Mayhem to Measurement

The boys kick off 2019 in fine fashion, with a live recording at AZIMA's January event. They walk through what to look out for in your 2019 analytics program, and answer some wonderful audience questions. Plus, they provide a behind-the-scenes glimpse into how their podcast came to be and what it takes to get a podcast started. 

Hey guys. Chris Book here. On this week's show, we're going to get to know one of the smartest minds here is - and one heck of a nice guy. The one and only Chris Sietsema. We'll learn some fun facts about him and he'll share a bit about his perspectives on life. It's not much for analytics this week, but it's huge on personality from a great analytics professional. You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at info@metricsagency.com.

It's that time of the year. As we turn the page on a successful 2018, it's time to look toward 2019. Heading into the year, Chris and Chris discuss some of the goals for 2019, and show you how to make some resolutions for your analytics career and program that will make 2019 a smashing success.  You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at info@metricsagency.com.

We always say that brevity is next to godliness. But do you know what else is? Order. Without good organization, your analytics program will be in a constant state of confusion. Perhaps more importantly, the exercises we discuss, will help you align with your organization strategically, and lead to not only more efficient analysis, but more insightful and meaningful analysis.  You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at info@metricsagency.com.

Is there a right personality type for an analyst? Probably not. But that doesn't mean that personality isn't vitally important as you look for meaningful insights. We'll walk you through how to use your personality type's strengths to be a better analyst, and also show you how to draw out the strengths in others.  You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at info@metricsagency.com.

Each and every analyst will find themselves in the same place at some point: an analytics rut. It's a dreadful place where numbers on a page all seemingly run together, and the insights that so magically sprang to life before, now lay dormant. This week we'll walk you through how to get out of the rut that you will inevitably find yourself in at some point, so that you can deliver the insight and analysis that your organization desperately needs.  You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at info@metricsagency.com.

Well...this is awkward. In this week's episode, we change things up a bit. Instead of discussing deep and intriguing analytics issues, we're going to put one of our very own under the microscope. Chris Sietsema will do his best Barbara Walters, and interview Chris Book. Since even our most loyal listeners may not know about us, we wanted to give you a glimpse of who we are. We hope you enjoy!

As video consumption becomes more prevalent (yes, it's still growing), analysts need to be on top of the content their organizations are creating and ensuring that time and money are being spent in the right way. We'll walk you through how to incorporate video analytics into your analytics program, and share specifics that will ensure your video program is set up to succeed.  You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at info@metricsagency.com.

Do you use correlations in your analysis? Think they're scary? You're alone, but odds are, you're probably using correlation studies right now and don't even know it. Having a good understanding of how to use correlation studies, knowing what the do - and don't show - and following a proper framework to validate is key to unlocking meaningful analysis. This week we'll tell you everything you need to know about correlation studies.  You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at info@metricsagency.com.

On this week's show, Chris and Chris dive into the world of nonprofits. Just because an organization isn't for profit doesn't mean that they don't need to pay attention to analytics. In fact, the wide variety of audiences that nonprofits serve places a significant analytics burden on organizations to ensure that they are delivering the right content to the right audience members at the right time.  The guys will show you how to approach data within a nonprofit environment, how to segment KPIs, and break down additional considerations to keep your organization thriving and supporting those that matter to you. You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at info@metricsagency.com.

Having spent a significant amount of time working in and with agencies, Chris and Chris have a tremendous understanding of the agency business and what it takes to be successful. When it comes to data, however, a lot of agencies miss the boat. In this episode, we'll show you how to use data in an agency or a third party setting to not simply provide a service to your clients, but also to develop strong relationships and boost lifetime value.  You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at info@metricsagency.com.

In this episode, Chris and Chris are joined by a hugely special guest and long-time friend: Jay Baer. Jay is a massive figure in marketing, and along with founding several multi-million dollar businesses, he's also a 6 time NYT bestselling author and President of Convince & Convert. During the conversation we talk about word of mouth marketing, and specifically Talk Triggers, which also happens to be the title of Jay's new book. We'll cover not only how to implement talk triggers as word of mouth strategies, but how to use data to find these triggers and to optimize on the fly. The application of this for all analysts is huge. You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at info@metricsagency.com.

New tools are everywhere. Staying on top of them can be a challenge. Knowing when to look for new tools, how to effectively source and procure them, and how to implement into your operations is a vital skills for all professionals. We'll show you how to build a dominant tool set. You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at info@metricsagency.com.

Email doesn't get nearly enough love. Perhaps that's because it's quite misunderstood as a marketing channel. This week we'll talk about why email is such a vital tool for all markets, provide insight into how to properly employ it for your organization, and detail important email marketing KPIs and help you craft solutions based on those KPIs.  If you'd like to check out Chris Sietsma's recent presentation on email, you can find it at https://www.metricsagency.com/azima. You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at info@metricsagency.com.  

Do you know what attribution modeling is? Chances are that you've seen a lot of headlines about it, but aren't quite sure what it is and how it applies to you. We'll help change that, because you MUST understand how to effectively use attribution modeling in your business. Whether you're a large Fortune 500 or a 10 person shop, you have to get attribution modeling right the first time.  You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at info@metricsagency.com.

Dashboards are having their moment, and why shouldn't they? They're colorful, show data in new and interesting ways, and bring multiple data sources together. But like any tool, the come with significant drawbacks if you don't properly put them to work in your organization. We'll discuss the pros and cons of dashboards, and help you prepare a plan to harness their power for your company.  You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at info@metricsagency.com.

This week's show focuses on the higher education space. Higher Ed is a unique industry that creates some unique needs for marketers and analysts. We'll explore what makes it unique, and give you tips and tricks to be successful. You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at info@metricsagency.com.

This week we shift gears to focus in on the hospitality industry, showing how and why analytics is key to success in that line of business. Even if you don't work in the hospitality industry, you'll take tons of tips away from this episode that you can put to work in your own business. We'll show you how to use data to craft winning experiences, optimize operations, and create customer retention. We'll also teach you how to handle situations where data ISN'T the answer. All that and more! You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at info@metricsagency.com.

Analytics is hard. Strategy is hard. Combining the two is even harder. But the key to putting them all together in a way that moves your company forward is simplicity. We're fortunate to have Adam Pierno, Chief Strategy Officer at Santy in studio this week to help us understand how to use data to form simple strategies that can be seamlessly executed. Adam is a former Creative Director working with some of the world's most impressive brands, and his new book, Under Think It, is be a great guide for anyone looking to become more effective in creating winning strategies for their company. You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at info@metricsagency.com.

Today we dive into the constantly evolving world of SEO, as we look at how we can use data to improve our organic search efforts. Staying on top of SEO can be an arduous task, with algorithms constantly changing. With a fundamentally sound approach that uses the right data to guide your decisions, you can make SEO a winner for your business. We'll cover tools, key metrics, interpretations of metrics and much more! You can get in touch with Chris Book on Twitter and LinkedIn and Chris Sietsema on Twitter and LinkedIn. You can also email the show at info@metricsagency.com. This show is sponsored by Greek Cream Cheese by Franklin Foods. Do yourself a favor and see what 4 times the protein and half the fat can do to your favorite cooked and baked goods. Visit www.greekcreamcheese.com or www.franklinfoods.com and tell them Mayhem to Measurement sent you.