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Masters of Scale

Masters of Scale

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On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.


535 Episodes
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‘Fresh Starts’ are a powerful tool for making change. So to kick off 2025, Katy Milkman stops by to give us science-backed strategies for reaching our goals. Milkman is a behavioral scientist, Wharton professor, and bestselling author of How to Change. In this episode, she sits down with host Jeff Berman to share proven ways to carry the momentum of positive change in our personal and professional lives beyond January.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this special holiday replay, we share another standout conversation from 2024 featuring Impossible Foods’ Peter McGuinness. This year, sustainability initiatives rolled back across industries and meat alternatives struggled more than ever before on sales. McGuinness tells host Bob Safian where plant-based brands made big missteps, and why the industry’s marketing should evolve – potentially away from climate change messaging. McGuinness also shares how Impossible leverages retail partners like Starbucks and Burger King, lessons he learned from scaling oat milk for Chobani, and why Impossible see’s other plant-based players less as competitors and more as collaborative “frenemies.” Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This week, we’re revisiting a stellar episode from 2024 with Fawn Weaver, founder of Uncle Nearest Premium Whiskey. Fawn joins host Jeff Berman to share scale lessons from building one of the fastest-growing spirit brands in history. Hear how a photo in the newspaper inspired Fawn to uncover a forgotten legacy, break into the whiskey business, and craft a billion-dollar brand.Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this special holiday replay, we share a standout conversation of 2024 featuring ex-CEO of Barstool and current head of Food52, Erika Ayers Badan. She shares with Rapid Response why she made a dramatic career pivot — taking over Food52 — and why running Barstool was like “a heart attack every day.” She also explores lessons around cultivating a community of fans, and why, as a leader, “no” is often a better answer than “yes.”Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dungeons & Dragons, the tabletop role-playing game, turns 50 this year. As a lifelong lover of the game, host Reid Hoffman asked fellow D&D player and Hasbro CEO Chris Cocks to join him for a conversation about the entrepreneurial lessons they each learned from the game, how Hasbro is scaling the legacy brand to new heights, and the ways technology is unlocking new levels of creative and business opportunities.Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSynthetic voiceover of Reid Hoffman used in this episode was produced by Respeecher with full consent and permission.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
We’ve rounded up the most definitive business lessons of 2024, as heard on Rapid Response. Drawn from standout guests like will.i.am, Airbnb’s Brian Chesky, Salesforce’s Marc Benioff, and more, these moments not only offer takeaways from tech to entertainment, they provide a roadmap for challenges ahead in 2025. Our curated collection of insights in leadership and creative problem-solving is drawn from a half-dozen of our favorite conversations, with lasting lessons to navigate uncertainty and drive success. Watch the interviews featured in today's episode:Will.i.am: https://www.youtube.com/watch?v=y7XBPgrfiDoDara Treseder: https://www.youtube.com/watch?v=3bazq03QNkQJanice Min: https://www.youtube.com/watch?v=PwK3FkAufU8Marc Benioff: https://www.youtube.com/watch?v=5CgjKMRMURcJoanna Strober: https://www.youtube.com/watch?v=AXEHeCPuBI8Brian Chesky: https://www.youtube.com/watch?v=fvhh4U2_EFEVisit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
As the founder and CEO of the Future Today Institute, Amy Webb helps global companies and governments see what comes next. She’s an expert in strategic forecasting, NYU business school professor, and popular author and speaker on tech and trends. She sat down with host Jeff Berman to share her insights on how every business can better prepare for the future.Check out Amy Webb's latest tech trends report to go deeper on the topics discussed in this episode.Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeRead a transcript of this episode: https://mastersofscale.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Millions of users have joined social media platform Bluesky in recent weeks, as an alternative to Elon Musk's X. It’s sparking new opportunities and challenges for Bluesky's tiny 20-person team, and COO Rose Wang joins Rapid Response to discuss a major shift underway in social media. As dissatisfaction with the big platforms grows, she explains why the open network of Bluesky isn't just X by another name, nor a liberal refuge, but instead part of a new decentralized social web that prioritizes closer personal connections, data privacy, and democratization.For more info, visit: www.rapidresponseshow.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Lauren Wang, founder of The Flex Company, is transforming the menstrual product industry with bold innovations and a tendency to break taboos. Driven by her own health needs and a staggering lack of progress in menstrual care, she spent years developing Flex Co’s unique menstrual disc and menstrual cups. She shares challenges, including scaling an unknown product via traditional retail outlets, and the leap to embrace authentic marketing as a means to build community. It’s often taken relentless focus on her mission for Lauren to overcome the obstacles and biases on her path to 30,000 stores, and growing.Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeRead a transcript of this episode: https://mastersofscale.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
