Med Spa CEO

If your calendar is packed with Tox appointments but your revenue isn’t scaling, it’s time to rethink your model. In this episode, I share exactly how to transition from a high-volume, low-margin business to a scalable premium model using signature offers, annual consultations, and intentional client journey design. I break down the mindset and systems you need to turn your transactional Tox clients into high-value relationships. Tune in to learn how to package your expertise into a long-term premium pathway.   HIGHLIGHTS Why “Tox clients” don’t automatically convert into your premium packages. The mindset shift to go from high volume to high value. How to build an ecosystem of signature offers. The role of the Annual Consultation in retention and clarity. How to build back-end systems that support premium retention.   RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE  Apply for The Med Spa Advantage HERE    FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Behind every thriving Med Spa is a team that believes in the mission. In this episode, I sit down with the powerhouse team from Radiance Beautiful Skin, CEO Tara VanderValk, Kristin Whittington, Ana Broadwater, and Sarah Griffin, to talk about how implementing a signature menu and annual consultation process transformed their retention, confidence, and alignment. We dive into what it’s like to be coached together inside Med Spa Advantage, how they shifted from on-the-fly treatment plans to confidently presenting signature packages, and how the CARES consult process has strengthened their client relationships. We also break down the mindset shifts around selling with integrity, growing leadership, and building a team culture that lasts. Tune in to hear how this team moved from sales resistance to service-aligned confidence.   HIGHLIGHTS Why clients expect expert recommendations. What made them join Med Spa Advantage (MSA) despite already being successful. How having a signature menu gives providers clarity and confidence. Using the signature consult with returning clients to increase retention. Mindset shifts from the MSA team coaching calls. How to shift from selling to prescribing outcomes. Advice for hiring high-integrity team members.   RESOURCES + LINKS Learn more about Radiance Beautiful Skin HERE Try Ask Heather AI for 30 Days HERE  Apply for The Med Spa Advantage HERE    FOLLOW Heather: @heatherterveen Website: heatherterveen.com Radiance Beautiful Skin: @radiance_beautifulskin

If your marketing, consults, or offers feel watered down, chances are you're stuck in suggestive mode when what you really need is assumptive authority. In this episode, I talk about why assumptive marketing, used by premium brands like Apple and Chanel, builds trust, attracts high value clients, and scales your business. I also break down the difference between assumptive and suggestive marketing, plus why this subtle mindset shift completely changes how your brand is perceived. Tune in to discover expert tips to upgrade your offers, consults, pricing, and packages to the next level.   HIGHLIGHTS What happens when assumptive marketing is missing. The danger of recommending “safe” starter plans. Why pricing based on time and effort limits your growth. What Apple and Chanel teach you about confident marketing. How neutrality and confidence create sales safety. Pricing rooted in outcomes vs. product/time. The psychology behind why assumptive messaging converts better.   RESOURCES + LINKS Try Ask Heather AI HERE Apply for The Med Spa Advantage HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Ads get a bad reputation in the Med Spa world, but it’s not the ads that fail… it’s the lack of a smart back-end system to make them work. In this episode, I share the exact strategy that helped me turn a $97 front end offer into over $340K in less than seven months. I talk about why you shouldn’t try to convert everyone, how to filter intentionally, and what really separates cold traffic that works from cold traffic that wastes your money. I also share how one of my clients went from doubting to tripling her revenue. Get ready to convert the right ones into lifetime clients.   HIGHLIGHTS Converting everyone should not be the goal of your ads. How a single $97 offer generated $340K+ in revenue. What makes a back-end system truly profitable. The ad agency costs I confidently pay. Why Meta, Google, and YouTube ads do work (if done right). The two non-negotiables for converting cold traffic.   RESOURCES + LINKS Apply for The Med Spa Advantage HERE   FOLLOW Heather: @heatherterveen  Website: heatherterveen.com

