Membership-Driven Business

Growing your membership is a priority, but it's likely not the only thing you're doing in your business. You have other offers to sell, things you're creating, and it takes a real plan to make sure your membership growth goals don't fall to the wayside.This was true for Maggie Patterson: a marketing & communications expert, business consultant, the author of Staying Solo - and the owner of The Staying Solo Squad, a membership for solo service providers.In 2025, Maggie launched her book, promoted two masterminds, sold a new service, hosted 2 podcasts and *still* grew her membership steadily... without relying on a big launch that she didn't have the capacity for.In this episode, Maggie shares:What she focused on (and what she said NO to) in order to keep growing her membership during a busy business seasonHow Maggie made her promos feel more exciting + fresh again, without throwing out everything she'd already doneHow she's mastered the skill of "killing off her ideas" so she doesn't get distractedHow dialling in the positioning for her membership had the added benefit of elevating her member experience behind the scenesHow Maggie did all of this while still having enough time for kayaking and taking Fridays off!Links and Resources:🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/gameplanContact Natalie: themissingink.co/connectRead this podcast in article format & check out the shownotes:https://themissingink.co/listen/29-grow-membership-without-big-launchesFollow on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co

There's a massive difference between solving problems and tolerating dysfunction in your membership. Recognizing which one you're doing will unlock your next level of growth.If you've been sensing that the effort you put into your membership could be yielding even better results, or you're ready to move from good to exceptional membership performance, you’ll learn exactly where to focus in this episode.In this second installment of the Staying Power series, I'm sharing the three subtle imbalances that keep successful memberships from reaching their full potential, and how small adjustments can create exponential returns.We'll cover:The three imbalances that cap your membership growth (time, promotion, and results) and how to optimize each oneHow to move beyond delivery mode to create space for strategic growth initiativesHow to find your membership promotion sweet spotWhat might be getting in the way of your next revenue level and expanding beyond your current enrollment numbersEpisode highlights:08:06 The sore shoulder analogy that changed how I think about "pushing through" membership challenges13:25 Do you have the calendar of a membership-driven business owner? (the answer might surprise you)05:54 Why you're either bored of yourself OR constantly winging it when you promote29:37 Becoming a revenue plateau detective: what your numbers are really telling you38:35 Promoting yourself from Community Manager to Head of Growth: the identity shift that changes everythingIf you're ready to refine what's already working in your membership and build something with exceptional staying power, this episode will show you exactly where to invest your energy for maximum returns.Links and Resources:🎯 Work with me 1:1 to grow your membership in the Membership Growth Gameplan Intensive: themissingink.co/gameplan-introductory📩 Get the newsletter for membership people: themissingink.co/newsletterContact Natalie: themissingink.co/connect See how you can work with Natalie: themissingink.co/services Read this podcast in article format & check out the shownotes:https://themissingink.co/listen/28-tolerating-membership-dysfunctionFollow on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co

Lately, I’ve been thinking a lot about what it means to create a membership with Staying Power. The truth is that anyone can start a membership. The bar to entry has never been lower…But the memberships that last, the ones that actually leave a positive impact on the people who join it — and on you, the person running it? Well, those memberships all have something special called Staying Power. Over the next four episodes, I’ll be exploring the four key elements of membership Staying Power and how you can use them to grow your membership more strategically and set yourself up for long-term success.Tune in for the first part now.Episode Highlights:04:52 What does “Staying Power” really mean when you have a membership? (And how you can learn from the 17 stories I’ve analyzed from people who shut their membership down)11:47 The first element of Staying Power: VALUE over EFFORT (and how this shows up inside your membership, and the way you sell it)14:57 Why most membership owners suffer from a misdirection of their creative energy… and end up working on the wrong things21:41 How the behavior (or lack of!) from your members can serve as a mirror for what’s really in the way of your growth {this one might break your brain…}24:55 How to make the shift from expending effort to accuring value with your approach to membership growth… so your actions can compound over time, instead of always starting from scratch27:28 Adopting an “asset-based” mindset for your membership growth 31:42 Recap & how I can help you build more Staying Power inside the Gameplan (my 1:1 growth coaching & mentorship package for membership owners)Links and Resources:🎯 Work with me 1:1 to grow your membership in the Membership Growth Gameplan Intensive: themissingink.co/gameplan-introductoryContact Natalie: themissingink.co/connect See how you can work with Natalie: themissingink.co/services Read this podcast in article format & check out the shownotes:https://www.themissingink.co/listen/27-effort-versus-value-staying-power-part-1Follow on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co

