Claim OwnershipMasters in Travel
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© Whitney Shindelar and Brianna Glenn
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How did the most successful travel advisors grow their business and what advice do they have for those newer to the industry? What can we learn from professionals outside the travel industry? How can travel advisors best approach their businesses as an entrepreneur?
The travel industry is filled with successful advisors, each of whom are finding success in different ways. Each week, I’ll be interviewing travel advisors at all points in their businesses so that you can learn from your peers as well as from leaders in the industry. We’ll also welcome guests outside the travel industry to provide a new perspective on running a small, service based business and who will push us to grow and to think bigger.
Masters in Travel is for travel advisors who are ready to accelerate their success. Subscribe now and tune in each week for advice, insights, and resources to maximize your potential.
Become a Paid Subscriber: https://podcasters.spotify.com/pod/show/mastersintravel/subscribe
Become a Paid Subscriber: https://anchor.fm/mastersintravel/subscribe
How did the most successful travel advisors grow their business and what advice do they have for those newer to the industry? What can we learn from professionals outside the travel industry? How can travel advisors best approach their businesses as an entrepreneur?
The travel industry is filled with successful advisors, each of whom are finding success in different ways. Each week, I’ll be interviewing travel advisors at all points in their businesses so that you can learn from your peers as well as from leaders in the industry. We’ll also welcome guests outside the travel industry to provide a new perspective on running a small, service based business and who will push us to grow and to think bigger.
Masters in Travel is for travel advisors who are ready to accelerate their success. Subscribe now and tune in each week for advice, insights, and resources to maximize your potential.
206 Episodes
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Whitney Shindelar and Brianna Glenn discuss the importance of collaboration and having a community of like-minded individuals in the Masters in Travel community and Think Tank. They mention the rebranding of the podcast and website, as well as the introduction of new segments like Shop Talk and the Advisor Accelerator. They emphasize the value of peer-to-peer conversations and the opportunity to learn from others in similar stages of business. They also highlight the new approach of having more nuanced and relevant discussions based on specific topics. The calls and discussions will be recorded for easy access to resources. Overall, they are excited about the growth and improvement in the community and the valuable resources they can provide to travel advisors.
What is AI's role in the travel advising industry, and what are today's travelers actually looking for? Oh, and how can travel agency owners truly elevate themselves and the industry to a level of respect and professionalism that matches those of other industries? In this episode, Jenn Lee joins Whitney to dive into these BIG questions! They talk about how AI is revolutionizing marketing, client communication, content creation, and more...and how it can help you, not hurt you. Plus, they explore what clients are actually hoping for when they book with a travel advisor and how you can elevate your business as a legimitate service provider.
It's a topic many travel business owners can't get off their minds – hiring. This week, Grace Van Hollebeke of Lucia joins Whitney to talk about how to find the right fit for your team, delegate, train, and continue to fit employees and ICs into the right parts of your workflows. So whether you have hired and looking to improve your team workflows, or are thinking about finding help, this episode gives actionable insights to guide any travel business owner.
On this week's episode of Shop Talk, we are covering a variety of topics – quiet months in business, handling difficult conversations with supplier partners, and communicating to skeptical clients about our planning fees. Plus, Whitney fills us in on her journey of embracing a business rebrand and trying to attract new clients. And Brianna's plans for her team FAM to Peru is that does or travel inspiration that reminds us why we are in this industry to begin with.
This week on the podcast, we're covering a favorite topic at Masters in Travel – mentorship! Mentor and mentee Margaret Haas and Brittany Pigorini join Brianna to talk about their experiences on both sides of the mentorship relationship. But if you think that mentorship is just one travel advisor teling another how to build a business, think again. Margaret and Brittany shed light on the intricacies of a mentorship that helps a newer travel advisor build a business vs. copy one. Tune in to hear more about each of these advisors' personal journeys to career success and how walking alongside a colleague made all the difference.
"If you aren't working hard, you're hardly working." Heard this before? On today's episode, Brianna is joined by Marcie Muensterman, a seasoned travel advisor, to talk about why this old adage doesn't have to be true for travel advisors. Hear about how Marcie shifted from a hustle-driven career to a balanced, profitable business model. She shares her strategic insights on the math behind business decisions, how to work fewer hours and still deliver top-notch results, and maintaining boundaries. So, if you're craving some reclaimed time and less hustle, tune in!
Join us to hear a special airing of a special event hosted by The Hive, featuring a conversation about the intricacies of curating personalized cruise itineraries for clients. Cruise experts Carol and Korrine walked us through various strategies to up-level your cruise planning. They share about knowing client psychographics, leveraging various tools for efficient search and organization, how to educate yourself about various cruise lines, and a nitty gritty comparison of various cruise experiences. This episode encapsulates everything you need to know to better serve your clients in the world of cruising.
