Money Making Conversations Master Class

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ken Taunton. Founder and president of The Royster Group, a nationally recognized, certified Black-owned professional staffing firm. Here's a breakdown of the key themes and takeaways: 🎯 Key Highlights from the Interview 🏢 About The Royster Group Founded in 2001, the firm specializes in: Executive Search (C-suite to Director level) Healthcare Staffing (physicians, nurses, ancillary staff) Operates nationally, serving both public and private sectors. 💼 Executive Search Insights Royster is a retained executive search firm, meaning they are hired by companies to find top-tier talent. Focuses on diverse, seasoned professionals with 7–10+ years of experience. Clients include major corporations like Home Depot, Merck, and Pfizer. Emphasizes the importance of diversity in leadership and actively includes women and people of color in candidate pools. 🏥 Healthcare Staffing Healthcare remains a high-demand field due to an aging population and workforce shortages. Royster recruits nationally and advertises through their website, conferences, and referrals. There’s a growing need for diverse healthcare professionals to reflect the population they serve. 🧾 Resume & Job Search Tips Resumes should be keyword-optimized to match job descriptions. Candidates should reach out to recruiters, follow up, and apply through multiple channels. Avoid vague resumes—include specific achievements and metrics. 🏆 Business Philosophy & Certification Thornton emphasizes the value of being a certified Black-owned business, not as a crutch but as a strategic advantage to gain access to opportunities. He acknowledges the challenges and scrutiny minority businesses face and the importance of capacity and execution. Advocates for mentorship, SBA resources, and relationship-building as keys to success. 📈 Entrepreneurial Journey Thornton transitioned from pharmaceutical sales and HR to founding his own firm after noticing a lack of diversity in executive placements. Started Royster with a bootstrap model—a desk, a phone, and determination. Now leads a $20M+ company and was named Small Business Person of the Year in Georgia.   #STRAW #BEST #SHMSSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Felecia Hatcher. Purpose of the Interview To spotlight Black Ambition, a national initiative founded by Pharrell Williams that funds and mentors Black and Brown entrepreneurs. To share insights on entrepreneurship, access to resources, and strategies for scaling businesses. To inspire and educate small business owners and innovators on how to leverage opportunities for growth. Key Takeaways About Black Ambition Founded by Pharrell Williams to close the opportunity gap for Black and Hispanic entrepreneurs. Provides capital, mentorship, and masterclasses to help founders scale. Has invested in 131 companies and awarded millions in funding. Competition Structure Annual national competition with 2,500–3,000 applications. Categories include HBCU, National Finalists, Top Prize Winner, People’s Choice. Process: Applications → 250 semifinalists → 3-month cohort → Demo Day for top 20–25 companies. Unique Approach Focus on high-quality mentorship, not “low vibrational” guidance. Includes mental health and wellness support for entrepreneurs. Partnerships with brands like Louis Vuitton for luxury retail insights. Challenges for Entrepreneurs Many fail by rushing applications and skipping info sessions. Success requires clarity, traction, and persistence—sometimes multiple attempts. Black women are the fastest-growing entrepreneurs but often remain solopreneurs; Black Ambition prioritizes team-building. Pharrell’s Motivation Believes in democratizing opportunity: “Talent is not equally distributed by zip code, but opportunity can be.” Inspired by those who believed in him early in his career. Felecia Hatcher’s Journey Former founder of Center for Black Innovation and Black Tech Week. Emphasizes resilience: “I’m a C student and a college dropout, but I never let that define me.” Advocates for creative pathways to success and capital access. Notable Quotes “Success leaves clues.” – On learning from past winners. “Talent is not equally distributed by zip code, but opportunity can be.” – Pharrell’s guiding principle. “If it doesn’t work on you in that moment, it works for you in that moment. Either way, it works.” – On persistence. “We have to start enjoying the process… be stretched, be cut by the process.” – On entrepreneurial growth. “Wealth has a need for speed.” – On urgency in closing the wealth gap. #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Marsha Evans. Purpose of the Interview To highlight Marsha Evans’ work as a licensed professional counselor and founder of Willow Tree Counseling and Educational Center. To explore strategies for navigating life’s complex stages, breaking generational patterns, and building authentic relationships. To provide actionable insights for entrepreneurs and individuals on self-awareness, fear management, and relationship dynamics. Key Takeaways Understanding Complexity Life stages vary in complexity for each person—middle school for some, adulthood for others. Evans emphasizes listening and identifying what balance, peace, or contentment means for each individual. Early Awareness and Discipline