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Monetization Nation Podcast

Monetization Nation Podcast

Author: Nathan Gwilliam

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Host Nathan Gwilliam and expert guests help digital marketers transform into better digital monetizers with revolutionary marketing and monetization strategies, stories, and secrets.
226 Episodes
Welcome back to another episode with Kathleen Booth. In the last episode, we discussed how coupon extensions can erode our profit margins, how we can protect against coupon extensions, and how to use coupons effectively. In today’s episode, we’re going to discuss three of the biggest threats in cybersecurity and how to protect ourselves from them. We’ll also discuss credibility marketing through influencers, recurring revenue streams that use emotional connections, and how HubSpot uses passion marketing. Read more at:
Kathleen Booth is the VP of marketing at She is a serial entrepreneur, marketing leader, and host of the long-running podcast Inbound Success. She was named by TopRank as one of the 50 Top B2B Marketing Influencers of 2019. In today’s episode, we’re going to discuss how coupon extensions can erode our profit margins, and how we can protect against coupon extensions and use coupons effectively. We’ll also discuss Kathleen’s journey and the impact COVID-19 has had on buying behaviors. Read more at -
Welcome back to another episode with Scott Abel. In the last episode, we discussed three key aspects of creating great content, including why we need to plan and organize our content. In today’s episode, we’ll continue the discussion of content marketing by discussing content operations, or how we can manage and protect our content. We’ll go over one strategy for content creation and monetization, and we’ll touch on internal and external credibility marketing. Read more at:    
Scott Abel is known as the “Content Wrangler.” He is a content strategist who helps companies improve the way they author, maintain, and deliver information to those who need it. He co-authored Intelligent Content: A Primer and The Language of Content Strategy. He's also the creator of the Content Strategy Series of books from XML Press. Brand Quarterly Magazine ranked Scott as one of the 50 most influential marketing thought leaders.  In today’s episode, we’ll discuss why we need to plan and organize our content so that computers can understand it and we can access our content whenever we need it. Read more at
In the last episode with Ryo Chiba, we discussed how to increase organic traffic by creating a product that markets itself. In today’s episode, we’re going to discuss three shifts impacting content marketing and how we can leverage them to grow our business: artificial intelligence, user-generated content, and credibility marketing. We will also go over one tip on how to organize a content team.  Impact of Artificial Intelligence  How is artificial intelligence influencing marketing?  “Marketers are just starting to implement and discover tools around more advanced text generation systems,” Ryo said. “Really what it's going to result in is a commodification of basic content. It's really going to drive the price of creating rudimentary content down to zero, and it's going to put more emphasis for marketers on being able to create content that stands out from the rest of the pack.” Read more at
Ryo Chiba is an entrepreneur who started the multimillion dollar SaaS company, TINT, in college using SEO and content marketing. He bootstrapped it with his two co-founders to 40 full-time employees, with $5 million in annual recurring revenue. After successfully selling the company in 2018, he is now working on his new business, Topic, to help others achieve similar marketing success for their businesses. In today’s episode, we’re going to discuss how to increase organic traffic to create a product that markets itself.   Read more at
This is Entrepreneurs of Faith, a Sunday episode of Monetization Nation. I’m Nathan Gwilliam, your host. In today’s episode, we're going to talk about patriotism through entrepreneurship. Publix in the Great Depression During the Great Depression, there was a 22-year-old man named George Jenkins. Jenkins was the manager of a Florida Piggly Wiggly, but he quit his job and started his own grocery store chain next door. The store not only survived, but it has grown to be a 1000-store chain today that is known as Publix. President Ronald Reagan said, “Entrepreneurs and their small enterprises are responsible for almost all the economic growth in the United States.” That's a little bit of an exaggeration, but America's 31 million small businesses generate nearly half of all US economic activity. The nominal GDP (gross domestic product) of American small businesses comes out to roughly $6 trillion—more than the entire GDP of Japan, the world’s third largest economy (Source:  Read more at:
Welcome back to another episode with Troy Howard. In today’s episode, we’re going to discuss seven strategies for leveraging customer reviews to build our credibility and promote our business. 7 Strategies for Leveraging Reviews Are we truly leveraging our customer reviews to their fullest potential? Customer reviews are a great way for us to spread the word about our business and build our credibility. When other people discuss how great we are, people are much more likely to believe it than when we do it ourselves. Here are seven strategies that businesses should be utilizing today to improve their market and to grow their business by putting social proof in all of their marketing.  
