TechMagic with Cathy Hackl

The metaverse is still in extremely early development-it feels almost like a party that just started. How does its audience grow? How can it improve upon issues in the current iteration of the internet? Companies are focusing on a human-centered development paradigm, with an almost anti-big tech attitude. This episodes explores how Web3 and Meta can reach more skeptical audiences. Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

This year's New York Fashion week featured some interesting concepts incorporating web3 and the metaverse. Video games like Roblox and Second Life have skins and avatars that are expressions of how players present themselves. Fashion, web3, and the metaverse are inevitably meeting at an intersection that celebrates creativity and self-expression.In this episode of Metaverse Marketing, we explore how the world of fashion is expanding into web3 and the metaverse and how companies can meet consumers with new experiences. Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

You have probably felt some major shifts around work in the last couple of years. Quarantine, economic downturns, quiet quitting, and even more transitions in the labor market than ever before. Just about everyone's job has changed in some way, and developments in metaverse technologies promise that things will just keep changing.In this episode of Metaverse Marketing, we are going to explore how the world of work and education are expanding and what you can do to keep up.Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

The Metaverse market opportunity could be in the trillions of dollars, and every brand is trying to make sense of what this means to them. Unlike past financial opportunities, this one comes with entirely new ways to make money and even new types of money because the definition of value itself is changing.In this episode of Metaverse Marketing, we'll talk to Web3 and metaverse pioneers about the different approaches to commerce that they are experimenting with and the new commerce models that are evolving. Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

As a brand marketer, you are always looking to connect with as many audiences as possible, but have you ever felt like you're missing touch with what the new generations want? Maybe you thought you could prove you were in on the joke by throwing in a, how do you do fellow kids? Only to realize that meme is now 10 years old. The world is changing and so are our brands' audiences. On this episode of Metaverse Marketing, we're looking at how the Metaverse and Web3 can help you develop new customer journeys to reinvigorate your brand and meet your audiences where they are.Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered if you have someone out there in the world that looks just like you? A study from a research institute in Spain found that most of us have several lookalikes out there. Why do we share this with you? Because the same is becoming true for our physical world.Technology has helped us map many streets and roads, which we use to navigate to our destinations on a daily basis. But much more than meets the eye is happening underneath the surface. We are creating digital twins of our cities, neighborhoods, and even our homes.On today's episode of Metaverse Marketing, we investigate how Metaverse technologies are bridging the physical and virtual worlds, allowing individuals to literally change their surroundings.Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

You may know a lot of metaverse skeptics or you might be one yourself.For many people, the metaverse conjures up visions of lonely, unhappy people wearing VR headsets to escape reality. While we hope that through this podcast, you come to realize that the metaverse and web3 are so much more than people in headsets, the feeling is understandable. After all, the term "metaverse" does originate in a dystopian novel.Today on Metaverse Marketing, we're talking dystopias and utopias, the fears that can sabotage your brand's foray into the metaverse, and how we can make the ideals of web3 and the metaverse a reality.Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Welcome to the second season of Adweek's Metaverse Marketing podcast. We are excited to dive deeper this season into how the metaverse is changing our world both on and offline. In this premiere episode, host Cathy Hackl explores what it truly means to build a community and why it is such a hot topic in Web3 and the metaverse. Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Welcome back, fellow pioneers! About a year ago we made a big bet that business professionals would be interested in better understanding what the metaverse meant for them and the brands and companies they work for. And what a year it's been. So much has happened since our last episode.Nowadays, all eyes are on the metaverse and Web3, and for good reason. Every week seems to bring with it further acceleration, and it can feel hard to keep up with the pace of change. The most prominent companies in the world are investing in virtual worlds and new commerce models. They're building out new platforms and markets for engaging with their customers, but they aren't the only players. Visionaries across science, art technology, fashion, gaming, and entertainment are expanding our vision for what is possible when we build this new reality.It's not really a question anymore of whether the metaverse is going to happen. It is already being worked on and it is too big to ignore, but what will it look like long term? What values will prevail? What could go wrong and how will it change us?Join us for the second season of Adweek's Metaverse Marketing, presented by Meta, as we explore these questions and help you prepare for tomorrow. Hosted on Acast. See acast.com/privacy for more information.

