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Missions to Movements is the nonprofit marketing and fundraising podcast that helps you grow recurring donors, scale monthly giving programs, and build digital campaigns that convert.
Hosted by Dana Snyder—speaker, strategist, and founder of Positive Equation—this show is packed with actionable nonprofit growth strategies, social media tips, and fundraising best practices.
Each week, you’ll hear how organizations are increasing donor retention, building thought leadership, and using digital fundraising to drive real impact. If you want to learn how to attract monthly donors, master nonprofit marketing, and transform your mission into a movement, this podcast is for you.
203 Episodes
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From just 17 monthly donors in 2009 to nearly 400 today, the Cat Adoption Team (CAT) has built a creative and effective recurring giving program that has raised over $1 million dollars. In this episode, we’re chatting with Shanda Chroust-Masin, Development and Communications Director at CAT, to learn how their “Meow Team” has become an incredibly loyal base of brand ambassadors. The most pivotal needle-mover? Leaning into playful, on-brand messaging (think “State of the Meownion” updates and...
Imagine your monthly giving program is so successful that it sparks 65% growth in new recurring gifts and sustains investor loyalty for over two decades. In this episode, Andrea Arkow and Ashley Schenk from The Hunger Project have cracked the code and are here to walk through their nine-month rebrand and the strategy behind their award-winning monthly giving community, The Core. Can you believe more than HALF of their 1,000+ members have been giving for over 20 years?! They discuss their ...
When Roots Ethiopia first attempted to build a monthly giving program, it was cumbersome and collapsing under its own weight. Fast forward to today? That SAME program has transformed into a fundraising powerhouse with 93% donor retention, 34% of all donors giving monthly, and over $134K in annual recurring revenue. Meghan Walsh, founder and board chair of Roots Ethiopia is back on the show to share it all: the handwritten cards, real-time donor reports, and a simple $20/month offer th...
It is Black Philanthropy Month, and I couldn't think of a better conversation to spotlight this than with two incredible women behind the Black Coalition for Safe Motherhood, Dr. Leslie Farrington and Khadejah Stegall. When it comes to giving birth while Black in America, having advocacy skills can literally save lives. BCFSM’s ACTT framework of “ask questions, claim your space, trust your body, tell your story”, equips birthing people and supporters to speak up in medical settings, reduce c...
Differentiation can transform both your brand AND your internal culture. For over 40 years, Barry LaBov has helped iconic companies like Harley-Davidson, Audi, and The Macallan uncover the magic that sets them apart - and now he’s bringing those lessons to the nonprofit sector. Barry walks us through his 5-step “brand re-engineering” process, which starts with a profound question: "What should we NOT change?" You’ll hear why naming your unique approach is critical, how to avoid the trap ...
What if your nonprofit could grow its impact by 5x, WITHOUT increasing staff or burning out your team? That’s exactly what Greg Harrell-Edge did during his tenure as Executive Director of CoachArt. And you’d never believe that a mindset shift ultimately led to their 37% year-over-year increase in impact, sustained over five years. Greg shares how a single board retreat sparked a movement within the organization, and why traditional models of nonprofit growth no longer serve today’s landscape...
Lisa Steven never imagined her journey as a teen mom would lead to founding an award-winning nonprofit that transforms the lives of thousands of young mothers. Yet that's exactly what happened. With over 28 years leading Hope House Colorado (which now operates with a $4.7M annual budget AND two debt-free buildings), Lisa reveals how saying “yes” to telling her story reshaped her organization’s future. You’ll hear the behind-the-scenes of the 6-year journey to publish her book, A Place to Be...
88% of potential donors ABANDON donation forms mid-click! If you are driving traffic to your donation page only to watch donors disappear, you may have a conversion problem. But don’t worry - I’ll help you close the “conversion gap” and reimagine the donor experience. In this episode, I’ll walk you through 4 strategic donation page formats, when to use each, and how to analyze your Google Analytics data to diagnose mobile drop-offs, funnel performance, and campaign effectiveness. Whethe...
What happens when a 115-year-old organization decides to reimagine EVERYTHING, from brand to fundraising model – in the wake of a global pandemic? In this episode recorded live at SubSummit, I’m sitting down with keynote speaker Trovon Williams, SVP of Marketing & Comms at the NAACP, to unpack the organization's sweeping transformation. Trovon shares how the NAACP leaned into the urgency of the moment to pivot its approach to advocacy, storytelling, and monthly giving. You’ll hear why ...