Video marketing is a major tectonic shift transforming the business world today. People love video; they’re constantly watching TV, movies, YouTube videos, TikToks, and more. It is the preferred form of content for many people. In fact, 68% of consumers would rather watch videos to learn about new products or services compared to consuming other content, and 82% of consumers would rather watch live video than read social media posts (Source: WordStream). In today’s episode, we’ll discuss four great benefits of video marketing and reviewing that Troy Howard has seen in his career. We’ll also discuss challenges and opportunities, recurring revenue, and picking the right business partner. Troy Howard is one of the founders of SoTellUs, which I believe is the best review platform technology for businesses and I recommend it to all of my clients. Troy started his own marketing agency that has more than 3,800 clients in 27 countries.  Continue reading at -
In the last episode with Viveka Von Rosen, we discussed how we can make our LinkedIn profiles stand out and ways we can build credibility through LinkedIn. In today’s episode, we’re going to discuss how to create a LinkedIn business page.  How to Create a LinkedIn Page Here are five key aspects of our LinkedIn profile we should use: Banner Image Headline Profile Photo About Section Content, Experience, and Featured Sections  
According to Hootsuite, LinkedIn is the most trusted social network in the United States with 722 million members. While LinkedIn was primarily used to connect potential employees with employers in the past, it is now a platform for publishing and sharing content as well. Not only can we use LinkedIn as a way to present our credentials to employers, we can also use it to show our credentials to our customers while building brand awareness, growing customer relationships, and generating leads.  Viveka Von Rosen is the co-founder and chief visibility officer of Vengreso, the largest provider of modern digital sales transformation solutions. She is known internationally as the “LinkedIn Expert” and has trained more than 10,000 business professionals on using this popular social platform. She's also authored the best selling books LinkedIn Marketing: An Hour a Day and LinkedIn: 101 Ways to Rock Your Personal Brand. Her business mission is to help sales professionals and business owners create more quality and qualified conversions on LinkedIn.  
In the last episode with Kristin Swanson, we discussed how we can overcome resistance to achieve our “someday when…” projects and goals. In today’s episode, we’re going to discuss how we can achieve our soul-led goals.  Soul-Led Goals Soul-led goals are what Kristin calls our greatest dreams. They are the goals that resonate deeply with our souls. They are the projects we desire to accomplish in our lifetime.  We can ask ourselves, “What do I want? How do I want people to remember me? What difference do I want to make in whose life and what do I want my legacy to be?” The answers to those questions are clues to what our soul-led goals are.
“Someday when I have more time, I will start my own business.” Does this phrase feel familiar? We often find ourselves putting our goals and dreams on hold because we experience resistance or challenges such as time restraints or a lack of money. Kristen Swanson, a breast cancer survivor, learned that we don’t have to wait for “someday” through a life changing event. Her experience helped her realize that we don’t have to wait for “someday”. We can go after our goals now.  Kristen helps thought leaders execute their “Someday when…” procrastination projects with ease. As a breast cancer survivor and trained coach at the Coaches Institute, Kristen has learned the importance of getting out of one's own way and how to stop waiting until “someday” to make a unique impact. Realizing that you only live once, she has gained perspective tools and strategies to overcome the illusions fear instills in us.
This is Entrepreneurs of Faith, a Sunday episode of Monetization Nation. I’m Nathan Gwilliam, your host. In today’s episode, we’re going to discuss an article written by clinical mental health counselor, Rod Jeppsen. In his article, Jeppsen teaches us how we can more effectively communicate with our spouses.  It can be hard to be the spouse of an entrepreneur. We often get sucked into projects and responsibilities or have to work long and odd hours, especially when we’re first starting our businesses. We’re asking a lot of our spouses; that’s why it is important to continue to put effort into our relationships and learn how to communicate more effectively with our spouse.  Read more at:  
Bob Tiede is an expert at asking great questions and teaching other people to ask great questions. Bob has a blog called Leading with Questions, where he just celebrated his ninth anniversary. The blog is followed by leaders in more than 190 different countries. Bob is also the author of four very popular books: Now That's a Great Question, 339 Questions Jesus Asked, Great Leaders Ask Questions, and the Little Book of Big Leading with Questions Quotes.  In today’s episode we’ll be discussing the best strategies to become a good leader in our businesses by asking questions.   What makes a good leader? In 1997, Navy Captain D. Michael Abrashoff, took over command of the USS Benfold, one of America's warships. Morale on that ship was the lowest in the Navy at that time and 18 months after Abrashoff took over as captain, morale was the highest in the Navy. His key strategy to solve this problem was to listen.
How to Raise Money