At age 12, Evans set a goal to earn a scholarship, showing intentionality and discipline. Athletics taught her teamwork, problem-solving, and resilience, shaping her leadership style. Reading the Room Start by reading yourself—know your energy and intentions. Authenticity and confidence are key to building relationships and leveraging opportunities. Fear and Family Systems Fear often originates from family systems and generational patterns, not just personal experiences. Example: Parents’ limited worldview can project fear of the unknown onto children. Recognizing these patterns helps individuals break cycles and pursue their own paths. Generational Patterns & Healing Evans uses Genograms (visual family trees) to identify psychological and behavioral patterns across three generations. Acceptance of parents and family history is crucial for personal and professional growth. Rejecting parents = rejecting life and success; honor them while creating new narratives. Practical Steps for Change Build a relationship with yourself through solitude, meditation, yoga, and movement. Reduce stress (cortisol levels) to improve clarity and decision-making. Examine your money story—how family attitudes toward money shape your financial behavior. Relationships Romantic: Partners often mirror unresolved childhood issues; do inner work to avoid projecting. Professional: Maintain boundaries; emotional needs should not be placed on workplace relationships. Personal: Define roles clearly; avoid expecting friends to fill parental gaps. Consistency and Authenticity Success requires consistency with yourself before expecting it from others. Ask: Are your goals truly yours or influenced by societal expectations? Notable Quotes “I become a visitor in your world and start listening to your story.” “Reading the room starts with reading yourself.” “Fear is often not yours—it comes from your family system.” “You can’t reject your parents; when you reject your mother, you reject life.” “Consistency with yourself is key to achieving the results you desire.” “Your partner cannot carry the burden of your parents.” “People are divorced from themselves—I teach them how to get married to themselves.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Stephanie Wall. Purpose of the Interview To share Dr. Wall’s expertise as a neuroscience coach, criminal justice professor, author, and mentor. To discuss her mission through 1 Million Lives Transform, a global movement helping women unmute their voices and lead with authenticity and confidence. To provide actionable strategies for overcoming self-doubt, fear, and imposter syndrome in professional and personal settings. Key Takeaways Background and Roles Served 20 years in law enforcement and continues teaching criminal justice and ethical leadership. Founder of 1 Million Lives Transform, focused on empowering women to reclaim their voices. Unmuting Your Voice Many professionals mute themselves due to fear, lack of confidence, or imposter syndrome. Techniques: Awareness: Recognize when you’re silencing yourself. Pause and breathe before responding. Stand up when speaking in meetings to command attention and project confidence. Use phrases like “I’d like to build on that point” to engage respectfully. Mindset and Fear What you tell yourself matters more than external criticism. Replace negative self-talk with affirmations and surround yourself with positive influences. Neuroscience supports that repeated positive input rewires thought patterns. Boundaries and Time Management Learn to say “No” as a complete sentence. Set boundaries for phone calls and social interactions to protect productivity. Busy professionals should establish communication rules (e.g., “Do you have a minute?”). Authenticity and Leadership Authenticity is key—embrace your natural gifts and use them to transform spaces. Leadership requires mindset shifts when moving from peer to manager roles. Mentorship should be intentional and specific, not generic (“pick your brain” requests need structure). 1 Million Lives Transform A movement to help women rewrite their narratives, reclaim confidence, and lead boldly. Focus on self-awareness, boundaries, and empowerment strategies. Notable Quotes “Notice in that moment that you are muting yourself.” “Stand up when you speak—you command the room.” “No is a complete sentence.” “Our gifts are not for us; they are for other people.” “What you say to yourself does more damage than anything anyone else could say.” “Authenticity isn’t lip service—it’s showing up as who you truly are.” “Boundaries are not selfish; they are necessary.