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© Copyright Samuele Barrili
Description
Are you a Waste Manager?
Are you the owner of a Waste Management company?
Are you involved in Waste (Management, Treatment, Collection, Recycling)?
The podcast Marketing4Waste is for you.
Why?
I’m sure that you know that wastes are growing every single day.
That’s because the world population is also growing every single day and wastes are a direct consequence of the development.
But it’s a consequence that if mismanaged, as it’s still happening, it will cause serious problems for all of us.
Due to that I know that there are people that talk about waste reduction, waste zero, and a lot of utopian ideas. In fact, how is it possible to stop the waste production if from the beginning of the presence of humanity on this planet waste is always produced?
Being in the Waste field you know what I’m telling you.
And I want to confirm to you that: wastes are a problem.
A problem that we are facing.
Problem due to their mismanagement.
How to solve this problem?
Probably you don’t know but Marketing is the most powerful system to educate people and to drive people to change their habits.
Indeed mismanagement originates from wrong habits.
There are two ways to change habits:
– Fight with the people, and the results are under the eyes of everyone;
– Educate people about the value of their waste.
The first way didn’t work and continues to don’t work, also if the governments change the taxations system about the wastes.
The second way works but how can you apply it?
Through the schools but you need 20 years or more to educate the new generations.
Through Marketing educating people about the value that they can obtain in exchange for their wastes.
Who am I to tell you that?
I’m Samuele Barrili and I’m the founder of MiM® Marketing Interim Managers, the First Interim Company focused in Marketing Management for Waste Companies. I’m also the creator of Marketing4Waste the First Marketing Masterclass dedicated to teach marketing to Waste Managers and people involved in waste management.
In Marketing4Waste podcast me and some guys of my international teams will unveil how to use some strategies and some tools to create a marketing strategy that helping your company to collect more and better wastes will increase the turnover of your company.
Welcome to Marketing4Waste Podcast
Feel free to contact me on my linkedin profile going here: https://www.linkedin.com/in/samuele-barrili/
Are you the owner of a Waste Management company?
Are you involved in Waste (Management, Treatment, Collection, Recycling)?
The podcast Marketing4Waste is for you.
Why?
I’m sure that you know that wastes are growing every single day.
That’s because the world population is also growing every single day and wastes are a direct consequence of the development.
But it’s a consequence that if mismanaged, as it’s still happening, it will cause serious problems for all of us.
Due to that I know that there are people that talk about waste reduction, waste zero, and a lot of utopian ideas. In fact, how is it possible to stop the waste production if from the beginning of the presence of humanity on this planet waste is always produced?
Being in the Waste field you know what I’m telling you.
And I want to confirm to you that: wastes are a problem.
A problem that we are facing.
Problem due to their mismanagement.
How to solve this problem?
Probably you don’t know but Marketing is the most powerful system to educate people and to drive people to change their habits.
Indeed mismanagement originates from wrong habits.
There are two ways to change habits:
– Fight with the people, and the results are under the eyes of everyone;
– Educate people about the value of their waste.
The first way didn’t work and continues to don’t work, also if the governments change the taxations system about the wastes.
The second way works but how can you apply it?
Through the schools but you need 20 years or more to educate the new generations.
Through Marketing educating people about the value that they can obtain in exchange for their wastes.
Who am I to tell you that?
I’m Samuele Barrili and I’m the founder of MiM® Marketing Interim Managers, the First Interim Company focused in Marketing Management for Waste Companies. I’m also the creator of Marketing4Waste the First Marketing Masterclass dedicated to teach marketing to Waste Managers and people involved in waste management.
In Marketing4Waste podcast me and some guys of my international teams will unveil how to use some strategies and some tools to create a marketing strategy that helping your company to collect more and better wastes will increase the turnover of your company.
