A focus on sales pitches made us more in revenue in the first 14 days of a new subscriber.
Do you agree? Take this description for instance. I could have made it short, but instead I decided to make it incredibly long. Why? Well, just to make it more complicated. Didn't have to be complicated, could have just been one sentence like I usually do, or no description whatsoever, but instead I'm going to write an absolute ton of show notes and a super long description for no other reason than to just prove the point that everything's too complicated, like the title of this podcast suggests.
What I liked, what I didn't like, what I would do again in the future.
Have you ever considered having a directory of pool maintenance companies on your website?
I skimmed Alex Hormozi’s new book. I was already implementing a lot of these tactics.
Is making people aware of your brand, even if it is a funny meme, useful. One day their circumstances might change and then they need you and you are the one who pops to mind.One thought regarding this is, I currently do not own a pool or hot tub and so I do not need of your content currently. However, in the future if this changes where is the first place I would be going, you! You have attracted a customer by providing me with content that is not aligned to anything I need right now, but now I know about you. Totally get your thoughts on making content that is only focus on your customer but sometimes going very top of funnel might play the long game?
Yes and no. But mostly no. At least for me.
Lars ØLB
Awesome episode! Keep at it guys, really enjoy your style and format!
Alex Carr
Never beatbox again.. Either of you.. ever..