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Master The Media

Author: Amy Gorin

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Hosted by award-winning media dietitian and founder of Master the Media, Amy Gorin, this podcast empowers healthcare professionals to break into the media spotlight and land high-paying brand partnerships. Whether you're a dietitian, physician, therapist, or simply curious about media strategy, this show will teach you how to amplify your message, grow your income, and make a lasting impact.

Each episode delivers actionable strategies, industry insights, and real talk about what it takes to get featured in top-tier outlets and earn multi-figure brand deals... without burning out. Amy shares her personal experience (including how she earned $262K in one year through partnerships alone), and brings on top experts to help you navigate the ever-changing media and brand landscape with confidence.


If you're ready to grow your visibility, your voice, and your revenue, this podcast is your go-to guide. Welcome to the Master the Media community.

67 Episodes
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Want to work with brands but aren't sure how to get started or what to charge? In this episode of the Master the Media Podcast, Amy Gorin shares a recording of a live coaching session where she answers real questions about landing paid brand partnerships. She talks about how sponsored TV segments work, where to find the right brand contacts, and what to say when reaching out to companies you'd love to work with. You'll also hear tips on making connections at conferences, finding your niche, a...
Want to make the most of every brand connection you make at FNCE? In this episode of the Master the Media Podcast, Amy Gorin shares her best tips for meeting brands, making a great first impression, and turning quick conference conversations into real opportunities. She walks through how to plan your time on the expo floor, what to say when you introduce yourself, and why you do not need to pitch your entire idea right away. Amy also talks about the value of taking notes, bringing a physical ...
What if getting sponsors for your event wasn’t about asking brands for money or filling gift bags with free stuff? In this episode, Amy Gorin chats with Suzanne Castle about what can happen when you approach sponsorships as real relationships. Suzanne shares how she grew her event sponsorships to around $40,000 by getting curious about what brands actually need and finding creative ways to help them connect with her audience. From golden-ticket giveaways and coffee napkins to restroom refresh...
What does it really look like to build a media career that lasts for decades? In this episode, Amy sits down with Keri Glassman for a candid conversation about what she’s learned over 25 years in nutrition, media, private practice, and entrepreneurship. Keri shares how brand partnerships have changed, why you don’t need a huge following to bring value, and how health professionals can get creative with social media, newsletters, events, and UGC. She also talks openly about turning down big op...
Can you really make meaningful money from media and brand work without having a huge social media following? In this episode, Amy Gorin talks with registered dietitian Jacqueline Gomes about how she built a media career alongside her nutrition work and eventually earned more than $32,000 from brand partnerships in one year. Jackie shares what it was like to keep pitching when nothing seemed to be happening, how one opportunity led to more, and why some of her best partnerships had nothing to ...
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