What if the way you've been thinking about "success" in your membership launches is actually undermining your staying power?In this episode, I'm challenging the all-or-nothing mindset that so many membership owners bring to their sales and growth efforts. Instead of measuring every promotion by whether you "win" or "fail," I'm introducing a new lens that will help you build longevity, more resilience and real staying power in your business.This is the episode to listen to (or re-listen to) before your next launch or promotion — especially if you've been feeling the pressure of "this has to work" energy.We'll cover:The difference between launching for survival vs. launching for longevity (and why one creates staying power while the other leads to burnout)If you hate the idea of failing: how to reframe your launches so you're either winning OR gaining an advantage Why your attention during a launch matters more than you think (and how to train yourself to spot money-making opportunities instead of threats that will either distract you or shut you down)The critical mistake of outsourcing your decision-making, and how to reclaim your self-trust as a business ownerTimestamps:06:42 Why I have the audacity to compare my pickleball experience to Roger Federer (and how it will help you think about “winning” in a whole new way)09:01 Playing for advantage vs. playing to win at all costs12:08 The "Bank of Future You" — why every promotion builds currency beyond immediate sales16:13 How your attention during a launch determines your results (survival mode vs. opportunity mode)24:29 The third shift: self-trust over seeking the "right way"30:49 What it means to have "watch me" energy in your membership businessIf you're a membership owner who wants to build and grow a membership with true staying power (rather than burning bright and burning out like so many memberships do)… this episode is for you.Links and Resources:🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/gameplan-introductoryContact Natalie: themissingink.co/connectSee how else you can work with Natalie: themissingink.co/servicesRead this podcast in article format & check out the shownotes:https://themissingink.co/listen/26-launch-membership-longevityFollow on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co

If you’re growing a membership, it can be hard to know what to focus on next—especially when you're getting advice that assumes you’re either just starting out or already operating at scale.In this episode, I’m walking you through the three growth stages I see again and again in my work with membership-driven businesses: Foundation, Framework, and Finesse.Whether you're testing what makes people join, trying to smooth out recurring revenue, or itching to evolve your offer without breaking what’s working, this episode will help you identify where you are and where to pour your energy next.We’ll cover:The three growth stages I see across my clients (and why it's not about how long you’ve been in business)What to focus on in each stage of membership growth, plus the biggest traps to avoidWhat to do when you feel like you’ve outgrown your membership… but it’s still your biggest revenue driverEpisode highlights:05:11 – The Foundation stage: the one you’re most tempted to skip12:56 – Escaping “the curse of the superfan” when growing your membership16:11 – The Framework stage: moving from “launch-based” thinking to a membership growth mindset20:37 – How to reality-check your membership growth goals26:03 – The Finesse stage: how to solidify your membership while making space for evolution32:17 – Being on the pedestal vs being in the practice with your members (and how it changes everything)Links and Resources:🌱 Irresistible Offer: Let’s nail how you sell and talk about your membership so people finally get the value: themissingink.co/irresistible🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/gameplan-introductory🌀 RENEW: Concierge-level consulting for membership owners who are ready to solidify and evolve their membership: themissingink.co/RENEWContact Natalie: themissingink.co/connect See how you can work with Natalie: themissingink.co/services Read this podcast in article format & check out the shownotes:https://themissingink.co/listen/25-membership-growth-roadmapFollow on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co

