Money Magnet Mama

Welcome to Money Magnet Mama, where magnetic marketing meets money mindset and online business strategy. This podcast is for the heart-centered entrepreneur, small business owner, or multi-passionate creative who doesn’t fit in with the toxic hustle culture and the bro marketing sleaze, and wants to build their abundant life and dream business differently: with heart and soul, joy and ease. From chill launch and evergreen sales strategies, the energetics of pricing, to high ticket group coaching programs, I’m going to dish on all the secrets to making more, and working less. I’m Masha Goins, Business Coach, Pricing Strategist, and Money Mindset Queen, who went from being a burned out working mom with a dream, to owning a multi-six-figure ONline business that lights me up, and allows me the freedom to only work part time hours, and spend most of my time living OFFline. It’s my soul’s purpose to teach you how to go from the grind of trading time for money, to scaling your time freedom and passive revenue by chasing joy, and practicing ease. Let’s get Goins! xo, Masha mashagoins.com IG @moneymagnetmama

Is Social Media Marketing Dead? How to Build Your Thought Leadership on LinkedIn with Brenda Meller [Ep. 66]

We’ve all felt it, right? Engagement on Instagram dropping… Facebook groups quieter than ever… TikTok feeling like a full-time job.   So is social media marketing… dead? 👀   In this episode, I sit down with Brenda Meller, LinkedIn coach and author of Social Media Pie, to talk about why LinkedIn may just be the most powerful platform for building thought leadership and attracting clients in 2025.   Inside, we dive into: ✨ The real state of social media marketing today (and why most platforms are harder to grow on than ever) ✨ Why LinkedIn is the last “organic reach goldmine” for entrepreneurs and service providers ✨ How to grow your thought leadership and personal brand without feeling salesy or spammy ✨ Brenda’s top tips for making LinkedIn fun, strategic, and aligned with your business goals   If you’ve been spinning your wheels on Instagram or posting into the void on Facebook, this conversation will give you hope, clarity, and a game plan.   🎧 Listen now and learn how to create visibility that lasts   👉 Grab Brenda's freebie: 15 LinkedIn Profile Tips for Coaches & Consultants 📱Connect with Brenda on LinkedIn → @brendameller   PS: Curious about the program Brenda and so many other brilliant entrepreneurs are part of? Join me at my Hey to 100k® Open House on October 10 at 11am ET → Save your seat here   xo, Masha   💞 Let's connect: Instagram | LinkedIn

10-07
58:12

Stress-Free Bookkeeping & Audit-Proof Taxes: IRS Insider-Turned-Entrepreneur CPA Sheila Koenig Shares What Every Small Business Owner Must Know [Ep. 65]

Does bookkeeping feel scary, confusing, or like something you keep pushing to “later”? You’re not alone—and you don’t have to keep avoiding it.   This week, I sat down with Sheila Koenig, CPA, former IRS insider, and founder of Checking It Twice Bookkeeping. With 24 years of experience (including 16 in IRS appeals, reviewing over 1,000 small business audits 😱), Sheila is here to share the real truth about what gets small business owners in trouble—and how to avoid it.   Inside this episode, Sheila reveals: ✨ The most common mistakes small business owners make (and why they trigger audits) ✨ Why waiting until tax season to “catch up” is the worst thing you can do ✨ Simple, stress-free systems (even pen + paper!) to keep your books clean ✨ The #1 habit that saves time, money, and stress every single week 👉 Check out Sheila’s Membership: Know Your Numbers 👉 Join her free group: Bookkeeping & Tax Advice for Small Businesses   📌 Special Invite: Sheila is part of my Hey to 100k® community—and you’re invited to come see what it’s all about! 🎉 Join me for the Hey to 100k® Open House on October 10 at 11am ET. Peek behind the curtain, ask me anything, and see how this program can support you in scaling to six figures with soul. Save your seat here.   xo, Masha   💞 Let's connect: Instagram | LinkedIn

09-30
38:21

Small Email List Success: How Soul Reader Yvonne Arnold Made $20K in a Week & Sold Out Her $25K Offer — Without Social Media or Launching (for Sensitive Empaths & Healers) [Ep. 64]