Welcome to Marketing4Waste Podcast
Feel free to contact me on my linkedin profile going here: https://www.linkedin.com/in/samuele-barrili/
20 Episodes
Reverse
The Value of Your Inventory.It could seem something crazy to talk about the value of an inventory because I know that the inventory's value is an asset for the company but, in a lot of cases, is also a risk of losses.Do you know how much waste is generated from the inventories of food companies?Do you know how much waste is generated from the inventories of chemical companies?Not, I'm sure about it.For that reason, I invited to this Episode of Marketing For Waste Podcast Tom Schoffelen (https://www.linkedin.com/in/tom-schoffelen/), the co-founder of Chem-smog.com, an innovative platform, where you offer the inventories you collect to international buyers.During the podcast episode Tom and I will talk about how to leverage the opportunity that his platform offers even if you don't know anything about the materials present in the inventory you are going to collect.To know more visit:www.chem-smog.comwww.marketing4waste.comText me at +1 (801) 804-5730Enjoy the episode and feel free to share your thoughts by sending an email to info@marketing4waste.comKRSam
Digital marketing seems to be the solution to all the problems. Unfortunately, all the marketing agencies that are leveraging are missing an important aspect that should be considered before implementing a marketing strategy.In this episode, I'll share the truth about digital marketing.If you want to know more Book A Call
Different Marketing Rules for Different Marketing Businesses.I'm seeing a lot of small waste company owners investing thousands of dollars in lead generation processes even if they cannot manage them. In this episode, I've decided to share why a small waste company and junk removals should follow the two main marketing approaches. If you want to know more write to me samuele@marketing4waste.com
Why Marketing is Not Delivering The Results You Want?In this episode of the M4W podcast, I Sam Barrili, decided to share what emerged from some recent conversations I had with potential clients about their marketing results.What transpired gave rise to this episode and, more importantly, why the marketing you are doing is not yielding the results you want.
In this 1st Episode of the Second Season of Marketing4Waste, Sam Barrili meets Chas Woodhull, a Private Wealth Advisor at Gallagher Pool, to talk about the importance of planning the Exit Strategy and what an M&A company evaluates to drive a company through an acquisition process. During the episode, Chas shares precious suggestions that can help every waste company owner create the right approach for a great company exit, increasing its life quality.
In this episode, Samuele Barrili talks with Nelson Kamanda, social media expert, about the importance of the right voice in social media. A lot of waste management companies approach social media without considering the importance of using the right voice. The result is that: on their pages or their groups, you'll find a lot of people not on target for their services. During this episode, Nelson will unveil to you the 4-Steps formula that we use at MiM. You can download it by clicking here: https://bit.ly/3clV3jV or here https://bit.ly/3v09Gjj
In this episode of Marketing4Waste Podcast I interviewed George Gitschel the founder of EcoHub: The End of Garbage, a system that it's able to increase waste segregation by avoiding multiple bins.The EcoHub is the only patented system that, if implemented, solves definitively the waste problems.George invested more than 20 years in the development and patent of this system and during the podcast, he will show you the advantages connected with the system and why you, as a waste management business owner, should implement it as soon as possible.If you want to discover more about the system visit www.ecohub.net or contact George using the following email: gkgitschel@ecohub.net#wastemanagement #marketing4waste #podcast #ecohub #marketinginterimmanagers #samuelebarrili #savetheplanet
The answer is not so easy.For that reason nowadays with the price of the raw materials that is growing day after day, and which is causing the shortage of products in the stores, I decided to talk about this important topic with my friend Brian Burke.Brian is the founder of sellyourmac.com and he started his business over 12 years ago.A business totally focused on sustainability.In fact he purchases your old Mac giving it a new life.You can find Brian on linkedin https://www.linkedin.com/in/brianthemacman/And you can sell your Mac on www.sellyourmac.comOr if you want to buy a refurbished one you can do it on https://renewedmacs.com/
Could mining contribute to saving the planet?In the mind of a lot of people, mining is something that destroys the environment and creates tons of problems.But mining in the last 25 years changed, becoming less impactful on the environment.If conducted respecting the rules.For that reason, to talk about this important and actual topic I invited John Morris Pereira, one of the most important European geologists to talk about the impact of mining in connection with raw materials like lithium and rare earth metals.You can contact John Morris Pereira here: https://www.linkedin.com/in/john-morris-pereira-10a1146/You can be in contact with Samuele Barrili here info@marketing4waste.com
Social media are the most impactful platforms for the diffusion of a message.Unfortunately the largest part of waste management companies are not using social media in the proper way, due to the fact that they are sharing images about their services (like empty bins) but they are not educating their target audience into the use of their services.During the 30 minutes podcast with Nelson Kamanda you’ll discover which is the starting point for the creation of a social media strategy and how to obtain results with simple actions.Join Us on our websites:www.marketinginterimmanagers.comwww.marketing4waste.comhttps://www.linkedin.com/in/samuele-barrili/https://www.linkedin.com/in/nelsonkamanda/
Bad Smells in Waste Management: How To Transform It into an Advantage Thanks to Marketing.Bad smell is probably the most important aspect that qualifies waste as waste.In fact our mind associates the bad smell to something to move away from us.The same happens when we are talking about organic waste.But in the solution of the chemical problem of bad smell there is an important marketing opportunity for all the companies involved in waste management. For that reason I invited my friend Eng. Renato Ragni (founder of https://www.abbattimentocattiviodori.com/) to give you an overview about the origin and the solution of bad smell. During the conversation I’ll show you how to use the absence of bad smell in your plant as a competitive advantage to promote the waste collection of organic wastes.
