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Modern Chiropractic Mastery
Modern Chiropractic Mastery
Author: Dr. Kevin Christie
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© 2019 Modern Chiropractic Marketing Show
Description
Modern and Ethical marketing strategies, without the huge price tag of most resources in the industry. This show will be a mix of topic-based podcasts and some interviews with some of the industry leaders in chiropractic, marketing, and business strategy.
459 Episodes
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In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie reviews the positives and accomplishments of 2025, both personal and professional. He highlights family trips, successful mastermind groups, and record-breaking revenue in his chiropractic practice. Looking ahead to 2026, Dr. Christie outlines his vision, emphasizing continued personal health improvements, revenue growth, new branding initiatives, and impactful collaborations. He also discusses strategies for sustaining business growth and invites listeners to explore coaching services for achieving their own practice goals.
In this episode, Dr. Tim Bertelsman joins the podcast for the second time to discuss how AI is revolutionizing the chiropractic profession, particularly through its applications in Electronic Health Records (EHR). Dr. Bertelsman shares his excitement about the future of healthcare and the role data plays in improving patient outcomes and satisfaction. The conversation covers the challenges of documentation, the potential of AI to streamline administrative tasks, and the importance of adopting new technologies to remain competitive. Practical examples of how AI can assist in clinical decision-making and content creation are also explored. The episode concludes with insights on the ongoing development of an EHR system designed specifically for chiropractors, aimed at reducing overhead, enhancing efficiency, and elevating the profession.
In this episode of the MCM Student Business Show, hosts Dr. Kevin Christie and Dr. Gage Winkels, along with a special clinical segment from Dr. Mark King, provide invaluable insights for chiropractic students and new graduates. The episode discusses key business strategies such as the importance of emergency and sinking funds, effective marketing with an Allied Health Network, and vital clinical advice including the necessity of becoming great at one skill and the significance of proper patient communication. Dr. Christie and Dr. Winkels also address navigating career development post-graduation, emphasizing the importance of being open to different locations for better job opportunities and success.
In this episode of Modern Chiropractic Mastery, host Kevin Christie welcomes back financial expert Garrett Gunderson, who last appeared on the podcast in 2018. Christie and Gunderson discuss the current financial landscape for chiropractors, emphasizing the importance of financial strategies beyond clinical skills. Topics include earning potential, psychological factors, and the necessity of financial planning for long-term security. Garrett shares his personal journey, including overcoming health issues and navigating business challenges. The episode also highlights resources for financial assessment and advice for both crisis recovery and prosperity enhancement. Listeners will gain valuable insights into making, keeping, and growing their money while maintaining their professional and personal well-being.
In this episode, Dr. Kevin Christie interviews Mark Sanna, a second-generation chiropractor, who shares his personal and professional journey in the chiropractic field. Mark discusses the evolution of chiropractic care, from starting his practice in Connecticut in the mid-90s to becoming the CEO of Breakthrough Coaching. He emphasizes the importance of chiropractic adjustments, ongoing research, and multidisciplinary collaboration in advancing the profession. Mark also talks about the significance of the Chiropractic Future strategic plan and emerging technologies like remote therapy monitoring, peptide therapies, and regenerative procedures. He envisions a future where chiropractic care plays a central role in overall health and longevity.LISTEN NOW!!
In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie is joined by Carolyn Bolt of Crossfield Design. They discuss their collaboration on updating Dr. Christie's practice and dive into important trends and tips for chiropractic office design in 2025. Topics include the importance of investing in office aesthetics and functionality, the impact of modern design on patient perception and ROI, and practical advice on optimizing office space for both patients and staff. Carolyn shares insights on evidence-based design from hospitals and how these principles can improve chiropractic practices. Additionally, the episode covers the significance of updating office decor within 7-10 years, balancing aesthetics with functionality, and strategies for remodeling without disrupting daily operations.
