Marketing is Bullshit

Your go-to podcast for cutting through all the noise (aka bullsh*t) out there about what you should and shouldn't be doing to market your small to medium sized business.

IMPLEMENTATION: How to Conduct a Simple Marketing Audit

The word audit can sound intimidating, but when doing a year-end marketing audit, there's really just a few basic things you need to look at.

12-02
16:35

IMPLEMENTATION: Quick Email Marketing Wins for the Holiday Season and Beyond

This email marketing episode is for those who already have an established email marketing program and want to step it up for the holiday season and beyond.

11-18
29:47

IMPLEMENTATION: Holiday Marketing Ideas to Steal and Implement NOW

Yes we are a few weeks from Thanksgiving. Yes you should already be implementing holiday marketing campaigns. Here's some quick, low-hanging fruit tactics to try now.

11-04
42:40

STRATEGY: Lifestyle Marketing 101

Lifestyle marketing is an incredibly effective way to build long-lasting, revenue-generating relationships with your customers.

10-21
33:58

PHILOSOPHY: Unpopular Opinion: Don't Trust the Marketing "Experts"

I've never liked the word "expert," especially when it comes to Marketing. Tune in to today's episode to find out who you should trust instead of the "experts."

10-07
23:54

STRATEGY & IMPLEMENTATION: User Generated Content

User generated content is incredibly valuable for brands. Make sure you're soliciting and leveraging it in all the right ways.

09-23
24:17

IMPLEMENTATION: Perfecting the Art of The Email Newsletter

The company newsletter can be a powerful marketing tool. These 6 tips will help you create an irresistible email that will have your subscribers eagerly anticipating its arrival.

06-30
30:21

STRATEGY: 3 Revived Marketing Tactics to Consider

These three tactics, previously thought to be "dead," might actually help you stand out from your competition and increase sales.

06-09
30:39

PHILOSOPHY: Surround yourself (and your business!) with POSITIVITY.

Becoming hyper aware of your surroundings and the daily frequencies and content you're consuming is an incredibly important part not only of marketing your business, but running it.

05-26
29:26

IMPLEMENTATION: 10 Reels Ideas Any Business Can Try ASAP

Whether you're just getting started with Reels or you need a creative jolt, this episode is for you. Tune in to get the creative juices flowing as we explore 10 ideas that can apply to any business.

05-12
31:25

TOOLS: 5 Shopify Marketing Apps To Help You Increase Sales

There are tons of apps out there that seamlessly integrate with your Shopify website. Here are some of our favorite marketing apps.

04-28
14:48

TOOLS: 7 Free Tools To Streamline Your Business

There are tons of software tools out there that can help you streamline and scale your business. These 7 are some of my favorites because they're super easy to implement and free to use

04-14
20:58

IMPLEMENTATION: 30 Direct to Consumer Email Marketing Ideas

The ROI that direct to consumer emails deliver makes it a no-brainer marketing tactic to implement. But coming up with the ideas week over week can be challenging. These will help.

03-31
37:24

STRATEGY: Getting Started with IG Reels - the Dos and Don'ts

If you haven't started posting Reels yet it may feel like you've missed the boat- but you haven't! The time to start is now. This episode should help prepare you for getting started with Instagram Reels.

03-03
26:13

STRATEGY: Marketing to Gen Z

When it comes to Gen Z, antiquated marketing strategies are just not going to resonate. Here's a few tips to help clue you in to speaking to the next generation.

02-17
31:51

STRATEGY: The Secret Sauce to Creating an Engaging Content Strategy

Whether you're writing a blog post, producing a podcast, or simply creating a Reel on Instagram, you better make sure you're doing THIS.

02-03
20:54

IMPLEMENTATION: 10 Tips for Getting More Instagram Engagement in 2022

Instagram - love it or hate it you're probably spending a lot of time on it.

01-20
25:39

PHILOSOPHY: Know When to Change Direction

Marketing is constantly changing. While the key to maintaining an effective marketing strategy is all about discipline, knowing when to redirect that discipline elsewhere is crucial.

12-16
15:43

IMPLEMENTATION: Influencer Marketing 101

Influencer marketing is an incredibly effective marketing tactic. Here's how you can get up and running with an effective influencer strategy.

12-02
20:05

TOOLS: The 411 on Website Pop-Ups

Most people find website pop ups at least a little bit annoying, but there's a reason everyone has them. They work.

11-11
19:22

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