Media Savvy with Bonnie Taub-Dix

Mic Shy? Camera Shy? No Problem: Why Media Isn’t Just About the Spotlight - Part I When people think about “working with the media,” they picture TV lights, live interviews, or influencers pointing at captions on TikTok. But the truth? That’s only a small slice of what media is about. In this episode, I take you behind the curtain of my own recent conference experience — where I wasn’t representing a brand, I was the brand. I’ll share what I learned from standing at my own booth, talking with dozens of dietitians and health professionals who admitted they weren’t pursuing media… not because they didn’t want to, but because they were afraid. Inside this episode you’ll hear:  Why fear of being seen holds so many experts back  Why you don’t need a ring light, a blowout, or a million followers to be media savvy  How media is about more than being on stage — it’s about getting your message heard in ways that fit you If you’ve ever whispered to yourself, “media isn’t for me,” this episode is here to prove otherwise.  Tune in to Part 2 next, where I’ll share the powerful off-camera media roles that could be your perfect fit. Connect with Bonnie: Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers  Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe  Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                        @BTDmedia X (Twitter):      @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table Get in touch: mediasavvybtd@gmail.com Download a free chapter of Bonnie’s latest book

When Gillean Barkyoumb came to me for media coaching, she was working full-time, raising two little ones (now three!), and dreaming of more. We created a strategy to help her carve out time for media work—and today, she’s a thriving entrepreneur and voice you’ll definitely want to hear from. In this episode, we talk about: • Her journey from 9–5 RD to full-time business owner • What gave her the confidence to start showing up in media • How she balances business, family, and her popular Supper Club • Tips for dietitians ready to pivot into media work  Follow, review, and share if you loved this episode. And by the way — you're looking mighty media savvy today! Connect with Gillean: Instagram → @itsgillean Website → www.itsgillean.com Connect with Bonnie:     Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers  Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe  Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                        @BTDmedia X (Twitter):      @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table Get in touch: mediasavvybtd@gmail.com Download a free chapter of Bonnie’s latest book  

Ever wonder how media exposure can actually pay your bills? In this episode of The Media Savvy Podcast, Bonnie Taub-Dix breaks down the real ways to turn media appearances into income — without paying a PR firm a dime. From TV interviews and article quotes to podcasts, recipe development, sponsored content, consulting, webinars, and more — Bonnie shows you how to leverage your expertise, build credibility, and create multiple revenue streams. She also busts common myths: ego-boosting media features won’t pay the rent, and you should be getting paid for your time and knowledge, not handing over cash to strangers. Tune in for practical tips, mindset shifts, and real-life examples that will have you saying: “I can do this!” Key Takeaways: Why media is the front door — and where the money really waits inside How to turn a single media feature into long-term opportunities Behind-the-scenes ways to monetize your expertise even if you’re camera shy The secret to landing paid gigs without paying a PR agency How to position yourself for brands, webinars, speaking, and consulting Connect with Bonnie: Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers  Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe  Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                        @BTDmedia X (Twitter):      @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table Get in touch: mediasavvybtd@gmail.com Download a free chapter of Bonnie’s latest book

Most experts and entrepreneurs spend hours on Instagram or Facebook — but the real goldmine for media, business, and career growth is LinkedIn. In this episode of Media Savvy, LinkedIn strategist Gisela Bouvier shares how to transform your profile into a powerful tool for visibility, credibility, and high-value connections. Discover how to: Build a profile that attracts media and business opportunities Connect with journalists, brands, and decision-makers Use storytelling to grow your influence Leverage LinkedIn’s hidden features to stand out If you’ve been overlooking LinkedIn, this is your guide to making the most of the platform — and turning it into one of your most valuable business tools. Listen now on your favorite podcast app or watch us on YouTube. Get in touch with Gisela: Check out her Media Reel here & download her Media Kit! Gisela on LinkedIn: https://www.linkedin.com/in/giselabouvier/  Gisela’s email: gisela@giselabouvier.com    Connect with Bonnie: Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers  Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe  Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                        @BTDmedia X (Twitter):      @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table Get in touch: mediasavvybtd@gmail.com Download a free chapter of Bonnie’s latest book

