MindSet

In this episode, we spoke with Victoria Coutiño, a renowned expert in the Foods & Beverages industry in Latin America. With over 25 years of experience, Victoria has transitioned from being a food chemist to a sensory consultant, making significant strides in sensory and consumer science research, human-centered innovation, and food design.  Join us as Victoria shares her incredible career trajectory, from her time at PepsiCo where she led sensory and consumer product insights for LATAM, to co-founding 5 Sense.i advisory. We'll explore how her expertise in business strategy, insights, and analytics has driven successful product developments and market insights.  Victoria also opens up about her love for Mexican wine, offering a unique perspective on its rich flavors and cultural significance. Whether you're interested in the science behind food and beverages, the art of sensory experiences, or the vibrant world of Mexican wine, this conversation with Victoria Coutiño is sure to inspire and educate.  Tune in to hear from a forward-thinking strategist and inspirational leader who is passionate about understanding consumer needs and creating meaningful sensory experiences.   🎧   #ConsumerResearch #ConsumerInsights #ProductDesign #ProductInnovation #SensoryScience #MarketResearch #CPG #Neuroscience #Psychology #BehavioralScience #ConsumerBehavior  #Podcast #HCDResearch #HCDMindset #MichelleNiedziela #AndrewLivermore #HCDPodcast 

On this episode of HCD's Mindset, we discuss the fascinating world of consumer research with Andrew Livermore. With over 20 years of experience in the FMCG/CPG industry, Andrew has led groundbreaking work in sensory, market, and product research for global giants such as Avon, Kellogg, IFF, and Altria.  In our conversation, Andrew shares insights from his diverse career journey, spanning from academia to industry. We explore how his background in psychology, behavioral sciences, and the neuro basis of memory and emotions has shaped his approach to understanding consumer needs and developing innovative products.  Join host Michelle Niedziela and Andrew Livermore for a lively discussion that delves into the intersection of science, consumer behavior, and product development. Whether you're a seasoned researcher or simply curious about the secrets behind your favorite products, this episode promises to inspire and enlighten. 🎧   #ConsumerResearch #ConsumerInsights #ProductDesign #ProductInnovation #SensoryScience #MarketResearch #CPG #Neuroscience #Psychology #BehavioralScience #ConsumerBehavior  #Podcast #HCDResearch #HCDMindset #MichelleNiedziela #AndrewLivermore #HCDPodcast 

In this episode, we unravel the mysteries behind Sensory Journey Mapping, a cutting-edge methodology that combines Implicit Association Testing with Self-Assessment Manikin scales (SAM). Join us as we explore how this innovative approach unlocks a treasure trove of insights into consumer experiences with products.  Sensory Journey Mapping has taken the industry by storm, capturing the attention of developers and marketers alike. In an era where dynamic consumer experiences reign supreme, understanding the nuances of consumer emotions and perceptions as they evolve over time is paramount. Sensory Journey Mapping not only meets this demand but exceeds it, offering a comprehensive understanding of how sensory inputs shape consumer interactions with products.  From the initial spark of interest to the final touchpoint of use, we'll uncover how Sensory Journey Mapping empowers brands to craft resonant experiences that leave a lasting impact. Don't miss out on this enlightening discussion on the future of consumer insights and product design! 🎧   #SensoryJourneyMapping #ConsumerInsights #ProductDesign #Podcast #HCDResearch 

Explore the concept of "Phygital" experiences in this episode, where we uncover how sensory marketing influences consumer interactions with brands in both physical and digital spaces. From the psychology of sensory stimuli to brand harmonization strategies, discover the keys to creating immersive and memorable experiences that foster lasting consumer connections. Tune in to learn how sensory connections are reshaping marketing in the digital age.  #phygital #consumerresearch #sensorymarketing #sensory #consumer #behavioralscience #sensoryscience #hcdresearch