Join Cathy and Lee in this engaging podcast as they discuss the latest news and trends in technology and innovation. From Meta's opening of its Horizon OS to Apple's focus on enterprise and brainwave protection laws, they cover a wide range of fascinating topics.Discover the potential of brain implants for artificial vision and explore the positive impacts of gaming on cognitive function. With their enthusiastic and optimistic approach, Cathy and Lee provide valuable insights and opinions that will leave you excited about the future of technology. Come for the tech, and stay for the magic!Key Discussion TopicsApple Vision Pro and its potential integration with cars Signing of the first law protecting consumers' brainwaves in ColoradoArtificial vision through brain implantsPositive and negative aspects of technologyGaming and its cognitive benefitsMarketing tactics and video game adaptationsLanguage around technology and the internet Five best and weirdest new technologiesSubscribe and Share:www.adweek.com/podcasts/tech-magic/Cathy Hackl on LinkedInLee Kebler on LinkedInLily Snyder on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode, Cathy and Lee talk about social media, AI, and digital shopping technology. Cathy and Lee talk to each other over AirChat, a new social audio app. They discuss its pros and cons as an audio app. Cathy and Lee segway into AI including Apple’s ReaLM tech, a deepfake camera, and an update on Humane’s AI Pin. Cathy and Lee talk about the importance of legislature and governance about deepfake AIs, especially in vulnerable populations. Online shopping makes its way onto the show as Amazon admits its “Just Walk Out” technology never worked.Producer Lily Snyder brings you the Dispatch from the Fringe. In this episode, she talks about inception VR hacks.Come for the tech, stay for the magic.Show Notes:Airchat Explained: What Is It, How It Works, and How to Use ItApple claims its on-device AI system ReaLM 'substantially outperforms' GPT-4A new camera can undress people almost in real time—to send a message about AIHumane's AI "Pin" Is a $700 Flaming Dumpster FireMarques Brownlee The Worst Product I've Ever Reviewed... For Now Amazon Fresh kills “Just Walk Out” shopping tech—it never really workedThe Web Became a Strip Mall VR headsets can be hacked with an Inception-style attackSubscribe and Share:www.adweek.com/podcasts/tech-magic/Cathy Hackl on LinkedInLee Kebler on LinkedInLily Snyder on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode, Cathy and Lee talk Cathy’s experience at Summit at Sea. They discuss Apple closing discontinuing development on the Apple car and how Apple could expand its ecosystem to robots and home. Cathy and Lee discuss AI-first gadgets and how to discern AI hype. They bring you the latest updates in gaming because everyone is a gaming company, plus the next computing platform.Cathy interviews guest, Ori Inbar, co-founder of the Augmented World Expo and founder of Super Ventures. Producer Lily Snyder brings you the Dispatch from the Fringe. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Cathy and Lee talk about their favorite April Fools pranks in tech. Cathy shares an April Fool’s from Gary Marcus about an OpenAI sneak peek. More in AI news, the CEO of StabilityAI stepped down. Lee talks about Lego’s apology for using AI art. Cathy and Lee debate the “AI legal iceberg.” Cathy and Lee segway into what’s happening on the Internet including Steve Wozniak suing YouTube, Pornhub being blocked in Texas, and why video games can’t quit microtransactions. Lee explains Oregon’s governor signing the nation’s first right-to-repair bill. Cathy interviews Andrew Rosen, founder of PARQOR and author of the Medium Shift.Show Notes:Nintendo April Fool’sStability AI Founder Emad Mostaque Tanked His Billion-Dollar StartupLego is the latest brand to apologize for using AI artThe AI Industry Is Steaming Toward A Legal IcebergLawsuit against YouTube led by Steve Wozniak set to continuePornhub is now blocked in Texas. Could Florida be next?Why The $183 Billion Video Game Industry Can't Quit MicrotransactionsOregon governor signs nation’s first right-to-repair bill that bans parts pairingApple sues former iOS engineer for allegedly leaking Vision Pro, Journal app detailsVladimir Putin orders creation of Russian game consoles, Steam-like cloud delivery, and OSSubscribe and Share:Cathy Hackl on LinkedInLee Kebler on LinkedInLily Snyder on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode, Cathy Hackl and Lee Kebler discuss a wild week in laws and regulations. Kebler shares a Florida Bill that will prohibit those 14 years and younger from joining social media. While some social media regulation could be useful, the question is, how is it enforceable? They discuss the implications of the Internet divided and monitored State by State for companies and consumers.Later in the episode, they talk about an AI resolution passed by the UN General Assembly. Lee talks about the bonuses and gaps in the Tennessee ELVIS Act to ensure an artist’s likeness cannot be created by AI. They recommend you read Bills that are passed to find the gaps and talk to your representatives.Show Notes:DeSantis Approves Social Media Ban For Kids Under 14 In Florida: What To KnowGeneral Assembly adopts landmark resolution on artificial intelligenceCindy Gallop Ted Talk Make Love, Not PornELVIS Act has left the building - Can TN Stop AI?Stability.aiStability AI Founder Emad Mostaque Plans To Resign As CEO, Sources SayIPFSSceneScript: an AI model and method to understand and describe 3D spacesLaurie Segall AI deep-faked relationshipSubscribe and Share:www.adweek.com/podcasts/tech-magic/Cathy Hackl on LinkedInLee Kebler on LinkedInLily Snyder on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, Cathy Hackl and Lee Kebler give their impressions on the NVIDIA GTC keynote. Cathy and Lee talk about the Game Developers Conference (March 18-22). The NVIDIA Omniverse will stream into the Apple Vision Pro. Plus, AI that can see the world. Cathy and Lee talk about AI in game development after Roblox’s AI announcement. Cathy and Lee touch on VR hardware like XREAL and the PSVR2. They discuss the hardware/content paradigm. Is it all fad or fiction? Listen in to find out. Cathy interviews Monique Ruff-Bell, Chief Program & Strategy Officer at TED.Show Notes:Game Developers Conference 2024NVIDIA GTC 2024Roblox’s new AI features reduce the time it takes to create avatars and 3D modelsSony Hits Pause on PSVR2 Production as Unsold Inventory Piles UpThis AI robot massaged my back and butt: 5 reasons I'm quitting human masseusesGDC 2024: XREAL Announces XREAL Hub And MoreHow the fashion industry will use Apple’s Vision Pro headsetSubscribe and Share:www.adweek.com/podcasts/tech-magic/Cathy Hackl on LinkedInLee Kebler on LinkedInLily Snyder on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode, Cathy Hackl records from SXSW. She shares what she’s seen so far. Cathy prepares to give her talk about Spatial Computing and AI wearables on the XR stage. Cathy and Lee discuss gaming news, spatial computing and the spatial computing market. They also talk about AI safety and regulation news. Is it all fad or fiction?Show Notes:SXSW: The Age of Spatial Computing & AI Wearables is Here2024 Future Today Institute Tech Trends ReportNintendo versus EmulatorGaming giant EA shutters Seattle-area studio launched by Halo co-creatorEA Embraces AI, Says 60% of Its Game Development Could Be ImpactedEpic Games just got unbanned by Apple — againSpatial Computing InterestBlackwells Capital Calls on Disney to Prioritize Artificial Intelligence, Spatial ComputingSpatial Computing Market Size to Grow USD 1304 Million by 2030 at a CAGR of 13.1%Welcome to the Valley of the Creepy AI DollsSubscribe and Share:www.adweek.com/podcasts/tech-magic/Cathy Hackl on LinkedInLee Kebler on LinkedInLily Snyder on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