Description: Feel like everyone else is already doing what you want to do? You’re not alone — but you are seeing it all wrong.  In this solo episode, Bonnie shares how to reframe competition as a tool for growth instead of something that holds you back. You you heard that right, you rivals could be your teachers. You’ll hear why comparing your messy behind-the-scenes to someone’s polished highlight reel is never a fair fight, how to turn envy into education, and why today’s competitor could be tomorrow’s mentor or collaborator. Plus, Bonnie shares personal stories and strategies to help you stop shrinking and start reaching out. In this episode: Why competition can be healthy — and how to make it work for you How to shift your mindset and learn from those you once saw as rivals The truth behind social media “perfection” Real talk about mentorship, collaboration, and connection A nudge to reach out — and pay it forward  Want more media tips? DM me MEDIA @BTDmedia and let’s get you seen, heard, and paid. Connect with Bonnie: Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers  Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe  Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                        @BTDmedia X (Twitter):      @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table Get in touch: mediasavvybtd@gmail.com Download a free chapter of Bonnie’s latest book

Have you ever dreamed of writing a book? Maybe you’ve had the idea tucked away for years… or maybe a literary agent or publisher has come knocking, and you're not sure what to do next. Either way, today’s episode will help you finally move forward with confidence. My guest is Meghan Stevenson, a former editor at Simon & Schuster and Penguin who now runs a boutique publishing consultancy helping experts, entrepreneurs, and thought leaders land traditional book deals—with clients earning over $6 million in deals from publishers like Penguin Random House, Wiley, and Hay House. In this episode, Meghan shares: What publishers are really looking for in a nonfiction how-to book Her secret-sauce method that gets her clients agents (and deals!) The biggest mistakes first-time authors make when pitching Traditional vs. self-publishing: What’s best for credibility, visibility, and growth How to use your book to land media opportunities and grow your business Her advice for overwhelmed aspiring authors (hint: you don’t need to be “a writer”) Whether you’re ready to start writing or still sitting on a brilliant book idea, this episode will help you finally take the leap. Connect with Meghan: Take the quiz to find out if you're ready to write your book: https://www.meghanstevenson.com/quiz Website: meghanstevensonbooks.com Email: hello@meghanstevensonbooks.com Instagram: @megstevenson Tiktok: @meghan.stevenson.books YouTube: @meghanstevenson   Connect with Bonnie: Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers  Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe  Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                        @BTDmedia X (Twitter):      @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table Get in touch: mediasavvybtd@gmail.com Download a free chapter of Bonnie’s latest book Enjoying the show? You know I’d love it if you would follow, rate, and review the Media Savvy podcast! Tag me @BTDmedia and share your biggest takeaways. 

Have you ever looked around and thought, “Why bother? Someone’s already doing what I want to do”? Or maybe you’ve wondered how anyone manages to stay relevant with new trends, new platforms, and new people popping up every single day. If that sounds familiar, this episode is for you. In today’s solo episode, I’m sharing my honest, behind-the-scenes take on how I’ve stayed visible (and valuable) in the media world for decades — without chasing every trend or trying to be someone I’m not. From reinventing myself as the media landscape evolved to embracing inspiration without falling into comparison, I’ll show you why you don’t need a huge following to make a lasting impression — you just need your voice, your values, and a willingness to stay curious. You’ll hear about: Why staying relevant has nothing to do with being trendy — and everything to do with being valuable How I’ve pivoted across decades of media shifts (from talk shows to TikTok) Why brands chose to work with me — even without a massive social following The difference between emulating and copying — and why learning from others is smart, not shameful My go-to tips for staying visible and authentic in a crowded space Whether you’re just getting started in media or you’re trying to find your footing again, this episode is your pep talk, strategy session, and reality check — all in one. Because the truth is: there’s room for you. No one else can do it quite like you. Connect with Bonnie’s: Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers  Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe  Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                        @BTDmedia X (Twitter):      @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table Get in touch: mediasavvybtd@gmail.com Download a free chapter of Bonnie’s latest book