Tune in to the latest episode of HCD's Mindset podcast as we sit down with Alex Woo, the visionary founder and CEO of W2O, a flavor technology firm at the forefront of the food industry. With over fifteen years of experience, Alex specializes in leveraging contemporary taste and smell neuroscience to create Better Food through clean label plant-based ingredients. Join us as we explore Alex's innovative approach to new product development, including salt and sugar reduction and enhancing multisensory eating experiences. Don't miss this enlightening conversation packed with insights that will transform the way you think about food. Tune in now! https://www.linkedin.com/in/alex-woo-827b833/ http://w2ofoodinnovation.com/ Taste & Smell Neuroscience and Technology LI Group: https://www.linkedin.com/groups/6633734/ #FlavorTechnology #FoodScience #Neuroscience #CleanLabel #PlantBased #BetterFood #NewProductDevelopment #ConsumerResearch #Podcast #HCDPodcast #Mindset #AlexWoo #MichelleNiedziela Be sure to give us a 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.  HCD Research Website: https://www.hcdi.net/  MindSet Website Page: https://www.hcdi.net/mindset-series Our Socials:  YouTube - @HCDResearchInc.  LinkedIn - @HCDResearch  Twitter - @HCDNeuroscience @HCDResearchInc  Facebook - @HCDResearch  Instagram - @HCDResearch  MindSet is excited to have each and every one one of you join our curious conversations!

Join us on HCD's Mindset podcast for a captivating conversation with Tom Rich, a distinguished figure in the field of qualitative research. With over two decades of experience and a background in brand management, Tom offers invaluable insights into the intricate world of consumer behavior and market research. Discover how Tom's innovative approach blends creativity, strategy, and pragmatism to uncover the hidden truths behind consumer preferences. Don't miss this enlightening episode filled with practical wisdom and thought-provoking perspectives. Tune in now!  https://www.linkedin.com/in/thomasmrich/   https://thomasmrich.com/    #QualitativeResearch #MarketResearch #ConsumerBehavior #BrandManagement #Strategy #Pragmatism #Podcast #HCDPodcast #Mindset #Insights #TomRich #MichelleNiedziela  Be sure to give us a 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.    HCD Research Website: https://www.hcdi.net/    MindSet Website Page: https://www.hcdi.net/mindset-series   Our Socials    YouTube - @HCDResearchInc.    LinkedIn - @HCDResearch    Twitter - @HCDNeuroscience @HCDResearchInc    Facebook - @HCDResearch    Instagram - @HCDResearch       MindSet is excited to have each and every one of you join our curious conversations! 

Join us for an insightful journey into the world of multi-sensory consumer experiences with Tessa Moxley, a distinguished sensory and consumer research scientist who has made significant contributions at Reckitt and Dyson.  In this podcast episode, Tessa shares her expertise in innovation and her unique approach to measuring the impact of fragrance on consumer behavior. With a background in mechanical engineering and a passion for blending creativity with technical science, Tessa offers valuable insights into the complex relationship between scent and our everyday lives.  Don't miss out on this enlightening conversation as we uncover the secrets behind creating unforgettable sensory experiences!    #MultiSensory #ConsumerExperience #SensoryScience #InnovationInsights #Fragrance #CreativeEngineering #ConsumerBehavior   https://www.linkedin.com/in/tessa-moxley-b9077814b   Be sure to give us a 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.   HCD Research Website: https://www.hcdi.net/   MindSet Website Page: https://www.hcdi.net/mindset-series  Our Socials   YouTube - @HCDResearchInc.   LinkedIn - @HCDResearch   Twitter - @HCDNeuroscience @HCDResearchInc   Facebook - @HCDResearch   Instagram - @HCDResearch   MindSet is excited to have each and every one one of you join our curious conversations! 