👉 Grab the link and join me for my FREE Hey to 100k® OPEN HOUSE event happening 11am ET on 10.10. 🎉   This is my second sit-down with my friend and client, gifted Soul Reader Yvonne Arnold (catch our first IG live conversation here), and wow- this one is pure gold!   Yvonne and I go deep on how she: ✨ Sold out her $25K program with a small email list ✨ Created $20K in a week- without launching or social media ✨ Learned to lean into her gifts as a sensitive empath ✨ Proved that you don’t need to “hustle” to attract soulmate clients   If you’ve ever felt like your audience is too small to succeed, Yvonne’s story is going to expand what you believe is possible.   👉 Grab Yvonne’s free Visibility Activator Field Reading here.   And if Yvonne’s story sparks something inside you, and you’re ready to create your own wildly successful launch with a supportive roadmap — this is your invitation to build and launch your dream offer with ease, clarity, and confidence.   👉 The Bootcamp Special for my program Hey to 100K® is on! Check it out here!   💌 PLUS I’m throwing a free Open House on Oct 10 🎉 Come peek behind the Hey to 100k® curtain + get your Q’s answered. Get the Zoom link here.   xo, Masha   💞 Let's connect: Instagram | LinkedIn

09-23
54:39

Small Audience Success: How Organizer Caroline Thor Filled 16 Membership Spots with a Simple 15-Minute Challenge Launch (and a Tiny Email List!) [Ep. 63]

👉 Grab the link and join me for my FREE Hey to 100k® OPEN HOUSE event happening 11am ET on 10.10.25 🎉 Think you need thousands of followers and a massive list to grow a membership? Think again. In this episode, I sit down with my client (and decluttering queen) Caroline Thor, who shares how she filled 16 new spots in her membership with just a tiny email list (under 800 subscribers!) and a bite-sized 15-minute challenge. Caroline spills how she niched down to support moms of neurodivergent kids, why she ditched overstuffed PDFs for real accountability, and how a simple co-working hour turned her membership into a thriving community.   🔥 What You’ll Learn in This Episode: The “15-minute challenge” strategy that converted at 8% Why free trials can actually hurt your membership retention How to create a light, fun membership that people stick with Why a small but mighty podcast can drive big sales   👉 More of Caroline: Listen to my first sit-down with Caroline (Ep. 22) Listen to Caroline’s Podcast Join Caroline's 3-Day Paper Reset – It starts Oct. 4! Join Caroline’s Membership   👉 The Bootcamp Special for my program Hey to 100K® is on! Check it out here!   💌 PLUS I’m throwing a free Open House on Oct 10 🎉 Come peek behind the Hey to 100k® curtain + get your Q’s answered. Get the Zoom link here.   xo, Masha   💞 Let's connect: Instagram | LinkedIn

09-16
50:42

Master Your Launch Strategy & Confidently Launch Your Course, Membership or Program in 3 Weeks (Launch Your Magic Bootcamp Starts Sept 22!) [Ep. 62]

✨ Launch Your Magic Bootcamp is OPEN! ✨ It’s happening Sept 22 – Oct 10 and this is your chance to launch with clarity, confidence, and FUN (yes, fun is mandatory 💃). In just 3 weeks, I’ll coach you live in a small group container to: ✔ Craft your irresistible offer (with my Sold-Out Sunday Recipe) ✔ Map your simple, chill AF launch plan ✔ Create magnetic messaging that sells your program with soul Spots are limited and the price goes up soon. Don’t snooze! 👉 Save your seat for Launch Your Magic Bootcamp    xo, Masha   💞 Let's connect: Instagram | LinkedIn

09-09
23:34

Your $100K Vision Masterclass (Part 7 of 7 of Launch & Chill: The Summer Series) [Ep. 61]