In this episode, financial advisor and coach Christopher Gandy discusses strategies for tax reduction and asset protection, specifically for healthcare practice owners. Gandy shares insights from his 26 years of experience, highlighting the importance of structuring income through separate entities to minimize tax liabilities. He also delves into defined benefit plans as a potent tool for deferring significant amounts of income, reducing tax rates, and protecting personal assets through the strategic use of trusts and proper ownership structures. Gandy emphasizes the need for profitable practices to explore advanced financial strategies and shares actionable advice for preserving wealth and ensuring long-term financial stability.
In this special episode, we introduce a comprehensive online course designed to help chiropractors become cash confident. Led by experienced chiropractor Dr. Kevin Christie, the course features insights from experts Dr. Holly Tucker and Christine Odle. Over six lessons, participants will learn strategies for increasing revenue and profit margins, understanding financial reporting, planning cash flow, building financial security, reinvesting in their business, and devising a financial plan for 2026. Early bird pricing of $349 is available until November 15th, with the course commencing on December 1st. Participants will also have access to additional resources such as a Slack channel and a Q&A Zoom call.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie introduces the Margin Expander tool and discusses enhancing financial margins for better professional and personal well-being. Dr. Christie details the importance of cash flow, profit margins, cash reserves, debt management, and building a financial fortress. Additionally, he announces the Cash Confident Chiropractor online course starting on December 1st, 2025, designed to guide chiropractors in increasing revenue, understanding financial reports, planning cash flow, and creating a comprehensive financial plan for 2026.
In this episode, Kevin reunites with Molly Cahill to discuss the evolving landscape of Instagram marketing. Following her well-received presentation at the East Mastermind group in Boston, Molly shares insights on new features such as Instagram collaborations, the rise of carousel posts, and the importance of authenticity in social media content. They explore practical strategies for chiropractors to leverage Instagram effectively, the integration of humor and education in posts, and the impactful use of AI to streamline content creation. Molly emphasizes the significance of human plus AI in maintaining a genuine voice while optimizing efficiency. The discussion underscores the necessity for clinics to maintain an active Instagram presence to foster trust and connection with potential patients.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie interviews Dr. Nick Murphy from Pure Relief Pain Solutions. They explore the benefits and applications of radial and focused shockwave therapy, as well as electromagnetic transduction therapy (EMTT). They discuss the distinct functionalities of each technology, practical applications based on different patient needs, and how each can enhance clinical outcomes. Dr. Murphy shares his insights on effectively integrating these technologies into chiropractic practice, training staff, and ensuring both patient outcomes and financial growth. The conversation also covers considerations for choosing the right equipment and the importance of clinical expertise and investment for successful implementation.
In this solo episode of Modern Chiropractic Mastery, the focus is on overcoming time management obstacles, which often hinder the growth and efficiency of chiropractic practices and revisits the capacity block breakthrough tool. The episode delves into various factors causing time blocks like lack of support staff, clinical duplication needs, mindset challenges, profit and cash management, and delegation issues. Practical strategies to address these blocks are discussed to help chiropractors manage their time more effectively and prioritize tasks to improve their professional and personal lives.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie interviews Derek Coburn, an entrepreneur with a background in financial advising, about his new book, 'Let's Retire Retirement.' They explore the outdated concepts of retirement and discuss how to redefine it to reduce anxiety and improve quality of life. Coburn shares insights from his book on how to plan for a more fulfilling retirement by extending work life and focusing on enjoying the present. They also discuss the importance of purpose, the potential for increased longevity, and how different generations are approaching retirement. Coburn emphasizes the value of integrating pleasure and meaningful activities into life now rather than postponing them.
In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie discusses the concept of clinical capacity blocks, a common issue faced by chiropractic practices that have reached their maximum patient load. The episode outlines several factors contributing to clinical capacity blocks, such as lack of support team members, insufficient clinical duplication, inadequate space, poor mindset, and issues with profit and cash flow. Listeners will learn actionable strategies to overcome various capacity blocks and optimize their practice growth.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie interviews Brian Wine from the Wine Group to discuss the intricacies of real estate for medical practitioners, focusing primarily on chiropractors. The episode delves into the benefits and drawbacks of owning versus leasing office real estate, the financial considerations and potential pitfalls in making such investments, and the vital role of professional advice in these decisions.Brian also shares insights on the trends in medical real estate and private equity and provides advice on how chiropractors can strategically manage their real estate assets whether they are starting out or planning to sell their practice.