If you run an always-open membership, you already know the challenge: without a deadline, it’s harder to get people to join now instead of “someday” (which often never comes).In this episode, I’m sharing three ways to create urgency for your membership without discounting, free trials or fake urgency (like saying the doors are closing when they’re really not). You’ll learn how to use what’s already happening inside your membership to attract new members, re-engage existing ones, and keep your promotions feeling fresh — so you can sell consistently all year round.We’ll cover:The mindset shift you need to make around urgency when you have an “always open” membership.Why your membership is naturally built for authentic, timely reasons to join.Three urgency strategies you can use right away to grow your membership more quickly (and why the third one is my favorite and working like gangbusters for my clients right now).Timestamps:07:15 a new way to think about urgency and growing your membership11:32 urgency through TEACHING15:01 urgency through ACCESS23:54 urgency with... my favorite... "Activator" Events and EXPERIENCES!Links and Resources:🎯 Work with me 1:1 to grow your membership in the Membership Growth Gameplan Intensive: themissingink.co/gameplan-introductoryContact Natalie: themissingink.co/connect See how you can work with Natalie: themissingink.co/services Read this podcast in article format & check out the shownotes:https://themissingink.co/listen/24-grow-your-always-open-membershipFollow on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co

Over the last 8 years I've worked closely with business owners whose memberships generates the majority of their income, to the tune of multiple 6- or 7-figures per year. In this episode, I'm sharing how they think about their membership - plus one thing they often forget - and how you can apply these perspectives to grow your recurring revenue in 2025 and beyond.Links and Resources:🎯 Work with me 1:1 to grow your membership in the Membership Growth Gameplan Intensive: themissingink.co/gameplan-introductoryGet the newsletter for membership people: themissingink.co/newsletterContact Natalie: themissingink.co/connect See how you can work with Natalie: themissingink.co/services Read this podcast in article format & check out the shownotes:https://themissingink.co/listen/23-3-ways-successful-membership-owners-think-differentlyFollow on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co

Are you already dreading your next membership promotion because you’re worried you won’t hit your goal?In 2025, many membership owners are being forced to throw old the old rulebook and find new ways to get members in the door.It can be incredibly frustrating (and often, downright demoralizing)!We are all in a moment where we’re being asked to rise to the occasion, and to answer some hard questions about the value our memberships provide in the world.In this episode, I’ll walk you through the 3 key shifts that will help you break through your membership growth plateau and jumpstart your sales. We’re going to talk about:How to find the real issue that’s slowing down your membership salesWhat do to if you have traffic, but your offer isn’t convertingWhat to do if your offer is converting, but you don’t have enough trafficHow you can get more membership sales and find what does work without investing a big launchThe one mindset you need to carry with you (and the biggest mistake I see people making) to navigate a membership sales slowdown and come out on the other sideLet's dive in.Links and Resources:The Gameplan Intensive: Stop winging how you grow your recurring revenue and let’s make a plan together → themissingink.co/gameplanThe Mini-VIP Day: Position your membership to sell → themissingink.co/irresistibleFREE! Take the Play to Win Quiz 🎲 to find your best membership growth move: playtowinquiz.comContact Natalie: themissingink.co/connect See how you can work with Natalie: themissingink.co/services Follow on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co Read this podcast in article format:https://themissingink.co/listen/22-navigating-slow-membership-sales-season

Feeling like you’re always selling to the same people every time you launch your membership? In this episode of Membership-Driven Business, we’re talking about how to create a visibility plan that helps you bring fresh leads into your world consistently, so your membership has more chances to grow.We're talking about:Why recurring revenue depends on year-round visibility (not just launch pushes)The four-part visibility plan I recommend for most membership ownersThe difference between “discovery” and “nurture” platforms... and why you need bothClient examples showing how unique (and effective) your plan can beHow to choose the right visibility actions for youThis episode will show you a doable way to expand your reach, grow your list, and take a more strategic approach to membership growth.More Links and Resources:Learn more about The Gameplan Intensive and book your place: themissingink.co/gameplanTake the Play to Win Quiz 🎲 to find your best membership growth move: playtowinquiz.comContact Natalie: themissingink.co/connectSee how you can work with Natalie: themissingink.co/servicesFollow on Social Media:Instagram: instagram.com/natalietaylor.coThreads: threads.net/@natalietaylor.coFacebook: facebook.com/natalietaylor.coRead this podcast in article format & check out the shownotes:https://themissingink.co/listen/21-membership-visibility-planFollow on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co