Today’s episode features Idlir Proseku, HCD’s newest Research+ consultant.  Discover the intersection of artificial intelligence, strategic foresight, and futurism with Idlir Proseku, HCD's newest Research+ consultant. With extensive experience and a Doctoral degree in Strategic Leadership focusing on Strategic Foresight, Idlir unpacks the pivotal role of AI, the importance of foresight, and the essence of futurism in shaping our world. Join us for practical insights and theoretical perspectives on leveraging these disciplines for organizational success and societal advancement.  #foresight #AI #futurist #consumer #Purdue #tango  https://www.linkedin.com/in/idlir/  Be sure to give us a 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.   HCD Research Website: https://www.hcdi.net/   MindSet Website Page: https://www.hcdi.net/mindset-series  Our Socials   YouTube - @HCDResearchInc.   LinkedIn - @HCDResearch   Twitter - @HCDNeuroscience @HCDResearchInc   Facebook - @HCDResearch   Instagram - @HCDResearch   MindSet is excited to have each and every one one of you join our curious conversations! 

Today’s episode features Sophia Stafford, the newly promoted Manager of Global Research and Consulting at HCD!   Join us as we dive into Sophia's wealth of experience in neuroscience, analytics, and cognitive sciences. Learn how she navigates the intricacies of consumer research, leveraging behavioral and neuroscientific experiences. Discover Sophia's commitment to providing innovative, data-driven insights and her vision aligning seamlessly with our mission to empower businesses in a dynamic landscape. Stay tuned for insights into global markets, transformative data strategies, and Sophia's holistic approach to research and consulting. 

Glenn is the President & CEO of HCD Research, a communications and sensory research company which uses applied consumer neuroscience methods and traditional research tools to answer a variety of research questions. In this episode we will kick off the new year with thoughts on where the market and consumer sciences field is going as well as where it's been. Tune in to hear more!   Visit www.hcdi.net for more info!

Lately, we've been hearing about Natural Language Processing (NLP) all over, so we decided it was time to have a guest who could chat with us about its values and limitations. Dan Alferov from Heartbeat AI joined Kathryn and Michelle to discuss how sentiment and text analysis play into NLP. In this informational episode, Dan shares some applications for these models, as well as benefits and limitations when using them to understand emotions. If you ever had a question about contextual language processing, this is the episode for you! #supervisedlearning #languageprocessing #emotions Meet our guest! Hi, I'm Dan Alferov, the director of empathy analytics at Heartbeat AI. My role involves the intersection of behavioural research and data science to solve business challenges by leveraging emotional analytics of unstructured text data. I am passionate about authentically representing human experience to understand decision-making across diverse groups of individuals, and its implications within healthcare, human resources, and market research. Empathy analytics aims to uncover the emotional drivers which form the experiences of critical demographics and seeks to quantify differences in emotional language expression patterns that represent these drivers. I am a strong supporter of mental health advocacy, equity, and diversity. I believe in constantly educating myself on my privileges to best support social progress and amplify the voices of those who are systematically disadvantaged. Quantifiable empathy represents both an avenue for prioritization of the next "best" action strategically and a way to foster social accountability to best support social progress and allyship across diverse business contexts. Outside of work, I can be found reading philosophy, playing basketball, cooking or occasionally binging reality TV. Extra Information: Dan's LinkedIn: https://www.linkedin.com/in/dan-alferov-27022813a/ Lana (Heartbeat AI's CEO) Linkedin: https://www.linkedin.com/in/lananovikova/ Heartbeat AI Website: https://heartbeatai.com/ Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. Kathryn on ⁠LinkedIn⁠ Michelle on ⁠LinkedIn⁠ HCD Research ⁠Website⁠ MindSet ⁠Website Page⁠ Sign up for ⁠HCD Newsletter ⁠ Our Socials YouTube - ⁠@HCDResearchInc.⁠ LinkedIn - ⁠@HCDResearch⁠ Twitter - @⁠HCDNeuroscience⁠ Twitter - ⁠@HCDResearchInc⁠ Facebook - ⁠@HCDResearch⁠ Instagram - ⁠@HCDResearch⁠ MindSet is excited to have each and everyone one of you join our curious conversations!