In this solo episode, Dr. Kevin Christie explores the concept of “priming the pump” and how it applies to building a thriving chiropractic practice. Drawing inspiration from Zig Ziglar’s classic metaphor, Dr. Christie explains why consistent effort, strategic planning, and patience are essential for sustainable success. Too often, chiropractors get discouraged when results don’t come immediately, but as he reminds us, growth requires steady input before the rewards start to flow.Dr. Christie also introduces his upcoming Free Student Business Workshop in Boca Raton, Florida, on November 22nd. Designed exclusively for chiropractic students, this half-day event will cover practice analytics, content marketing, community outreach, and other essential business skills rarely taught in school. Attendance is limited to 24 participants, so early registration is encouraged.In the main discussion, Dr. Christie breaks down five key steps to priming the pump in practice:Clarify your vision – Create a motivating long-term and three-year vision.Know your audience – Identify and deeply understand who you serve.Streamline your operations – Build efficient systems for a great patient experience.Amplify your marketing – Stay consistent with content and community outreach.Plan your finances – Gain clarity and control over practice numbers to support growth.Whether you’re just starting out or looking to re-energize your practice, this episode offers both practical advice and inspiration to stay the course, prime the pump, and achieve lasting results.
In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie sits down with Dr. Eric Eiselt, a seasoned chiropractor with nearly 30 years of experience. They discuss the keys to building a thriving practice within a group setting, highlighting the importance of collaboration and recognizing each practitioner's strengths. Dr. Eiselt shares his insights on maintaining a raving patient base through effective communication, rapport-building, and the necessity of a strong core product: the adjustment. Listeners will gain valuable strategies for navigating the challenges of group practice dynamics, including the significance of present-time consciousness in patient interactions. The conversation also touches on the importance of balancing work and personal life, as well as the role of continuous learning and adaptation in sustaining a long and fulfilling chiropractic career. This episode is a must-listen for chiropractors looking to enhance their practice, foster patient loyalty, and reignite their passion for chiropractic care.
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie hosts Dr. Chris Chippendale for an in-depth discussion on optimizing doctor-patient communication and enhancing team coordination to improve patient outcomes. They explore the complexities of patient retention, the significance of truly listening to patients, and the application of motivational interviewing in chiropractic care. Additionally, they touch upon the importance of effective communication with the clinic team and share insights into an exciting upcoming masterclass in London focused on patient experience.The episode offers valuable advice for both new and seasoned chiropractors seeking to improve their practice communication strategies.
In this episode, we explore the critical role of content marketing in today’s digital landscape—especially for chiropractors aiming to grow their practices and connect with more patients. The host highlights the power of creating consistent, valuable, and relevant content that resonates with your target audience. From blog posts and email newsletters to videos and social media, the discussion emphasizes how a strong content strategy helps build trust, educate your community, and ultimately drive new patient visits. The episode also touches on emerging trends like the influence of AI in search engines and how staying current can give practitioners a competitive edge. Listeners will learn why showing up regularly on multiple platforms—whether it’s Google, Instagram, or YouTube—is essential for maintaining a visible and credible online presence. Creating content isn't just about keeping up appearances—it’s about positioning yourself as the go-to expert in your community.
In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie interviews Dr. Clayton Skaggs, a mentor and seasoned professional in chiropractic care, about his newly authored book, 'The Power of Doing What Matters.' They delve into the principles of mind-body resilience and how this concept applies to both professional and personal life. Dr. Skaggs discusses his journey, the evolution of his institute, and his ambitious mission to encourage 100 million people to focus on what truly matters. They explore practical strategies for resilience, the importance of a circle of advisors, and maintaining motivation through life’s challenges, making this discussion particularly relevant for chiropractors and anyone looking to enhance their wellbeing.
























I've listened to this one 5 times!