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Everett Swain II. Purpose of the Interview The interview aims to: Highlight alternative pathways to high-paying careers without a traditional four-year degree. Showcase how UXD Academy, founded by Everett Swain II, empowers individuals—especially from underserved communities—to leverage AI and design skills for financial and academic freedom. Inspire entrepreneurs and small business owners to embrace AI-driven opportunities. Key Takeaways AI as an Opportunity, Not a Threat AI can amplify human capabilities rather than replace them. Small businesses see 80% positive ROI from AI adoption, making it a major growth lever. Career Without a Degree Over 40% of tech companies no longer require degrees, focusing instead on certifications and portfolios. UXD Academy teaches AI experience design and automation for learners as young as 13. Everett’s Journey Started as a graphic designer, pivoted to UX after self-learning via “YouTube University.” Built UXD Academy to democratize access to tech careers and fight industry gatekeeping. Business Model UXD Academy offers free resources and paid guidance. Created Our Table, an AI experience agency employing top students for real-world projects. Impact on Underserved Communities Programs can transform lives, moving individuals from low-income jobs to salaries of $75K–$140K within 3 years. Focus on youth (starting at age 13) to break cycles of poverty and limited exposure. Future AI Trends for Small Businesses AI agents, automated workflows, and AI-powered customer experiences will dominate in the next 12–18 months. Legacy Everett aims to help 100,000 youth create their own reality through tech education. Notable Quotes On AI’s role:“Think of AI as the smartest intern you know—you can train it to work specifically for you.” On education:“You don’t need a degree for what I do. Over 40% of tech companies don’t care about degrees anymore—they care about your portfolio.” On opportunity:“If you follow what I’m telling you, you can change your life in under a year and a half.” On underserved communities:“For the first time in history, people of color can bridge the gap to academic and financial freedom without a four-year degree.” On legacy:“If I can help 100,000 kids create their own reality, that will be my legacy.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Sauda Johnson McNeal. To highlight Sauda Johnson McNeal’s journey from a successful law career to filmmaking. To discuss her new film “Love the Skin You’re In”, its themes, production process, and personal significance. To inspire entrepreneurs and creatives to pursue their passions while balancing purpose and practicality. Key Takeaways Career Transition & Dual Roles Sauda started as an actor, realized the instability, and pursued law for financial security. Maintains dual careers: education attorney and filmmaker, blending purpose (helping youth) and passion (storytelling). Film Details Title: Love the Skin You’re In. Themes: Self-love, family healing, caretaking, and African-American experiences. Cast includes Wendy Raquel Robinson, Marla Gibbs, and Oba Babatundé. Release: Limited theatrical run (Dec 17–23 in North Hollywood), streaming planned for February 2026 (Black History Month). Production Challenges Unexpected permit issues caused shutdowns. Tight 4-week shooting schedule due to budget constraints. Importance of leveraging relationships and calling in favors for casting and resources. Personal Connection Story inspired by Sauda’s own struggles with self-worth during college. Emphasizes therapy, faith, and support systems in overcoming self-doubt. Entrepreneurial Insight First project was self-financed; future plans include raising private equity for films. Goal: Maintain creative control while expanding opportunities for others. Impact & Audience Takeaway Encourages self-acceptance and repairing family relationships. Resonates with men on fatherhood and emotional presence. Highlights the underappreciated role of caretakers. Notable Quotes On purpose and passion:“My purpose is to help young people. My passion is this filmmaking business.” On self-love:“Love the skin you’re in is about total self-acceptance regardless of where you are on your journey.” On overcoming fear:“Film is unpredictable… I said, okay, the other fears—do it anyway.” On family relationships:“We are not promised tomorrow… Fix these family relationships if they’re possible to be fixed.” On entrepreneurial mindset:“I absolutely would like to use other people’s money… but keep creative control.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lawrence Phillips.  Purpose of the Interview To showcase Lawrence Phillips’ entrepreneurial journey from engineering to founding Green Book Global, a travel review platform for Black travelers. To highlight the significance of Black Ambition, an initiative by Pharrell Williams supporting Black and Brown entrepreneurs. To inspire listeners about resilience, innovation, and the importance of culturally inclusive travel resources. Key Takeaways Background & Career Shift Phillips studied Electrical Engineering at Georgia Tech and worked at Accenture in IT consulting for nearly a decade. Despite career success, he felt unfulfilled and decided to pursue his passion for travel, leading to the creation of Green Book Global. Travel Experience Traveled to 30+ countries across all seven continents, including Antarctica, in less than a year. Realized the need for a platform addressing “traveling while Black” concerns—safety, cultural acceptance, and inclusivity. Green Book Global Inspired by the historical Green Book (1936–1966), which guided Black travelers during segregation. Offers city-level Black-friendly scores, road trip planners, and Black-owned restaurant recommendations. Over 150,000 app downloads in 2025; partnered with Expedia; strong social media presence. Black Ambition Program Phillips applied three times before reaching semifinals, emphasizing persistence. Program provided funding opportunities and a transformative Evoke