Marketing Your Practice

AI is everywhere right now — writing blogs, captions, even creating full video content. On the surface, it sounds like a dream: an endless stream of polished marketing without you lifting a finger. But here’s the truth… AI content won’t grow your practice. Why? Because patients don’t just connect with information — they connect with you. When your marketing voice gets replaced by AI, trust gets built with the wrong thing. And that disconnect shows up where it hurts most: conversion and retention. In this episode, I’ll break down: Why AI content alone won’t bring loyal, long-term patients. The hidden danger of abdicating your marketing (vs. delegating it). The real role content plays in building trust before a patient walks in. A simple 4-step framework for using AI without losing your authentic voice. If you’ve ever been tempted to let AI take over your marketing, this episode is a must-listen.See omnystudio.com/listener for privacy information.

Most chiropractors get into practice to help patients — but sooner or later, the business side can feel overwhelming. In this episode, I tackle three of the biggest questions that hold chiropractors back from building the practice they really want: How to train your team (even when you feel too busy) What to say during the adjustment visit to build trust, drive better outcomes, and strengthen retention How to step into the CEO role so the business serves you, instead of the other way around You’ll walk away with practical frameworks and simple action steps you can implement right away — so you can build a practice that delivers more impact, more freedom, and more enjoyment.See omnystudio.com/listener for privacy information.

In this FAQ-style episode, I’m tackling three common questions chiropractors ask about growing a thriving, principle-based practice: How to stand out without selling out How often to email (and what actually makes an email valuable) How to deliver a Report of Findings that earns trust without feeling salesy You’ll get clear, actionable strategies you can apply right away to attract the right people, create content they look forward to, and make ROF conversations feel natural, confident, and effective.See omnystudio.com/listener for privacy information.

In a world where anyone with a smartphone can call themselves a health expert, trust has become the rarest—and most valuable—currency you can offer. Your patients are overwhelmed by information, unsure who to believe, and craving something real. That’s where you come in. In this episode of The Marketing Your Practice Podcast, we explore how to build deep, lasting trust with your community—not through hype or polished branding, but through consistency, vulnerability, and truth. You’ll learn: Why trust is the foundation of practice growth (and what’s eroding it today). The 5 trust-builders every chiropractor needs—vulnerability, consistency, authenticity, expertise, and confidence. How to apply each trust-builder in your social media, adjusting room, and team culture. What Iain McGilchrist, Brené Brown, Bruce Springsteen, and Nathaniel Branden can teach us about being the chiropractor people believe in. Practical steps to increase trust this week—even if you’re feeling stuck or self-doubting. If you want more retention, more referrals, and more real connection with your patients, this episode is your blueprint. 🎧 Hit play now and start becoming the most trusted voice in your community.See omnystudio.com/listener for privacy information.

I’ve spent the last seven weeks on a 12-week road trip with my family through some of the most beautiful parts of northern and western Australia. From Uluru to outback hikes, missed bookings to magical moments, it’s been equal parts breathtaking and… humbling. And along the way, I’ve realised just how many of the lessons from this trip apply directly to practice. In this episode of The Marketing Your Practice Podcast, I’m sharing the stories and insights that surfaced while living in a van, chasing warm weather, and trying to stay sane with a toddler in tow. You’ll hear about what’s worked, what hasn’t, and how it all ties back to building a high-impact, high-enjoyment practice. Here’s what I unpack in this episode: Why not every day—or even every month—in practice needs to feel amazing The real cost of winging it (and how planning is actually an act of commitment) Why adaptability is one of the most valuable skills you can build The power of asking for help—and how to tap into the collective wisdom around you A reminder about chiropractic congruency that hit me… while getting adjusted on a caravan bed Whether you’re in a season of growth, challenge, or recalibration—I think you’ll find something here that resonates. Hit play and let’s explore what life on the road can teach us about life in practice.See omnystudio.com/listener for privacy information.

What if your practice didn’t fall apart the moment you stepped away? What if your team knew exactly what to do—without chasing you down for answers? What if you weren’t always the one putting out fires? In this episode of the Marketing Your Practice Podcast, we’re talking about what it really takes to build a practice that’s consistent, scalable, and self-sustaining. The answer? A Practice Operating System. You’ll learn: The 4 signs your practice is running on chaos instead of systems What a true Practice Operating System is (and isn’t) Why most chiropractors build SOPs no one uses—and how to fix that The 7 core areas where you need systems to unlock growth and freedom The critical mindset shift that helps your team actually follow your systems Why systems don’t kill creativity—they create the space for it If you’ve ever dreamed of having a practice that runs smoothly—whether you’re in the building or on the beach—this episode is for you. 🎧 Hit play now and start building the practice that gives you your time back.See omnystudio.com/listener for privacy information.

