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Masters of Scale with Reid Hoffman
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Masters of Scale with Reid Hoffman

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The best startup advice from Silicon Valley & beyond. Iconic CEOs — from Nike to Netflix, Starbucks to Slack — share the stories & strategies that helped them grow from startups into global brands.

On each episode, host Reid Hoffman — LinkedIn cofounder, Greylock partner and legendary Silicon Valley investor — proves an unconventional theory about how businesses scale, while his guests share the story of how I built this company. Reid and guests talk entrepreneurship, leadership, strategy, management, fundraising. But they also talk about the human journey — with all its failures and setbacks. 

With original, cinematic music and hilariously honest stories, Masters of Scale is a business podcast that doesn’t sound like a business podcast.

Guests on Masters of Scale have included the founders and CEOs of Netflix, Google, Facebook, Starbucks, Nike, Fiat, Spotify, Instagram, Airbnb, Uber, Paypal, Huffington Post, Twitter, Medium, Bumble, Yahoo, Slack, Spanx, Shake Shack, Dropbox, TaskRabbit, 23&Me, Mailchimp, Evite, Flickr, CharityWater, Endeavor, IAC and many more.

64 Episodes
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Forget being a unicorn. Learn to be a “Phoenix.” Your company can last 100+ years – but you'll need the resilience to rise and fall, and rise again. Fiat’s Chairman John Elkann shares the principles that allow the "horseless carriage" company founded by his great-grandfather survive the ups and downs of a century of business (including competitor attacks, leader shakeups, financial crises and more). One key: Resilience. Another: Deciding which company traditions to keep, and which to leave in the past. Featuring cameos from Radio Flyer's Robert Pasin, Cue Ball Ventures' Tony Tjan, and ABC Home & Kitchen's Paulette Cole.
When Drew Houston founded Dropbox, he knew he faced some fierce competition (hello, Google, Apple and Microsoft). But he didn’t back down. Why? Because he believed in his product, and he knew he had an advantage those big, cumbersome competitors could never exploit: Dropbox was lean, focused and fast. Hear how he outmaneuvered the big guys – and what's next for Dropbox. Cameo appearances: Mark Pincus of Zynga, Shellye Archambeau of MetricStream.Music: "Exciting Trailer" by Kevin MacLeod, licensed under a Creative Commons Attribution license.Books mentioned in this episode:Competing Against Luck, by Clay Christensen and Karen DillonThe Effective Executive, by Peter DruckerThe Hard Thing About Hard Things, by Ben HorowitzBecoming Steve Jobs, by Brent Schlender and Rick TetzeliHard Drive: Bill Gates and the Making of the Microsoft Empire, by  James Wallace and Jim EricksonFounders at Work, by Jessica LivingstonHigh Output Management, by Andy Grove
As an entrepreneur, you have to find a way to recharge. This new podcast -- from the creators of Masters of Scale - was designed to create calm amid an always-on schedule. The particular episode we’re sharing was inspired by Reid’s interview with Arianna Huffington, where she told a sliver of this story: it starts in the tiny Athens apartment where she grew up and takes her to the University of Cambridge. Listen for the lesson she learned from her mother ... about embracing life’s journey without being attached to the outcome. A lesson every founder needs to hear. Interspersed with the story, you'll hear prompts from a guide to help you center your mind; after the story, your guide leads you on a quiet meditation to help you recharge and refresh. If you like the effects - the way the episode makes you feel — subscribe to Meditative Story on the app you're using now.
When Anne Wojcicki co-founded 23andMe, she carved out a brand-new space in personal health -- helping people become experts on their bodies right down to the DNA level. Then the federal regulators came calling. But instead of trying to outwit, sneak past or straight-up fight the FDA in the name of moving fast, Wojcicki made the call to work with regulators directly and collaboratively. Hear how (and why) she embraced red tape. Cameo appearance: Daniel Ek of Spotify.
Introducing Meditative Story

