Marketing and Margaritas

The marketing podcast helping entrepreneurs start up and scale up with actionable and profitable advice.

Meta Verified - Our thoughts on the new 'Blue Tick' on Instagram & Facebook

Curious about Meta's new subscription-based verification? Want to know if it's worth the investment? In today's episode we give our thoughts on one of Instagrams latest updated. We discus: What it is Who it's available for The benefits of Meta verified Our thoughts and if we are going to apply Enjoy! ____ Ps. Are we social? Come over and have a chat with us over at @marketingandmargaritas_ Or come and follow our business accounts: @madecreativeco @ruby.consultants For ways you can work with us!

03-29
13:35

The Importance of UGC in your marketing

Welcome to today's podcast where today we will be discussing the role of User Generated Content (UGC) in marketing. We discus the power of implementing a UGC strategy across both e-commerce and service based industries and dive deep into strategies that we have both applied for various clients. Enjoy! ___ Ps. are we social yet? @marketingandmargaritas_ @rubyconsultants @madecreativeco

03-22
27:46

2023 Marketing Trends For Quarter 1

Welcome back to another episode of the Marketing and Margaritas podcast! In today's episode, we thought we would dive deep into 4 different marketing strategies that are working for different clients - ones that you can implement into your business too! Enjoy! Ps. Are we social yet? Make sure you come over and follow us at: @marketingandmargaritas_

03-09
27:57

A Marketers Perspective on ChatGPT

Unless you have been living under a rock I'm sure you have heard the word 'ChatGPT' going around a bit lately...  In today's episode we have decided to take a deep dive into ChatGPT - what is it, how can you use it in your business, our thoughts on it and if we feel it's going to take away work from copywriters, social media mangers and marketers. So grab your pen and paper, let's get stuck into it! ___ Ps. Are we social yet? Let's be friends on Instagram! Marketing and Margaritas Ruby Consultants  Made Creative Co

02-16
24:02

Build Your Email List Using An Instagram Giveaway

In this weeks episode we discus how to build your email list using an Instagram Giveaway. This strategy is great for both service and product based businesses and can be used with both an organic and paid strategy. Today we discus: - Why you should build your email list using a Giveaway - The exact steps to take to set up your Giveaway - How you can access super warm leads from this strategy - A follow up process that increases your ROI for the Giveaway Enjoy! ____ Ps. Are we social? Let's be friends on Instagram! Marketing and Margaritas Made Creative Co Ruby Consultants 

02-09
34:50

Build Your Audience: How To Run A Successful Instagram Giveaway

If you are looking to run a successful Instagram giveaway then this episode is for you! In today's episode we discus the exact steps, what to do (and what not to do) to host a wildly successful Instagram giveaway! ___ Ps. Are we social? Connect with us over on Instagram: @marketingandmargaritas_ @ruby.consultants @made_creativeco

02-01
25:02

4 Website Mistakes that are Killing your Conversions

Welcome back to another episode of the Marketing and Margaritas podcast! Today's episode is all about websites - and more specifically 4 website mistakes that are killing your conversations and therefore sales... This episode is for anyone who has a website or is in the early stages of business and is thinking of building a website - there's some gold in there for everyone! Enjoy! ___ Want to learn more about working with Maddie or Ruby? Here are out latest offers! Ruby Consultants: Are tired of seeing no changes in your business and are ready to see big shifts in 2023? Zero to Ninety is for anyone who has a big goal they are working towards - perhaps you are launching a new business, product, course, program or are just needing that kickstart to get momentum and hit a revenue or client goal within your business. DM me at @ruby.consultants to chat if it's right for you! x Made Creative: Master your own ecommerce marketing with @made_creativeco done-WITH-you program and receive step-by-step guidance from Madelene and the Unicorn team! xx ___ Let's get social! Come say hi to us over on social media! Marketing and Margaritas Instagram

01-26
17:57

How to Plan A Powerful 2023 - Setting up Your Business for Success

Believe it or not, it is that time of year again! Time to start thinking about how you will grow your business, attract more customers and drive sales for the coming year ahead. Ps. If you are watching this episode later in the year it will still give you a great step-by-step process to plan for success in business at any time throughout the year. A New Year is a great reason to plan for business but it can be done at any time of the year.  Want to learn more about working with Maddie or Ruby? Here are out latest offers! Made Creative: Master your own ecommerce marketing with @made_creativeco done-WITH-you program and receive step-by-step guidance from Madelene and the Unicorn team! xx Ruby Consultants: Are tired of seeing no changes in your business and are ready to see big shifts in 2023? Zero to Ninety is for anyone who has a big goal they are working towards - perhaps you are launching a new business, product, course, program or are just needing that kickstart to get momentum and hit a revenue or client goal within your business. DM me at @ruby.consultants to chat if it's right for you! x

