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Marketing

Author: Plymouth University

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Successful marketing means better products, satisfied customers, repeat business and bigger profits. Plymouth students become flexible, skilled communicators with a flair for marketing strategy and tactics, whose talent is highly sought after.
6 Episodes
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SERC seminar - Dr Nick Yip - Lecturer in Marketing Norwich Business School "Value Co-creation in Higher Education" Dr Nick Yip Lecturer in Marketing, Norwich Business School University of East Anglia Date: Tuesday 2 July 2013 Venue: Portland Square, Room A102 https://www1.plymouth.ac.uk/research/serc/SERC%20events/Pages/Dr-Nick-Yip---Lecturer-in-Marketing-Norwich-Business-School.aspx [Released under Creative Commons Attribution-NonCommercial-ShareAlike 2.0 UK: England & Wales lice
MSc Marketing Management and Strategy post graduate students enjoy a variety of team-building activities. Sailing is just one that past students have enjoyed. Here Michelle talks about the course and is obviously relishing the opportunity to be afloat with fellow students. [Released under Creative Commons Attribution-NonCommercial-NoDerivs 2.0 UK: England & Wales licence.]
Hugh Conway, Lecturer in Marketing, School of Management and Dr John White, Associate Professor, School of Management discuss the MSc Marketing Management and Strategy course at Plymouth University [Released under Creative Commons Attribution-NonCommercial-ShareAlike 2.0 UK: England & Wales licence.]
Promotional about Marketing courses offered by Business school. Employability. [Released under Creative Commons Attribution-NonCommercial-ShareAlike 2.0 UK: England & Wales licence.]
Student Joni Roberts talks about the importance of her placement year experience during her BA in Marketing. [Released under Creative Commons Attribution-NonCommercial-ShareAlike 2.0 UK: England & Wales licence.]
Rory Sutherland

Rory Sutherland

2011-03-0401:34:42

Rory is President of the IPA and vice-chairman of OlgivyOne in the UK. He stands at the centre of an advertising revolution in brand identities, designing pioneering, interactive campaigns that blur the line between advertising and entertainment. He is passionate about the role Behavioural Economics should have in current marketing thinking. [Released under Creative Commons Attribution-NonCommercial-NoDerivs 2.0 UK: England & Wales licence.]
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