Money Lab

The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.

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Making Decisions Toward Freedom (Lifestyle Business Blueprint)

This is how I built a true lifestyle business. 

12-15
34:23

Avoiding AI Slop To Make The Internet a Better Place

 It's harder than it sounds. Maybe?

12-14
34:33

Create a System With a Single KPI

 Thinking through a new way to track business metrics.

12-13
30:40

My Podcast Growth Experiment

Follow me on Twitter, Threads, and LinkedIn. 

12-12
26:20

Nobody Knows You Exists

This is the phrase that I repeat to myself over and over again when it comes to marketing. 

12-11
29:41

Act Like You Belong

This is a story about my trip to a fancy hotel and what I learned from it. 

12-10
23:55

Publishing More Content Than You Think You Need

Turns out volume is still the name of the game. 

12-09
28:46

My Principles

These are my rules I live by. 

12-08
40:03

My Goal Setting System

 If I had to choose, it would probably be SMART goals, which is an acronym. 

12-07
28:11

2026 WordPress Article Improvements

 Here's a list of four things that I'm doing to improve the visual design and structure of our SEO articles in 2026.

12-06
43:42

I Analyzed 3 Years of Reels and Here’s What I Learned

I think the title of this one speaks for itself. 

12-05
42:25

The Art of Having Fun (While Making Art)

I read a book, and it gave me permission to do something I've always wanted to do. 

12-04
37:06

My New Old Side Project

Can you guess what it is? 

12-03
44:01

One Focused Task Per Day

The best advice I learned from my former boss. 

12-02
37:52

Revisiting Slow Productivity

It's a book by Cal Newport. 

12-01
22:27

Systems! 4

 I'm learning very slowly that the entire business world runs on systems. And here's how I'm building them. 

11-30
55:50

SEO Article Design

 I tried to Google this, and nothing came up. Did I just invent something new?

11-29
43:05

How to Be Consistent

Listen to discover my three steps for achieving consistency. 

11-28
33:22

Testimonials That Changed My Sales Process

Absolute game changer.

11-27
26:36

My Monthly Focus Tasks

I recorded this back in September. This is my focus for October.

11-26
33:45
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Lars ØLB

Awesome episode! Keep at it guys, really enjoy your style and format!

03-25 Reply

Alex Carr

Never beatbox again.. Either of you.. ever..

10-10 Reply

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