With the help of co-founder Mark Cuban, Cost Plus Drugs CEO Alex Oshmyansky is radically re-engineering the pharma marketplace and dramatically cutting the price for many prescription drugs. Oshmyansky joins Rapid Response host Bob Safian to share his amazing journey — from struggling as an immigrant in primary school to starting college at age 13, how medical practice led to entrepreneurship, plus reimagining his original plan on advice from the legendary incubator Y Combinator. Oshmyansky explains how Cost Plus Drugs stumbled into success, turning adversaries into allies and harnessing patience as a superpower.For more info, visit: www.rapidresponseshow.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Danny Meyer is best known as the founder of Shake Shack and the legendary restaurants of his Union Square Hospitality Group in New York City. He joined host Jeff Berman on stage recently for the first Masters of Scale Live, presented by Capital One Business. Later in the conversation, Danny's daughter, Hallie Meyer, joined them on stage. Hallie is busy scaling her own food venture, the gourmet NYC ice cream shop Caffè Panna. The Meyers offer invaluable insights on how to scale great experiences for customers and teams. Find out how to attend upcoming live Masters of Scale events at mastersofscale.com/liveRead a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apple defies gravity, and AI is Divine. That’s how Guy Kawasaki, who worked closely with Steve Jobs and is now chief evangelist at Canva and host of the podcast Remarkable People, describes the state of tech now. Guy argues that Jobs would thrive in today’s business climate, muses about Tim Cook’s limitations, and explains what he means when he says “AI is God.” Plus unconventional advice about what it means to be remarkable in modern life, and why entrepreneurship is like surfing in the ocean.For more info, visit: www.rapidresponseshow.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Award-winning actress and founder of Pattern Beauty Tracee Ellis Ross didn’t see Black beauty being represented well in the market – so she built a company from scratch to fix that. In this episode, she shares entrepreneurial lessons with her longtime friend Samira Nasr, who is editor-in-chief of Harper’s Bazaar. Their conversation was recorded live on stage at the 2024 Masters of Scale Summit.Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Rapper and musician Iggy Azalea wants you to know that her crypto token $MOTHER isn’t just another ‘pump and dump’ celebrity crypto play. She believes in the future of cryptocurrency and the potential for fostering a new engaged community of followers — or ‘stans’ as she calls them. Azalea sits down with Rapid Response host Bob Safian to reveal why she retired from music and made the pivot into cryptocurrency, as well as founding an online gifting platform and telecommunication company. For any business looking to strengthen their brand around human connection, Iggy shares valuable advice for taking advantage of this digital age.For more info, visit: www.rapidresponseshow.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Reid and Aria sat down with Bill Gates to discuss his main areas of focus: climate change, energy, global health, and education—and how AI will help transform each of them. Taking a bird’s-eye view of society’s challenges, it’s easy to give in to pessimism. But as one of the most influential people in the world, Bill Gates has a unique perspective on how far humanity has come and what our potential—and timelines—for meaningful change really look like. He gets granular on everything from cows (5% of global emissions) to disease reduction and eradication (Guinea worm disease). At each turn, he has data at his fingertips to ground his beliefs. So, what current set of innovations is Bill most excited about? And what is realistically on the horizon for AI, climate change, energy, global health, and education?For more info on the podcast and transcripts of all the episodes, visit https://www.possible.fm/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Octopus Energy is now the UK's top electricity supplier, and is growing its footprint in the US. CEO and founder Greg Jackson joins host Jeff Berman to discuss how Octopus is disrupting a global industry with green energy. From helping customers game out savings to building AI-powered software tools, his approach to innovation is multifaceted – and fascinating.Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
How do you cultivate loyalty, from investors to team members and, of course, customers? Business leaders have long debated this. Host Bob Safian invites two guests to weigh in with their secrets to brand and company loyalty. Chewy CEO Sumit Singh has built his pet-centric business around customer service and care. And seasoned CEO Sarah Robb O’Hagan has led at Exos, Equinox, Nike, and more – all brands with deep reliance on genuine connections. Hear their conversation recorded live at the 2024 Masters of Scale Summit in San Francisco. For more info, visit: www.rapidresponseshow.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Following Donald Trump’s victory in this week’s US presidential election, Reid Hoffman (a major donor to Vice President Harris’ campaign) is figuring out where business, tech, and his own energy go from here. Hoffman joins Rapid Response host Bob Safian to share his reaction to the election and what the outcome means for Silicon Valley, the overall economy, and more. Despite being a vocal critic of Trump, Hoffman is committed to driving US prosperity over the next four years, assuring “we’re all in this boat together”.For more info, visit: www.rapidresponseshow.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this special 2-for-1 episode, we offer two segments of rapid-fire fun from the 2024 Masters of Scale Summit. First, Slutty Vegan’s Pinky Cole joins Rapid Response host Bob Safian for a gamified session on capturing consumer attention that delivers lessons on the power of joy, building celebrity, and competing with stalwarts like McDonald’s. Then, ocean storyteller and entrepreneur Philippe Cousteau Jr. has 10 minutes to convince Safian (as a faux VC) to invest in our oceans — encouraging that the future of humanity lies not in the stars, but much closer to home.For more info, visit: www.rapidresponseshow.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Former President Bill Clinton joined host Reid Hoffman on stage at the 2024 Masters of Scale Summit on October 24 to offer insights on what’s at stake in this election, and what could come next. Their full, unedited stage conversation is presented in this episode.Synthetic voiceover of Reid Hoffman used in this episode was produced by Respeecher with full consent and permission.Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Comments (170)