✨ Launch Your Magic is OPEN! ✨ Wanna finally get your program out into the world- without the stressy, messy launch vibes? Join my Launch Your Magic Bootcamp (Sept 22–Oct 10) 🎉 Three weeks of live coaching with me to nail your offer, your message, and your chill AF launch plan. Lowest price ever for live coaching 👀 👉 Snag your spot before it’s gone!    You've built the offer... You've mapped the launch... Now it's time to hold the vision.   This bonus episode is the final chapter of our Launch & Chill Summer Series—and it’s a powerful one.   I’m guiding you through my full 100K Vision Masterclass: a dreamy, strategic visualization experience that helps you connect to your next-level revenue goal through embodiment, not spreadsheets.   Whether you’re at $2K months or scaling past six figures, this audio is your permission slip to claim your soul-aligned business success—without the hustle, the proving, or the burnout.   This isn’t a “manifestation pep talk”—it’s a guided strategy session that meets you in your body, your intuition, and your leadership.   🔥 This episode will help you: ✔ Clarify your next revenue milestone—without forcing it ✔ Anchor into your unique launch style (based on how you want to feel) ✔ Take action that’s rooted in your values, not someone else’s funnel template   So grab your favorite drink, close your tabs, and give yourself the gift of vision. You’re not meant to hustle your way to $100K. You’re meant to embody it. 💋   xo, Masha   💞 Let's connect: Instagram | LinkedIn

09-02
01:13:12

'The Secret' to Success: The Energetics of Abundance (Part 6 of 7 of Launch & Chill: The Summer Series) [Ep. 60]

In this penultimate episode of the Launch & Chill series, I’m showing you how to create a launch plan that actually fits your life—and still gets results.   Say goodbye to launch spreadsheets that make your brain melt. This is the aligned, simplified approach you’ve been craving.   xo, Masha   💞 Let's connect: Instagram | LinkedIn

08-26
50:46

How to Position and Price your Irresistible Offer for Maximum Revenue (Part 5 of 7 of Launch & Chill: The Summer Series) [Ep. 59]

In this episode, I walk you through the pricing sweet spot and how to position your offer so people are excited to buy.   We’re not just slapping a random number on your program—we’re crafting a juicy, aligned container that practically sells itself.   xo, Masha   💞 Let's connect: Instagram | LinkedIn

08-19
44:04

Launching with a Challenge vs. Webinar, and my FB Pop-Up Group Popcorn Strategy (Part 4 of 7 of Launch & Chill: The Summer Series) [Ep. 58]

Webinar or challenge?   In this episode, I’m sharing why I went with a 3-day challenge for my $60K launch (and why I’d do it again).   You’ll learn: ✨ The pros & cons of each launch style ✨ How to keep people engaged start to finish ✨ My FB pop-up group “popcorn strategy” that boosts connection & conversions   xo, Masha   💞 Let's connect: Instagram | LinkedIn   📌 Re: Tech: Since Facebook updated their API, and you can no longer stream into groups using third party apps like BeLive, I now host my Challenges on Zoom, and then upload the replay to the pop-up FB Group.

08-12
37:10

My 3 Day Challenge Launch Structure- a Step by Step Breakdown you can Follow (Part 3 of 7 of Launch & Chill: The Summer Series) [Ep. 57]

Want to run a challenge that actually converts?   This episode walks you through my exact 3-day challenge format that delivers insane value and builds demand for your offer. No fluff. Just a magnetic mix of teaching and selling that works every time.   Perfect for coaches, healers, or educators who want to launch without the tech overwhelm.   xo, Masha   💞 Let's connect: Instagram | LinkedIn

08-05
22:36

How I tripled my Launch Revenue WITHOUT Growing my Social Audience or Email List (Part 2 of 7 of Launch & Chill: The Summer Series) [Ep. 56]

👒 SUMMER SALE 👒 is ON through July: Catch my IG Stories and DM me SUMMER to get all the juicy deets 🤫🧃   In this juicy behind-the-scenes breakdown, I reveal how I TRIPLED my launch revenue without adding a single new follower.   No growth hacks. No ads. Just strategy, alignment, and intention.   This episode is for you if you think you need a bigger audience to scale... when what you really need is a better approach.   xo, Masha   💞 Let's connect: Instagram | LinkedIn

07-29
24:11

Start to Launch & Chill: 60k in 30 Days—Without ads, a Pre-Launch Runway, or Daily Posting (Part 1 of Launch & Chill: The Summer Series) [Ep. 55]

