Claim OwnershipMissions to Movements
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© 2026 Positive Equation, LLC
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Missions to Movements is the nonprofit marketing and fundraising podcast that helps you grow recurring donors, scale monthly giving programs, and build digital campaigns that convert.
Hosted by Dana Snyder—speaker, strategist, and founder of Positive Equation—this show is packed with actionable nonprofit growth strategies, social media tips, and fundraising best practices.
Each week, you’ll hear how organizations are increasing donor retention, building thought leadership, and using digital fundraising to drive real impact. If you want to learn how to attract monthly donors, master nonprofit marketing, and transform your mission into a movement, this podcast is for you.
267 Episodes
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If you've ever wondered whether a membership model could work for grassroots organizing and not just traditional fundraising, today's guest is going to show you exactly how. The African American Roundtable (AART) won this year’s Monthlies award for Strongest Sense of Community, and Executive Director Markasa Tucker-Harris is joining me to share how AART created a five-tier membership structure, inviting donors to “be the work.” That shift has influenced EVERYTHING, from fundraising and staffi...
Recurring giving now makes up 27% of ALL online revenue, and for many nonprofits, 30-40% of total online revenue can arrive in the final three weeks of the year. Is your monthly giving program actually positioned to take advantage of all that attention and generosity? Today’s episode is your front row seat into my Q3 State of Recurring Giving webinar, where I brought together the team from STella! alongside fundraising leaders from Habitat for Humanity Omaha and the Canadian Cancer Society to...
Your next donor may never visit your website! Peter Byrnes, CEO of Fundraise Up, is joining me to explain agentic giving and the shift he sees happening RIGHT now from discovery, to recommendation, to delegation. Donors are already asking AI tools where they should give, and soon they may be asking those same tools to actually make the donation for them. We get into what nonprofits need to do now to become easier for AI to find, understand, and trust, including why consistency across yo...
Global Catalyst is on a mission to mentor girls around the world to become powerful advocates and confident leaders. They went from just 7 monthly donors in July 2025, to growing their Girls First community by 500% to 35 monthly donors. As a girl mom, this episode with Courtney Stricklin Burgan hits deep to my heart. In her role as VP of Engagement and Communications, Courtney leads a passionate team of fundraising and storytelling professionals, and we're going to get into every single ...
Planned giving does not have to be complicated OR expensive, and you don’t need an estate attorney to get started. What if your nonprofit already has planned giving prospects sitting inside your donor database, but you just haven’t asked them yet? Tony Martignetti worked with a historical society who mailed just 250 people about planned giving. SIX donors responded that they had already included the organization in their wills! We talk about how Tony built St. John’s University’s planned givi...
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