01-19
28:09

2023 Marketing Trends & Predictions

2023 Marketing Trends & Predictions - today we wrap up our last episode of 2022 with our marketing predictions for what will be hot in 2023!

12-22
30:42

TikTok Video Strategies For Service Based Businesses

In today's episode we discus our top video strategies for service based businesses.

12-14
16:22

TikTok Video Strategies For E-commerce/ Product Based Businesses

In today's episode we discus our top video strategies for e-commerce/ product based businesses.

11-30
14:14

Instagram Reels vs TikTok - Which One Should You Be On?

Todays episode is all about TikTok vs Instagram reels - what are the biggest differences and where should you, as a business owner, be spending most of your time.

11-23
21:50

Should your business be on TikTok?

Should your business be on TikTok? In today's episode we discus if your business should be on TikTok and how to capitalise on this incredible marketing opportunity. We also discus the best type of content to use on TikTok and how you can create it. Grab you pens and paper, this is a juicy one! Ps. Have we got social yet? Come and say hi over at @marketingandmargaritas_

11-16
20:49

Instagram SEO: How to Help People Find You on Instagram

Instagram SEO. What is it and does your business need to focus on it? Short answer, yes. In today's episode we are going to be diving specifically into Instagram SEO and how you can optimise yours to be found on the platform.

11-02
22:39

How to Grow Your Email List Using Paid Ads - Part 3

Today's episode is Part 3 of our 'How to Build and Grow Your Email List' Series. In today's episode we discuss how you can use Paid Ads to grow your email list. We discus the different types of Ads you can use, how to set them up and the pros and cons of each. For anyone looking to grow their email list, this is a must listen! Enjoy! ___ Ps. are you following us on Instagram yet? Come and get social at @marketingandmargaritas_

10-28
30:02

How To Grow Your Email List Using Organic Traffic Strategies - Part 2

Do you want to grow your email list? In today's episode we discus 7 different ways you can grow your email list using only organic traffic strategies. Today's episode follows on from last weeks episode which introduced the idea and concept of having a lead magnet and how to build yours plus your opt-in form. So if you haven’t yet listened to that episode yet, make sure you do so! Want to get social with us? Instagram: Marketing and Margaritas Ruby Consultants Made Creative Co

10-19
28:55

How to Build Your Email List Part One: Your Lead Magnet

Welcome to the first episode of this mini series on email marketing! In this episode we go through why you need to start using email marketing as a part of your strategy and the first step to take to start growing your list. So grab your pen and paper and get ready to take action! --- Get social with us

10-12
24:54

How To Set Up Your Start-Up For Success With Josie From Velo Beauty

In this episode we interview the founder of Velo Beauty - Josie on the importance of setting up your start up for success.  We discus the importance of marketing for a new business and setting up your team from the get go.  As always, this episode includes strategies and take aways you can implement into your business right away! So grab your pen and paper or your iPhone notes and let's take action!  ---- Social links: Velo Beauty Marketing and Margaritas

10-05
22:13

7 Essentials of a High Converting Landing Page

In today’s episode we teach you how to create a high performing landing page using our 7-step method.  These 7 simple steps will ensure you build a landing page that that is set up correctly to convert site visitors into paying customers. Enjoy! ___ Ps. are we Insta-friends yet? Come and say hello over at @marketingandmargaritas_

09-29
26:26

Instagram Do’s and Don’ts for Business Owners in 2022

Today’s episode we are going to be discussing Instagram Do’s and Don’ts for business owners in 2022.  We cover everything you, as a business owner, should be doing to get leads and increase your sales on the app, as well as build your brand, community and awareness in your industry.  We also highlight common themes we see business owners doing, that may actually be stopping them from succeeding. Grab a pen and paper because this episode has some great take-aways that you can implement right away! Ps. have you got social with us get? Come and say hello over at @marketingandmargaritas_

09-21
29:00

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