Kathryn and Michelle are joined by Amanda Lee! Amanda is a behavioral science enthusiast who shares advice with our audience on the best ways to independently research the field and the importance of being a continuous learner. This episode includes plenty of advice for individuals curious about applied consumer neuroscience, as well as for those looking to take learnings back to their jobs. #conintuouseducation #appliedconsumerneuroscience #learning Meet our guest! Amanda Lee is a behavioral science enthusiast, and former HCD intern, with 5 years of experience working in the market research industry. The majority of her career has been spent in healthcare marketing, both in research and account management. She has a particular passion for CPG and the food and beverage industry, having worked for Wegmans for 7 years in sales and management positions. Amanda has wanted to study and work in marketing for as long as she can remember. This was the result of a longstanding fascination with human behavior and, perhaps, little nudges of inspiration from her aunt, a PhD marketing professor. She discovered her passion for consumer neuroscience during her junior year of college while studying cognitive psychology. With no consumer neuroscience program or professors familiar with the area at her university, she forged her own path by developing her own curriculum. Amanda remains an avid continuous learner who takes countless online classes, conducts her own research, and reads a wide variety of behavioral science books and publications. Some of her areas of interest include cognitive and evolutionary psychology and research methodologies such as eye tracking, facial EMG, galvanic skin response, and EKG. Extra Information: Amanda's Email: amandaelizabethlee1204@gmail.com Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. Kathryn on LinkedIn Michelle on LinkedIn HCD Research Website MindSet Website Page Sign up for HCD Newsletter  Our Socials YouTube - @HCDResearchInc. LinkedIn - @HCDResearch Twitter - @HCDNeuroscience Twitter - @HCDResearchInc Facebook - @HCDResearch Instagram - @HCDResearch MindSet is excited to have each and everyone one of you join our curious conversations!

Kathryn and Michelle are joined by two researchers who are trying to figure out how the world feels about their sense of smell. Valentina Palma and Jonas Yde Junge are scientists at Monell Chemical Senses Center who teamed up with researchers from Brown University and HCD Research to explore global trends around olfaction. In this episode, Kathryn and Michelle chat with them about the survey, smell tests, and what the future holds for research on smells. #olfaction #WTSD #smell Meet our guests!  Valentina Parma is the Assistant Director of the Monell Chemical Senses Center, the only non-profit organization devoted to the study of smell and taste. She is a psychologist interested in human olfaction across the lifespan. Her basic and translational research both aim to find ways to use smell to improve health. Lately, she has been working at the development and validation of a rapid smell test called SCENTinel. Jonas Yde Junge is Postdoctoral Fellow at Monell Chemical Senses Center where he does research related to human olfaction and taste. He received his Ph.D. from the Food Science Department at Aarhus University in Denmark which focussed on taste interactions. Extra Information:  WTSD Survey: https://www.tasteandsmell.world/#:~:text=What%20is%20World%20Taste%20%26%20Smell,senses%20of%20taste%20and%20smell. Monell Chemical Senses Center: https://monell.org/scientists/ Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. Kathryn on LinkedIn Michelle on LinkedIn HCD Research Website MindSet Website Page Sign up for HCD Newsletter  Our Socials YouTube - @HCDResearchInc. LinkedIn - @HCDResearch Twitter - @HCDNeuroscience Twitter - @HCDResearchInc Facebook - @HCDResearch Instagram - @HCDResearch MindSet is excited to have each and everyone one of you join our curious conversations!