Think the only way to grow your membership is to plan a big, high-pressure launch every few months… only to burn out and start all over again multiple times a year? Think again.In this episode of Membership-Driven Business, we’re talking about what’s changing in the world of memberships, and why hanging all of your hopes on your next big launch might not be your best bet.If you’ve been relying on a handful of big launches each year to grow your recurring revenue, this conversation will show you why that approach is becoming harder to sustain (and what to experiment with instead).We’re talking about:Why the old model of relying on one or two big launches a year is not the way forward for almost all the membership owners I work with.What’s driving this shift and what it means for you as a membership owner.A different approach for you to think about: one that gives you more chances to win and grow your membership, instead of putting all of your eggs in one basket.Real-world examples of how this approach works in practice.The mindset shifts and specific skills you’ll need to pull this off.This episode will help you think ahead, stay nimble, and make a plan for growing your membership you can actually follow.Links and Resources:🎯 Learn more about The Gameplan Intensive and book your place to work with me: themissingink.co/gameplanTake the Play to Win Quiz 🎲 to find your best membership growth move: playtowinquiz.comContact Natalie: themissingink.co/connect See how you can work with Natalie: themissingink.co/services Read this podcast in article format & check out the shownotes:https://themissingink.co/listen/20-future-of-membership-launchingConnect on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co

Relying on motivation & willpower to grow your membership is a risky strategy, but it’s so common among the business owners I work with (even the very successful ones).In this episode of The Membership-Driven Business Podcast, we’re talking about why your membership growth feels shaky, especially if you’ve been letting your energy or motivation levels dictate how (and how often) you promote it.I’ll walk you through the three strategies I use with my clients to help them grow their memberships more consistently, without a BIG exhausting launch. Also, this approach is way more fun — which means you’ll be more motivated to show up and grow this thing!No matter how you sell your membership, this episode will help you define what’s been getting in the way of your growth, and how to start putting together a system that moves with you during the year.Press play to listen now, or keep scrolling to read the article below ⬇️Links and Resources:Learn more about The Gameplan Intensive and book your place: themissingink.co/gameplanTake the Play to Win Quiz 🎲 to find your best membership growth move: playtowinquiz.comContact Natalie: themissingink.co/connectSee how you can work with Natalie: themissingink.co/servicesRead this podcast in article format & check out the shownotes:https://themissingink.co/listen/19-only-sell-your-membership-when-you-feel-like-itFollow on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co

Does it feel like you’re starting over from scratch every time you promote your membership? In this episode of Membership-Driven Business, we’re talking about why having just a launch plan isn’t enough to grow your membership sustainably (or keep your sanity intact).I’ll walk you through the three core pieces of a real growth plan—so you can stop guessing your way through every launch and start selling your membership with more clarity, ease, and confidence.Here’s what we’ll cover:01:21 - Why your launches feel like a reset instead of building momentum10:05 - What to track so you can make strategic sales decisions (not just hope for the best)18:57 - How to plan a sales rhythm around your life and business26:14 - The key assets to focus on, so you’re not reinventing the wheel every time you sell your membership30:35 - What to do if you hate planning... 36:07 - How I can help you create a gameplan to grow your membership, with the Gameplan IntensiveWhether you’re scaling a signature membership offer or running it alongside other programs and services, this episode will help you make smarter sales decisions and hit your recurring revenue goals.Ready to map out your membership growth plan (without overhauling your entire business)? 👉 Learn more & book your Gameplan Intensive with me today: https://themissingink.co/gameplanMore Links and Resources:Learn more about The Gameplan Intensive and book your place: themissingink.co/gameplanTake the Play to Win Quiz 🎲 to find your best membership growth move: playtowinquiz.comContact Natalie: themissingink.co/connectSee how else you can work with Natalie: themissingink.co/servicesRead this podcast in article format & check out the shownotes:https://www.themissingink.co/listen/18-membership-needs-growth-plan-not-launch-planFollow on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co

