Claim OwnershipMissions to Movements
Subscribed: 10Played: 258
Subscribe
© 2024 Positive Equation, LLC
Description
Digital marketing and social media trends seem to change every day. It can be hard to know where to spend your time, energy, and money to make an impact. Each Wednesday, join Dana Snyder, speaker, digital strategist for nonprofits, and CEO and Founder of Positive Equation, as she interviews guests sharing real-world marketing case studies from organizations making a positive impact in the world and short-form episodes with actionable social media tips to implement right away. Whether you’re looking to enhance your social media strategies, grow your recurring giving efforts, or just hear some great advice to feel inspired, this is the podcast for you. Let’s turn your mission into a movement! www.positiveequation.com Instagram: @positivequation
164 Episodes
Reverse
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Could embracing the latest nonprofit tech trends redefine your fundraising strategy for 2025?!Today I’m sharing a comprehensive, data-driven look at my top FIVE key trends and predictions that will transform how you connect with supporters in the new year… starting with AI! We’ll explore how AI innovations like Claude and Perplexity are transforming grant writing and donor communicatio...
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)The Canada Post strike began on November 15th, and Shellie Power, the Executive Director of Hope Centre Ministries, is here to shine a light on the fascinating creative strategies she’s crafted to maintain crucial donor communications. (Hint: it’s pretty heartwarming!)We talk about the strike's ripple effect that has been felt across sectors and how it’s challenging nonprofits to find ...
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)In honor of the 12 Days of Christmas, I thought it would be fun to share 12 of my FAVORITE tools, services, personal treasures, and subscriptions that make my life easier, more productive, and more enjoyable.Shop Dana’s Favorite ThingsThe Monthly Giving Mastermind Book (For a limited time, get the first two chapters for FREE!)FlodeskNonprofit Automation AgencyMonthly Giving Summit Repl...
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)As a board member of the Impact Communications Institute (ICI), I am excited to share a thought-provoking conversation during one of our Impact Councils that we hosted in partnership with 3BL Media.In this episode, we explore how open hiring and criminal justice reform can be woven into brand storytelling without objectifying those with lived experiences. You’ll learn how purpose-drive...
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Leadership isn't just a title. It's about influence and building trust. And today's guest is someone who FUNDAMENTALLY shaped my career and even became a catalyst in my leap to entrepreneurship. Kristin Boehm was a pioneer in digital media at People Magazine and with an always sharp pulse on culture, is now a branding consultant. Known for her killer headlines and strategic mind, ...
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Caught in the beautiful whirlwind of Giving Tuesday, I found myself reflecting on a vital lesson learned from last year’s campaign. Imagine the scenario: you pour your passion and effort into creating a memorable GivingTuesday, only to find that the connection with your donors dwindles as soon as the thank-you emails are sent. This episode draws from my experience with a local animal o...
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Dave Nugent has known me for over a decade. A tech executive and serial entrepreneur, Dave jam-packs this episode with so many gems on leadership, from leadership styles and the dynamics of team building, to fostering a motivated workplace through honesty, transparency, and genuine care for team members.When it comes to hiring, we discuss the boldness and initiative that distinguishes ...
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Lisa Bechtold, Executive Director of Take Stock in Children, was my first boss, and today, she’s here to share her transformative 24+ year journey in the nonprofit sector. I’ll walk you through the serendipitous story of how I met Lisa, and why she took a chance on me at age 22, which completely jumpstarted my career. We also discuss how Take Stock in Children increased its reach from ...
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Get ready to discover how to be a strong nonprofit leader with Dr. Kevin Sansberry, an esteemed organizational consultant and behavior scientist. We’re hanging out in a park in Cincinnati recording this episode – and talking all about why you can’t actually move the needle with your messaging, strategy, and personal branding without effective leadership at the helm.Hear about psycholog...
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)How does culture play into the spirit of giving? And how should we think about calling in our believers and finding our super fans?This is a special episode of a previously recorded keynote session from this year's Monthly Giving Summit. None other than Dr. Marcus Collins is sharing his incredible expertise on the transformative role of cultural identity in marketing, revealing how sma...
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)What if the strategies that win elections could also supercharge nonprofit fundraising? DJ Koessler is a trailblazer in political marketing who has shaped campaigns for Barack Obama and Kamala Harris. Together, we’re unlocking the secrets of political messaging and exploring how these techniques can be adapted to energize nonprofit supporters, especially during Giving Tuesday. How can ...
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)AI is already revolutionizing the way nonprofits operate and engage with donors.And Diana Atero is at the forefront, having spent over nine years as a Senior Product Marketing Manager at Bloomerang, a hub of nonprofit tech innovation!Together, we explore how AI is transforming wealth screening and donor segmentation to delivering personalized interactions that strengthen supporter conn...
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Do you know about Donor-Advised Funds (DAFs)? This 3-letter word has been on a LOT of people’s minds, which is why I’m joined by Mitch Stein, Head of Strategy at Chariot, to learn how these tax-advantaged accounts are reshaping charitable giving. Mitch introduces us to the revolutionary DAF Pay, an innovation that simplifies the donation process to feel just like using a credit card, m...
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)As Hurricane Milton threatened Florida, I found myself grappling with anxiety and worry for my hometown of Sarasota. Traveling to Cincinnati for a keynote on the power of personal stories, I couldn't escape the shared trepidation at the airport, as travelers exchanged tales of loved ones caught in the storm's path. This collective concern spurred me into action, reaching out to Florida...
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Three of the most famous movements in history were built on marketing, storytelling, subcultures, and creating influence. Today, we’re going to explore how leaning into subcultures (rather than mass marketing), can be REALLY powerful and create sustainable impact for your nonprofit. We’ll start by unraveling lessons from the Civil Rights Movement and Women's Suffrage. These movements t...
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Mallory Erickson’s new book “What The Fundraising” is out TODAY, and I can’t wait to share her wisdom around “alignment fundraising” – specifically why prioritizing alignment over your monetary goals is transformative.Mallory has done extensive research into the psychological and physiological responses of fundraisers, and you’re going to walk away with so many actionable steps for a h...
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Why do some fundraising appeals succeed while others fall flat? It all comes down to the power of language.Dr. Emilie Socash, the visionary founder and CEO of the Nonprofit Help Center, is here to share groundbreaking findings from her research, including why donors are MORE generous when messaging emphasizes preventing negative outcomes. We break down the psychological contrasts betwe...
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)What if you could transform your entire donor engagement strategy from the ground up, 2x your fundraising goals, AND achieve a 64% open rate? I’m excited to feature a conversation previously on The Purpose & Profit Club podcast featuring Wendy Faust, the trailblazing Executive Director of the Live Like Lou Foundation, and host Christina Edwards from Splendid Consulting. Wendy takes...
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)What if the key to turning your mission into a movement lies in the power of video? Shannon Fitzgerald from The Hooligans Agency is here to reveal how creative video content can revolutionize advocacy and nonprofit work. And you DON’T need a massive budget to make a significant impact.You’ll hear the incredible story behind two “fake” horror movie trailers designed with a scrappy budge...
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)The Monthly Giving Summit is here! In less than 24 hours, over 1,500 nonprofits from all over the world are coming to the first online virtual event completely dedicated to monthly giving.So what can you expect? Day 1 is focused on keynotes and panels, sharing stories about growth, retention, and fostering values-aligned partnerships. You’ll hear from the Head of LinkedIn for Nonprofit...
Comments
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
Download from Google Play
Download from App Store
United States