Wellness experience. His personal “why” statement:“I’m a protective and innovative steward of Black restoration and healing.” Impact & Vision Advocates systemic change by partnering with destinations to improve inclusivity. Highlights the economic power of Black travelers (over $140 billion annually). Encourages Black travelers to explore global opportunities beyond U.S. racial constraints. Notable Quotes “You can be successful and still not be happy.” — On leaving a lucrative career for passion. “I’m a protective and innovative steward of Black restoration and healing.” — His guiding principle. “There’s riches in niches.” — On unapologetically focusing on Black travelers. “Just because somebody said no doesn’t mean they said no to you—they said no at that time.” — On persistence in entrepreneurship. #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Joaquin Wallace.  🎯 Purpose of the Interview To explore Dr. Wallace’s groundbreaking work in financial literacy, particularly his concept of the “financial genetic code”, and to promote his book Generational Wealth Begins with Generational Knowledge. The interview aims to empower marginalized communities with tools for financial healing, literacy, and long-term wealth building. 🗝️ Key Takeaways 1. Background & Recognition Dr. Wallace is a recipient of the Wells Fargo Living History Makers Award. Featured in the Contemporary Black Biography series. Former college basketball coach and educator with a strong focus on discipline and mentorship. 2. Seven-Stage Generational Wealth Model Outlined in his book, the model includes: Internal/External Ecosystem – influences from family, community, and environment. Financial Genetic Code – inherited financial narratives and behaviors. Financial Healing – reprogramming harmful financial habits. Financial Edification – literacy and inclusion. Financial Well-being – stability and health. Generational Knowledge – estate planning, insurance, long-term care. Generational Wealth – successful transfer of assets. “Without financial well-being, there is no generational wealth.” 3. Financial Genetic Code A trademarked concept by Dr. Wallace. Unlike DNA, it can be rewritten through education and therapy. Influenced by early experiences, family habits, and community norms. Examples include “scar tissue narratives” (trauma from past financial events). 4. Credit & Financial Literacy Credit score is critical but misunderstood. Utilization rate should be under 30%. Payment history and inquiries significantly affect scores. Many people are unaware of the difference between consumer scores and business scores. 5. Barriers to Financial Growth Lack of trust in financial systems due to past trauma. Misinformation passed down from family and community. Zip codes and overleveraging can impact loan approvals. Financial professionals may unknowingly transfer their own biases to clients. 6. Role of Financial Professionals Dr. Wallace identifies five key roles: Financial Educator Financial Counselor Financial Therapist Financial Advisor Financial Planner He emphasizes matching individuals with the right professional based on their needs and emotional readiness. 7. Book Insights Generational Wealth Begins with Generational Knowledge is an Amazon bestseller. Includes self-assessments after each chapter. Designed for both professionals and everyday readers. Encourages readers to identify their financial stage and take actionable steps. 💬 Notable Quotes “You are your credit score.” “Inherited financial narratives create encoded financial behaviors.” “Any answer sounds correct if you don’t ask the right question.” “Consistency creates consistent outcomes.” “Financial literacy is not the end-all—it’s just one piece of the puzzle.” “We do what we know. If we don’t know, we just continue to do.” 📌 Final Thoughts Dr. Joaquin Wallace offers a transformative framework for understanding and improving financial behavior, especially in underserved communities. His concept of the financial genetic code bridges psychology, education, and economics, making financial wellness more accessible and actionable. #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Senita M. Hill. Purpose of the Interview To spotlight Peace on Patuxent Incorporated, a nonprofit founded by Senita M. Hill. To discuss the challenges women face when diagnosed with cancer and how the organization provides sanctuaries for peace, clarity, and empowerment. To inspire entrepreneurs and individuals to prioritize wellness and community support. Key Takeaways About Peace on Patuxent Located in Prince George’s County, Maryland. Offers two-day retreats for women diagnosed with life-leveling cancers. Provides limousine pickup, red carpet welcome, prepared meals, and activities focused on stillness. Launching virtual sessions nationwide in January to reach women who cannot attend in person. Life-Leveling Cancer Defined as any cancer diagnosis that disrupts life and forces major changes. Emphasizes the emotional and psychological impact beyond physical illness. Senita’s Personal Journey Inspired by her mother’s battle with lung cancer to create a space for women to pause and regain control. Empowerment Through Pause Women often feel they have choices, but treatment paths are usually predetermined. Peace on Patuxent offers a moment of stillness to reflect and make informed decisions. Community and Cultural Impact Addresses stigma in African American and ethnic communities around illness. Encourages open conversations and sharing of resources. Access and Application Apply via peaceonpatuxent.org. Requirements: Over 18, healthy enough to be independent, ideally within two years post-diagnosis. Notable Quotes “Every woman should allow herself the opportunity to come to peace.” “She matters—not just as a patient, but as a mother, daughter, coworker, and friend.” “When you hear the word cancer, it changes your life. It’s life-leveling.” “We’re not here to tell you how to run your journey. We’re here to allow you to pause your mind.” “The only way you’ll know your options is if you come out and have the conversation.