Today the Marketing Girls are giving away their exact marketing strategy for agents that leads to more conversations, and of course, more clients. And no, it's not a reel or carousel to share. Spoiler: it's email. Whether you've had an email list for years or have yet to send your very first email, this episode is for you. Chelsea and Kayla are telling you exactly what to put in your next email (literally, grab this free email template!) as well as an ongoing strategy for all your emails to come. Real estate go-to girls don't just rely on social media - they have a database full of future clients who can't wait to open their next email. So open your Notes App and get ready to build an engaged list of people who can't wait to work with you.Inside we discuss:stories to share in your emails (and how to connect them to real estate)email and social media stats that will make you an email believerwhat your favorite tv show has to do with your next emailthe power of a good p.s. and email personalizationand so. much. more.And in case you haven't yet, grab your free email template here.Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!Follow us on social media: @modernagentmarketinggirlsFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!Shownote Links:Flodesk - take 50% off your first yearXanthe AppleyardJen from Tonic Site ShopLaura BelgrayHannah BrencherSales Girl SocialNesting with GracePretty on FridaysTori SprankelCopy Uncorked
Marketing Therapy Thursday Tuesday! Today Chelsea and Kayla are talking about their Instagram Stories Series, Marketing Therapy Thursday, where agents write in every Thursday to ask their pressing marketing questions. Your co-hosts address some of the most common questions they get about things like how many accounts agents should have, how to make their feed cohesive, how to get more local followers vs agent followers, etc. This episode is the first of many future Marketing Therapy episodes where Chelsea and Kayla talk about the things that are truly holding you back and how to step into your modern marketing era, confident and excited about your brand. Questions we cover:-Should I have one account or 2?-How do I get a cohesive grid?-How do I get over being cringe?-How do I get more local followers (and not just other agents)?So grab your notebook, relax on your couch, and get ready for your free therapy sesh with the Marketing Girls. xoxoSubscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!Follow us on social media: @modernagentmarketinggirlsFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!
In this episode of Modern Agent Marketing Girls, Kayla is talking all about Instagram Stories. If you've ever wondered what to share on stories or if you've shared random parts of your day but it's all felt pointless because nobody interacts or even watches (other than your mom, of course), this episode is for you. Kayla breaks down the kind of content you should be sharing on your stories that will lead to your inbox being full of DM's from future clients who love connecting with you. It's a shorter episode (perfect for that morning drive to the office) but full of actionable tips that will make your stories an integral part of your marketing strategy.Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!Follow us on social media: @modernagentmarketinggirlsFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!
On today's episode, Chelsea and Kayla get real about real estate content and what future clients actually care about. There is an art to showcasing your expertise on social without making your content feel like a webinar <yawn>, and Chelsea and Kayla break down what that is and how you can bring your content to life using these strategies, too. They emphasize the need for agents to rethink their marketing strategies, focusing on personal storytelling and local engagement to build relationships with their communities. The co-hosts introduce the 'Modern Agent Content Cocktail' as a framework for creating engaging content that blends your personal brand with your real estate expertise...making you the real estate go-to girl in your market!What you'll learn:unique marketing approaches that can set you apart in your communityexperience based content vs topical based content (and which one is working in 2025)sprinkling in real estate instead of making real estate the headliner on your pageblending real estate with your personal brand and lifestyle (and why clients will choose you over other agents because of it!)Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!Follow us on social media: @modernagentmarketinggirlsFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!
On this episode of the Modern Agent Marketing Girls podcast, Chelsea is sitting down with brand and web designer Tori Sprankel. Chelsea and Tori talk about how there are so many on brand moments in your day (that you might just not notice yet) that could help you connect with your future clients. Tori shares how to create and capture these moments even if your home and your life feel anything but aesthetic (insert collective sigh of relief here). Walk away from today's episode feeling excited about making your brand a vibe that people want to be part of. One that will make you stand out in your market and become the real estate go-to girl for everyone you know.You’ll learn:what a personal brand really is (it's not as complicated as you'd think!)how something as simple as a Diet Coke or good book can connect you with future clientseasy ways to document your life in a way that feels on brandhow to create a brand (and a life) you're excited to show up forthat the best way to stand out in a crowded industry is by leveraging your personality and lifestyleConnect with Tori on Instagram @torisprankelVisit her website & website templates: torisprankel.com and https://eldestdaughterstudio.com/Mentioned on the show: Xanthe Appleyard - Vibes With Value WorkshopFollow us on social media: @modernagentmarketinggirls
In this episode of the Modern Agent Marketing Girls, we’re talking (& giggling about) one of our favorite topics ever: LOCAL CONTENT!The one thing we want more agents to do with local content is have way more fun with it! We talk about what to lean into to make the local content make more sense for you, what you *don't* have to do when it comes to sharing local and how you can blend local and real estate together (and generate real estate leads)!We talk about Stars Hollow (everyone's favorite fictional town) and what you can learn about local content from it (hint: you don't need an aesthetically pleasing coffee shop to post GOOD local content)!In this episode you’ll learn:Why local content is our favorite (and will be yours too)How to figure out which local spots to highlight (because you don't need to share everything)What to do if you live in a small town where you don't know what to post aboutWhat to do if you don't know which area to lean into (because you serve multiple or live in a bigger city)How to be more intentional (and strategic) with local contentEasy strategies for making your town feel as cozy as Stars Hollow (even if it's not)How to turn local businesses, events, and hotspots into relationship-building toolsSubscribe to the show to hang out with the Marketing Girls every Tuesday!PS: Leave us a 5 star review, take a screenshot and send it to support@modernagentsocialclub.com with your mailing address and we'll send you a free gift!CLICK HERE to join Modern Agent Social Club - The marketing destination for the modern real estate agent since 2018 ©Follow us on Instagram: @modernagentmarketinggirlsFollow Chelsea Petersen: Instagram: @hichelseapetersenFollow Kayla Fox:Instagram: @yourhomegirlkayla
In this episode of the Modern Agent Marketing Girls Podcast, we’re talking about how having a brand menu is vital to your business and how real estate agents can use it to create a personal, memorable brand that builds connections and trust. We explore how to identify the key elements of your brand menu, why it’s essential for building relationships in your community, and how to showcase it effectively on social media without overcomplicating the process. Whether you’re a seasoned agent or just starting, this episode is packed with actionable tips to help you connect with your ideal clients on a deeper level (& trust us, you’ll never want to go back!)What you’ll learn in this episode:What a brand menu is, and how it incorporates the personal, relatable aspects of your life into your professional brandHow having a brand menu helps agents stand out in a competitive marketWhy building connections beyond real estate topics leads to more trust, referrals, and client loyaltyHow to connect with your audience using relatable, everyday momentsTips for weaving your brand menu into social media posts, Instagram Stories, and captionsAddressing concerns about alienating potential clientsBonus tips for observing what makes other influencers or agents relatable and successful!Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!Follow us on social media: @modernagentmarketinggirlsFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!