This week on HCD’s MindSet, Kathryn and Michelle had on the wonderful and accomplished Arthur Kover Ph.D. He shed light on both his academic and industry experiences as a sociologist and a marketing and advertising researcher.  The value of sociology is interwoven throughout the conversation, as these three chat about how creatives can transform an individual’s perspective on a topic to explore how to get through consumers’ new “body armor.” If you are interested in understanding how researchers must deal with the changes in not only technology but also evolving lifestyles, this episode is for you! #communities #technology #sociology #ads Meet our guest! Arthur Kover has spent his working life trying to figure out how people become human and sociable, giving and cruel.  He earned a PhD in sociology from Yale.  About 20 years of his working life were spent in the advertising business. He was a managing director at Cunningham & Walsh, Inc., moving from advertising research to management. Later in life, he was a professor of marketing at Fordham University. While there, he served as a department head and edited the Journal of Advertising Research. He was also president of the Market Research Council in New York. On retirement, he was appointed a Management Fellow at the Yale School of Management. He continues his search to understand the social meaning of peoplehood. In 2022, he published a book of short personal essays, Collage. The book contains many insights, some jokes, and a number of searching questions. He most recently co-authored an academic book (with Moskowitz and Papajorgji) Applying Mind Genomics to Social Sciences, (IGI Global, 2022). All of this looks quite serious. It is. But I think I am more human than this bio indicates. See if you agree. Extra Information: Tesserae: A Life in Small Pieces: https://www.amazon.com/Tesserae-Pieces-Arthur-J-Kover/dp/1735484601  Collage: Short Essays about a Complex Life: https://www.amazon.com/Collage-Short-Essays-about-Complex-ebook/dp/B0B5B12RY6?ref_=ast_author_dp Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. Kathryn on LinkedIn Michelle on LinkedIn HCD Research Website MindSet Website Page Sign up for HCD Newsletter  Our Socials YouTube - @HCDResearchInc. LinkedIn - @HCDResearch Twitter - @HCDNeuroscience Twitter - @HCDResearchInc Facebook - @HCDResearch Instagram - @HCDResearch MindSet is excited to have each and everyone one of you join our curious conversations!

HCD MindSet had an insightful conversation with Pedro Almedia Ph.D. to discuss how the world of "neuromarketing" needs to be cautious about both the words that are thrown around and the claims that are made. Pedro, Kathryn, and Michelle break down major issues within the industry (including the misunderstanding between biometrics vs psychophysiology) and provide some potential solutions for how to stay valid and reliable when doing research in this space.     #neuromarketing #terminology #biometrics #psychophysiology  Meet our guest!  Pedro Almedia is the CEO of MindProber. He holds a Ph.D. in Psychology, in the field of Cognitive and Affective Neuroscience. He was Resident Researcher in the Neuropsychophysiology (Psychology Department) from 2007 to 2012 and a Professor of Biosocial Criminology (Law Department) from 2012 to 2022 at the University of Porto. His research expertise includes the cognitive electrophysiology of emotional processing, neurobiology of criminal behavior and psychopathy, and applied psychophysiology. Throughout his career, he combined his academic profile with consultancy roles in market research, which resulted in the founding of MindProber in 2016.   Extra Information:  MindProber: https://mindproberlabs.com/  Pedro's LinkedIn: https://www.linkedin.com/in/pedro-almeida-mprober/  ICO Statement: https://ico.org.uk/about-the-ico/media-centre/news-and-blogs/2022/10/immature-biometric-technologies-could-be-discriminating-against-people-says-ico-in-warning-to-organisations/ Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. Kathryn on LinkedIn Michelle on LinkedIn HCD Research Website MindSet Website Page Sign up for HCD Newsletter  Our Socials YouTube - @HCDResearchInc. LinkedIn - @HCDResearch Twitter - @HCDNeuroscience Twitter - @HCDResearchInc Facebook - @HCDResearch Instagram - @HCDResearch MindSet is excited to have each and everyone one of you join our curious conversations!

