Mompreneur Mastery

In this short, unplanned episode, I’m breaking down what to post when sales are slow and your audience feels quiet. We have a lot happening right now, and it’s affecting buyer behavior in a real way. Between the trust recession, AI overload, mean girl marketing, the government shutdown, and families losing SNAP benefits, people are stretched and more hesitant than ever.This episode gives you simple, grounded ideas that help you build trust without pushing or posting nonstop.MENTIONED IN THIS EPISODE:What to Post When People Aren’t Buying – $17 Content MapA simple, low cost tool that uses your audience’s actual thoughts to generate months of trust-building, connection-focused post ideas. Includes a quick form, auto-filled prompts, CTAs, and a self-audit checklist.Buyer Journey Content MapSend me your posts on Instagram: @sydneyobrien.co

Trends, templates, and custom GPTs are everywhere. They make content creation feel faster and easier, until your posts start blending in and your message gets lost.In this episode, I’m breaking down three simple questions to ask before you grab another Canva template, jump on a trending audio, or let AI write your next email. These will help you figure out whether that shortcut is actually helping your business — or quietly hurting your strategy.Because saving time is great, but not if it’s costing you connection, clarity, or sales.You don’t need to ditch shortcuts. You just need to use them with intention.Mentioned in This EpisodeThe Content Academy Canva Template Membership – affordable, beautifully designed templates worth customizing, not copying (not an affiliate, just like it)Content to Clients Membership – where we build the messaging and content plan that make every shortcut actually convert

If your Instagram engagement has been trash lately — you’re not imagining it.Reach is down across the board, everyone’s frustrated, and the “post more” advice floating around isn’t helping anyone.But here’s the thing… one of my clients still managed to pull in over 40,000 views, 843 interactions, and 142 new followers in 30 days.No trends.No daily posting.No algorithm hacks.Just strategy.In this episode, I’m breaking down how we did it (and how you can start getting real results again) — without spending your entire life creating content or burning out trying to keep up with Instagram’s latest chaos.💡 What You’ll LearnWhy “post more” is the worst advice for your business right nowThe three key shifts that made this strategy workWhat actually increases engagement on Instagram in 2025How to tell the difference between vanity metrics and real resultsWhat to focus on if your content isn’t converting anymoreMentioned in This EpisodeHoliday Helper Content Plan: a 4-week done-for-you content and email plan built around your offers and goals. Perfect if you’re prepping for Black Friday or Small Business Saturday.Buyer Journey Content Map (Free): two weeks of plug-and-post content ideas to help you start building an actual strategy instead of winging it.

Have you felt it too? Sales aren’t hitting like they used to, even when your offer is good and your content should be working. That’s because buyer behavior has changed — again. People aren’t just scrolling, seeing your post, and buying. They’re skeptical, cautious, and craving real connection before they trust anyone with their money.In this episode, I’m breaking down the two types of posts your business needs right now if you want your Black Friday (or Small Business Saturday, Cyber Monday, etc.) sale to actually convert. These posts build the trust and connection your audience needs before you start selling — so when your offer drops, they’re already primed to buy. If you’ve been wondering why your content isn’t landing like it used to, this will show you exactly what’s missing.MENTIONED IN THIS EPISODE:Grab the Holiday Helper Content Plan → www.sydneyobrien.com/holiday-helper-content-planFollow me on Instagram → @sydneyobrien.coSend me your connection or trust post, I’d love to see what you come up with

Your business shouldn’t fall apart every time you take a weekend off or a kid gets sick.In this episode, SEO expert Kelly Kumler breaks down how to make your website do the selling for you—no daily posting, no trend-chasing, no 2 a.m. caption writing.We talk about:How SEO actually works (and why it’s perfect for busy moms)The small website fixes that boost visibility fastHow AI is changing search results—and what to do right now to stay on topWhy sustainable visibility beats viral growth every timeIf you’re ready to spend less time “feeding the algorithm” and more time running your business (and your household), this episode’s your blueprint.MENTIONED IN THIS EPISODE:👉 Grab Kelly’s free guide, How to Find Keywords (and Where to Actually Use Them) — it walks you through exactly what to say and where to say it on your site to start showing up in search.And if you’re ready to pair that visibility with content that actually converts?Check out my Buyer Journey Content Map — your roadmap for turning all that new traffic into paying clients.