Visibility is no longer optional, it’s required. In this episode, I break down why every Med Spa and aesthetic practice needs a media arm to scale sustainably and attract your dream clients consistently. I share the exact mindset shifts, examples, and strategies you need to start building a media presence that reflects your expertise and book more of your signature offers. Get ready to simplify your content strategy, boost your visibility, and finally become known for what you do best.   HIGHLIGHTS What my daughter's nonprofit store taught me about visibility and impact. How college sports and creative careers now require a media presence. The one thing your business can’t ignore in 2025. 3 mindset shifts to make media work for your business. Ways to make your video content echo your core offers. How Ask Heather AI can help you with ideation, offers, and content messaging.   RESOURCES + LINKS Try Ask Heather AI HERE Apply for The Med Spa Advantage HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Ready to grow a business that feels as good as it performs? In this special Q&A-style episode, I’m joined by Danny from The Good in Media (my production team), as he puts me on the spot with 20 questions about all things Med Spa growth, marketing, and mindset. We talk about how to create signature offers that attract the right clients, boost confidence in your pricing, and position your Med Spa as the clear premium choice in your market. I also share how we’ve built these exact strategies into our Heather AI tools to help your team train faster, close with more confidence, and MORE. Get ready to stand out, charge more confidently, and attract your best-fit clients in 2025 and beyond.   HIGHLIGHTS What a signature menu is and why every Med Spa needs one. The marketing mistake most clinics make with à la carte menus. How decision fatigue affects your patients. Why my most controversial ad worked. The danger of being “affordable” without a pricing strategy. How I help teams shift their mindset around charging more. The most important strategy for competition-proofing your Med Spa. What it really looks like to become a category of one. The growth shift top clinics are already making for 2026.   RESOURCES + LINKS Apply for The Med Spa Advantage HERE Get Ask Heather AI HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Feel like your services are getting lost in a saturated market? It’s not about reinventing the wheel, it’s about branding it. In this episode, I break down what I call the Brand Power Ladder framework that shows you exactly how to move from generic services to signature branded solutions. I share how I turned basic tote bags into a viral product line and why that same strategy applies to your microneedling, Botox, or skincare packages. Get ready to charge more, create a loyal client base, and step into category-of-one status!   HIGHLIGHTS The difference between Red Ocean and Blue Ocean in marketing. How “zhuzhing” existing services can 10x your perceived value. The 3 levels of the Brand Power Ladder. How to go from generic to branded CSPs. How Keller’s Brand Equity Model applies to your med spa offers. Examples of products with premium pricing power.   RESOURCES + LINKS Apply for The Med Spa Advantage HERE    FOLLOW Heather: @heatherterveen Website: heatherterveen.com

What if you could clone your brain and have it coach your team, revamp your offers, and write high-converting marketing content 24/7? In this episode, I sit down with Mike LeMieux, founder of Med Spa Media, to break down what we call the AI ecosystem for Med Spas. We talk about the three custom GPTs I built to help my clients implement my frameworks faster, more efficiently, and with less burnout, and how Mike’s agency uses AI to automate lead booking, retention, and reactivation without sacrificing that human touch. Get ready to work smarter, grow faster, and scale like the top Med Spas!   HIGHLIGHTS The 3 GPTs I built to multiply the impact of my coaching. How my custom GPT bots help clients with menu creation, consultations, and content. How team members use AI to handle objections and improve sales. Mike’s system for using AI to book, retain, and reactivate patients 24/7. The hybrid approach that keeps your brand human while scaling your systems. The one question you need to ask to know if this AI ecosystem is right for you.   RESOURCES + LINKS Learn more from Mike LeMieux HERE Apply for The Med Spa Advantage HERE Check out Unstoppable Brand Free Training HERE Get Ask Heather AI HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com Mike LeMieux: @mikelemieux

