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Million Dollar Strategies

Million Dollar Strategies

Author: Shaun Buck

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Your company needs tangible solutions to the problems that plague it, and that’s exactly why I started this podcast. Million Dollar Strategies aims to provide a platform for only the most successful entrepreneurs to teach the tactics they are employing to grow their business to new heights. Culture, relationships, marketing, retention, leadership, and many of the other topics we cover come from straight from the minds of successful CEOs who have proven methods that get results.

Each episode contains marketing strategies that you can immediately plug into your business.
These aren’t your usual tips, tricks, and hacks. We’re talking real methods, with real people, that get real results. From leaders in the most established businesses in the country to specialists in growing startups, Million Dollar Strategies will incite new ideas and change the way your small business grows. So what are you waiting for? Let's jump in.
9 Episodes
There are multiple million-dollar strategies. Instead of just throwing a bunch of them out there at once, my good friend and expert marketer Mike Stodola joins me to share one business-altering tactic you can apply right now. A common thought process in marketing is to have as many revenue streams as possible and do whatever it takes to keep them afloat, but Mike challenges this notion. Rather than spread your attention across multiple ventures, apply relentless focus to one avenue. Additional products and services can cloud judgment and overwhelm the operations of your business. By focusing on one specific revenue generator and driving it home, your business will reap the benefits that only expertise can bring. Throughout the episode, Mike takes you through some of the ways he has focused on singularities in his business and the tactics he used to help them grow. If you’re ready for a multimillion-dollar strategy, you’re ready for this episode.
The secret to success in sales is not complicated. It all starts with asking great questions. The complication many entrepreneurs run into is the medium in which they ask questions. Everyone is looking for the next hot way to engage an audience and gain the attention of more people. They turn to social media or email marketing campaigns when there is one platform that has been proven to generate consistent sales. Dave Tester is an industry leader in sales training, and his signature motto is “Damn it, pick up the phone.” While everyone else is trying to run with the trends, Dave teaches proven methods through a proven medium. Whether it be out of fear or lack of ability, no one wants to pick up the phone anymore. But every business that is crushing it is making dials every day. It’s not the sexy stuff that makes money. You may not want to pick up the phone, but Dave takes us through strategies in this episode and pairs them with real phone calls that will directly illustrate how these tactics relate to your company’s bottom line. Ready to dial? Before you pick up the phone, listen to what Dave has to say.
Let’s face it. Many entrepreneurs struggle with the idea of branching out and trying new ventures. There’s a fear associated with pitching your product to your ideal customer that prevents any meaningful relationship from developing. But is that because of your product or because of you? Graig Presti sits down with me on this episode and explains the hindrance to overcoming this fear is actually two fold. First, there’s a mental block with that comes with a lack of industry related knowledge. Failing to communicate with the proper terminology prevents us from having the confidence necessary to have an effective dialog. Luckily, with all the information available to us, this is an easy fix. Second, we’re all making the wrong kind of pitch to prospective clients. Tune in to this episode of Million Dollar Strategies to learn how Graig and I go about solving this issue, and many more.
In the best-selling book “Rich Dad, Poor Dad,” Robert Kiyosaki explains how his poor dad taught him to go to school, get a good job, work hard, keep his head down, and retire in mediocrity. His rich dad taught him the freeing principles of what a life as an entrepreneur can provide. Heather Quisel joins me on this episode to explain how she had to fight the poor dad mindset to overcome a lackluster career in teaching and build a lifestyle through network marketing. But the way she reacted to success is what makes Heather different than most in the field of direct selling. While others might bask in the passive income that can be generated through opportunities like this, Heather took her newfound free time and used it to start her own brand. After several years and a lot of tears, Heather is building her own empire, and sharing her Million Dollar Strategies along the way.
I'm not going that far out on a limb when I say Dave Dee might be the best person alive at the concept of one-to-many selling. He's an absolute magician when it comes to sales — literally. Dave started his journey as an entrepreneur by selling magic shows. While he doesn't do magic anymore, he can create it for your business in the form of sales. In this episode, Dave and I dive deep into a way to use webinars to attack the most underserved portion of your prospect database: unconverted leads. Most salespeople give up after the initial pitch, thinking they've done all they can to cultivate interest. But not every customer is going to buy immediately, and your marketing plan needs to account for that. We don't stop there. There's a right way and a wrong way to use Facebook while marketing. Many entrepreneurs love the idea of using Facebook, but they often get lost and run into roadblocks. Luckily, Dave has the solution to this problem and so many more that you haven't even thought of yet.
To say Oli knows his stuff would be an understatement. We’ve known each other for a few years, and he’s one of the smartest marketers I know. After running four separate seven-figure businesses, Oli began to focus more on marketing strategies and ways he could help other companies grow. In this episode, we discuss one of the most effective lead conversion strategies in modern marketing. So many salespeople believe that you need to woo your next big client and have them like you. If you want slumping conversion rates and poor sales figures, then by all means keep chasing prospects. If you want to scale your company with an efficient sales platform, then you should be qualifying your leads just as much as they are qualifying you. Oli takes us through one of his hottest current strategies. What if you could have a 100 percent conversion rate on your marketing initiatives? Take a few minutes to listen to this episode of Million Dollar Strategies, and you’ll have that and so much more.
Million Dollar Strategies. His passion and ability to apply tangible techniques to business make this episode almost priceless. Marketing is so complex that the conversations surrounding it become convoluted to the point of near misinformation. Brad has an innate ability to break down concepts and systemize them, making the whole customer experience more fluid and predictable. I eventually stopped asking questions and started taking notes. I’m glad I did because I came away with strategies I’m ready to apply to my own business today. If you want to know what’s crushing it in marketing, you first have to understand the fundamentals of marketing. Brad takes us through funnels, core selling mechanisms, efficiency fulfillment methods, and ways to effectively increase conversion rates. Have Siri ready to take a note for you, because you’re going to need her a lot in this episode.
Jon Buchan has taken the notion of engaging content and completely flipped it on its head. Where many businesses focus on creating slick copy that presents a squeaky-clean image of perfection, Jon presents an idea that challenges the status quo. And he gets results. Rather than try to fit the mold of what everyone else is doing, Jon decided there was one resource he could rely on to generate compelling marketing materials: himself. Most cold B2B emails start with something formal and rigid. But no one actually speaks like that. Have you ever sat down with a friend to have a drink, only to have them spout off composed jargon that sounds as if it’s been rehearsed for years? Odds are, unless you have some quirky friends, probably not. Instead, that conversation is more than likely going to be authentic, honest, and engaging. In this episode, Jon explains why using a method that follows these principles works — and most importantly, how you can apply it to your business.
Frank Kern is one of the best-known marketers in the world and a good friend of mine. Whenever we get together, I always come away with something new that directly applies to my company. In this episode, Frank and I discuss some key strategies that work not just for me, but across all types of business. Opt-ins, direct response marketing, and finding the right clients are just some of the many issues that plague companies. Everyone wants to focus on building a database, but many entrepreneurs go about it the wrong way. Frank explains how he uses data sorting to create a lead base that is accessible and serves a specific purpose. If you want to grow your business, start by discovering what works for your company, then invest your time solely on those avenues. At the end of the day, you’re going to spend hundreds or thousands of dollars on customer acquisition. Don't you want to make sure you’re getting good clients with that money? Frank uses this episode to impart some Million Dollar Strategies of his own that do just that.
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