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Keanna Sanders. 🎯 Purpose of the Interview To highlight Keanna Sanders’ entrepreneurial journey from fashion merchandising to founding Sandbridge Early Learning Center, a network of childcare facilities in Maryland. The interview explores her motivations, challenges, and vision for empowering families and communities through early childhood education. 🧭 Key Themes & Takeaways 1. Early Inspiration & Passion for Children Keanna’s love for children began at age 13, helping her grandmother care for infants and toddlers. Quote: “I was always around children… babysitting cousins, neighbors, and helping my grandmother with single moms’ kids.” 2. Education & Certifications Studied Fashion Merchandising at University of Maryland Eastern Shore and Fashion Institute of Technology. Earned childcare certifications (e.g., 45-hour and 90-hour credentials) to qualify as a teacher in Maryland. Quote: “I went and got my certifications in childcare so I could make a little extra money.” 3. Entrepreneurial Drive Keanna always knew she wanted to be her own boss, even before understanding what entrepreneurship meant. Quote: “I didn’t want to work a 9 to 5. I wanted to travel and make my own schedule.” 4. Serial Entrepreneurship Owned a car dealership called Trendy Motors before launching Sandbridge. Used profits from car sales and a bank loan to fund her childcare business. Quote: “I sold my first car and said, ‘I’m going to start a car business.’ That success helped me launch Sandbridge.” 5. Founding Sandbridge Early Learning Center The name “Sandbridge” combines her last name (Sanders) with the concept of “bridging the gap” between parents and children. Quote: “Sandbridge means bridging the gap between parents and kids.” 6. Curriculum & Learning Philosophy Uses Frog Street Curriculum for infants to age 5. Employs certified public school teachers through grants to prepare children for elementary school. Quote: “We want children to be ready for school. We teach through themes, tummy time, reading, and physical activities.” 7. Family Engagement & Community Impact Hosts family nights, festivals, and educational field trips. Offers financial support, discounts, and free meals to families in need. Quote: “We go above and beyond… sometimes I waive fees or help with scholarship applications.” 8. Franchise Vision & Branding Plans to franchise Sandbridge nationally with consistent branding across locations. Quote: “I want every Sandbridge to look the same—like Chick-fil-A or Walgreens.” 9. Overcoming Bias & Embracing Identity Initially hid her ownership due to fear of bias but later embraced her identity and impact. Quote: “You didn’t work this hard not to be recognized. People deserve to know who you are.” 10. Faith, Risk-Taking & Advice Attributes her success to faith, persistence, and taking risks. Quote: “Out of ten no’s, you’ll get one yes. Be consistent, be persistent, and lean on God.” 📍 Current Status Operates six locations in Maryland: three full sites and three before/after care programs. Serves nearly 400 children. Actively working on franchising the business. #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Amy DuBois Barnett.   📝 Summary of the Interview Amy DuBois Barnett, a trailblazing media executive and author, joined Rushion McDonald to discuss her career, her upcoming debut novel If I Ruled the World, and her insights on success, authenticity, and navigating the evolving media landscape. The conversation covered her historic role as the first Black woman to helm a major mainstream U.S. magazine, her experiences in media and publishing, the importance of Black voices, and her journey toward becoming a novelist. 🔑 Key Takeaways 1. Career Milestones & Legacy Amy made history as the first Black woman editor-in-chief of a major mainstream U.S. magazine (Teen People). She held leadership roles at Harper’s Bazaar, Ebony, Honey Magazine, and digital platforms like BET and The Grio. Her editorial style focused on humanizing success, sharing personal stories and lessons rather than just promoting content. 2. New Novel: If I Ruled the World Set in late 1990s/early 2000s New York, the novel follows Nikki, a woman navigating the fashion and music magazine world. Themes include misogyny in hip hop, professional ambition, friendship, and self-discovery. The title is inspired by the Nas and Lauryn Hill song, and Lauryn Hill was the first cover of Honey Magazine under Amy’s leadership. Amy envisions the novel as a TV series, and is actively working toward that goal. 3. Importance of Preorders Preorders are critical for debut novelists to hit bestseller lists. All preorders count toward first-week sales, which are essential for making lists like the New York Times Bestseller. 