If you’re trying to keep up with Instagram, emails, and maybe even a podcast… while also keeping tiny humans alive, this episode’s for you.We’re digging into how to plan your marketing across platforms in a way that actually fits your goals, your time, and your buyer journey so every post, email, or podcast episode builds momentum instead of adding to your overwhelm.You’ll learn:How to match each platform to your goals so they work togetherWhat each platform is best for (and what’s not worth your time)How to plan one message that fits different formats without feeling repetitiveWhat my current multi-platform strategy looks like behind the scenesHow this approach gets you more touchpoints that lead to salesThis isn’t about doing more. It’s about finally making your content count.MENTIONED IN THIS EPISODE:Grab the Buyer Journey Content MapCheck out Content That Converts💬 Come say hi on Instagram:@sydneyobrien.co

If your content is getting likes and comments but sales are stalling, the problem isn’t your effort — it’s your buyer journey.In this episode, I’m breaking down my Simple 5-Step Digital Marketing Plan (the same framework I use inside Content to Clients Club) so you can finally turn your content into paying clients.You’ll learn:The 5 stages every buyer goes through before they’re ready to investWhy buyers are taking longer to say “yes” (and how to adapt)Real examples of how to hit each step across multiple platformsIf you’ve been posting consistently but not seeing sales, this episode will help you spot the gaps and fix them — without adding more work to your plate.👉 Grab the free Buyer Journey Content Map here👉 Learn more about Content to Clients here

Ever feel like you’re posting nonstop but still invisible? Podcast guesting might be the shortcut you’ve been looking for.In this episode, I’m joined by Candace Dudley, podcast guesting strategist and fellow mom, to talk about how getting on the right podcasts can help you get seen, build trust, and sign clients—without adding more content to your already full plate.We dive into:How to pull out your niche speaking topics so you actually stand outWhy “nos” are a good thing (and what they really mean)The 3 parts of every great interview—and how not to waste your airtime on a long backstoryMaking guesting work with kids at home (yes, Spider-Man costumes and baby cameos included)The ripple effect of guesting: visibility, referrals, and clients who already trust youIf you’re a mompreneur who’s tired of hustling for visibility, this episode will show you how podcast guesting can open doors, grow your network, and help you get booked out.MENTIONED IN THIS EPISODEGrab Candace’s free Podcast Guesting Starter Guide Connect with Candace on Instagram: @candacedudleyLearn more at candacedudley.comGrab Sydney's free Buyer Journey Content Map

Every time a major political or current event happens, the internet explodes. Comment sections turn into battles, hot takes fly, and nuance completely disappears.If you’re a small business owner, that tension creates a very real question: Should I post about this? Should I comment? Should I stay quiet?In this episode of Mompreneur Mastery, I’m breaking down whether or not you should share political content as part of your online business. Spoiler: there’s no one-size-fits-all answer—but there is a way to make sure your values consistently show up in your content, your offers, and your community.You’ll hear:Why business is always political (yes, even your pricing and your partnerships).A personal story about losing 23 followers in 24 hours—and why that gave me clarity.How those “unfollows” sparked a ripple effect of donations and action.The truth about values: they don’t have to be loud to be clear, but they should be visible.Practical ways to weave your values into your everyday content so that when bigger issues come up, you already have trust and connection with your audience.Because clarity builds trust. Trust builds community. And community will always matter more than vanity metrics.MENTIONED IN THIS EPISODE:DM me on Instagram: @sydneyobrien.coFree resource: Buyer Journey Content MapMembership: Content That ConvertsLast week’s episode with Caroline Hull on finding your voice

