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Mastering Modern Selling

Author: Tom Burton, Brandon Lee, Carson V Heady

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At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics.

In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies to foster these connections. This approach, often referred to as Modern Selling, encompasses leveraging digital and social channels to create demand and cultivate strong relationships with prospects, partners, and customers.

By mastering Modern Selling, you and your team can enhance your visibility in the marketplace, establish yourselves as trusted advisors, accelerate pipeline growth and revenue, and position yourselves as the employer of choice in your industry.

Join us on Mastering Modern Selling as we explore the principles, practices, and innovations driving success in today's sales landscape.

141 Episodes
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Leave your comment AI has made it easier to reach buyers—and harder to earn their attention. So what actually helps you win in 2026, and what is just wasting your time? Mastering Modern Selling returns with Carson Heady and Tom Burton for a live, open Q&A about sales with AI in 2026. After 150 episodes, we're back for the same reason we paused: the profession keeps changing, and sellers need a playbook that changes with it. Join 500+ sellers and sales leaders worldwide to challenge assu...
Leave your comment In this episode of Mastering Modern Selling, Brandon and Tom are joined by Nicholas Loise, a seasoned sales strategist and founder of the Sales Performance Team. The conversation focuses on a critical truth in modern sales: your sales playbook can be a stronger long-term asset than any individual rep. Nicholas shares how businesses can build replicable, scalable processes that elevate performance across the team and outlast turnover. From coaching framewor...
Leave your comment Welcome back to Mastering Modern Selling! In this kickoff episode, we bring back sales strategist Alice Heiman and Brandon Lee to talk about a strategy that’s been quietly transforming how sales conversations are started, the Roundtable Model. If cold calling and email are yielding diminishing returns, this episode is your roadmap to creating high-quality, high-conversion opportunities through intentional, peer-driven conversations. Brandon and Alice walk throug...
Leave your comment In this episode of Mastering Modern Selling, Carson Heady and Tom Burton dive into the evolving world of sales and introduce Tom’s Revenue Zone framework. As the buyer takes the lead in the sales process, it’s more important than ever for sales teams to understand the modern buyer's journey. Tom, the author of The Revenue Zone, explains how building trust, creating demand, and using technology like AI can help sales professionals stay ahead in an increasingly complex ...
Leave your comment What does it really take to build trust in your team and with your buyers? In this episode, we’re joined by Jake Mannino, Global Sales Director at Microsoft and certified executive coach, for a deep dive into the emotional and strategic foundations of trust in sales. Jake shares lessons from 25+ years leading high-performing sales teams and coaching some of the world’s top professionals. He reveals why trust begins with self-awareness, and how authenticity, logic, and...
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