Where are your Amazon sales actually leaking? Your Amazon account might be getting plenty of traffic, but that doesn’t necessarily mean shoppers are making it all the way to purchase. In this episode of Marketplace Masters, Paul Sonneveld, CEO and Co-Founder of MerchantSpring, sits down with David Holmes, Chief Growth Officer at BrightShift Labs, to unpack how brands can use Amazon’s Search Query Performance (SQP) data to find exactly where shoppers are dropping out of the purchase journey. D...
In this episode of Marketplace Masters, Paul Sonneveld welcomes back Chris Turton, Managing Director of Ecommerce Intelligence in the UK, for a candid revisit of a conversation they had eighteen months ago, when Chris was distinctly unconvinced that AI was moving the needle for agencies. The fear in the market is familiar: AI makes execution faster and cheaper, clients expect fees to come down, and agency margins get squeezed. Chris thinks that’s the wrong hypothesis. For his agency, AI has b...
In this episode of Marketplace Masters, Paul Sonneveld is joined by Gregor Leopold, CEO and founder of Global AMZ in Munich, for a practical walkthrough of the first 90 days after taking over an Amazon vendor account. The brief was deliberately specific: not top-line strategy, but sequence. What do you do first, and what comes after? Gregor starts with the audit he insists on for every client, including the ones convinced everything is already running well, and the things it consistently unco...
In this episode of Marketplace Masters, Paul Sonneveld is joined by Scott Ohsman, VP of Digital Commerce at Quickfire, for a candid look at the first 90 days of an agency-client relationship. Scott has 30+ years in the game and over 200 Amazon brand launches behind him, and his premise is uncomfortable: by the time a client tells you they're leaving, they decided months ago, usually in the first couple of weeks. Scott walks through where those weeks go wrong. The handoff gap between sales and...
In this episode of Marketplace Masters, Paul Sonneveld takes on the oldest debate in the Amazon world: 1P or 3P. Joining him are Sebastian Barrios and Stephan Putter of Leadsphere, a Mexico-based agency and certified Amazon Commerce partner running hybrid vendor and seller setups for brands across Amazon and MercadoLibre. Their argument: the best brands stopped choosing. 3P is your risk, experimentation and demand-creation channel. 1P rewards proven products. The real work is deciding, SKU by...