👒 SUMMER SALE 👒 is ON through July: Catch my IG Stories or DM me SUMMER to get all the juicy deets 🤫🧃   What if your last launch didn’t drain you because of strategy... but because of your nervous system?   In this kickoff episode of Launch & Chill: The Summer Series, a 7-part training series inside the Money Magnet Mama podcast, I’m sharing why launch burnout is NOT your fault, and how I flipped the script to create a more regulated, soul-aligned way to sell.   If you’ve ever felt like you need two weeks to recover from selling your offer... this episode will be a revelation.   xo, Masha   💞 Let's connect: Instagram | LinkedIn

07-22
16:15

How to Scale from $100K to Multi 6 Figures - Online Business Growth, Meta Ads & Repeatable Systems with Marketing & Sales Expert Paul Pruitt [Ep. 54]

👒 SUMMER SALE 👒 is ON through July: Catch my IG Stories and DM me SUMMER to get all the juicy deets 🤫🧃   If you’ve hit six figures in your business and want to scale with more ease, consistency, and actual time freedom, this episode is your roadmap 🛣️✨   In this conversation, I sit down with Paul Pruitt, meta ads strategist, systems genius, and one of the most genuine marketers in the game, to talk scaling past the hustle and into sustainable, soul-aligned growth.   💬 Inside the episode: 🔥 Why “marketing isn’t magic, it’s MATH” 📈 The 3 biggest mistakes people make trying to scale 🎯 When to actually start running ads, and where to begin 🛠️ Why consistency beats reinvention every time 🧠 The mindset shift that separates burnout from longevity 💡 The secret behind ad strategies that feel ethical and easy   Whether you're a few launches in or finally ready to get out of launch panic mode, Paul’s perspective is gold.   👀 Check out Paul's 5 Day Ads Challenge: adschallenge.com   xo, Masha   💞 Let's connect: Instagram | LinkedIn

07-15
56:50

Booked out with $8K Clients: How Parenting Coach Lorena Seidel Went from Overwhelm to a High-Ticket Coaching Business Working Part-Time as a Single Mom [Ep. 53]

What if you could build a high-ticket coaching business and be home when your kids are sick?   Or spend a Tuesday redoing your deck? Or take 20 trips in 6 years as a single mom of three?   In this episode of Money Magnet Mama, I sit down with my dear friend and client Lorena Seidel, a parenting and mindset coach, to talk about how she built her dream business—one rooted in simplicity, impact, and a whole lot of freedom.   🎧 Inside the episode: ✨ How Lorena created her $8,000 offer without a huge audience 🧠 Her mindset shifts around divorce, motherhood & money 📅 Why local community talks + word-of-mouth scaled her faster than social 💬 How we simplified her offers and clarified her group program 💸 The belief shift that helped her sell parenting coaching at high-ticket prices   Lorena is living proof that you don’t have to choose between being a present parent and a powerful coach. You can have both 💖   👉 Learn more about Lorena: 🌐 joyfulfamilymethod.com 📱 @lorena_seidel on Instagram   💸 And if you’re ready to package your own offer quickly + clearly, The Dream Launch Box is still just $88!   xo, Masha   💞 Let's connect: Instagram | LinkedIn

07-08
45:51

From Scarcity and Self-Sabotage to Planning for Success: Your Mid-Year Money Mindset & Abundance Manifestation Reset [Ep. 52]

👉 Grab my Dream Program Launch Box HERE before the price goes UP!   We’re halfway through the year... and maybe your energy is halfway there too.   Whether you're feeling ✨ lit up ✨ or a little “meh,” this is your mid-year abundance reset—part pep talk, part planning sesh, part spiritual realignment.   In this episode, I’m walking you through the mindset shifts, journal prompts, and strategy tweaks I use personally (and with my clients inside Hey to 100K®) to clear scarcity patterns, recover from self-sabotage, and call in aligned, soul-led success.   🎧 Inside the episode, I share: 🌀 How to reset your energy without burning it all down 👀 How self-sabotage hides in over-complication & perfectionism 🧠 My favorite mid-year journaling prompts to realign your vision 📅 A look inside the Shine Time Planning Retreat and how to map Q3/Q4 with overflow energy 📦 Why I built the Dream Launch Box for coaches who are DONE overthinking their next launch   This is your permission slip to stop proving, start receiving—and let the second half of your year feel like ease, overflow, and full alignment.   xo, Masha   🥡 Grab the Dream Launch Box ($88)   💞 Let's connect: Instagram | LinkedIn

