Marketing and Mindset with Matt Miller

<p>This podcast is for any achiever striving to reach greatness with the ambition to master the topics of marketing and mindset. It is also for anyone who wants to inspire and instruct others by sharing their message.</p>

Practice & Preparation: Volume Negates Luck

In this episode, you will learn the importance of consistent practice and preparation over a long time horizon. The episode outlines various powerful practice techniques, including simulating real environments, practicing stance and delivery, and handling mistakes without starting over. I share my 10-step framework for preparing a speech, from knowing the speaking time and audience to refining the speech with visuals and props. The segment concludes by stressing that consistent practice is cr...

02-16
10:06

Success in the Q&A

This video discusses strategies for effectively integrating a Question and Answer (Q&A) session into a speech. It emphasizes the importance of not placing the Q&A at the end, recommending it be placed just before the closing to avoid ending on a low note. Discover why planting the seed for questions midway through the presentation and setting a strict time limit for the Q&A is important. Tips include instructing the audience to write down questions, repeating questions so everyone...

02-16
05:39

Eye Contact Secrets

This episode explores the importance, benefits, and techniques of making effective eye contact during public speaking. Discover the key benefits of eye contact include reducing anxiety, building trust, gaining audience feedback, and enhancing connection. The episode also discusses practical strategies such as practicing eye contact, memorizing speeches, and using the 'triangle method' to manage eye contact in large rooms. The goal is to help speakers develop more engaging, authentic, and succ...

02-16
07:38

Sell the Result! - Not the Process

In this episode, you will learn from industry experts like Craig Valentine and his proven method for selling. The episode underscores the importance of emphasizing outcomes that benefit the audience over the processes. Key tips include using personal stories, identifying with the audience's interests, and incorporating types of conflict (person vs. person, person vs. society, person vs. nature, person vs. environment, and person vs. themselves) to create engaging narratives. You will learn to...

02-16
08:34

Bring Your Characters to Life

In this episode, you will learn the importance of reliving your stories rather than just retelling them. Discover how to create charismatic characters that resonate with your audience by using dialogue, sensory details, and emotional connections. Valerie shares practical tips on how to make your stories more engaging and relatable, emphasizing the significance of giving your characters the best lines and describing them vividly. Stay tuned as we explore the essentials of impactful storytellin...

02-16
06:38

The Importance of Adding Vocal Variety

In this episode, you will learn the importance of creating an emotional connection with your audience to make your speech memorable. The script introduces the VIP method—Visualize, Imagine/Reflect, and Passion—to engage the audience emotionally. It also outlines the four speaking quadrants (low volume-low speed, low volume-high speed, high volume-high speed, and high volume-low speed) to vary vocal delivery and enhance the impact of the message. YouTube: https://www.youtube.com/channel/UC16KX...

02-16
11:31

Using the Stage to Your Advantage

This episode focuses on the importance of moving with purpose during presentations. The content is structured around three main topics: Staging Tips, Gestures Tips, and Dialogue Tips. Viewers will learn to avoid thoughtless movements that distract the audience, use repetition for emphasis, and create impactful stage presence by aligning body movements with speech content. The episode includes practical advice on dividing the stage for storytelling, recording and analyzing speeches, and using ...

02-16
11:48

Improving Your Visuals During Your Speech

This episode provides insights on elevating PowerPoint presentations from boring to engaging using the '3C Compass' method, focusing on clarity, connection, and communication. It covers common mistakes in presentations and offers practical tips such as minimizing text, using visuals effectively, and optimizing slide layout. Key recommendations include maintaining simplicity, using foundational phrases, and ensuring slides pass the 'billboard test' for quick comprehension. The script also emph...

02-16
10:02

Optimizing Your Visuals

In this episode, you will learn an 8-step framework for effectively using visuals to engage and captivate an audience. The steps include understanding your audience, planning on paper, sketching a compelling story, preparing captivating visuals, rehearsing, having a backup plan, checking the venue, and delivering a memorable experience. Discover various types of visuals like props, slides, flip charts, and whiteboards, emphasizing the importance of making presentations dynamic and memorable. ...

02-16
11:01

World Class Body Language

In this episode, you will learn the importance of effective body language in presentations. The episode outlines how to synchronize verbal and non-verbal communication to avoid mixed messages. Key points include the significance of hand gestures, maintaining inviting eye contact, balanced movements and stances, and comportment both on and off stage. The episode also emphasizes the necessity of non-verbal cues for gauging audience feedback and ensuring credibility. Practical tips include recor...

