Michael Simonsen is Mash's Google Ads Director, he's the one to talk to if you need traffic and leads NOW. But how does it all work?
Remember segmentation back in marketing school? Let's reacquaint ourselves with psychographic segmentation.
Where do we start in 2021? Check over your marketing plan and take these 6 steps to overcome overwhelm!
It's the end of the year, let's wind down, but don't wind down your marketing efforts.
Instagram for the clueless, what has changed, and what exactly do you do to increase your presence?
SEO Manager Camille LeGoff talks about some of our favourite FREE SEO tools out there that we use, and recommend.
Bec takes us through a few quick PR Tips for brands and small businesses that might not have a large budget.
Marketing a business that has almost a 100% in person component to it is a hard ask in 2020, but our superstar client Ian Minotti of Parry's Carpets has absolutely rolled with the punches.
We get it, you want more website traffic. But, not all traffic was created equal.
One of the biggest challenges of 2020 has got to be the transition to working from home. If you are lucky enough to have a job that makes it possible to do, you'll have gone through a huge learning curve – lack of socialisation, possible lack of collaboration and the basics – setting up your workstation in your home. Here at Mash, we've had the option to work from home since day one. We're not saying it's an easy feat, especially for workplaces who have never had it as an option or thought about it, but with team contact and good project management, it's definitely possible. Here, Sharney and Bec explore the ups and downs of working from home and what has worked at Mash.
What do you do when your online reputation is sullied with a bad review?
Now that 3rd Party cookies are going extinct on the Chrome browser, what new fun thing will replace them?
This week, we speak to Kali Norman of Spacecubed and talk about how strategic partnerships coupled with online delivery can benefit start ups as well as established businesses.
With all the media and political stoush surrounding news sharing, will Google make good on their threat?
How on earth do you keep up with the constant need for content? We'll show you how just a few items can be evergreen all year.
What has Youtube done for us lately? It's been a little quiet, but it's hitting back with a few new features.
Bec and Sharney chat about a client who pivoted his conference strategy to a fully online experience, covid style.
Unsure about being found online locally? In this week's episode, Cami chat's with Veronica Ryan, Local SEO expert at Mash.