Carol Gilbert-Whitman

I love this episode! Fawn Weaver, you are an inspiration!

Dec 26th
Reply

arslan haider

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Dec 4th
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arslan haider

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Dec 4th
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Mike Liu

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Dec 3rd
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Oct 17th
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Oct 17th
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Charles Louis

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Sep 14th
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john italiano

pedo alert pedo alert

Jun 14th
Reply

john italiano

is this the same Hoffman that stated linkedin. if so stay far away he was a frequent flyer to epstien Island aka pedi get away

Jun 14th
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Abdo Rahim

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Jun 13th
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Mohadese

hey, why any episodes can't play for me?!

Apr 20th
Reply

Andy Bull

Just been rejected after a job interview. this podcast has made even more hungry than before the interview. Thank you for this podcast as its changed the way I look at "no". They are now a gift and a second chance to smash interviews.

Feb 7th
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Nina Brown

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Feb 5th
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Antony

Brightest minds in the world. Keeps saying "the nation". Is there just one? What nation? Back to basics.

Dec 15th
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Max well

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Nov 22nd
Reply

mahmoud hezari

why do not you lovely people's go to Qatar and talk with Hamas leaser...and why u want separate Arabic countries and Iran to make easy War of Oil with Iran and Looking foe Iran minerals....war only make meaning like that....#no_to_war

Oct 25th
Reply

Mohammad Arjang

For seven decades, the world has witnessed unrelenting tragedies and unspeakable violence against the innocent. I am surprised that you ignore the atrocities of the Zionist regime and instead condemn the Palestinians who are simply defending their homes. Your stance on this great historical crime is deeply disturbing. Your support for the severe injustices inflicted on the Palestinian people has made me unsubscribe from your channels on YT, CastBox and other platforms. Hope for peace #Palestine

Oct 18th
Reply

Hana Yousefi

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Sep 27th
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Aakash Amanat

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Aug 15th
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Aakash Amanat

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Aug 15th
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