Marketing Week

130 Episodes

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Award-winning marketing and PwC's CMO on career resilience

2024-11-0849:50

In this episode of The Marketing Week Podcast, hosts Charlotte Rogers and Molly Innes are joined by editor-in-chief Russell Parsons to discuss the 2024 Marketing Week Awards. Russell interviewed our Marketer of the Year, PwC's global CMO Antonia Wade to find out the secrets to her success, the importance of B2B and her career resilience. We also cover why M&S is 2024's Brand of the Year.

This Much I Learned: Diageo's CMO on building an effectiveness culture

2024-10-3136:53

In the latest episode of Marketing Week's This Much I Learned podcast, Diageo's chief marketing officer Cristina Diezhandino discusses why driving a culture of effectiveness is key for growing its brands, including Guinness and Johnnie Walker.

Marketing's social class problem and Specsavers' CMO on team culture

2024-10-2236:20

In this episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by Sarah Atkinson, CEO of the Social Mobility Foundation to talk about the marketing industry's problem with socio-economic diversity. Plus, after being given exclusive access to attend Specsavers' annual internal marketing festival, a gathering of the brand's senior marketing leaders from across the globe, we talk about the importance of collaboration and sharing best practice, as well as how to cultivate a positive work culture.

CMO ambitions, AI and the reality of working in B2B

2024-10-0236:361

In the first episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by B2B marketing leader Mary-Anne Russell and Jon Lombardo, former LinkedIn B2B Institute lead, to discuss our new State of B2B Marketing research. We also discuss the impact Labour's HFSS ad ban will have on advertisers, brands' fears over their agencies’ use of generative AI and what it takes to go from CMO to CEO.

This Much I Learned: Asos’s top marketer on transforming a brand

2024-05-0338:161

Asos’s executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn’t take measurement tools as gospel.

This Much I Learned: TK Maxx’s top marketer on 30 years of selling an idea

2024-04-1245:52

Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.

This Much I Learned: Tesco and BBH unpack an award-winning agency/client relationship

2024-03-2044:04

In the latest episode of Marketing Week’s podcast series Tesco marketing boss Emma Botton and Karen Martin of BBH share the inside story of their partnership.

This Much I Learned: Boots’ CMO Pete Markey on marketing leadership

2023-12-1830:24

In the latest episode of Marketing Week’s podcast series, Boots’ chief marketing officer and Marketing Week’s Marketer of the Year Pete Markey discusses the importance of being choiceful, his approach to career management, breaking silos and how to avoid being ‘typecast’ as a marketer.

This Much I Learned: ITV’s CMO Jane Stiller on the need for ‘diversity of thought’ in marketing

2023-12-0540:47

In the latest episode of Marketing Week’s This Much I Learned podcast, ITV’s CMO Jane Stiller talks about what has changed for the better and worse in marketing since she started her career, marketing’s influence in businesses, and the mistakes that have helped shape her career.

This Much I Learned: Domino’s Sarah Barron on the value of consistency when ‘babysitting’ brands

2023-09-2040:201

In the latest episode of Marketing Week’s podcast series, Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for building an effective marketing unit.

This Much I Learned: Professor Roger Martin on the importance of challenging received wisdom

2023-07-2753:50

In this edition of the podcast, Martin, who teaches strategy on Marketing Week's Mini MBA in Business Management, imparts wisdom on everything from what a great leader should be and the role of AI to how marketing and strategy can intersect and work together.

This Much I Learned: Sage’s Cath Keers on how being a ‘nosy northerner’ helped her career

2023-06-2932:05

In the latest episode of Marketing Week’s podcast series, Sage’s CMO Cath Keers discusses the brand building opportunity in B2B, customer centricity and the AI opportunity.

Marketing Week Meets The CX50: Chris Carter, Specsavers

2023-06-2043:01

Having recently moved into a role as the group's strategic transformation director, Chris Carter explains how Specsavers matches up the online and offline customer experience across markets, and the different customer personas who shop with the brand.

Marketing Week Meets The CX50: Tamara Strauss, Premier Inn

2023-05-0445:13

The hotel brand's global customer director tells Marketing Week how commercial, technology and operational teams align to ensure the customer is at the heart of every decision.

This Much I Learned: The DNA of Guinness and why that matters in 2023

2023-05-0343:51

Guinness is on a roll, with sales on the up and a recent claim to be UK's favourite pint. In this latest episode of This Much I Learned, two of architects of that success, Grainne Wafer and Neil Shah, discuss how the brand's past informs the present.

Marketing Week Meets The CX50: Rachel Kerrone, Starling Bank

2023-03-3034:44

The challenger bank's director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive advantage when times are tough.

This Much I Learned: TUI's marketing team on the key to its success

2023-03-2328:071

In the latest episode of Marketing Week’s podcast series, TUI's CMO Katie McAlister and global brand and content director, Toby Horry, share what it takes to develop an award-winning marketing team.

This Much I've Learned: Les Binet and Peter Field on 10 years of the Long and Short of It

2023-03-1953:581

In the latest episode of Marketing Week’s podcast series, effectiveness experts Les Binet and Peter Field reflect on the impact of their book The Long and Short of It as it celebrates its 10th anniversary, its legacy and what’s next.

This Much I Learned: Mums in Marketing’s Claire Ferreira on never ‘levelling down’

2023-02-1037:521

In the latest episode of Marketing Week’s podcast series, Mums in Marketing founder Claire Ferreira discusses the digital confidence gap, how to address imposter syndrome and why female marketers should never revise their aspirations.

Marketing Week Meets The CX50: Kim Faura, Checkatrade

2022-12-1633:42

Checkatrade's chief product officer Kim Faura explains how the brand serves both consumers and trade customers, and discusses his previous experience at Giffgaff.

Comments (1)

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Aug 19th

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Kate Taralin