Think you have to be on camera to work in media? Think again. In this episode of The Media Savvy Podcast, I sit down with Melissa Mitri, MS, RDN, a media dietitian, consultant, and freelance writer whose name regularly appears in top publications… without needing to be in the spotlight. We talk about how to break into big media, how to build real relationships with editors and brands, and how to thrive as an introvert or time-strapped professional in today’s fast-paced media world. What we cover:  The power of authentic networking (and why cold pitching isn’t your only option)  How to land brand work even if you’re not a content creator  Off-camera media opportunities that introverts and busy parents will love  How Melissa stays top-of-mind with editors and gets called back again and again  Tips for staying organized when you're juggling writing, consulting, and clinical work  Her #1 piece of advice for anyone trying to break into media today About Melissa: Melissa Mitri, MS, RDN, is a freelance writer, nutrition consultant, and media expert who works with top outlets, brands, and health platforms. She helps professionals get seen and published — even without being on camera — and brings a relatable perspective through her ongoing work in private practice.  Follow Melissa on Instagram: @melissamitri.rd  Want more media tips? DM me MEDIA @BTDmedia and let’s get you seen, heard, and paid. Connect with Bonnie: Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers  Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe  Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                        @BTDmedia X (Twitter):      @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table Get in touch: mediasavvybtd@gmail.com Download a free chapter of Bonnie’s latest book

What happens when the spotlight doesn’t feel exciting… but heavy? If you’ve ever stood on a stage, hit “record” on your phone, or even just spoken up in a meeting and thought, “What if I mess this up?” — this episode is for you. In today’s solo episode, I’m taking you behind the scenes of a recent high-stakes presentation where I spoke to a room full of my peers—fellow dietitians—about something no one else was really talking about: job dissatisfaction in our profession. And yes... I was nervous. After decades in the media, that might sound surprising. But here’s what I’ve learned: confidence isn’t something you find once—it’s something you build over and over again.  In this episode, you’ll hear: A story about the very first time I stood on stage in front of 1,500 people Why speaking to peers hits harder (and feels more personal) How to manage nerves when the pressure’s on The myth of “flawless” speakers — and what audiences actually remember My 3-part “Confidence Triangle” that helps speakers show up prepared and powerful Why visibility is about more than being seen—it’s about making an impact And remember:  if the spotlight feels a little heavy? That’s okay. It just means your voice carries weight! Connect with Bonnie: Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers  Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe  Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                        @BTDmedia X (Twitter):      @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table Get in touch: mediasavvybtd@gmail.com Download a free chapter of Bonnie’s latest book

Episode Summary: In this episode, Bonnie sits down with powerhouse CEO, podcast host, and mom of three, Nicole Culver. Nicole shares how she built a thriving 7-figure business alongside her husband—while raising a busy family—by mastering evergreen sales strategies, streamlining her marketing, and leaning into confidence instead of downplaying her wins. They explore how Nicole’s approach to business mirrors the essential skills needed for media success: knowing your audience, crafting a powerful message, and delivering it with authenticity. You'll also hear about her game-changing 15-minute CEO ritual, her innovative "silent podcast," and her best advice for balancing ambition with everyday life. What You’ll Learn:  How evergreen sales can create consistent income—and why it's about connection, not just conversion  The crossover between successful media pitching and successful sales strategies  Why celebrating your wins (instead of downplaying them) is key to both business and media success  The small daily ritual Nicole swears by to stay focused and grounded as a CEO  How to balance building a business while raising a family — without burning out  Nicole’s best advice for anyone ready to step into the spotlight and grow with confidence Connect with Nicole:  Nicole's Website  Listen to The Shift Show Podcast  Follow Nicole on Instagram Connect with Bonnie: Bonnie’s Resources: Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers  Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe  Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                        @BTDmedia X (Twitter):      @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table Get in touch: mediasavvybtd@gmail.com Download a free chapter of Bonnie’s latest book