On the latest episode of TechMagic, Cathy Hackl and Lee Kebler discuss the state of gaming and do a deep dive into why so many layoffs are happening in gaming and tech. They discuss AI’s impact on gaming as well as how AI deepfakes could affect teens. They also talk about AI wearables and spatial computing.Improve your marketing performance. Adobe and Meta solutions help advertisers optimize ad targeting, decrease cost per action, and see a more complete picture of campaign activity.Show Notes:SXSW: The Age of Spatial Computing & AI Wearables is HereText to Game: AI made a game from a single image Buzzy VR startup Spatial pivots to gamesDespite Massive Layoffs In Gaming, Media Giants Like Netflix Are Embracing The SectorSony to lay off 900 workers from PlayStation division, or 8% of unit's global workforceTech guru Jaron Lanier: ‘The danger isn’t that AI destroys us. It’s that it drives us insane’Apple Vision Pro 'could allow fans to virtually stand NEXT to Messi'Resurrecting loved ones as AI 'ghosts' could harm your mental healthCopyright Liability On LLMs Should Mostly Fall On The Prompter, Not The ServiceSamsung ring to “simplify everyday wellness”Meta’s big vision for face computers might be better than Apple’sHow Wi-Fi sensing became usable techSubscribe and Share:Cathy Hackl on LinkedInLee Kebler on LinkedInLily Snyder on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In the season finale of AIQ, host Cathy Hackl welcomes Mike Pell, Director of the Microsoft Garage in New York. Pell, a seasoned technologist and author, shares his insights on the future of technology, particularly focusing on AI, spatial computing, and mixed reality.During the discussion, Pell shares his journey in the tech industry, starting from the early days of Macintosh and co-founding a software company. He highlights his contributions to innovations such as inventing the PDF and Acrobat at Adobe. He then shares his thoughts on the creative potential of AI, particularly in enabling people to achieve tasks they couldn't before. He discusses how tools like Microsoft Copilot assist users in various tasks and workflow, how AI tools are accelerating the prototyping process, and his prediction for a shift towards ambient computing, where technology seamlessly integrates into the environment.We get it. The digital advertising industry is changing rapidly and it’s hard to keep up. Finding ways to grow is proving harder than ever.  At Microsoft Advertising we are committed to finding a better way forward. With us, you'll have access to valuable Microsoft audiences while enabling you to reach new audiences across the open web. We are paving the way for an exciting new era in our industry by harnessing the power of generative AI, integrated into our advertising technology and consumer experiences. Our full suite of advertising capabilities, built on a strong backbone of industry-leading AI and deep audience intelligence, provides the tools you need to create powerful growth possibilities.  With Microsoft Advertising, you'll have the opportunity to connect with new audiences, create powerful growth possibilities, and overcome the challenges you face so you can truly grow. Don't miss this opportunity to discover what's possible with Microsoft Advertising. Visit our website at www.microsoftadvertising.com to learn more about how we can help your business. Join us in creating a brighter future.  Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, Cathy and Lee talk about the AI, spatial computing, and tech hype cycles. Cathy thinks spatial computing is in the Innovation Trigger section of the chart. Cathy gives her first impressions of the Humane AI Pin. Lee visits Super Nintendo World in LA. Cathy and Lee discuss layoffs at Nike and discuss companies that created virtual studios.Improve your marketing performance. Adobe and Meta solutions help advertisers optimize ad targeting, decrease cost per action, and see a more complete picture of campaign activity.Show Notes:8 TED Talks To Help You Prepare for The Era Of AI-Driven Spatial ComputingGoogle Lays Off Thousands More Employees Despite Record Profits One Year After Laying off 12,000 Employees As Workers Begin Worrying AI is Slowly Replacing ThemNike lays off tech leaders as company cuts costsLG-Made Quest Pro 2 Will Reportedly Ship In H1 2025Apple Ponders Whether to Develop Smart Glasses, Fitness RingThe First TV SeriesA woman is marrying an AI hologram, ushering in a weird new era for human-robot relationshipsHybrid couple - Alicia FramisYour fingerprints can be recreated from the sounds made when you swipe on a touchscreen — Chinese and US researchers show new side channel can reproduce fingerprints to enable attacks | Tom's Hardware (tomshardware.com)Subscribe and Share:Cathy Hackl on LinkedInLee Kebler on LinkedInLily Snyder on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