You can’t build a high-performance practice without a high-performance team. But many chiropractors find themselves leading teams that care… but lack clarity. They’re loyal… but not aligned. Eager… but unsure how to win. In this episode of the Marketing Your Practice Podcast, we’re diving into the foundation behind every thriving, sustainable practice: culture. You’ll learn: Why most practice challenges are actually culture problems in disguise The difference between being “optimised to win” and “optimised to stick together” How to create safety that leads to ownership, not handholding Why purpose and values aren’t fluff—they’re your practice’s operating system The 3 elements of the Chiropractic Culture Code—and how to spot which one you’re missing If you’ve ever felt like you’re dragging your team uphill—or doing all the heavy lifting yourself—this episode will give you a new lens (and the tools) to change that. Hit play now and start building the kind of team that makes practice lighter, faster, and way more fulfilling.See omnystudio.com/listener for privacy information.

If your practice feels heavy—like you’re the only one who cares, the only one holding it together—it’s probably not a system problem. It’s a relationship problem. In this episode of the Marketing Your Practice Podcast, we’re flipping the script on leadership and asking a bold question: What kind of relationship do you have with your business? Because here’s the truth: most chiropractors think about their patients and their team… but never stop to think about the relationship they’ve built with the business itself. In this episode, you’ll learn: Why most chiropractors are stuck in an unhealthy relationship with their business (and how to fix it) The 5 signs of a healthy, CEO-level relationship with your practice How to lead with clarity, boundaries, and vision—without burning out Why systems, metrics, and time off aren’t cold—they’re connection A simple mindset shift to help your business start showing up for you If you’re ready to lead your business—not just survive it—this episode will help you reset, reframe, and recommit. 🎧 Hit play now and start building a business that loves you back.See omnystudio.com/listener for privacy information.

Most chiropractors are working harder than ever—matching prices, mimicking marketing, copying scripts—only to find themselves stuck, exhausted, and invisible. In this episode of The Marketing Your Practice Podcast, we explore a bold, often uncomfortable truth: you don’t win by blending in—you win by showing up as yourself. From Angus’s early years of walking in someone else’s practice footsteps to the powerful transformation that followed, this episode is a wake-up call for any chiropractor tired of building someone else’s version of success. Here’s what you’ll learn in this episode: The one mindset shift that unlocks fulfilment, impact, and momentum. What “strategic authenticity” really means—and how to practice it. A 5-question audit to uncover where you’re hiding, blending, or holding back. Why most marketing falls flat—and how to make yours resonate. Real-world examples from Dr. Andrea Huddleston and Dr. Tim Leeming that prove authenticity attracts. Five simple actions you can take this week to start showing up more like you. If you’ve ever felt like you’re working hard but not gaining traction, this episode will help you reconnect with your message, your mission, and your magic. 🎧 Hit play now—and start building a practice no one can compete with.See omnystudio.com/listener for privacy information.

Most chiropractors spend hours refining their Day 1 and Day 2—but the visit that actually shapes retention, trust, and long-term growth? It’s the adjustment visit. In this episode of the Marketing Your Practice Podcast, we’re continuing our journey through the 7-Figure Lifestyle Triangle and wrapping up the second leg: solving the “No One Stays” problem. You’ll discover why the adjustment visit is your most frequent—and most influential—touchpoint, and how turning it into a Signature Adjustment Experience can radically improve patient loyalty, word-of-mouth referrals, and your overall enjoyment in practice. Here’s what you’ll learn in this episode: Why the adjustment visit is the most underleveraged part of your patient journey The 3-act structure that turns routine care into a high-impact experience How psychology (like the primacy effect and peak-end rule) shapes patient memory What your C.A. should really be doing—and why they’re part of the healing process The simple adjustment ritual that regulates the patient’s nervous system and builds deep trust If you want to stand out without doing more, and create a practice where patients stay because they feel the difference—you won’t want to miss this one. 🎧 Hit play now and learn how to master the moment that matters most.See omnystudio.com/listener for privacy information.