Ever felt like your business looks successful on the outside… but feels completely off on the inside?That’s exactly what happened to my friend Caroline Hull. She built a thriving podcast agency, rebranded, grew a team, did all the things she was “supposed” to do — and still felt disconnected. Throw in AI shaking up the podcasting industry, and it became clear: it was time to pivot.In this episode, we chat about:How to know when your business is no longer alignedWhat a rebrand and full business pivot actually looks likeWhy forcing yourself to keep chasing trends leads to burnoutHow stepping into alignment changes the way you create content (and how people respond to it)If you’ve been wondering whether it’s time to pivot your business or rebrand, Caroline’s story will give you permission and perspective to make the changes you know you need.MENTIONED IN THIS EPISODE:👉 Grab Caroline’s free meditation: www.carolinehull.com/meditation👉 Connect with Caroline on Instagram: www.instagram.com/carolinethevoicekeeper👉 Get Sydney's Buyer Journey Content Map: https://sociallyyours.biz/buyerjourneycontentmap

This episode is my version of a “can I be mean for a sec?” text.I’m sharing the types of Instagram posts that might look like a win because the algorithm loves them… but in reality, they can hurt your business, alienate your audience, and leave you wondering why the likes aren’t turning into sales.Inside the episode, you’ll hear:The 4 types of posts that do more harm than good (even if they get big engagement)Why these trends are so tempting — and why they don’t actually work long-termWhat to focus on instead if you want content that leads to trust, connection, and salesIt’s a little ranty, a little “I’m not mad, just disappointed” mom-energy, but mostly? It’s a permission slip to stop chasing vanity metrics and start creating content that actually converts.MENTIONED IN THIS EPISODE:Content That Converts - multi-platform marketing strategy and messaging memberhsipBuyer Journey Content Map - If you’re tired of chasing trends and vanity metrics, the Buyer Journey Content Map will show you what to share instead.

If you’ve ever felt like your content disappears faster than your kid’s snack stash, you’re not wrong. Instagram is amazing for connection (and I’ll always love it for that), but when it comes to longevity? It’s like building a sandcastle at high tide. Pretty… but gone in hours.That’s exactly why I brought on Elaine Timms, Pinterest strategist and creator of the Evergreen Impact Method. Elaine knows how to take one piece of content and turn it into traffic that compounds for months… even years. Yes, years. While you’re busy doing school drop-off, squeezing in a client call, or finally finishing your coffee before it goes cold, your content could actually still be working for you.In this episode, we’re digging into:Why Pinterest isn’t just recipes and DIY hacks (and why your business does belong there).How one pin can outlast an entire season of Instagram posts.The simple, realistic strategy Elaine teaches her clients (no “pin 57 times a day” nonsense).Why your content isn’t broken—it’s just not circulating.How to start using Pinterest without adding a mountain of extra work to your already full plate.Mentioned In This Episode:If you’re ready to stop creating content that disappears in a day, start here.📌 Grab Elaine’s free starter guide: Pinterest Marketing Strategy Guide📨 Get ongoing tips from Elaine: Evergreen Impact Weekly Newsletter✅ Want someone to run it for you: Pinterest Manager Services🚀 And if you want a clear plan so all your content works together instead of in silos, grab my Buyer Journey Content Map.Your content deserves more than a day of visibility. And you deserve a marketing plan that fits real life.

I remember when two reels with trending audio could reach thousands and fill a program with a couple hundred followers. That was a season. Today, a reel can still land, but buyers take a lap. They follow for a bit, read your emails, listen to your podcast, maybe skim a blog, and only then feel confident enough to say yes. That is not a problem to fix. It is a sign to adjust.If you are building your business in the mom cracks of your day, the last thing you need is a plan that demands constant posting plus heavy outbound engagement. In this solo episode, I walk you through how I am shifting my five step framework so Instagram plays to its strengths and the rest of your marketing carries the pieces that actually require time and depth.We get into• What changed on Instagram and why buyers now take longer to decide• How to use Instagram as part of your bigger picture marketing plan, given these changes• Why that slower path can create better fit clients, stronger testimonials, and more referrals• How this change saves time and brain space when you do not have hours for engagement• The role of clear, consistent messaging so every piece connects and nothing starts from scratchIf Instagram has felt harder or slower, you are not doing it wrong. We are in a new stage. Let Instagram open the door and start the conversation. Let your long form and email build confidence so when you make an offer, your people are ready.Mentioned in this episode• Buyer Journey Content Map my free guide to plan what to say, where to say it, and how each piece supports the five steps to sales.