🛑 On this week’s episode of MindSet, Kathryn and Michelle sat down with Tian Yu PhD to figure out what the heck is going on in the metaverse. This episode is full of fascinating discussions around the future of the internet, concerns around privacy, and why certain industries are reluctant to adopt Web 3.0.    #metaverse #Web3.0 #crypto Meet our guest! Dr. Tian Yu obtained her Ph.D. in neuroscience, focusing on fat and sour taste signal transduction. After a postdoctoral fellowship researching lipid metabolism, Dr. Yu devoted herself to sensory and consumer science research to combine her love of sensory neuroscience and expertise in data science as a Computational Sensory Scientist. Now she is the Directory of Sensory at Aigora,  a technology company that helps sensory and consumer teams to implement artificial intelligence. Extra Information: Tian's LinkedIn: https://www.linkedin.com/in/tianyu1037/ AigoraCast: https://www.aigora.ai/aigoracast Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. Kathryn on LinkedIn Michelle on LinkedIn HCD Research Website MindSet Website Page Sign up for HCD Newsletter  Our Socials YouTube - @HCDResearchInc. LinkedIn - @HCDResearch Twitter - @HCDNeuroscience Twitter - @HCDResearchInc Facebook - @HCDResearch Instagram - @HCDResearch MindSet is excited to have each and everyone one of you join our curious conversations!

❤️‍🔥 This week’s episode of HCD’s MindSet explores the ins-and-outs of one of the most popular buzzwords- artificial intelligence (AI). Kathryn and Michelle were joined by Tian Yu, PhD who answers the burning questions around exactly what AI is, some of its misconceptions and best practices, as well as the importance of having a diverse dataset.     #AI #datascience #algorithms Meet our guest!  Dr. Tian Yu obtained her Ph.D. in neuroscience, focusing on fat and sour taste signal transduction. After a postdoctoral fellowship researching lipid metabolism, Dr. Yu devoted herself to sensory and consumer science research to combine her love of sensory neuroscience and expertise in data science as a Computational Sensory Scientist. Now she is the Directory of Sensory at Aigora,  a technology company that helps sensory and consumer teams to implement artificial intelligence. Extra Information: Tian's LinkedIn: https://www.linkedin.com/in/tianyu1037/  AigoraCast: https://www.aigora.ai/aigoracast Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. Kathryn on LinkedIn Michelle on LinkedIn HCD Research Website MindSet Website Page Sign up for HCD Newsletter  Our Socials YouTube - @HCDResearchInc. LinkedIn - @HCDResearch Twitter - @HCDNeuroscience Twitter - @HCDResearchInc Facebook - @HCDResearch Instagram - @HCDResearch MindSet is excited to have each and everyone one of you join our curious conversations!

☑️ Were you ever curious about how industry standards are made? Do you want to be involved in making decisions about what is deemed acceptable for consumer use? Jimmy Farrell and Martha Bajec give us an inside scoop about what it means to work with ASTM International - the “standards organization that develops and publishes voluntary consensus technical standards for a wide range of materials, products, systems, and services.”    🚀 This educational conversation explains the benefits and processes involved in creating a standard, along with why they are so important for both companies and consumers.    ⛓️ And the best part, anyone can become a volunteer and shape the future of standards!  #ASTM #standards #consumersafety #safetyfirst    Meet our guests!  Jimmy Farrell is a Manager in ASTM International’s Technical Committee Operations (TCO) Division. ASTM International is a globally recognized leader in the development and delivery of international voluntary consensus standards. As an ASTM manager, Jimmy is responsible for the management of four ASTM Committees made up of volunteer member-experts from various industry sectors, such as Committee D37 on Cannabis. Jimmy is responsible for assisting these members as they develop ASTM standards for use around the world to improve product quality, enhance safety, facilitate market access and trade, and build consumer confidence.   Martha Bajec, PhD is the Principal at Bajec Senseworks consulting where she lends her unique expertise and perspective to researchers and leaders across CPG categories. Martha joined HCD Research in 2020 as a Consulting Director in Health and Wellness Research exploring the consumer space and has since transitioned to the Senior Scientific Consultant at HCD. In addition to providing full-service support for human testing and product evaluation, Martha’s experience innovating in highly regulated spaces ensures consideration of regulatory and compliance requirements, by design. In her spare time, Martha enjoys fermenting, extracting, and infusing natural products and foods.   Extra Information:  ASTM: https://www.astm.org/ ASTM Cannabis: https://www.astmcannabis.org/ Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. Kathryn on LinkedIn Michelle on LinkedIn HCD Research Website MindSet Website Page Sign up for HCD Newsletter  Our Socials YouTube - @HCDResearchInc. LinkedIn - @HCDResearch Twitter - @HCDNeuroscience Twitter - @HCDResearchInc Facebook - @HCDResearch Instagram - @HCDResearch MindSet is excited to have each and everyone one of you join our curious conversations!