Think you need to be an extrovert, a supermodel or have 10 years of experience to get quoted in the media? Think again. In this empowering episode of the Media Savvy Podcast, I’m busting 5 of the most common myths that hold brilliant, talented people back from becoming media contributors, podcast guests, brand partners, and go-to experts. We’ll cover: Why introverts thrive in media How to show up—even if you don’t want to show your face on camera Why perfection is the enemy of progress How to stand out in a saturated space And why YOU (yes, you) can (and should) pitch yourself—without a publicist, agent or manager Plus, I’ll share real-life stories from my media journey and clients I’ve coached, along with practical tips you can use right now to take your next step. If this episode lights a fire in you, let’s talk. Book a discovery call and let’s uncover how to build your media brand and your bank account—on your terms. My contact info is in the show notes or DM me on Instagram @BTDmedia.  Tune in, take notes, and let’s turn your voice into visibility. And by the way—you’re looking mighty media savvy today. Bonnie’s Resources: Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers  Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe  Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                        @BTDmedia X (Twitter):      @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table Get in touch: mediasavvybtd@gmail.com Download a free chapter of Bonnie’s latest book

Episode Summary: In this trend-forward episode of the Media Savvy Podcast, Bonnie chats with Shannon Crocker—dietitian, professional home economist, and trendspotter extraordinaire—about how staying ahead of the curve can elevate your media game. Shannon shares how to separate short-lived fads from lasting movements, how she weaves trends into her communications work, and why trend tracking is a non-negotiable skill for anyone showing up in media today. Plus, Bonnie offers her own behind-the-scenes insights from her role as a panelist for the US News Best Diets survey, offering a unique perspective on how trends influence headlines, health decisions, and public perception. In This Episode, You’ll Learn: - Why watching trends isn’t just for brands—it’s a power move for media professionals -  How to tell the difference between fleeting fads and foundational shifts -  Creative, lesser-known ways to stay informed about nutrition trends - The top trends Shannon is watching in 2025 (you might be surprised!) -  Smart strategies for using trends to boost engagement and relevance on social media and beyond Golden Moments:  Shannon reveals a trend that took off faster than expected—and how she pivoted her messaging  A thoughtful discussion on navigating trends that feel ethically tricky or scientifically shaky  How dietitians and health professionals can use trend tracking to stay visible and credible in the media Why You Should Listen: Whether you’re a dietitian, health communicator, or media-minded entrepreneur, this episode is packed with actionable insights, relatable stories, and a fresh take on how trends can help you stay relevant, resonant, and real in a rapidly evolving media landscape. Shannon’s Resources:  Website: shannoncrocker.ca  Shannon IG: @shannoncrocker.rd https://www.instagram.com/shannoncrocker.rd/  Linkedin: https://www.linkedin.com/in/shannoncrockerrd/     Spark website: sparknutritioncommunications.ca (under construction, the new site will be up by early next week!) Spark IG: @sparkrds  https://www.instagram.com/sparkrds/  Spark Linkedin: https://www.linkedin.com/company/spark-nutrition-communications/   Bonnie’s Resources: Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers  Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe  Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                        @BTDmedia X (Twitter):      @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table Get in touch: mediasavvybtd@gmail.com Download a free chapter of Bonnie’s latest book   Let’s Connect! For more media tips and podcast updates, follow me on Instagram @BTDmedia. Don’t forget to subscribe to the Media Savvy Podcast and leave a review to help share your thoughts with us and for helping us to deliver conversations like this one!