07-03
35:14

From Idea to Income in One Day: Create a Mini Bundle That Nurtures Leads & Warms Them Up for Your Signature Offer [Ep. 51]

👉 Grab my Dream Program Launch Box HERE before it goes UP!   Yes, my dear — I made you a bento box lunch 🍱💋    Not literally (although I would if you came over), but in this episode, I’m serving up a full breakdown of how to create a mini offer—or as I like to call it, a dream program launch (read: lunch) box—that you can package, price, and sell in a single afternoon.   This isn’t about perfection. It’s about traction. And if you’re tired of endlessly building freebies that never convert, or launching big programs to a cold audience, this is the bridge you’ve been missing.   🎧 Inside the episode, I share: 🥡 What a mini bundle actually is—and how it’s different from a freebie 📦 The anatomy of my $88 Dream Program Launch Box (and how I built it fast) 💡 How to repurpose trainings, guides, and content you already have 🎯 Why these tiny offers create BIG momentum for your signature program 💸 Pricing tips, funnel tips, and how to infuse your full personality into your offer   Whether you already have a high-ticket offer or are still working on it, this is the easiest, fastest way to build trust, nurture leads, and get paid now.   xo, Masha   🍱 Deets for The Dream Program Launch Box HERE 🎉   💞 Let's connect: Instagram | LinkedIn

06-24
32:41

From Doomscrolling to Success Boundaries: Social Media Breaks for a more Joyful, Focused & Productive Summer in Your Business [Ep. 50]

We made it to 50 episodes!! 🥹💋 And this one feels like a reset—for me, for you, and for every business owner who’s ever said, “I just don’t have enough time.”   In this episode, I’m breaking down how I’m reclaiming my energy this summer… by creating what I call success boundaries—and cutting out the sneaky time leaks that were costing me way more than I realized.   🎧 I’m sharing: 🧠 The truth about content consumption and nervous system fatigue 📱 How I stopped using social as “research” and started protecting my creativity 📚 What I’m doing instead of scrolling (yes, books are back!) 👩‍👧 What parenting tweens taught me about screen habits ✨ And how a little white space brought me back to my next big offer   PLUS: 🎁 I’m announcing the Dream Launch Box Giveaway winners at the end of this episode—was it you?! 👀 Tune in to find out!   ☀️⛱ Want to kick-start your productive summer by binging all 50 episodes of Money Magnet Mama? 👉 Start here.   🍱 Want the Dream Launch Box for yourself?  Grab it here 🎉   xo, Masha   💞 Let's connect: Instagram | LinkedIn

06-17
31:22

Clone Yourself with AI: How to Build a Custom GPT That Nurtures, Converts & Sounds Like You — Scale Your Coaching Business & Magnify Your Magic [Ep.49]

Overwhelmed by AI? Let me show you the soulful side.   In this episode, I’m breaking down how I built my Custom GPT—the exact same one you’ve probably already used if you’ve tried my Magnetic Messaging Coach GPT—and how you can create your own to serve dream clients, streamline content, and support your offers… all while sounding exactly like YOU.   ✨ Inside the episode: 🧠 What a Custom GPT actually is (and how it’s different from ChatGPT) 🧰 3 ways to use it: client nurturing, admin automation, and backend scaling 💡 The 2 exact prompts I used to build my GPT (shared below!) ⚡ Why personality and tone matter just as much as functionality 🤖 Plus: the wild ways AI can go rogue (ask me about fake Canva templates 😂)   💬 Want to test mine? 👉 Try the Magnetic Messaging Coach GPT 🎧 Missed the AI strategy setup? Listen to Episode 40 here 📚 Explore Rick Mulready’s AI Playbook Membership (7-day free trial)   💬 GPT PROMPTS FROM THE EPISODE: STEP 1: BRAINSTORM IDEAS "You're my world-class business strategy assistant. I’m a [insert your 'I Am Statement' from my Magnetic Message Coach GPT]. Based on our chats, my offers, and how I serve clients, what are 3 GPTs I could create to help my audience, streamline my admin, or support my programs? Include how each would be used + what files/frameworks to upload.” STEP 2: BUILD IT OUT "Let’s build that one. Please walk me through the exact steps I’d need to take to create this Custom GPT inside ChatGPT, including what to write in the instructions step by step, what files I should prepare, and how to structure the tone and personality."