How to Raise Money


Welcome back to another episode with Andrew Romans. In the last episode, we defined venture capital (VC), angel investing, and private equity, and we discussed three ways to de-risk venture capital, and how entrepreneurs can leverage technology. In today’s episode, we’ll discuss how to raise capital for your business. How to Start Raising Capital Here are a few of Andrew's ideas on how to start raising capital for a business. Build the Team First When Andrew founded Global Telecom, he recognized that he was young and didn't have a lot of experience, so he decided to build a great team. He recruited the former CFO of AT&T and other top professionals in different fields and signed employment agreements with them contingent upon $5 million of funding. Then he was able to go into the VCs and say, “It's not just me, here's the team.” Andrew said, “Go out and recruit people. If you can recruit really top people in this talent war where they have so many choices, that says something to investors.”
Andrew Romans is a venture capitalist, entrepreneur, and advisor for governments and corporations on Corporate Venture Capital programs. He is the CEO and General Partner of 7BC Venture Capital and the co-founder of Rubicon venture capital, a venture capital fund focused on investing in and supporting artificial intelligence (AI), FinTech, and software infrastructure startups. By the time he was 28 years old, he’d raised more than $48 million for tech startups he founded.  Andrew is also the author of three books: The Entrepreneurial Bible to Venture Capital, Masters of Corporate Venture Capital, and Masters of Blockchain. He also hosts the podcast Fireside with a Venture Capitalist. In today’s episode, we’ll discuss the difference between venture capital, angel investing, and private equity, three ways we can reduce risk in venture capital, how entrepreneurs can leverage data and technology, and Andrew’s career.  Read more at:
Justin and Alexis Black are authors, speakers, and serial entrepreneurs. Together, they've created ventures such as the Scholarship Expert and the Rose Empowerment Group, which supports hundreds of young people. Their current venture is called Redefining Normal. They've published a book called Redefining Normal, which shares their journey of two foster kids overcoming their pasts.    In today’s episode, we’re going to discuss their journey and how we, as entrepreneurs, can make an impact on our communities. Overcoming the Past Alexis and Justin are both foster care alumni. Justin entered the foster care system when he was 9 years old and bounced from home to home throughout his childhood years. This created a lot of mental health struggles, leading to unhealthy habits such as substance abuse. 
In the last episode with Rachel Haley, we discussed five ways to scale a business: making goals, establishing priorities, communicating with our teams, focusing on our customers, and hiring the right people. In today’s episode, we will continue our discussion on how to scale a business by going over how to delegate, how to hire the right employees, and a lesson we can learn from credibility marketing.  How to Delegate Scaling a business requires delegation. We can’t do everything on our own, meaning we have to get other people to do some tasks and projects for us. Delegation is required if we want to scale; this is something most entrepreneurs struggle with at some point or another. 
Rachel Haley is the co-founder and CEO of Clarus Designs, a consulting and outsourcing firm for startups targeted at optimizing rapid scale through improved operational strategy.  Her core focus is flawless execution. She says, “I'd rather have a sub optimal strategy with flawless execution, as opposed to constantly shifting strategy to fit a particular box.” In today’s episode, Rachel is going to share some of her best strategies to help scale a business. 
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