Media doesn’t just give you exposure—it gives you authority. And when leveraged strategically, that authority can open doors, attract clients, and position you as a trusted expert in your field. In this episode of The Media Savvy Podcast, I’m sharing:  How my media appearances transformed my career  The #1 mistake people make after landing media features  How to leverage media to boost credibility and business growth  Why playing the long game is more powerful than chasing trends The media world moves fast, but opportunities don’t just happen—you create them. Learn how to step into the spotlight with confidence and turn media features into tangible business success. Ready to take your media presence to the next level? My course, "How to Work With Media & Make Media Work for You," gives you step-by-step strategies to land features, secure partnerships, and build long-term credibility. Join now!  https://btdmedia.teachable.com/p/media-masterclass Bonnie’s Resources: Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers  Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe  Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                        @BTDmedia X (Twitter):      @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table Get in touch: mediasavvybtd@gmail.com Download a free chapter of Bonnie’s latest book

Episode Summary: In this episode of Media Savvy, we’re thrilled to welcome Melissa Joy Dobbins, RDN, LD, CDCES, a media powerhouse and the CEO of Sound Bites® Inc. Melissa is renowned for promoting smart nutrition based upon sound science and a hefty dose of common sense. As the host of the Sound Bites® Podcast for over a decade, she has celebrated more than 1 million downloads, offering her audience expert insights into topics ranging from fad diets to farming. What You’ll Learn in This Episode: How Melissa got her start in media and what drives her passion for science-based communication. The secrets behind the success of her podcast, Sound Bites®, and how she maintains audience loyalty in a crowded podcasting space. Strategies for simplifying complex nutrition science without sacrificing accuracy. How to identify trustworthy trends and topics to cover in media while avoiding sensationalism. Tips for dietitians to combat misinformation effectively and amplify their voices. The ethical considerations and updated FTC guidelines every media professional should know. Melissa’s insights into handling challenging interviews and staying composed under pressure. Predictions for the future of nutrition communication and how dietitians can stay relevant with emerging technologies and AI.   Guest Bio: Melissa Joy Dobbins, RDN, LD, CDCES, is the CEO of Sound Bites® Inc., where she specializes in food and nutrition communication, training professionals to improve their media, presentation, and communication skills. Her Sound Bites® Podcast has been a trusted source of evidence-based nutrition information for over a decade. Melissa’s accolades include the Media Excellence Award from the Academy of Nutrition and Dietetics and Outstanding Nutrition Entrepreneur of the Year. Links and Resources: Melissa Joy Dobbins: Sound Bites® Website Sound Bites® Podcast: Listen Here Melissa’s Social Media: Instagram, Twitter, LinkedIn Bonnie’s Resources: Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers  Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe  Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                        @BTDmedia X (Twitter):      @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table Get in touch: mediasavvybtd@gmail.com Download a free chapter of Bonnie’s latest book Don’t miss this engaging conversation packed with insights for dietitians, podcasters, and media professionals alike! If you enjoyed this episode, please subscribe to the Media Savvy Podcast, leave a review, and share it with your network. Connect with us on Instagram @BTDMedia and let us know your biggest takeaway! Your feedback means SO much!  