🎉🎉 The PLAY TO WIN Quiz is here! Go to playtowinquiz.com to take the 2-minute assessment now.In this episode of The Membership-Driven Business Podcast, we're diving into a new way to approach membership growth—one that starts with you.Instead of following someone else’s formula, I’m sharing a free tool to help you find your personal path to growth: the Play to Win Quiz!We’re talking about:🔹 Why your growth strategy should reflect how you actually deliver your membership🔹 Four unique membership growth styles—and how each one shows up in your marketing🔹 How to stop guessing and start growing in a way that feels natural🔹 What to do if you relate to all the growth stylesEpisode highlights:🔸 The Freestyler, Closer, Tactician, and Puppet Master explained🔸 Real-world clues that reveal your hidden strengths—and blind spots🔸 How to build a strategy that fits your energy, your offer, and your goalsLinks and Resources:🎲 Take the Play to Win Quiz → playtowinquiz.com🏈 Special Offer: Gameplan Intensive → themissingink.co/gameplanContact Natalie: themissingink.co/connect See how you can work with Natalie: themissingink.co/services Read this podcast in article format & check out the shownotes:https://themissingink.co/listen/17-best-strategy-to-grow-membership-play-to-win-quizWays to Connect:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co

Running your membership like a course creator is bad for business.Unfortunately... it's also the default. If you plan your membership content by asking questions like:❓ What topic should we cover this month?❓ What's been on my mind lately?❓ What would members find interesting?❓ What ideas do I want to share?Then you're defaulting to something I call "Idea Thinking".This is one of the most powerful things you can do in your business — but it's terrible strategy if you want to improve your retention and recurring revenue.The antidote?💫 Action Thinking. 💫​Actions First, Ideas Second is one of the three essential Membership Design Principles I'm laying out in this episode.If you ever:➡️ Feel resentful of how much you're doing in your membership➡️ Don't know why members aren't taking action on your brilliant ideas & resources➡️ Have tried a few things to improve your member retention, but you're still not happy with your recurring revenue➡️ Worry that you're cluttering your membership with too much stuff — yet you're afraid to do less, in case that undercuts the value of your offerThis episode will shift the way you think about your membership.Links and Resources:🔷 The DESIGN Intensive 🔷 work with me 1:1 to grow your member retention and recurring revenue in the next 90 days (and get money-making membership assets done for you) → themissingink.co/designContact Natalie: themissingink.co/connect See how you can work with Natalie: themissingink.co/services Read this podcast in article format & check out the shownotes:https://themissingink.co/listen/16-truth-about-membership-retentionFollow on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co

I don’t know about you, but the idea of intensively planning my year or doing a big review feels completely unappealing to me at the moment.I say this as a person who LOVES to dream big and envision what’s possible — thinking about the future comes really naturally to me — but I also know that not every year is going to be my Best Year Ever, and I’m OK with that. ... You too? If you want intentional about your year ahead, but you know the answers aren’t waiting for you in a workbook with 106 questions and 26 sections and… you just want to get to work without overplanning or overthinking... Then I think you’ll like today’s episode. It’s a little more personal than I normally do!I'll take you behind the scenes of what happened for me in 2024 (in my business and in my life), what my takeaways were, and 5 specific questions you can ask yourself to reflect on your membership in the year ahead. Links and Resources:🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible Contact Natalie: themissingink.co/connect See how you can work with Natalie: themissingink.co/services Read this podcast in article format & check out the shownotes:https://themissingink.co/listen/2024-membership-in-reviewFollow on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co