You don’t have to choose between selling and staying premium… YOU just need the right strategy. In this episode, I talk about why mainstream discounting doesn’t work for premium clinics. I break down the White Glove Promotion mindset to elevate your client experience, drive premium sales, and manufacture success for your signature offers. I share examples from luxury brands (like Chanel and Ritz-Carlton), how I coach my clients through launch campaigns, and how I’ve built this exact strategy into Ask Heather AI. Get ready to stop crash discounting and start selling like a premium brand.    HIGHLIGHTS How crash discounting trains your audience to expect price drops. What makes a value-add irresistible without sounding salesy. The White Glove Promotion mindset that attracts high-integrity buyers. How to incentivize without cheapening your brand. How I coach clients to maintain a premium identity while increasing conversions.   RESOURCES + LINKS Use Ask Heather AI to role-play real sales scenarios and upgrade your team’s consults instantly HERE Apply for The Med Spa Advantage HERE    FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Success doesn’t happen to you… YOU manufacture it. In this episode, I break down the mindset and moves behind building early momentum when launching something new. Whether it’s a signature package, a new membership, or a fresh campaign, I share how to generate your first big wins, create undeniable proof, and build belief both in your team and in yourself. I also share how I used this approach to successfully launch Ask Heather AI, and how you can apply the same strategy to your next big offer. Get ready to stop waiting for traction and start creating it on purpose.   HIGHLIGHTS The launch boulder metaphor that changes how you show up in the early stages. How to manufacture proof, momentum, and belief in your offer. Bonus strategies to drive urgency and early results. The win-plan question I ask in every launch planning session. How I used this exact strategy to build buzz and buy-in for Ask Heather AI.   RESOURCES + LINKS Use Ask Heather AI to role-play real sales scenarios and upgrade your team’s consults instantly HERE Apply for The Med Spa Advantage HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Hustle doesn’t scale long-term, but your nervous system does. In this episode, I break down my 10 personal leadership rituals that have helped me lead and launch with more clarity, calm, and sustainability. I talk about how I built my support systems at home and at work, what somatic regulation looks like in real life, why I continue to invest in coaching across different areas, and MORE. These rituals have changed how I run my business, and they can change yours too. Get ready for more sustainability, joy, and freedom in your business journey.   HIGHLIGHTS How building a home support team changed my business trajectory. How nervous system regulation affects clarity, energy, and decision-making. Somatic tools, coaching, and belief work I use to stay mentally strong. How I engineer “safety” before big launches or high-pressure weeks. How saying “NO” more often helped me protect my time, energy, and focus. The most overlooked ritual that’s helped me lead with more longevity and joy. The mindset shift that helps you enjoy growth instead of just surviving it.   RESOURCES + LINKS Use Ask Heather AI to role-play real sales scenarios and upgrade your team’s consults instantly HERE Apply for The Med Spa Advantage HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

What if the reason your team isn’t closing like you had nothing to do with talent and everything to do with psychology? In this episode, I break down 7 powerful principles that will help you train your team to sell with confidence, clarity, and conviction without sounding scripted or robotic. I share how to build a consult process that converts, energizes your team, and reflects the premium brand you’ve worked so hard to build. Plus, I share how to use Ask Heather AI to roleplay real scenarios and reinforce high-converting sales behavior on demand. Get ready to ditch robotic scripts and build a team that sells with the same energy and expertise as you!   HIGHLIGHTS The 7 psychology principles that will upgrade your team’s sales skills. How to model high-converting consults without micromanaging. The crawl-walk-run method to level up consultations. Why your team’s belief, not the script, drives premium sales. How to use AI to boost confidence, refine consults, and scale results. The leadership shift that helps your team sell with YOUR conviction. The most effective way to train new team members quickly.   RESOURCES + LINKS Use Ask Heather AI to role-play real sales scenarios and upgrade your team’s consults instantly HERE Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen

Want to know the secret behind high-performing leaders and premium sales? It’s not just your strategy, it’s your energy. In this episode, I break down how your enthusiasm, conviction, and clarity become the magnet that draws in team buy-in and client conversions. I share what it really looks like to lead with energy, how to realign quickly, and the shifts that make you the kind of leader people trust, follow, and buy from.   HIGHLIGHTS Why your ENERGY is your #1 sales and leadership tool. How toxic team members lower your team’s effectiveness. Steps to audit and realign your energy with your business vision. How to embody enthusiasm without faking it. The FASTEST way to reconnect with purpose and conviction. Ways to build a workplace that energizes you and your team.   RESOURCES + LINKS Save your seat for the FREE live workshop: Build an Unstoppable Brand Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Most content sounds the same, and that’s exactly why it gets ignored. In this episode, I talk about why so much aesthetic industry content sounds like it’s written for “everyone and no one.” I break down what “authority-infused content” actually looks like, why your offers matter more than the algorithm, and how to write content that magnetizes your dream clients. Get ready to learn how to connect your content to cash flow using authority-infused marketing!   HIGHLIGHTS The #1 content mistake Med Spa owners make. What “to whom it may concern” content looks like. How to shift from vendor-sounding copy to brand authority. The 70/30 rule for high-converting content. Tools to help you create authority-infused content faster and easier.   RESOURCES + LINKS Save your seat for my FREE live workshop: Build an Unstoppable Brand: Ask Heather AI – The Live Experience Grab Cashflow Content to start creating offer-backed content that sells HERE Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Great CEOs don’t wait for inspiration—they create it. In this episode, I talk about innovative leadership, and why it’s the missing link in your business growth. I share tips for how to build your “creative muscle”, the tools I use in my own business, and how to use white space and AI to amplify your genius. Remember, the BEST Med Spa CEOs aren’t just operators, they’re innovators.   HIGHLIGHTS Why creative thinking IS strategic thinking for Med Spa CEOs. What it means to be the creative director of your business. Daily habits to build your creative muscle. How I use sketchbooks and Ask Heather AI to amplify creative direction. Ways to practice your daily expression.   RESOURCES + LINKS Learn more about Ask Heather AI HERE Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Most aesthetic businesses blend in, but unstoppable brands stand out. In this episode, I break down what it really takes to create a brand so magnetic that premium clients seek you out. I share how I built a category-of-one brand, why branding is your biggest asset, and the 3 core pillars I coach clients to focus on to create an identity so strong it makes the competition irrelevant. Plus, I share a BTS peek at the upcoming free workshop I created to help you build your own unstoppable brand.   HIGHLIGHTS Why most Med Spa owners unintentionally create a commodity business. The 3 pillars of an unstoppable brand. What Habit Salon does differently that draws clients from across the country. Why unique intellectual property is the foundation of brand authority. The mindset shift to help you stop thinking about competitors. What belief-driven sales really means.   RESOURCES + LINKS Join our free live training to Build An Unstoppable Brand Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