Episode Title: 3 Media Mistakes Holding You Back (and How to Fix Them) Host: Bonnie Taub-Dix, RDN, Media Coach & Author Episode Summary: If you’re a dietitian or health professional trying to break into media but feel like you're constantly overlooked, this episode is for you! In today’s show, I’m tackling 3 major media mistakes that might be holding you back—and, more importantly, how to fix them. Whether you struggle with overcomplicating your message, feeling nervous on camera, or not knowing what to pitch, I’ve got practical, real-world strategies to help you step up your media game. What You’ll Learn in This Episode:  Mistake #1: Jargon Overload – How to simplify your message so it’s digestible, engaging, and quotable.  Mistake #2: Lack of Confidence – Why media success isn’t about being perfect—it’s about being prepared.  Mistake #3: Not Knowing What to Pitch – How to craft compelling pitches that make journalists want to feature you. Episode Highlights:  The biggest reason dietitians don’t get quoted in the media (and how to change that)  Why speaking like a research paper will get you passed over for interviews  My best trick for sounding polished on camera—without memorizing a script  How to make your pitches so good that journalists can’t ignore them  The simple formula for turning vague topics into specific, media-friendly pitches Resources & Links:  Work with me! Want to get featured in the media and own your interviews like a pro? I can help.  Take my media training course – How to Work with Media and Make Media Work for You walks you through everything you need to become media-savvy. Get the details [here].  1:1 Media Training – Need personalized coaching? I offer one-on-one media training sessions to help you fine-tune your pitches, prep for interviews, and sharpen your media presence. Email me at mediasavvybtd@gmail.com or DM me on Instagram @BTDmedia to book a session! Let’s Connect!  Have questions or media challenges? DM me on Instagram or email me—I’d love to hear from you!  Subscribe to the Media Savvy Podcast so you never miss an episode.  Get more media insights—Sign up for my newsletter for expert tips delivered straight to your inbox. Thanks for tuning in, and remember—your voice deserves to be heard!    Bonnie’s Resources: Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers  Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe  Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                        @BTDmedia X (Twitter):      @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table Get in touch: mediasavvybtd@gmail.com Download a free chapter of Bonnie’s latest book

In this episode of the Media Savvy Podcast, I had the pleasure of chatting with Raeanne Sarazen, the award-winning author of The Complete Recipe Writing Guide. Raeanne is not just a recipe-writing expert; she’s a seasoned food stylist and media personality who had embraced the limelight even before the release of her book. We delve into her journey from a reluctant media participant to a confident and sought-after interviewee, while uncovering the secrets behind crafting impeccable recipes and mastering the art of food styling. Whether you’re an aspiring food writer, a seasoned stylist, or just curious about what it takes to write recipes for publication, this episode is packed with actionable tips and inspiring advice. Raeanne’s honesty about her challenges and triumphs in media will resonate with anyone looking to elevate their career. Oh — and you’ll also see why Raeanne almost made me cry!    What You’ll Learn in This Episode: Raeanne’s journey into recipe writing and what inspired her award-winning book. How Raeanne overcame her initial discomfort with media interviews and her tips for stepping into the spotlight. The key elements editors look for in a recipe and how to avoid common pitfalls. How to balance creativity with precision when writing recipes for publication. Tips for adapting recipes for different platforms: cookbooks, magazines, blogs, and brand collaborations. Raeanne’s process for preparing for media interviews, including food demos and crafting memorable soundbites. Top three tips for food styling that will make your dishes shine on camera. Advice for aspiring recipe developers and food writers on where to start and how to stand out.   Quote from the Episode: "The story behind the recipe is just as important as the ingredients themselves." – Raeanne Sarazen   Raeanne’s Resources: The Complete Recipe Writing Guide by Raeanne Sarazen on Amazon LinkedIn: https://www.linkedin.com/in/raeannesarazen/ Instagram: https://www.instagram.com/rsarazen/ Website: https://raeannesarazen.com/  (sign up for her newsletter) Connect with Raeanne via email.   Bonnie’s Resources: Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers  Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe  Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                        @BTDmedia X (Twitter):      @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table Get in touch: mediasavvybtd@gmail.com Download a free chapter of Bonnie’s latest book   Let’s Connect! For more media tips and podcast updates, follow me on Instagram @BTDmedia. Don’t forget to subscribe to the Media Savvy Podcast and leave a review to help share your thoughts with us and for helping us to deliver conversations like this one! Thank you for tuning in to the Media Savvy Podcast! Until next time, keep shining and making your mark. 

