Marketing Vanguard

Staying authentic and mission-driven while scaling aggressively may be the toughest problem in marketing to solve. But Sarah Leinberger, VP and Head of Marketing, Yoobi, has a pretty solid take on how to do it. In this episode of Marketing Vanguard, recorded during Brandweek in Atlanta, Sarah reveals how CMOs can build authentic brand equity through strategic collaborations, why agility trumps budget in today's market, and the key strategies to balance rapid iteration with meaningful purpose. What You'll Learn:How to leverage borrowed equity without diluting brand identityWhy speed and flexibility are competitive advantages for challenger brandsThe foundational framework for retail media successHow to build meaningful retailer partnerships that go beyond “exclusive.” The key strategies to optimize high-impact small teamsWhy authentic leadership accelerates team performance and trust Hosted on Acast. See acast.com/privacy for more information.

What happens when consumers love the idea of your product but freeze when it is time to choose?In this episode of Marketing Vanguard, host Jenny Rooney sits down with Andy Lopez, CMO of Behr Paint, to unpack how Behr is turning consumer friction into brand opportunity. Andy shares why “color paralysis” is one of the biggest pain points in the paint journey, how Behr uses insight to build confidence at the point of decision and why the strongest marketing ideas start by solving something real.Andy Lopez is Chief Marketing Officer of Behr Paint, where he leads an integrated marketing organization spanning brand, product marketing and commercialization. He began his career agency-side, including at Saatchi in Los Angeles working on Toyota, before moving to Behr more than nine years ago.At Behr, Andy has expanded across brand marketing, product and broader marketing leadership, bringing together consumer insights, innovation and go-to-market strategy. His perspective is shaped by experience on both sides of the agency-brand relationship, as well as Behr’s long-standing exclusive partnership with Home Depot.What You'll Learn:Why the best agency partners behave like extensions of the brand teamWhat AI still cannot replace in strategic marketing relationshipsHow to use AI to create capacity instead of simply cutting costsWhy consumer confidence matters as much as consumer inspirationHow Behr identifies and solves “color paralysis”How exclusive retail partnerships work when both brands plan togetherHow Behr’s Color of the Year connects trend forecasting to actual consumer behavior Hosted on Acast. See acast.com/privacy for more information.

What do agency leaders need right now? According to Ross Martin, maybe “a sanity check and a lobotomy.” Funny, yes. Also not entirely wrong.In this special episode of Marketing Vanguard, host Jenny Rooney spotlights the launch of Adweek’s Agencies Vanguard program with three founding members: Jessica Henrichs, CEO of DonerColle Partners; Ross Martin, President of Known; and Chioma Aduba, President of Droga5. Together, they unpack why agency leadership has become one of the most complex jobs in business, why competitors need spaces for radical honesty, and why the future of agencies cannot be solved in isolation.Jessica Henrichs is the CEO of DonerColle Partners and one of the founding members of Adweek’s Agencies Vanguard program. In this episode, she brings a clear perspective on adaptive leadership, the value of peer support and why agency leaders need to build belief through change rather than pretend they have every answer.Ross Martin is the President of Known and a founding member of Agencies Vanguard. Known for his candid take on the agency industry, Ross brings a sharp view on the structural challenges facing agencies today, from outdated business models to the bigger question of what the industry wants to stand for next.Chioma Aduba is the President of Droga5 and a founding member of Agencies Vanguard. In this conversation, she speaks to the value of transparency, cross-agency community and creating an industry that feels like it is in good hands for the next generation of creative talent.What You'll Learn:Why agency leaders need perspective, not just certaintyHow leaders can build organizations that adapt through changeWhy agency executives need safe spaces for honest conversationHow competitors can collaborate on shared industry challengesWhy agency business models are facing structural pressureWhat diverse agency models can learn from one anotherWhy the industry needs to decide what agencies should be known for next Hosted on Acast. See acast.com/privacy for more information.

Some of the biggest opportunities for marketing leaders exist in industries where marketing has historically had the least influence. In this episode of Marketing Vanguard, host Jenny Rooney sits down with Danielle Wuschke Paige, Chief Marketing and Growth Officer at Nixon Peabody, to explore what it takes to modernize marketing in a complex, relationship-driven industry. Danielle shares how her B2B and agency background prepared her for legal marketing, why trust and content matter more than flashy creative, and how she is evolving the function through stronger business strategy, thought leadership, and AI adoption.Danielle Wuschke Paige is the Chief Marketing and Growth Officer at Nixon Peabody, an Am Law 100 firm with offices across the United States and internationally. She leads the firm’s marketing and business development organization, with responsibility spanning brand strategy, communications, client engagement, strategic pursuits, digital, design, industry marketing, and practice growth.Danielle began her career in technology sales before moving into strategic marketing and then spending more than 15 years in the agency world, including leadership roles at FleishmanHillard and MSL.What You'll Learn:Why strong B2B marketing fundamentals can transfer across industries, even when the category itself is completely unfamiliarHow to turn marketing into a more strategic business function by helping stakeholders understand its impact on firm performance, reputation, and growthWhy legal marketing is content-first and how timely expertise can build trust with clients who want more guidance from their advisorsHow to balance a law firm’s overall brand with the individual reputations of attorneys whose personal credibility often drives businessWhy AI should enhance junior marketers rather than replace the foundational skills of writing, creative thinking, and communication Hosted on Acast. See acast.com/privacy for more information.

What’s it going to take to build relevance in a brutal attention economy? In this episode of Marketing Vanguard, host Jennifer Rooney sits down with Jennifer Storms, Chief Marketing Officer of NBCUniversal Television and Streaming, to break it down. Jennifer traces her path from Olympic dreams to sports marketing to PepsiCo to NBCUniversal, sharing how NBCUniversal thinks about brand salience across NBC, Peacock, Bravo and NBC Sports, why the Olympics needed to be rebuilt as a year-round franchise and how Legendary February turned three separate live events into one unified cultural moment.Jennifer Storms is Chief Marketing Officer of NBCUniversal Television and Streaming, where she leads brand strategy, integrated marketing, media and consumer engagement across NBC, Peacock, Bravo and NBC Sports. Her career spans the United States Olympic and Paralympic Committee, Turner Broadcasting, PepsiCo and NBCUniversal, giving her a rare perspective across sports, media, entertainment and consumer brands. At NBCUniversal, Jennifer focuses on building distinct brands, driving audience growth across platforms and turning major cultural moments into year-round franchises. What You'll Learn:Why a strong career north star should allow for strategic zigzagsHow CPG experience shaped Jenny’s view of consumer behavior and brand buildingWhy brand salience matters when consumers have endless content choicesHow NBCUniversal turns campaigns into year-round franchisesWhy creators and athletes should be treated as storytellers, not just reach vehiclesHow AI makes human storytelling and live experiences more valuableWhy live sports should be planned before, during and after the moment Hosted on Acast. See acast.com/privacy for more information.