Introducing Meditative Story

2019-07-3000:05:081

This short trailer offers a taste of a new podcast from the team that created Masters of Scale. And just like MoS, it's unlike anything you've heard before. In each episode of Meditative Story, you'll hear a storyteller who will transport you to a time and place where everything changed for them, telling a story you might find yourself relating to deeply. As the story unfolds, mindfulness guide Rohan will offer gentle prompts to settle you more deeply into the story, and calm your mind.The entire experience is elevated with breathtaking music — all giving you the headspace to feel restored and refreshed. Subscribe today
Slack's Stewart Butterfield knows: There’s more to a pivot than a sharp left turn. First, there’s the opportunity you’re pivoting toward. Can you see it clearly enough to navigate toward it? Can you convince others to come along? Then you have to pivot away from your old idea. This can be incredibly difficult, because it involves humans. And humans don't tend to let go of old ideas easily. You risk blowback from your co-founders, your staff, your investors and your users. This will likely be be the single greatest test of your leadership skills, because your credibility will come under scrutiny. The moment you find the thing that your users cannot stop doing, you need to slash and burn the rest of your business.
Bumble founder Whitney Wolfe Herd knows: The smallest feature can make or break your product. The challenge is recognizing the impact of that feature – and making sure it’s actually positive. This is what Wolfe Herd tapped into when she founded a dating app that required a whole new way of communication. She has become a master of understanding what her users want, and then making the small changes to Bumble that help them achieve their goals. While small changes typically lead to incremental improvements, every so often the impact is exponential. With cameo appearances by Steve Spohn (AbleGamer), and Marissa Mayer (Google, Yahoo).
Would-be entrepreneurs, this one's for you. It’s never too late to join the entrepreneurial party. We've all heard the stories of young geniuses, but plenty of influential entrepreneurs founded companies in their 30s, 40s, 50s. There’s value to being a late-stage founder -- like the fact that you’re bringing along all your life experience. That’s what Gwyneth Paltrow did when she launched Goop. Paltrow transitioned from Hollywood star to startup founder with her lifestyle brand, which now has over 8 million subscribers -- and she did it by leaning in to what she knew, embracing what she didn’t, and coming up with strategies to fill the gap. With cameo appearances by Sara Blakely (Spanx), Brian Chesky (Airbnb), Boyd Martin (Olympic horse rider), and Ruben Harris (Career Karma).
On Masters of Scale, we talk a lot about how businesses grow. But we also talk about how people grow: How key decisions (and happy accidents) can shape your future, and how your setbacks can actually set you up for success. On this special Graduation Episode, guest host Jordan Harbinger teams up with Reid Hoffman to share advice that will help you navigate choices in your career. Including clips from Instagram's Kevin Systrom, Yahoo's Marissa Mayer, Spotify's Daniel Ek, and more. 
Early-stage startups are a lot like pirate ships – they need a buccaneering spirit to survive. But every startup needs to shed its pirate nature at some point, and evolve into something more akin to a navy – no less heroic, but more disciplined. Dara Khosrowshahi, as Uber CEO, took on the most extreme pirate-to-navy transition in startup history. Though Uber blitzscaled to become the most valuable startup in the world, it was also notorious for its toxic culture – and Dara turned the company around. His method? Truth-telling and doing the right thing. Cameo appearances: Arianna Huffington (Thrive Global) and Ben Chestnut (Mailchimp).
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Comments (51)

Tumwine

David can slay Goliath if he knows his strengths.

Sep 19th
Reply

Alan Monai

mmmn. .. MN n.m..n . 🇦🇺🇦🇺🇦🇺🇨🇳🏦😶🙂

Aug 26th
Reply

Mark Wilson Ramsay

Actually worked out the Data doesn't even talk before the 12 Mon mark. This is poor, last one I intend to listen too... Better ones out there that play on the conversation not the production.

Jul 18th
Reply

Pedro Bittencourt

the impact of being a Hollywood star seems to be negletible to the simptons of impostors syndrome, this is very interesting

Jul 3rd
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Áquila Lanza de Paula

Great insights. Tks for the amazing content, Reid

Jun 27th
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David Suarez

it kind of annoys me that the true content doesn't start until 9 min mark..

Jun 17th
Reply

sushil shanbhag

David Suarez Dara doesnt even get to start talking till 12 min in!

Jul 18th
Reply

Pedro Bittencourt

David Suarez troo

Jul 10th
Reply

Alicia E Jones

loved this episode

May 8th
Reply

geck1024

nice

May 6th
Reply

Sushant Rai

Good episode. 👍🏼

Apr 19th
Reply

Eslam el Khateeb

Loved this episode

Mar 31st
Reply

Clément Camus

dudes that's by far the best episode I've listen to

Mar 5th
Reply

Vishnu Ks

should should this exist exist?

Feb 22nd
Reply

Adebanjo Segun

awesome

Feb 17th
Reply

Charles Nas-Omogiafo

really great story and inspirational brand

Jan 5th
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giovanny flores

amazing story!

Jan 2nd
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Mike Butkus

great story, really connected with me.

Dec 18th
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Mir Media

He didn't go against recieved wisdom. He followed his uncles advice. 🙂

Dec 8th
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Narendra

At 26 mins. There's a lovely quote about how getting out of comfort zone and Travelling are related

Oct 30th
Reply

Kamilah Amica

love love love 💯 times 💖 thanks for this

Oct 14th
Reply

Jesse Wilson

Absolutely amazing podcast with incredible insight. My biggest lesson learnt from MoS has been to stay super humble, always look after yourself first - you need to be able to pay rent, cloth and feed yourself (before you can help others) and finally trust your instinct.

Sep 26th
Reply
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