Many membership owners find themselves stuck with shrinking launches and declining engagement, wondering what's gone wrong.In this episode of The Membership-Driven Business Podcast, we're exploring 7 critical mistakes that could be holding your membership back — and more importantly, how to fix them.We're talking about:🔹 Why the "Netflix model" of membership is becoming less effective and what to offer instead 🔹 How to design your membership around practice rather than information to boost engagement and retention 🔹 Why your starter course might be overwhelming new members (and how to fix it in 60 minutes or less) 🔹 How to prevent the "shrinking launch" phenomenon with sustainable audience growth strategiesEpisode Highlights:🔸 The critical shift from content-focused to practice-focused memberships 🔸 Why your membership shouldn't be a mini version of your signature course 🔸 How to leverage your offer structure as a powerful sales asset 🔸 The importance of goal-focused onboarding (and why logistics-heavy orientations fail) 🔸 How to align your membership promotion style with your delivery style (so you don’t hate selling your membership)⚠️ HEADS UP: If you want support with repositioning and growing your membership sustainably, my Mini-VIP Day is for you. The price is increasing by $900 at the end of 2024. Book before the end of the year to lock in the best price: https://themissingink.co/irresistibleLinks and Resources:🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible Contact Natalie: themissingink.co/connect See how you can work with Natalie: themissingink.co/services Read this podcast in article format & check out the shownotes:https://themissingink.co/listen/14-membership-mistakes-that-cost-you-time-and-moneyFollow on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co

Many membership owners dream of setting up an evergreen funnel to solve their sales challenges, but the reality is more nuanced. In this episode of The Membership-Driven Business Podcast, we're exploring why having a robust, multi-faceted sales system is crucial — and why evergreen alone won't save you.We're talking about: 🔹 The three essential pillars of a sustainable membership sales system and why skipping straight to evergreen could be setting you up for frustration 🔹 How to approach live launching in a way that energizes (rather than exhausts) you and aligns with your natural strengths🔹 Why creating alignment between your promotional style and membership experience is crucial for long-term success🔹 How to design promotional strategies that match your current resources and capacity (without burning yourself out)Episode highlights: 🔸Why building “live launch” skills first creates a stronger foundation for any sales system in your business — evergreen or otherwise🔸 How personality tools like Fascination Advantage and StrengthsFinder can help you design launches that feel natural 🔸 Why being yourself during promotions isn't just more enjoyable — it's actually better for business 🔸 The "reverse bait-and-switch" trap: how under-promoting and over-delivering hurts both you and your members🔸 Real examples of how different personality types can approach launching effectively 🔸 The “campfire story” of how one client elevated her launches by aligning them with her natural teaching style⚠️ HEADS UP: If you want support with creating a sales system that feels authentic and sustainable, my Mini-VIP Day, Irresistible Offer, is for you. The price is increasing by $900 at the end of 2024. Book before then to lock in the current rate, even if you plan to do your VIP day in early 2025. Go to themissingink.co/irresistible for more info. 🌱Links and Resources:🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible Contact Natalie: themissingink.co/connect See how you can work with Natalie: themissingink.co/services Read this podcast in article format & check out the shownotes:https://themissingink.co/listen/13-why-going-evergreen-wont-solve-membership-sales-problemFollow on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co

Does promoting your membership feel like a chore lately — like you're just going through the motions with the same old marketing playbook? Many membership owners find themselves stuck in a cycle of repetitive promotions that have lost their spark.In this episode of The Membership-Driven Business Podcast, we're exploring how to bring creativity and excitement back to your membership marketing — both for you and your ideal members.We're talking about:🔹 How to unearth fresh messaging angles that spark genuine excitement and start new conversations with your audience (including a fascinating example from Tom Ford's transformation of Gucci)🔹 Why the structure of your membership itself can be your greatest marketing asset - and how to make strategic tweaks that energize both you and your members🔹 How to create a more robust member experience that not only improves retention but gives you compelling new ways to talk about your offerEpisode Highlights:🔸 The "Tom Ford Question" that can help you identify what's missing in your space and how to fill that gap🔸 Why standardization can be both a blessing and a curse in your membership marketing (and how to use it as a launchpad for creativity)🔸 How to make meaningful changes to your membership whether you have a full team or it's just you and a VA🔸 Why consumption-based memberships are no longer enough - and what to offer instead⚠️ HEADS UP: If you want support with bringing fresh energy to your membership marketing, my Mini-VIP Day is perfect for you. The price is increasing by $900 soon - book before the end of 2024 to lock in the current rate. Go to themissingink.co/irresistible for more info.Links and Resources:🌱 Irresistible Offer - a Mini-VIP Day for Membership Owners: themissingink.co/irresistible Contact Natalie: themissingink.co/connect See how you can work with Natalie: themissingink.co/services Read this podcast in article format & check out the shownotes:https://themissingink.co/listen/12-get-excited-about-selling-your-membership-againFollow on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co