❇️ Consumer safety is a big topic in the cannabis industry right now, and to help us navigate the role of regulations, Kathryn and Michelle were joined by David Vaillencourt. He shared some interesting insights into the world of standards and regulations and how the wellness industry- specifically cannabis- is unique in its rise in company interest. David also shared his experiences with ASTM and included some ways for everyday consumers to get involved in making a difference in the cannabis space!    #regulation #cannabis #CBD #THC research #producers #GMP #FBMomGroups #cpsc    Meet our guest!  David Vaillencourt, M.Sc., Founder and Chief Executive Officer of The GMP Collective, is an award-winning regulatory, policy, and standards expert dedicated to bringing quality plant therapeutics to the global marketplace. He is a proven cannabis and hemp industry trailblazer as the trusted authority on standardization and regulation.   Email: david@gmpcollective.com Extra Information:  https://www.astm.org/ Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. Kathryn on LinkedIn Michelle on LinkedIn HCD Research Website MindSet Website Page Sign up for HCD Newsletter  Our Socials YouTube - @HCDResearchInc. LinkedIn - @HCDResearch Twitter - @HCDNeuroscience Twitter - @HCDResearchInc Facebook - @HCDResearch Instagram - @HCDResearch MindSet is excited to have each and everyone one of you join our curious conversations!

❇️ Michael E Smith PhD joined HCD's MindSet to share his journey in both academia and industry studying the brain, business, and consumers. Kathryn and Michelle chat with Michael about the evolution of the neuromarketing field, the intention-action gap in the shopping experience, and if brands can make authentic changes to their approach to sustainability. #memory #consumerneuroscience #sustainability Meet our guest! Michael E. Smith is an applied neuroscientist and consumer insights professional, with over three decades of experience in basic and applied research in the human brain and behavioral sciences. He serves as Principal Scientist at Adaptation Research, a strategy consultancy focused on developing brain-based insights into sustainable human behavior, and is author of the recent book “Inspiring Green Consumer Choices: Leverage neuroscience to reshape marketplace behavior” (2021, Kogan-Page, London). Previously Michael served as Vice President of Consumer Neuroscience at the market leading research firm Nielsen (now NielsenIQ); President of CorTechs Labs, a software company focused on commercializing AI-based quantitative brain imaging tools for precision medicine; Program Director for Cognitive Neuroscience at the US National Science Foundation; and Principal Neuroscientist at SAM Technology, a groundbreaking R&D organization focused on neuroscience R&D targeting problems in neurology and human factors engineering.  He has also served in research and teaching positions in a variety of academic settings. Michael earned a PhD with a focus on the neuroscience of cognition from UCLA and an MBA with a focus on marketing from UC Berkeley. Extra Information: Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. Kathryn on LinkedIn Michelle on LinkedIn HCD Research Website MindSet Website Page Sign up for HCD Newsletter  Our Socials YouTube - @HCDResearchInc. LinkedIn - @HCDResearch Twitter - @HCDNeuroscience Twitter - @HCDResearchInc Facebook - @HCDResearch Instagram - @HCDResearch MindSet is excited to have each and everyone one of you join our curious conversations!