02-09
13:39

The Science of Speaking Success

In this episode, you will learn how understanding the workings of the brain can lead to world-class speaking success. Dive into the significance of connecting emotionally with your audience before presenting data and learn practical tips for engaging storytelling, effective body language, and vocal variety. Discover why activating the entire brain is essential for memorable and persuasive presentations. YouTube: https://www.youtube.com/channel/UC16KXmyvqc7g8qwSAhhJa0A

02-02
09:03

Getting Your Audience to CLAP

In this episode, you will learn how to captivate an audience and earn standing ovations using the CLAP formula: Conflict, Laughter, Activities, and Participation. Each element is broken down to explain its importance in storytelling and audience engagement. Conflict grabs attention, laughter eases anxiety, activities involve the audience interactively, and participation ensures ongoing engagement. YouTube: https://www.youtube.com/channel/UC16KXmyvqc7g8qwSAhhJa0A

01-26
09:33

Emotional Connection & Storytelling

In this episode, you will learn the importance of emotional connection in speaking, similar to making music, as emphasized by Yo-Yo Ma. It covers the necessity of engaging the audience emotionally to have them remember and act on your message. Real-life examples like Ed Mylett's impactful speaking at a Life Surge event highlight effective emotional storytelling. Six key strategies for connecting emotionally with the audience are shared: sharing personal and imperfect stories, discussing strug...

01-19
11:58

Uncovering Humor in Your Speech

In this episode, you will learn the science of humor in speeches. Discover the four F's (failures, firsts, flaws, and frustrations) that can help uncover humorous stories, and learn three main techniques to incorporate humor: analyzing dialogue, using misdirection with the list of threes, and practicing in front of a live audience. Discover the power of self-deprecating humor and offers insights on making your audience laugh and connect with you through personal experiences. YouTube: https://...

01-12
09:59

Metaphors: Simplifying the Complex

In this episode, you will learn the importance of metaphors in simplifying complex topics. Discover how metaphors enrich understanding by symbolizing one thing as something else, making abstract ideas concrete and relatable. The episode highlights the role of metaphors in effective communication, providing examples like 'time is money' and 'rollercoaster of emotions.' YouTube: https://www.youtube.com/channel/UC16KXmyvqc7g8qwSAhhJa0A

01-05
05:11

Anchors: The Best Way to Get Your Audience to Remember

In this episode, you will learn how to enhance the retention of main points in speeches or presentations using four primary anchors: anecdotes (stories), analogies (comparisons), acronyms (abbreviations), and activities (actions). Discover the importance of anchors with examples and offers practical advice on crafting each type of anchor to make presentations captivating and memorable. The episode emphasizes the significance of these techniques in ensuring that key messages resonate with and ...

12-29
12:14

Incorporating Activities For Engagement

In this episode, you will learn how to effectively incorporate activities into presentations to enhance audience engagement. The episode breaks down the key elements an activity should fulfill to be valuable and memorable. It outlines three essential criteria and five important functions for activities. Additionally, the episode features a personal story highlighting a powerful exercise on personal branding. Tune in to learn how to craft unique activities that resonate with your audience and ...

12-22
09:55

Technical Presentation Tips

In this episode, you will discover the essential strategies for delivering captivating technical presentations. Learn how to avoid boring your audience with excessive data and statistics by telling stories and using simple visuals. Discover the best moments to insert stories in your presentation, such as the opening, to illustrate a point, and at the close. Understand the importance of clarity over complexity and listen to practical tips for transforming dry data into engaging narratives. Mas...

12-15
08:45

Using Your Pain For Other's Gain

In this episode, you will learn the 'then-now-how' technique, also known as the 'story-struggle-solution' technique. Learn how your frustrating past experiences can be transformed into powerful stories that resonate with your audience and provide them with valuable lessons. Discover the step-by-step method to share your journey from struggle to solution, and gain insights on how to effectively convey your challenges to inspire and benefit others. YouTube: https://www.youtube.com/channel...

12-08
09:31

Uncovering Your P.A.R.T.S. Formula

In this episode, you will learn how the PARTS formula can help speakers craft compelling content and engage their audience effectively. The PARTS acronym stands for Point, Anchor, Reflection, Technique, and Sale. Each component is discussed in-depth, emphasizing its significance in enhancing public speaking skills. Key points include the importance of making clear, memorable points, utilizing anchors like anecdotes and analogies to reinforce these points, and encouraging audience reflection. ...

12-01
17:51

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