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Hosted by award-winning media dietitian and founder of Master the Media, Amy Gorin, this podcast empowers healthcare professionals to break into the media spotlight and land high-paying brand partnerships. Whether you're a dietitian, physician, therapist, or simply curious about media strategy, this show will teach you how to amplify your message, grow your income, and make a lasting impact.
Each episode delivers actionable strategies, industry insights, and real talk about what it takes to get featured in top-tier outlets and earn multi-figure brand deals... without burning out. Amy shares her personal experience (including how she earned $262K in one year through partnerships alone), and brings on top experts to help you navigate the ever-changing media and brand landscape with confidence.
If you're ready to grow your visibility, your voice, and your revenue, this podcast is your go-to guide. Welcome to the Master the Media community.
17 Episodes
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Is it really possible to take time off as an entrepreneur without everything falling apart? In this episode, Amy shares her honest story of taking 12 full weeks off for maternity leave after welcoming her daughter, Annabelle. She talks about what worked, what surprised her, and how her business not only kept going... it grew. Amy walks through the exact steps she took to prepare her team, support her students, and keep things running while she stepped away to focus on family. If you’re a busi...
Ever felt like speaking on camera or in front of a crowd just isn’t your thing? In this episode of Master the Media, Amy shares her personal story from being super shy in grad school to showing up confidently on national TV. She opens up about the small steps that helped her feel more at ease, like going out to eat alone or chatting with strangers at work. Amy also walks you through how she gets ready for speaking events today, from what she wears to how she protects her energy as an introver...
Think you need a big social media following to land media features or get paid by brands? In this episode, Amy shares how even a small (or brand new) social media presence can help you grow your brand, land interviews, and get noticed by companies. Amy breaks down why it’s helpful to have just one solid platform, what to include in your bio, and how to make it super easy for reporters and brands to find and contact you. She also shares simple tips for turning media features into content that ...
Ever wonder how some healthcare pros get paid thousands to work with brands even without a big social media following? In this episode, Amy breaks down the key difference between being an influencer and being an expert with influence. If you're a dietitian, doctor, nurse, or other health expert, your education and experience matter a lot, and brands know it. Amy shares real stories, simple tips, and one honest lesson from a brand deal that didn’t go as planned. You’ll walk away knowing why yo...
Think you need a huge social media following to land brand deals? Not true. In this episode, Amy shares some of her favorite real-life partnerships, including a $5,000 coffee machine, helping make Panda Express’ menu healthier, and speaking on stage in NYC. She explains how creativity, connection, and offering real value matter more than follower count. If you’re a dietitian, doctor, or health pro dreaming of working with brands you love, this episode will give you ideas, inspiration, and a b...
What is media reach, really, and why does it matter so much? In this episode of Master the Media, Amy breaks it all down in a way that’s easy to understand and actually fun to learn. She shares why media reach is a big deal when it comes to working with brands and how your audience size can open doors to exciting opportunities. Amy walks you through real examples, from huge outlets like AARP to personal blogs, and offers practical tips to help you track your own reach and grow it over time. Y...
Ever feel like you're not ready to work with the media or get paid by brands? In this real and encouraging episode of Master the Media, Amy shares how she faced those same feelings and why waiting until things are perfect can actually hold you back. She tells stories from her own path, like how she started landing media features and brand deals with a simple, homemade website. Amy breaks down what really matters, and no, it’s not your follower count or having everything figured out. If you’ve...
Are you giving free testimonials and not getting anything in return? In this episode of Master the Media, Amy Gorin shares why your words as a health professional are worth way more than you might think and why brands should be paying for them. She talks through real examples, what brands are really using your name and image for, and what you should be charging. Amy also explains the few times it actually makes sense not to charge, like with coaching programs. Don’t forget to grab her free pr...
Ever had a brand say, “We don’t have a budget,” and wondered if that’s the end of the conversation? It doesn’t have to be. In this episode of Master the Media, Amy Gorin shares real talk about how to turn those “nos” into paid opportunities. You’ll learn why getting a “no” isn’t always bad, and how a little research and the right pitch can open big doors. Amy even shares the story of how one pitch to Panda Express, after being turned down, ultimately led to a paid consulting job and later, a ...
Are you a healthcare pro trying to stand out and land those high-paying brand deals, even if you don’t have a huge following on social media? In this episode, Amy Gorin shares a surprisingly simple tip that could make a big difference: adding an “As Seen In” section to your website. Amy breaks down how just a handful of media features, like ABC, Forbes, and EatingWell, can go a long way in building trust with both brands and clients. She’ll walk you through how to pick the right logos, where...
Ever feel weird about saying yes to a brand partnership that just doesn’t sit right? You’re not alone. In this episode of Master the Media, Amy Gorin gets real about how to decide if a brand deal is actually worth it. She shares the gut check questions she always asks before signing on, and why it's okay (and smart) to walk away from big money if something feels off. Amy opens up about her own experiences of turning down six-figure deals, discusses red flags in contracts, and explains why sta...
Thinking about working with brands but not sure where to begin or whether you should ever work for free? In this episode, Amy shares practical advice on how to land your first brand partnership without undervaluing yourself. She offers real-life examples of what counts as a solid “proof of concept,” when it’s okay to accept product-only deals, and how to use things you’ve already created, like blog posts or social content, to highlight your skills. Amy also dives into what to ask before sayin...
Can you really succeed in business if you’re not an extrovert? In this episode, Amy opens up about what it’s like to be an introvert in the entrepreneurial world and how she’s learned to protect her energy while still showing up fully for her clients, students, and brand partners. She shares honest stories from her own life, like how a simple change, such as getting a hotel room alone before an event, helped her feel more present and less drained. If you've ever felt overwhelmed by one-on-one...
In this episode of Master the Media, Amy Gorin answers a question many healthcare pros wonder about: Do you need a social media following to work with brands? The short answer is NO. Amy explains why your credentials matter more than your follower count and shares easy ways to get noticed without posting all the time. She talks about using media interviews to grow your email list or Instagram and how brands often care more about your expertise than your reach. You’ll also hear about different...
What would happen to your income if life suddenly hit pause? In this episode, Amy shares how having six income streams gave her peace of mind during a high-risk pregnancy and an unexpected hospital stay. She breaks down exactly how she earns, from blog ads and digital products to brand deals and media coaching, and how each stream helps create financial stability. Amy gets real about the numbers, her journey, and how you can start building multiple income streams, even with a full-time job. Y...
Welcome to the first episode of the Master the Media podcast with Amy Gorin, a former magazine editor turned registered dietitian and media coach for healthcare professionals. In this heartfelt and inspiring launch episode, Amy shares her journey from being a shy student terrified of cameras to becoming a trusted voice in media and a successful entrepreneur. She opens up about how she transitioned from a low-paying clinical dietitian role to earning over $260K annually through media features ...
Hosted by award-winning media dietitian and founder of Master the Media, Amy Gorin, this podcast empowers healthcare professionals to break into the media spotlight and land high-paying brand partnerships. Whether you're a dietitian, physician, therapist, or simply curious about media strategy, this show will teach you how to amplify your message, grow your income, and make a lasting impact. Each episode delivers actionable strategies, industry insights, and real talk about what it takes to g...
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