06-10
48:40

Money and Receiving Blocks: From Self-Doubt to Sold Out—Staying in Abundance in My $90,000 Launch [Ep. 48]

REMINDER: 🎁 THE DREAM LAUNCH BOX GIVEAWAY ENDS JUNE 9! It takes 2 minutes to enter, and you could win: → One-on-one coaching with me!!! → 1:1 Mini Intensive + Week + Day Voxer Coaching → Full access to my BRAND NEW MINI OFFER 🌈 ⭐ Enter here: https://forms.gle/ovmBwWHBdJbt4itj6     Now, let’s talk about what really happens when you decide to show up and sell. (And why it has nothing to do with Canva graphics or your sales page layout.)   In this episode, I’m pulling back the curtain on my recent $90K launch—and all the deep, personal, energetic work it took to get there.   🎧 Inside this episode: 💸 Why I had to heal money + receiving wounds to fully show up 🧠 How childhood patterns sneak into your launch strategy 🧘‍♀️ The nervous system practices that helped me stay grounded 🔢 How I paired numbers with energy to create sustainable success 💥 Why this launch felt both profitable and peaceful   If launching has ever felt like emotional whiplash, this one’s for you.   xo, Masha   🔗 Episode Links: 🎟️ Submit your entry by June 9 → https://forms.gle/ovmBwWHBdJbt4itj6 📌 Learn more about Hey to 100K® → https://mashagoins.online/hey  

06-03
49:11

Launch with Ease, Sell with Soul: 1 Year of Money Magnet Mama + The Dream Program Launch Box Giveaway (for Coaches and Course Creators) [Ep. 47]

🎉 We’re ONE year old!! 🎂🍱 I started this podcast exactly one year ago with a $20 telesales mic and a big, messy dream—   ...and today, Money Magnet Mama is in the top 1.5% of all podcasts worldwide with over 100 five-star reviews and listeners in 63+ countries 🥲   To celebrate, I'm announcing... 🎁 THE DREAM LAUNCH BOX GIVEAWAY 8 lucky listeners! Win Coaching. Get Clarity. Launch Your Magic. 💝 GRAND PRIZE: 1:1 Mini Intensive with Masha 1 x 90 Minute Strategic Coaching Session + 1 Week Unlimited High Touch, High Support Voxer Coaching 🎉 SECOND PRIZE: 1 Week of Voxer Coaching with Masha Walkie talkie access to me in your back pocket for an entire week! 💫 THIRD PRIZE: 1 Day of Voxer Coaching with Masha One Full Day of Laser Coaching with me 🍱 PLUS FIVE get The Dream Program Launch Box! Score my NEW MINI OFFER completely free!!! ✨ HOW TO ENTER: 1. ⭐ Leave a 5-star rating + review here on Apple Podcasts → Tell me how Money Magnet Mama has impacted you, take a screenshot of what you wrote before you submit 2. 📸 SUMBIT SCREENSHOT OF REVIEW HERE 🎉   📣 Want a bonus entry (or not on Apple or already reviewed?) → Share this episode on IG Stories and submit screenshot!   🗓️ Giveaway Closes: June 9 🎧 Winners announced on: June 17, Ep. 50   Thank you for being here. Thank you for pressing play. This community is living proof: business gets to feel like self care.   Here’s to your next level, and the next year of Money Magnet Mama 💝   xo, Masha   And if you’re like, “Forget the giveaway, Masha—I need this now”… 🍱 Grab the Dream Launch Box right here 🎉

05-27
29:19

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