What is a brand?Maybe you think that is something well expressed from your logo or your claim but believe me there is much more to understand… In fact branding is something that boosts your business and protects it from the attacks of your competitors. For that reason I decided to invite Sergio Gramuntell here a Marketing4Waste. In this 30 minutes of talk with Sergio we’ll analyze how to build a brand and how to use it in your waste management business.
In this episode of Marketing4Waste with Nelson Kamanda, Social Media Expert of MiM®, we'll show you how to use social media to boost your waste management services.Starting from the creation of the right engagement with your posts up to the attraction of potential clients. Nelson will share with you the 4 rules to respect to obtain the maximum results from your social pages starting from the selection of the most useful social media platforms in function of the presence of your target audience.In the previous episode I shared with you the information about the IWEX 2022, the 3rd fair show event in Waste Management that now changed dates. In fact due to the pandemic the new dates are from the 26 February to 1 March 2022 in Tehran, Iran.
During this Podcast Event thanks to Sasanka Dias will offer you an overview of what happened during the 2nd International Conference on Resource Efficiency and Circular Economy developed in SriLanka the 19 January 2022.Our overview will be focused on the development of Marketing Strategies starting from the topics and trends developed during the event.Follow us and write us your messages on info@marketing4waste, it will be our pleasure to answer your questions.PS: Remember the next 3rd IWEX Fair Event on Tehran, 16-19 February 2022, the International Waste Management, Recycling, Municipal Services and Related Industries. Write us for more informations on info@marketing4waste.com
This Episode of the Podcast is totally dedicated to the event IWEX the 3d Edition of the International Waste Management Trade Show That Will Show Up on Tehran from the 16 to the 19 of February 2022.During the podcast Ali Divband, manager and organizers of the show through the Nikaatis Company, will show us why to visit the event if you are a Waste Manager or the owner of a Waste Management company.In fact Iran is the most stable country of the Middle East and with an Annual economic growth rate of 8% offers a large possibility of investment, especially in waste management where the Local Government is supporting all the companies interested in solving the waste problem.For more information about the event write us on info@marketing4waste.com or visit https://iwex.nikaatis.ir/en/
Shortage of raw materials characterized 2020 and 2021.Following the forecast of the most influential agencies in the world, probably 2022 will be characterized by several shortages especially for important materials like rare hearths, aluminium, copper, etc.In front of this scenario there are two ways: increase the mining process risking the health of our planet or change the approach by starting considering waste as materials.That’s an important mindset shift for waste management companies and for citizens.As psych science teaches us that to have a mindset shift the time needed is between 21 days to over 90 days.It takes a long time but not only that, in fact what is important for the mindset shifting is that the person is exposed every day to the same stimulus/message.This is where the most important tool for making the change of mindset happen comes into play: marketing.In fact, this is the only tool capable of making the message accessible to everyone in target.If you want to understand the transition from waste to materials then don't miss this Linkedin Live in which, with Ken Alston maximum expert in the transition from waste to material, we will give you all the indications to transform your company from a waste management center to a materials management center.PT.2
Shortage of raw materials characterized 2020 and 2021.Following the forecast of the most influential agencies in the world, probably 2022 will be characterized by several shortages especially for important materials like rare hearths, aluminium, copper, etc.In front of this scenario there are two ways: increase the mining process risking the health of our planet or change the approach by starting considering waste as materials.That’s an important mindset shift for waste management companies and for citizens.As psych science teaches us that to have a mindset shift the time needed is between 21 days to over 90 days.It takes a long time but not only that, in fact what is important for the mindset shifting is that the person is exposed every day to the same stimulus/message.This is where the most important tool for making the change of mindset happen comes into play: marketing.In fact, this is the only tool capable of making the message accessible to everyone in target.If you want to understand the transition from waste to materials then don't miss this Linkedin Live in which, with Ken Alston maximum expert in the transition from waste to material, we will give you all the indications to transform your company from a waste management center to a materials management center.PT.1
Are you asking the right questions?That's the second part of the episode that me and my teammate Sasanka Dias recorded to define a starting point for the actions needed to increase the positive impact of a waste management company.During the 30 minutes episode we discuss about 3 questions— How are you solving their problems?— How are your competitors solving the same problems?— What happens if your audience doesn’t solve the problems?
Are you asking the right questions?That's the first part of the episode that me and my teammate Sasanka Dias recorded to define a starting point for the actions needed to increase the positive impact of a waste management company.During the 30 minutes episode we discuss about 3 questions– Which is your market?— Which is your audience?— Which are they problems?
Introduction of the podcast with a short discussion between Samuele Barrili and Sasanka Dias the Personal Branding expert of MiM® Marketing Interim Managers.
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