Courses, VIP days, retainers, digital products- oh my!If your offer suite feels more like a jigsaw puzzle than a business strategy, this episode is for you.I’m joined by Maggie Patterson, creator of BS-Free Business®, author of Staying Solo®, and host of three podcasts, to talk about what service providers really need in their offer suite to build a profitable, simple, and sustainable business. No hustling required.We get into:Why most offer suite advice is built for hype, not real service businessesWhat to focus on when your capacity is limited (especially if you're a mom or caregiver)How to simplify your offers without losing incomeThe truth about low-ticket products and how much they actually take to sellWhat real business freedom looks like when you build it on purposeIf your offers feel like they’re running you instead of the other way around, this convo is your permission slip to rethink it all.Mentioned In This Episode:Grab Maggie’s Book (seriously, it'll change your life): www.stayingsolobook.comListen to the Staying Solo Podcast www.bsfreebusiness.com/soloGet Access to Staying Solo Stories (Private Podcast): ww.bsfreebusiness.com/sydney (This one’s full of behind-the-scenes stories from real solo business owners building businesses that actually fit their lives.)Check out Duped: The Dark Side Of Online Business: https://duped.online/

If you’ve been posting consistently and still hearing crickets... it’s not you.In this episode, I’m digging into why more content doesn’t automatically mean more sales—and what actually does. Spoiler: it’s not the hook, the trending audio, or the pretty Canva template. It’s your messaging and strategy.We’re talking about:Why Instagram content isn’t converting like it used toWhat it really takes to move people from lurkers to paying clientsHow to structure your content so it builds trust before you sellThe 5 steps I use to turn content into connection (and eventually conversions)And the biggest shift mompreneurs need to make if they’re tired of posting without payoffBecause content for content’s sake just leads to burnout. But strategic messaging? That’s where the magic (and the money) happens.Mentioned In This Episode:👉 The Buyer Journey Content Map — so you can stop guessing what to post and start building a real strategy that works with your time, energy, and business goals.And if you haven’t yet, make sure to check out Episode 99 for a full breakdown of what’s shifting on Instagram (and what that means for your strategy).

If Instagram has started to feel louder, harder, and way less effective lately—you’re not making it up. The algorithm keeps shifting, everyone sounds the same, and the pressure to keep up is real (especially if you're a mom trying to grow a business between summer chaos and snack refills).In this episode, I’m pulling back the curtain on:The real shifts happening on Instagram (and online marketing in general)Why even great content isn’t converting like it used toWhat I’m changing in my own strategy and business to make sales without the grindHow Instagram fits into your strategy instead of running the whole showThe truth about templates, trends, and why messaging is the missing pieceThis is the behind-the-scenes look at why I’m shifting everything—from the way I use Instagram to how I support my clients—so we can all build businesses that work with our lives, not against them.Because more content is not the answer.Aligned messaging is.Mentioned In This Episode:If this episode hit home, DM me @socially.yours.strategist and tell me: What’s Instagram been feeling like for you lately?You’re not behind.You’re just ready for something that actually works for your life.Grab a Buyer Journey Content Map here!

Tired of sending emails that go nowhere while your toddler dumps out a box of cereal in the background?This episode is your permission slip to stop overthinking your email strategy and finally let your systems do the heavy lifting.Today, I’m chatting with Emilee Lopez, email tech and automation expert (and mom of three under five), about how to make email marketing work in the tiny windows of time you actually have as a mompreneur.We’re digging into:The simple email automations every mom in business needsHow to clean your list so you stop paying for cold subscribersThe must-have welcome sequence to keep people from forgetting who you areEmilee’s “Cozy Method” for writing emails that actually sound like you and convert to salesHow email can convert leads while you're chasing toddlers or heating up dinosaur nuggetsEmilee shares exactly how she juggles motherhood and business while letting her emails run quietly in the background. If you're running your business in naptime pockets or after bedtime, this one’s for you.Links mentioned:Join the Tidy Tech Hub for only $11/month!Learn more about the Cozy Method (free download)Follow Emilee on Instagram: @emailing.with.emilyPress play and let your inbox start doing more work so you can spend more time where it matters.