We're back with another episode of Shop Talk, the conversations where we don't hold anything back and share transparently what is going on right now in our travel businesses. Whitney shares about her ambitious goal to double her business in the next two years and the uncertainties she is facing right now. And Brianna updates us on her ongoing website refresh and reflects on her successful sabbatical in Portugal, sharing insights on managing business operations remotely. Finally, we talk about the importance of understanding the "why" behind various business goals and how to retain the excitement during each stage in business.
Building a book of business from scratch, regardless of how you do it, is a big feat. Most commonly, travel advisors start off by diving into their personal network to find their first clients. On this episode, Kim and Haleigh share their unique stories of networking as a launching pad in building their travel businesses. Learn about the journey from accepting any business to setting boundaries, how to tap into a corporate background, and building trust no matter who your clients are.
When a new inquiry comes in, how do you approach it? In today's episode, Jeremy Sulek of Jetset World Travel shares his less conventional approach to handling every inquiry and effectively booking clients. If you cautiously vet potential clients when inquiries come in, expecting them to prove that they are worth your time and energy, Jeremy will challenge your mindset. Learn how to maintain a positive outward posture, even with potentially unsuitable clients. Plus, learn strategies for restructuring qualification processes and approaching your travel business with a business mindset.
We're all in this industry for the travel, but achieving financial freedom is an (attainable) goal that many travel advisors have! Join Brianna as she chats with Stephanie Cannon, a licensed CPA and small business accountant who specializes in helping travel advisors achieve higher profits without needing a finance or accounting degree. Dive into financial planning, expense management, profitability misconceptions, and strategic decision-making to foster business growth in the travel industry.
How can you utilize the world's most powerful search engine to spread word about your business and attract ideal clients? Join us for this informative conversation with Lee Friedman and Denise Kubica, who both share their unconventional strategies for building their travel businesses by leveraging Google reviews, blogging, and SEO. Tune in for fresh ideas from these seasoned advisors!
Personalization is the key to success when it comes to your client experience. So, how do you curate a personalized selection of hotels to share with your clients when planning a new trip? Tune in to learn from three top travel advisors (Whitney Shindelar, Julia Matheson and Kate Sullivan), all self-proclaimed hotel lovers, on how they select hotels to include in proposals and how they present them to clients. This episode was a free webinar hosted by The Hive – if you want to learn more about how to transfer these skills to The Hive, visit thehive.travel/eventdemos to see a free demonstration!
Peel back the curtain on a Master Hour member call inside the Advisor Accelerator! Join us as Victoria of BrandWell Designs leads us in a session about brand differentiation and how to leverage your brand to stand out in a saturated market. Victoria and her team have designed more than a thousand brands and websites over the last several years, so you'll definitely want to tune in to learn from her extensive expertise!
And we're back with Part 2 of how to create content while traveling! By popular request, we invite back Kate Sullivan and Julie Patterson for this practical discussion that any travel advisor will find useful. We delve deep into marketing strategies, ROI measurements, the importance of authenticity, and balancing content creation with being present in the moment. From pre-trip planning to post-trip posts, Brianna and guests share their personal experiences and practical tips for maximizing engagement and brand visibility while staying true to their unique perspectives and client needs.
We asked listeners on our Instagram what topics you want to hear on the podcast, and the topic of "incentive travel" was one. So today, Brittney Tromanhauser of Avery Travel Group shares about her journey as a corporate incentive travel specialist. She discusses the transition from leisure travel to focusing on corporate group travel and the ins and outs of that sector.
Looking to build or shift a travel business into the luxury travel market? Join Brianna and guest Becky Lukovic for a conversation about the intricacies of providing luxury travel services, from catering to discerning clients, ensuring superior service, and doing the research to take you to this level.
Do you ever find finance-related conversations to be dry and not very inspiring? Join us for a behind-the-scenes look at an Advisor Accelerator Master hour call – we welcome Travis Shelton, an executive financial coach and host of the Meaning Over Money podcast, to help us find the meaning behind the work we do and the $ we bring in. We talk abut the challenges faced by small business owners in the travel industry, balancing financial stability with passion, and defining personal success in unconventional ways.
In this exciting roundtable episode, we welcome three incredible travel advisors: Haleigh, Lina, and Ashley, all members of the Advisor Accelerator. Our onversation delves into the unique value of being part of a supportive, peer-to-peer community designed for travel advisors. And each guest shares how they have grown their businesses while being part of a collaborative, diverse learning space like the Advisor Accelerator. (Sneak peak: Haleigh hired someone and can't imagine 6 months ago before she did, Ashley revamped her business approach, and Lina transitioned to travel planning full time over a year before she anticipated.) Tune in for more inspirational stories!
You asked, we're answering! We put out a question: "What do you want to know about client experience?" and listeners really challenged us with some great questions. How to level up the pre-travel experience, how to request feedback from clients effectively, and tips for surprising and delighting clients that have worked for us...this are just some of the topics we cover today.
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