In this episode of the Media Savvy Podcast, Bonnie Taub-Dix, MA, RDN, CDN, dives into the must-have tool for every professional looking to stand out: the media kit. Whether you're pitching a brand, a producer, or a reporter, a media kit is your gateway to making a lasting impression. Learn what essentials to include, what to leave out, and how to craft a media kit that truly showcases your expertise, credibility, and personality. Bonnie also tackles hot topics like whether you should include pricing and social media numbers, sharing personal tips and strategies for maximizing your media kit’s impact. With practical advice and real-world examples, this episode is packed with actionable insights to elevate your media game. What You’ll Learn: The essential components of a media kit, including a compelling bio, contact details, high-resolution images, press coverage, and more. Why curating your media highlights matters and how to choose what strengthens your brand. What to avoid in your media kit, including outdated content and overwhelming information. The pros and cons of including pricing and social media metrics in your kit. Strategic tips for tailoring your kit to different audiences and keeping it up to date.   Quick Tips Mentioned in This Episode: Consider creating separate kits for media and brands if your audiences have distinct needs. Always ask about a company’s budget before quoting rates to avoid undervaluing yourself. Balance professionalism with personality in your bio and visuals to stand out. Keep it concise: a short, polished kit is more impactful than a long, cluttered one. Creating a media kit is an investment in your professional future. Take these tips and start building a kit that will leave a lasting impression on the media, brands, and collaborators you want to work with! If you found this episode helpful, subscribe, leave a review, and share it with someone who’s ready to take their media presence to the next level. Follow me on Instagram @BTDmedia for more media-savvy insights.   Bonnie’s Resources: Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers  Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe  Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                        @BTDmedia X (Twitter):      @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table Get in touch: mediasavvybtd@gmail.com Download a free chapter of Bonnie’s latest book

In this episode of the Media Savvy Podcast, I’m joined by Elizabeth Ward and Hillary Wright, the dynamic duo known as "The Menopause Dietitians." Together, they’ve become trusted voices in the nutrition space, tackling the often-overlooked topic of menopause and empowering women to navigate this stage of life with confidence and clarity. We dive into how they identified and built their niche, the challenges and rewards of working as partners without losing their own individual identities. Whether you're a dietitian, a writer, or simply curious about what makes a great collaboration thrive, this episode is packed with insights, practical advice, and inspiration. They don’t hold back on their take on this topic.   What You’ll Learn in This Episode How Elizabeth and Hillary teamed up to create "The Menopause Dietitians" brand. Why menopause nutrition is a crucial yet underserved topic. The pros and cons of working with a partner in business and media. Tips for identifying a niche and building your reputation around it. The role of media training in their success. How their individual books contribute to their collective work. Advice for anyone considering collaboration or working with a partner.   Links and Resources Connect with Elizabeth Ward: @ewardmsrd Connect with Hillary Wright: @hwrightrd Learn more about "The Menopause Dietitians": @menopausedietplan Elizabeth Ward’s book: Expect the Best: Your Guide to Healthy Eating Before, During, and After Pregnancy  Hillary Wright’s book:The Prediabetes Diet Plan: How to Reverse Prediabetes and Prevent Diabetes through Healthy Eating and Exercise The Menopause Diet Plan: A Natural Guide to Managing Hormones, Health and Happiness, by Hillary Wright & Elizabeth Ward   Key Takeaways "Partnerships are most successful when you balance strengths and have open communication." "Media training can elevate your message and make your expertise stand out." "Don’t underestimate the power of identifying and serving a niche market.” Bonnie’s Resources: Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers  Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe  Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                        @BTDmedia X (Twitter):      @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table Get in touch: mediasavvybtd@gmail.com Download a free chapter of Bonnie’s latest book   Let’s Connect! Love this episode? Don’t forget to subscribe to the Media Savvy Podcast! Follow me on Instagram @BTDmedia for more media tips and updates.  