On the latest episode of AIQ presented by Microsoft Advertising, host Cathy Hackl sits down with Sandy Carter, the Chief Operating Officer at Unstoppable Domains to discuss the future of business and the role of AI within it.  During the conversation, they talked about the potential of AI to transform industries, the importance of technologies like the blockchain in ensuring authenticity and trust, and the significance of women's involvement in shaping the AI landscape. Carter also discusses her book, "The Tiger and the Rabbit," which explores the intersection of AI, the metaverse, and Web3 and the importance of forming agile "rabbit teams" to drive innovation and the potential for AI to enhance personalization. We get it. The digital advertising industry is changing rapidly and it’s hard to keep up. Finding ways to grow is proving harder than ever.  At Microsoft Advertising we are committed to finding a better way forward. With us, you'll have access to valuable Microsoft audiences while enabling you to reach new audiences across the open web.  We are paving the way for an exciting new era in our industry by harnessing the power of generative AI, integrated into our advertising technology and consumer experiences. Our full suite of advertising capabilities, built on a strong backbone of industry-leading AI and deep audience intelligence, provides the tools you need to create powerful growth possibilities.  With Microsoft Advertising, you'll have the opportunity to connect with new audiences, create powerful growth possibilities, and overcome the challenges you face so you can truly grow.  Don't miss this opportunity to discover what's possible with Microsoft Advertising. Visit our website at www.microsoftadvertising.com to learn more about how we can help your business. Join us in creating a brighter future.  Hosted on Acast. See acast.com/privacy for more information.