There’s a belief that the more you THINK about something, the better it will be. But in business? That’s RARELY true. In this quickie episode, I break down the concept of Minimum Viable Magic—the mindset and strategy I use (and teach my clients) to stop overthinking and start doing. Plus, I also share the BTS of how I recently launched a brand new program BEFORE it was “perfect,” why early feedback matters, and MORE. Tune in to learn the fastest way to get momentum and improve as you go.   HIGHLIGHTS What Minimum Viable Magic means.  Why action creates confidence and NOT research! How to pre-sell new packages, programs, or offers with intention. The mindset shift top-performing CEOs use to launch faster. ONE question to help you identify what you’ve been avoiding. Why you don’t need a funnel or website to start selling your next offer.   RESOURCES + LINKS Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Back by popular demand — it’s another Q&A episode! I answer some of the most common questions I’ve received from clients and podcast listeners just like you. I talk about the new practice in today’s market, the mindset shift that helped me scale faster, launching offers, and MORE. Whether you’re curious about pricing menus or creating effective social media content, I’ve got you covered to make your med spa stand out above the rest. Get ready to think more strategically about how you're building your practice.   HIGHLIGHTS What I’d focus on FIRST if I were launching a new practice today. Why building a “concept” clinic gives you a premium edge over commodity-based practices. The #1 mindset shift that helped me scale faster. How to get team buy-in when launching new services or packages. The BIGGEST mistake med spas make with social media content.   RESOURCES + LINKS Submit a question for a future episode, email us at hello@heatherterveen.com with the subject line: Podcast Question. Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Pricing is subjective, and the truth is, you’re probably undercharging. In this episode, I talk about the exact framework I teach my private clients to help them create sustainable and high-profit businesses. I dive deep into your beliefs around money, the power of positioning, and how to price with intention. Tune in to learn how to identify when it’s time to raise your prices, how to coach your team on premium offers, and why pricing is about so much more than the number on the tag.   HIGHLIGHTS The 3 filters of the Pricing Matrix. How your pricing beliefs influence your team’s performance. The big mistake most providers make when launching memberships. What to do if your market feels “too rural” or “too competitive”. How to stop projecting your money stories to your clients. Why your signature menu is your most powerful pricing tool!   RESOURCES + LINKS Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

We're at the beginning of a new era, and how you adapt will determine how fast you grow. In this part two of my AI mini-series, I share how to use custom-developed AI (not your average ChatGPT!) to help you implement and scale your marketing, sales, and signature offers faster than ever. I talk about how Ask Heather AI was born, how it works, and why it’s the future of strategic support for aesthetic CEOs. Tune in to discover how to stay ahead of the curve and become a leader in your industry!   HIGHLIGHTS Why AI is the most disruptive tool for the internet. How I use custom-developed GBTs (not basic plug-ins!) to accelerate client results. How Ask Heather AI supports faster implementation of signature systems. The 3 core AI assistants we've built. How technology helps you train team members and standardize high performance outcomes. Why AI won’t replace human coaching.   RESOURCES + LINKS Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com