welcome to Marketing at the Beep, where I answer real voicemails from listeners with practical marketing advice you can implement immediately. In this episode, I tackle one of the most common (and stressful) situations entrepreneurs face: how to reconnect with your email list after months or even years of silence. We cover: ➡️ Why the "perfect" comeback email is actually the one you send (not the one you overthink) ➡️ How to be authentic about your absence without oversharing personal d...
Content creation doesn't have to consume your entire business—but it's hard to know how to approach it differently without seeing what's actually working for other entrepreneurs. That's why I was excited to welcome Megan to Marketing #Unfiltered to share her proven system for creating all her marketing content in just 1-2 hours per week (yes, ALL of it!). We cover: ➡️ How Megan manages to create all her content in anywhere from 1 hour per month to 2 hours per week ➡️ The specific system...
In this episode, Sophia shares her practical approach to leveraging AI tools for business automation and scale. From creating a comprehensive AI brand book to building customer service chatbots, learn how to make your business run smoothly - with or without you at the helm. What You'll Learn: How to create an AI brand book that maintains your voice (even when you're not writing) Why exploring AI tools beyond ChatGPT matters for your business How to use AI for deep conten...
Finding your authentic marketing voice is more than just words—it's about unlocking your unique communication style that builds trust and connection with your audience. That's why I was thrilled to welcome Kim Kiel, a certified brand voice writer, to Marketing #Unfiltered to discuss how to develop a brand voice that resonates with your audience and makes marketing feel more natural. We cover: Why trusting your business ideas sooner could be the "ticket to ease" in your marketing ...
In this episode of Marketing Unfiltered, I'm pulling back the curtain on my recent list-building experiment: a private podcast series called "For the Love of Marketing." If you've been wondering whether private podcasts work for list growth compared to summits or other strategies, this transparent breakdown is for you. What You'll Learn: ➡️ The exact strategy (with ALL the detail) I used to create a private podcast ➡️ How I created the entire podcast without conducting a single in...
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