Welcome back to the Media Savvy Podcast! In this episode, we’re tackling a big question that stirs up debate across industries: Should you niche down your business, and if so, how far is too far? As someone who has built a career blending my expertise in nutrition and media, I’m sharing insights from my own journey to help you find the perfect balance between standing out in your field and leaving the door open for growth. Whether you’re a dietitian, entrepreneur, coach, or professional in any field, this episode is packed with actionable advice to help you decide if narrowing your focus is right for you — without boxing yourself in.   What You’ll Learn in This Episode What Does It Mean to Niche Down? Defining your niche as a unique specialty that intersects your passions and expertise. Examples from nutrition, tech, and other fields. The Benefits of Niching Down: Establishing yourself as the go-to expert in your field. Reducing competition and simplifying your marketing efforts. How niching down can open doors to media opportunities, partnerships, and more. The Risks of Over-Niching: Why being too specific can limit your market and stifle growth. The importance of flexibility and avoiding the trap of branding yourself too narrowly. Finding the Sweet Spot: Practical steps to balance focus and flexibility in your business: Conducting market research. Aligning your niche with your passions and skills. Starting small and expanding gradually. Staying adaptable as trends and interests evolve. Personal Examples: How I’ve embraced my dual niche in nutrition and media to create a sustainable, rewarding career. Why I recommend using your name as your brand to maintain flexibility.   Memorable Quote from This Episode: “Your niche should give you focus, not limitations. It’s not about shutting doors — it’s about opening the right ones.”   Bonnie’s Resources: Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers  Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe  Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                        @BTDmedia X (Twitter):      @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table Get in touch: mediasavvybtd@gmail.com Download a free chapter of Bonnie’s latest book   Let’s Connect! If you found this episode helpful, please subscribe and leave a review! Your feedback means the world to me, and it helps others discover the podcast. Share this episode with a friend or colleague who’s wondering if niching down is the right move for them. Thank you for tuning in to the Media Savvy Podcast! Until next time, keep shining and making your mark.   

Introduction: In today’s episode of the Media Savvy Podcast, we’re joined by the fearless Jaclyn London, a dietitian renowned for her bold stance against nutrition myths and misinformation. Jaclyn shares her insights on the importance of credibility, the challenges of countering false claims, and how to empower yourself to be a beacon of truth in the media frenzy. What You’ll Learn: The Catalyst for Action: Discover what drove Jaclyn to start challenging widespread nutrition myths. Confronting Misinformation: Learn about the challenges Jaclyn faced and how she tackles misinformation head-on. Maintaining Credibility: Jaclyn reveals her strategies for ensuring accuracy and maintaining trust with her audience. Critical Thinking Skills: Tips on how to critically assess nutrition information and identify credible sources. Debating with Diplomacy: Strategies for handling disagreements professionally and effectively in the field of nutrition. Becoming a Trusted Source: Steps to build your reputation as a reliable resource in media. Inspirational Mentors: Jaclyn discusses influences and mentorships that shaped her approach to media and nutrition. Social Media’s Double-Edged Sword: The impact of social media on public discourse around diet and health. Personal Drive: What keeps Jaclyn motivated in her quest to debunk health myths. Empowering the Audience: Actionable advice for listeners to become discerning consumers and confident commentators in their areas of expertise. Closing Thoughts: Jaclyn London not only educates us on the dangers of misinformation but also inspires us to raise our voices against it. Tune in to learn how you can make a difference and help foster a more informed and healthier society.  Don’t forget to subscribe to our podcast, leave a review, and share this episode with anyone who wants to learn how to stand firm in their truth in the face of myths and misinformation. Jaclyn London’s Resources: Website: https://www.jaclynlondonrd.com/ Instagram: @jaclynlondonrd  Book: Dressing on the Side: https://www.amazon.com/gp/product/1538747456?tag=hacboogrosit-20  Bonnie’s Resources: Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers  Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe  Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                        @BTDmedia X (Twitter):      @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table Get in touch: mediasavvybtd@gmail.com Download a free chapter of Bonnie’s latest book