Ever feel like your Report of Findings is harder than it should be? Like you’re saying all the right things… but patients still hesitate? The problem isn’t your care plan. It’s not your pricing. It’s trust—and in this episode, we’ll show you how to build it. In this episode of the Marketing Your Practice Podcast, we’re breaking down 7 trust-building shifts that transform your ROF from an awkward sales moment into a natural, confident conversation—where patients say yes because they feel seen, heard, and understood. Here’s what you’ll learn in this episode: Why being fully present is more powerful than having the perfect script How to use reflective listening to create instant emotional safety The mindset of calm confidence (without being rigid or salesy) How to explain care using simple, relatable language that builds belief The power of visual aids and storytelling to make your message stick Why offering choices increases commitment (and reduces pressure) How to set expectations that reduce doubt and keep patients on track If you want your ROF to feel lighter, smoother, and more effective—without feeling like a pitch—this episode is for you. 🎧 Hit play now and start making your Report of Findings effortless.See omnystudio.com/listener for privacy information.

The real goal of the new patient visit isn’t to educate or impress. It’s to make your patient feel: Seen Heard Safe enough to trust you And hopeful about what’s possible When you nail those four things, everything gets easier. But when you miss even one? The report of findings becomes harder. The chances of them making it to a progress exam drop. And the path to long-term, lifetime care gets blocked—before it’s even begun. In this episode, I walk you through the 7 subtle mistakes that chiropractors make during the new patient visit—mistakes that quietly undermine trust, connection, and follow-through, even if the clinical care is excellent. You’ll learn: Why scripting might be hurting more than helping The one phrase that instantly deepens connection How to lead with authority without coming across as pushy And why the last 30 seconds of the visit might be the most important part These aren’t dramatic blunders—but they create friction you don’t need. Fix them, and you’ll set the stage for trust, ease, and long-term commitment—starting from visit one.See omnystudio.com/listener for privacy information.

If you’ve ever felt unsure about how to bring past patients back into care—without feeling pushy or salesy—this episode is for you. In Part 2 of the Reactivation Blueprint, I’m breaking down the 8 principles behind a powerful recall and reactivation strategy. These aren’t just tactics—they’re the mindset, systems, and culture that make reactivations feel natural, ethical, and effective. You’ll learn: Why missed visits are quietly costing your practice thousands How to shift your team culture so follow-up feels like service—not selling The script I use at the ROF to set the foundation for future follow-up (and why it works so well) What the “White Coat Effect” teaches us about who should do the follow-up How to use categories to clean up your patient list and free up mental bandwidth The truth about “maybes” and why they drain more than just your books If you’re ready to follow up with confidence, reconnect with patients who already trust you, and grow without chasing cold leads—this episode will show you how.  Hit play and let’s bring your best patients back—with care, not pressure.See omnystudio.com/listener for privacy information.

In this episode, I’m diving into one of the most overlooked growth strategies—reactivating your existing patients. But before we talk about campaigns and emails, we need to ask a more important question: Is your practice actually worth returning to? I’ll share a story about one of my long-term patients, Janet, and how her honest feedback changed how I think about recalls forever. I’ll also walk you through the tools I recommend—like the Net Promoter Score and exit surveys—to help you figure out what’s working, what’s not, and what your patients really value. Here’s what I cover: Why reactivation is an act of kindness, not just a marketing tactic What true retention means—and why it’s essential for a sustainable practice How to collect and interpret patient feedback without losing your identity The first steps to making your practice unforgettable Before we talk about how to bring people back, let’s make sure we’re giving them a great reason to return.See omnystudio.com/listener for privacy information.

If you want a busier, more predictable, and more fulfilling chiropractic practice, it all starts with visibility. In this episode, we unpack the second pathway in the Visibility segment of the 7-Figure Lifestyle Triangle™—your Broadcast Engine™. You’ll learn how to consistently show up in a way that builds trust, creates connection, and makes you the obvious choice in your community. We’ll explore the three cylinders of your Broadcast Engine: Owned Media – Where trust is built (think websites and email). Rented Media – Where discovery happens (think social and YouTube). Borrowed Media – Where trust is transferred (think collabs and referrals). Plus, I’ll share: A quick checklist to evaluate if your website is actually working. The 3 content types every chiropractor should create. A relationship-based strategy that makes borrowed media easy—even if you hate self-promotion. If you’re ready to become unmissable, this one’s for you.  See omnystudio.com/listener for privacy information.