Let's talk about your membership sales page. If you're like most membership owners I work with, you probably let out an internal groan. Your sales page feels outdated, cluttered, and doesn't reflect all the amazing value you're delivering inside your membership.In this episode, we're diving into what makes membership sales pages different, and how to make yours work harder for you.We'll cover:🔹 Why the "less is more" approach to selling memberships is a myth, and what you should be doing instead to effectively communicate your membership's value🔹 How to showcase your membership's unique "practice and promise" - and how to sell the experience of being a member in a way you might not have thought of before🔹 The critical "time to value" concept that determines whether new members stick around (and how to address this on your sales page before they even join)🔹 Four specific tweaks you can make this afternoon to reduce overwhelm and make your sales page more effective at enrolling new members🔹 The "emotion sandwich" technique that will help you end your sales page with a bang instead of a whimper (plus a real example from a multi-year successful promotion)Whether you're planning a quick refresh or a complete overhaul of your membership sales page, this episode will give you practical steps to showcase your membership's true value and enroll more of the right members who stay longer.⚠️ HEADS UP: If you want to work with me to elevate the way you sell your membership and enroll more members before the end of the year, my Mini-VIP Day is for you. The price will increase by $900 soon. Details below on how to lock in the best rate and how we can work together to grow your membership revenue 👇🏻Links and Resources:🌱 Irresistible Offer - a Mini-VIP Day for Membership Owners: themissingink.co/irresistible Contact Natalie: themissingink.co/connect See how you can work with Natalie: themissingink.co/services Read this podcast in article format & check out the shownotes:https://themissingink.co/listen/11-membership-sales-pageFollow on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co

I know, I know. There are so many conversations about how selling feels so much harder in business right now. I’ve spoken with many membership owners behind the scenes who feel like their sales are slower or they have to work twice as hard — just to achieve the same result.There’s a lot of chatter about selling in 2024, but I don’t feel membership owners are being well-served by most of the perspectives that are being shared. (If anything, the more you search for answers, the more overwhelmed you feel.) That’s why, in this episode, we’re having a conversation about what the current sales environment means for you, specifically, as a membership-driven business owner.We’ll talk about:🔷 How to tune out all the outside noise about “what’s working”, what you should be doing, and how your results compare to other business owners in your space (for the sake of your own sanity).🔷 The specific strategy I recommend to give you the clarity you need to take action and learn what your audience needs from you right now — so you can stop guessing, and start gathering data about how to improve your membership sales.🔷 Why I’ve been talking to all of my membership clients about “giving yourself more chances to win” and why it doesn’t make sense to hang all your results on just one BIG launch or promotion in 2024 (or 2025).🔷 How to test out new messaging angles to sell your membership and grab attention with a “timed engagement event” that will bring new customers into your membership and drive retention on the back-end as well (win-win)!Over the last few months, these strategies have helped my clients create results like doubling their conversions during membership promotions. Listen now for a new perspective on how to improve your membership sales during “slow” seasons — and how to put yourself back in the driver’s seat of your own business.Links and Resources:🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible Contact Natalie: themissingink.co/connect See how you can work with Natalie: themissingink.co/services Get the newsletter for membership people:membershipdrivenbusiness.com/newsletterRead this podcast in article format & check out the shownotes:themissingink.co/listen/10-if-selling-your-membership-feels-hardFollow on Social Media:Instagram: instagram.com/natalietaylor.co Threads: threads.net/@natalietaylor.co Facebook: facebook.com/natalietaylor.co