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Marketplace Masters is about going deeper into the challenges brands and agencies face to lift performance via practical actions and insights.
147 Episodes
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⚠️ Amazon Ads Getting Too Expensive? There’s a Cheaper, Smarter Play In this Marketplace Masters episode, Ryan Garrow (Logical Position) exposes a powerful—but often ignored—growth lever: using Google Ads to drive traffic to Amazon. From real-world arbitrage math to conversion rate tricks, brand store strategies, and attribution hacks, Ryan reveals how smart agencies are beating Amazon at its own game—and why this might be the most overlooked margin unlock in 2025.
💸 Amazon Agency Pricing Is Broken—Here’s How to Fix It In this Marketplace Masters live session, Paul Sonneveld sits down with Scott Ohsman (VP of Digital Commerce, Quickfire) to unpack one of the toughest agency questions: How should you price your services? From retainers and rev share to setup fees, ad spend markups, and scope creep survival—Scott shares hard-won lessons and no-BS insights from 20+ years in the trenches. Learn why CFOs hate variables, how to protect margin on day one, and ...
📱💥 Amazon Sellers: Why TikTok Shop Can’t Be Ignored in 2025 TikTok Shop is exploding—and it’s not just hype. In this Marketplace Masters episode, Kristen Kurowski (Emplicit) joins Paul Sonneveld to reveal how Amazon-first brands are unlocking top-of-funnel reach, low-cost growth, and a serious Amazon halo effect by launching on TikTok Shop. Get the inside track on what works (live selling, creator networks, 30/30/30 revenue split), what fails (expecting instant profitability), and how to buil...
🚫💬 Unfair Amazon Reviews Are Hurting Your Clients—Here’s How to Remove Them (Legally) In this episode, Shane Barker, owner of TraceFuse, joins Paul Sonneveld to break down how agencies can spot and remove non-compliant Amazon reviews—without breaking TOS. Learn exactly what Amazon will remove, how to build a winning case, and why AI is your secret weapon for keeping listings clean. If your clients are losing sales from competitor attacks, pricing mentions, or profanity-laced reviews...
📉📦 Struggling with PO Volatility and Inventory Chaos? You’re not alone—and it’s costing you. In this Marketplace Masters episode, Nathan Grimm (Founder, Mercantile Commerce) joins Paul Sonneveld to break down what’s actually working in Amazon vendor forecasting and demand planning. From sell-through-first forecasting and depth of cover signals to how vendors should adjust for promo events, new SKUs, and even Amazon’s erratic PO behaviour—this is the blueprint for future-proofing your invento...
🧠💡 AI-Generated Content Doesn’t Mean AI-Grown Brands Speed. Scale. Style. AI is changing how Amazon content gets made—but that doesn’t mean it’s doing the thinking. In this Marketplace Masters episode, Paul Sonneveld sits down with John Wondrasek of Incomar Services to uncover how his global content studio is leveraging AI without losing the soul of storytelling. From 3D renders and lifestyle image generation to hiring for AI fluency, John shares the tools, workflows, and mindset shifts agen...
🌍 Tariffs Are Rising—Is It Finally Time for US Brands to Go All-In on Europe? With US-China tariffs threatening Amazon's margins, Europe is looking less like a nice-to-have and more like a must. In this episode, Marc Miller and Jake Russell from UK-based Amazon agency Mercātus join Paul Sonneveld to break down what it really takes to succeed in Europe—without boots on the ground. From zero-rated EU import duties and Amazon’s end-to-end logistics network to surprisingly deep demand in overlook...
🚨 AI Is Not Your Agency’s Silver Bullet – with Chris Turton 🚨 AI is everywhere—but is it actually moving the needle for Amazon agencies, or just adding noise? In this unfiltered episode of Marketplace Masters, Chris Turton (E-commerce Intelligence) joins Paul Sonneveld to challenge the hype. From Rufus and Cosmo to generative content tools and client pressure, Chris breaks down what’s real, what’s noise, and where agency leaders should be focusing their time. Forget the fluff—this is a brutal...
🚀 How a One-Person Amazon Agency Manages Multi-Million Dollar Vendor Accounts 🚀 Forget everything you think you know about scaling. In this episode of Marketplace Masters, Aaron Moore reveals how he runs some of the largest and most complex Amazon vendor accounts entirely solo—without offshoring, without a team, and without burning out. Discover the systems, tools, and habits that let him stay lean, lightning-fast, and wildly profitable while delivering results that rival big agencies.