You’re doing the most and you deserve more than content that goes nowhere.In this episode, we’re talking about what to do when your Instagram content isn’t converting, why trends won’t magically bring clients, and what you actually need instead: a real plan that works for your offers, your people, and your life.If your content isn’t pulling its weight (and you’re sick of posting just to “stay consistent”), let’s fix that.We’ll break down what’s not working, what to do instead, and how to make your content strategy way less chaotic—and way more effective.Mentioned In This Episode:Ready for a plan tailored to you? Book a 1:1 Strategy Intensive hereFree Plan It, Post It Profit Challenge

This episode? I’m obsessed.Kelsey Cook is a certified teacher, entrepreneur, and mom of four who built a nationwide subscription box business that now ships over 14,000 boxes a month. And she started it while raising her kids and running a preschool... all during nap time.In this episode, we talk about what it really looks like to start a business as a stay-at-home mom, how to grow something meaningful without burning out, and why starting small is sometimes the smartest strategy of all.Here’s what you’ll hear:How a few preschool packets on her porch turned into a full-blown subscription box businessWhat made her say yes to launching before she felt “ready”How she balanced building a brand while raising four young kidsThe real reason parents love her boxes (hint: it’s not just the activities)The mindset shifts that helped her stop overthinking and start scalingThis is the episode for every mom sitting on a business idea but feeling like there’s no time, no space, and no way to make it happen. Kelsey proves it’s possible to build a business that works with motherhood, not against it.🎁 Exclusive Listener Discount:Use code SYDNEY15 for 15% off a box! Grab yours here → https://rstr.co/learning-with-kelsey/3471If you’re looking for an easy way to support early childhood learning at home without adding more to your plate, these boxes are gold. No prep. No stress. No last-minute craft supply runs.✨ Connect with Kelsey:Instagram → @learningwithkelseyWebsite → https://learningwithkelsey.comSubscribe to Mompreneur Mastery for real conversations, smart strategy, and stories from other mompreneurs who are growing their business in the margins of their day. Because success doesn’t have to mean doing more. It just has to work for you.This episode contains affiliate links. That means I may earn a small commission if you purchase through the link, at no extra cost to you. I only share products and businesses I truly love and trust.Mentioned in this episode:Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Feel like your signature offer is solid but still getting passed over? You’re not alone—and it’s probably not your price or content. It might be your branding.In this episode, I sit down with Aiza Cheung, aka The Brand Chef, to talk about offer branding and how giving your signature offer its own identity can turn “meh” into must-have. She breaks down her R.I.S.E. method, explains why offer branding is different from business branding, and shares how it completely changed how she sells.If Canva has you stuck in procrasti-tweaking mode, this one’s for you.What You’ll Learn:Why branding your offer (not just your business) mattersThe key differences between business branding and offer brandingAiza’s R.I.S.E. framework for branding your signature offerWhat to do if your branding isn’t matching the value of your offerHow branding impacts both confidence and conversions Links Mentioned:Free Mini-Class: Knead a Theme? – Aiza’s 15-minute class on how to use theming to stand out without boxing yourself in 👉 https://studiocoya.com/themeStudio Coya Website: https://studiocoya.com/Follow Aiza on Instagram: @studiocoyaAiza’s Podcast: Nourish Your BrandWant More Support?Aiza also recorded a guest training exclusively for my Post With Purpose members all about offer branding. If you’re inside the membership, go check it out—it’s packed with extra takeaways and implementation tips.Not a member yet? Learn more here: 👉 https://sociallyyours.biz/post-with-purpose