The global disability market represents a staggering $18 trillion dollars in spending power. And in this powerful episode, Tiffany Yu, founder of Diversability, TEDx speaker, and author of The Anti-Ableist Manifesto is sharing how she turned her own disability into a global movement for inclusion. After a car accident made her disabled and took her father's life, Tiffany eventually found the courage more than a decade later to share her story, helping others unlearn shame and embrace t...
1Did you know that brainstorming with AI can increase your number of creative ideas by up to 60%? In this episode, I’m joined by social impact entrepreneur and AI thought leader Amy Neumann to talk about how AI can make nonprofit work more efficient, creative, and impactful. Amy shares SO MANY tactical examples of how nonprofits can integrate AI responsibly, whether it’s for content creation, donor communications, research, or internal efficiencies. Using tools like ChatGPT and Gemini to spar...
Redefining productivity (and actually slowing down) might be the KEY to preventing burnout in the nonprofit world. Author, coach, and leadership expert Kishshana Palmer is joining me to break down what it really takes to do less, better, especially during your busiest fundraising seasons. From her "RETHINK Method", which starts by challenging what productivity actually means - to embracing boundaries, joy, and rest as strategic advantages, Kishshana unpacks the pressures nonprofit...
I'm sharing five website tweaks I've discovered while working with eight organizations through VIP intensives since March. These simple changes can transform your website into a catalyst for evergreen monthly giving growth, even during the summer fundraising slump. Book your VIP Intensive here. • Make your homepage message unmistakably clear - ensure visitors immediately understand what you do, who you serve, and why it matters • Create a dedicated monthly giving landing page that explains y...
What if your next major donor or corporate partner is already in your LinkedIn inbox, and all you need is the right message to start the conversation? Carson Heady is someone who's truly mastered the art of showing up online with purpose. He's a five times best selling author, podcast host, and one of the most insightful voices on social leadership. As the Managing Director at Microsoft Tech for Social Impact, Carson is here to share how nonprofit professionals can borrow proven strateg...
Would you believe it if I told you that texting is now one of Boys Town’s TOP revenue generating channels? Text messaging isn’t just for appointment reminders. It’s becoming one of the fastest and most effective ways nonprofits can deepen donor relationships. In this episode, I’m talking to Jasonea Shockey, Director of Digital Marketing at Boys Town, to share how her team launched their successful SMS strategy from scratch. With no new hires, they repurposed email content, added emojis, and...
Katherine Lacefield is taking us behind the scenes of growing a monthly giving program from absolute zero to 2,000 committed donors in just FIVE years, all through grassroots efforts. You’ll hear exactly how Katherine and her team used face-to-face canvassing and phone fundraising (NOT flashy ad campaigns or pricey agency consultants!) to spark long-term donor relationships. These are scrappy, creative tactics that built a high-retention recurring giving engine, all done in-house. We also di...
This week, we are honoring Pride Month with a powerful conversation about storytelling, community, and the impact of showing up - not just for a moment, but month after month. At the center of this episode is Kate Anderson, Community Philanthropy Manager of Sustainers, who offers us an inside look at how The Trevor Project is building a movement of lifelong allies and deepening relationships with their recurring donors. You’ll hear about the behind-the-scenes tactics they’re using to drive 4...
Building resilient nonprofit teams has never been more crucial. Today I’m bringing you an enlightening conversation recorded LIVE at LinkedIn’s 2025 Nonprofit Talent Impact Summit in D.C. You’ll hear from Betsy DiMalanta from the Bill & Melinda Gates Foundation and Dr. Luisa Boyarski from Georgetown University's Center for Public and Nonprofit Leadership about what it actually takes to develop effective teams that can weather uncertainty and how to navigate today's complex talent environ...
What happens when FIVE nonprofit leaders overcome their fear of asking for monthly donations? Transformation. Growth. Sustainability. Today’s episode is an exclusive, behind-the-scenes look at the final support call of my Monthly Giving Mastermind. The Campers, The Plenty, The Advocates, The Circle, and The Cultivators reflect on their launch journeys, their biggest mindset shifts, how they leveraged their boards, and the strategies that are already helping them attract and retain monthly do...
Monthly Giving Week is here! So how do you grow a recurring donor program from a trickle to over 5,200 committed supporters? In this powerful episode, Ashlyn Jones, the force behind Houston Food Bank’s “Faithful Friends” program, shares how the organization invested in a full-time sustainer role. AND, why having someone solely focused on nurturing monthly givers has been a game changer for retention and revenue. Ashlyn walks us through how emergencies, storytelling, and strateg...
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