Pour yourself a fresh cup of coffee and listen in as we sit down to reveal our top marketing predictions for 2025! We are on a mission to keep social media simple (but extremely effective) for agents. Find out how you can take advantage of what's working in 2025 while leaning into what you're already doing everyday to create really good content that your followers actually want to see (and keep coming back for)! Let's make 2025 the year that you get as serious about your social media strategy as you are about your commitment to watching FRIENDS reruns every night. If you need some help getting started, we created a FREE resource for agents - 50 Trending Content Ideas for Real Estate Agents: 2025 Edition - GRAB IT HERESubscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!Follow us on social media: @modernagentmarketinggirlsFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!
In this first episode of the Modern Agent Marketing Girls Podcast, Chelsea and Kayla dive into the foundation of their marketing philosophy and how they are redefining what it means to be a modern real estate agent. They share personal stories about how they got started in real estate, the struggles with outdated marketing tactics, and the freedom and success they've found through modern, organic relationship-based strategies. This episode is all about setting the tone for the podcast and providing actionable tips to help real estate agents feel more confident and excited about their business!What you'll learn in this episode:The difference between old-school and modern marketing and why traditional tactics like cold calling and door knocking can feel outdated and ineffective compared to social media-driven, relationship-based strategiesWhy creating authentic, engaging content that attracts clients and builds trust without feeling pushy is keyHow the value of being yourself and embracing your personality and sharing behind-the-scenes moments can help you stand out and attract the right clientsHow building trust and focusing on relationships can create a business full of repeat clients and referralsAnd an actionable "homework assignment" (We promise it's easy!) that you can do right now to move the needle in your businessThis episode will inspire you to ditch the fear of standing out, embrace modern marketing, and start building a business that aligns with your life and goals.Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!Follow us on social media: @modernagentmarketinggirlsFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!
Hi friend - welcome to the premiere episode of the Modern Agent Marketing Girl Podcast!! In this episode, Chelsea and Kayla introduce themselves, share the story behind starting this podcast, and about the incredible Modern Agent Social Club! You’ll get to know them, our passion for modern, relationship-based marketing, and what you can expect from this podcast. Think of this as your fun, relaxed chat over a glass of wine where we dive into creating a real estate business you love! We promise that you will love it here.What you can expect from this podcast:How modern marketing can truly transform your business, and why social media and relationship-based strategies are more effective (and fun!) than outdated methods like cold calling and door-knocking!The vision behind Modern Agent Social Club and how we provide tools, resources, and strategies to help real estate agents stand out and build a community around their brandActionable marketing tips and insights into building trust, creating authentic content, and attracting clients you love without feeling salesyWhat to expect from the podcast and a sneak peek into the topics we’ll cover, including email marketing, local business strategies, and trend-proof ways to stand out in your marketJoin us as we help you reconnect with the joy in your real estate business and make marketing fun again!Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!Follow us on social media: @modernagentmarketinggirlsFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!
Welcome to the Modern Agent Marketing Girls Podcast, hosted by Chelsea Petersen and Kayla Fox. This podcast is your go-to resource for marketing your real estate business in a way that feels authentic, aligns with your life, and attracts clients you love.Chelsea brings years of experience teaching agents how to market the modern way through her Modern Agent Social Club. Kayla, a real estate agent who transformed her business using Chelsea’s strategies, joins as co-host to share actionable insights and real-life success stories.Each week, we’ll dive into topics like personal branding, building community around your business, standing out in your market, and leveraging social media to grow. We’ll also feature expert guests and top-performing agents to inspire you with fresh ideas and proven methods.Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality while making the process enjoyable and effective.Hit subscribe and join us every Tuesday for honest conversations, practical tips, and a few laughs along the way. Let’s grow your business the modern way—together!XOXO,The Marketing GirlsSubscribe to this show to stay up-to-date and get the latest episodes!GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIECLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!Follow us on social media: @modernagentmarketinggirlsFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!