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Anthony Finch, Founder of Vendor Rocket, to discuss strategic planning for Amazon vendors aiming for success in 2026. Instead of focusing on short-term AVN (Amazon Vendor Negotiation) tactics, the conversation emphasises the importance of a proactive strategy that aligns stakeholders and builds sustainable growth structures. Paul and Anne explore a leadership playbook designed for vendors ready to transition from react...
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Trisha Hubbard, founder of Lunge Marketing, and Joshua Fulmer, executive creative director at Lunge Marketing, to discuss the intricacies of licensing on Amazon. The conversation delves into how brands and sellers can effectively set up and optimise their presence, whether they own the brand or are selling licensed products. Key topics include advertising strategies, product page optimisation, and store linking techniq...
In this follow-up episode of Marketplace Masters, host Paul Sonneveld reconnects with Josh Cowan, Sales Director at Intero Digital and former Amazon Vendor Manager, to dive into a topic every vendor should care about—retail pricing on Amazon. While last week’s episode focused on getting Amazon to accept cost price increases, this time the focus shifts to how Amazon sets retail prices, why it matters for brand value and omnichannel consistency, and how vendors can protect against price erosion...
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Josh Cowan, Sales Director at Intero Digital and former Amazon Vendor Manager, to tackle one of the most urgent issues facing vendors today: getting cost price increases approved by Amazon. With tariffs, labour, and materials costs on the rise, many vendors are facing margin pressures—but Amazon isn’t budging easily. Drawing on his years inside Amazon and on the agency side, Josh explains why Amazon’s pushback isn’t new,...
In this episode of Marketplace Masters, host Paul Sonneveld welcomes back Oliver Tomaschewski, founder and managing director of DiCommerce, a leading consultancy specialising in Amazon account management. With over nine years of experience and nearly 100 negotiation sessions, Oliver shares his insights into navigating Amazon's AVN landscape, securing favourable terms, and growing market share for vendors. Tune in to discover the latest trends and strategies in the marketplace indu...
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Hailee Johnson-Engelbert, co-founder of Cartbloom, a Walmart-first advertising agency. They dive into the unique strategies for building and scaling successful businesses on Walmart's platform, leveraging Walmart's Connect advertising suite. Haley shares her extensive background in e-commerce, starting at Amazon and transitioning to advertising roles that led her to join the inaugural Walmart Connect Marketplace team. ...
In this episode of Marketplace Masters, host Paul Sonneveld welcomes back Amazon vendor strategist Martin Heubel (Consulterce) to reveal the findings from his latest vendor survey, conducted in partnership with Stratably. With input from over 180 brands across North America and Europe, the survey offers the most detailed look yet at how the 2025 Amazon Vendor Negotiation (AVN) cycle played out. The results? Amazon pushed harder than ever—raising trade terms by an average of 91 basis points, t...
In this episode of Marketplace Masters, host Paul welcomes Anthony Willis, Director of Amazon Innovation at Horison Marketing, a leading full-service Amazon agency in the UK. Anthony shares his extensive e-commerce experience, which spans over 15 years and includes expertise in brand management, distribution, and logistics. The discussion focuses on innovative strategies for driving growth within an agency, highlighting Horison's unique community-led growth approach. Instead of tr...
In this episode of Marketplace Masters, host Paul welcomes back Jimmy Barber, Strategy Director at the Bluebird Group, to explore the powerful insights found within Amazon Brand Analytics. The discussion focuses on how to leverage key tools such as the Search Query Performance (SQP) report and the Catalogue Search Performance (CSP) report to develop actionable strategies that enhance campaign performance and retail strategies. Jimmy shares practical tips, insights, and real-world ...
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Andrew Matjaszek and Hallane Hill, co-founders of Running Point Recruitment, to explore the realities of hiring in the e-commerce sector. Andrew shares his extensive marketplace expertise, having led strategy and growth across Amazon's global platforms, while Hallane discusses her 15 years of experience in scaling brands and creative leadership in e-commerce. Together, they provide insights into how agencies and br...
In this episode of Marketplace Masters, host Paul Sonneveld dives into the intricacies of Amazon Vendor Direct Fulfillment, a powerful strategy for e-commerce leaders. Joined by industry experts Steven Glass and Dan Nowak of The Resource Group | Midwest, the conversation explores how to effectively implement direct fulfillment to drive operational efficiency, reduce inventory risk, and enhance profitability. With over 30 years of experience, Stephen shares insights on profitable fulfill...
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