4. Authenticity & Black Media Amy emphasized the need for authentic Black voices in media, especially in today’s political climate. She praised independent platforms and figures like Roland Martin, Joy Reid, and Don Lemon for maintaining integrity. 5. Success Principles Success requires more than talent—it’s about energy, attitude, collaboration, and kindness. She highlighted the importance of networking through genuine relationships, not just transactional exchanges. Believing in oneself is essential: “The universe will not give you an opportunity that you don’t think you deserve.” 6. Pivoting & Resilience Amy’s career involved multiple pivots—from finance to fashion to media. She stressed the importance of recognizing when to pivot and manifesting goals through vision and hard work. 7. Print vs. Digital Media Print magazines offer permanence and thoughtful journalism, while digital media provides speed and volume. She misses the visual artistry of print, like cover shoots and fashion spreads. 8. Personal Notes Amy’s son is a music producer and DJ, studying at Drexel University. Rushion and Amy have a long-standing friendship dating back to 2012, when she was at Ebony and he was producing the Steve Harvey show. 💬 Notable Quotes “You have to believe that you deserve all of the opportunity.” “Networking is not about handing out business cards. It’s about building relationships.” “Magazines have a permanence that made you incredibly careful.” “I’m manifesting big things.” “We are out here flawed and just trying to find success, love, and fulfillment like everyone else.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stacey Gholar.   🔹 Summary of the Interview Stacey Gholar, founder of Bloom Creative Agency, shares her journey from being a young mother in Chicago to becoming a brand strategist and creative entrepreneur with over 20 years of experience in marketing, media, and business. She emphasizes the importance of aligning personal identity with brand strategy, especially in the digital age. Stacey discusses her approach to brand audits, the role of social media, the impact of AI, and her passion for empowering women through entrepreneurship and skincare. 🔹 Key Takeaways 1. What Is a Brand Strategist? A brand strategist helps individuals and businesses define and articulate their brand clearly. “You are the brand, but you have to put the brand together in a way that people can articulate what you do.” 2. Social Media Strategy Stacey conducts social media audits to ensure alignment between personal and business branding. She recommends having separate personal and business accounts, but acknowledges blending them when appropriate. 3. Discovery Process Her process starts with a discovery call to understand the client’s “why” and goals. She believes passion must drive entrepreneurship—not just money. 4. Digital Branding & AI Stacey identifies as a digital brand specialist, helping Gen X women and others pivot into digital spaces. She uses AI tools like ChatGPT and Google Gemini to enhance productivity but values human connection. “AI is an asset… but I don’t solely rely on it.” 5. Email Marketing Email is still vital: “If you're solely on social media, you can lose your business in a minute.” She advocates for funnel systems and community building outside of social platforms. 6. Going Viral vs. Being Valuable “You don’t need to go viral. You just need to be valuable.” She went viral unintentionally with a review of Harold’s Chicken, but stresses the importance of sustainable value over fleeting attention. 7. Brand Refresh & Outreach Most of her clients come through word of mouth, but she’s expanding her reach via social media. She encourages clients to step out of their comfort zones and engage in community-driven initiatives. 8. Skincare Line Stacey founded Skin Light Skincare at age 50 to promote pro-aging and natural beauty. She now focuses on organic body oils that are clean, hydrating, and hormone-safe. 🔹 Notable Quotes “Experience has been the best teacher for me.” “You don’t need to go viral. You just need to be valuable.” “If you stop learning, you stop growing.” “I want you to be a part of building your brand—not just me doing it for you.” “Social media is great, but word of mouth is still real.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed El' Deity Princey.  📝 Summary of the Interview El' Deity Princey is a transformational master coach, author, and speaker with a background in social science, neuroscience, and trauma recovery. In this powerful and deeply personal interview, she shares her journey from childhood trauma and dysfunction to becoming a high-achieving coach helping others reprogram their minds, cut toxic ties, and build wealth-driven lives. Her book, Monetize a Mind That’s Colonized, and her coaching business, 11 Master Consulting, are tools she uses to empower others to transcend adversity and manifest success. 🔑 Key Takeaways 1. Mindset is the Foundation of Wealth “Energy is currency.” True prosperity begins with internal transformation. Reprogramming the subconscious mind is essential to breaking free from societal conditioning and limiting beliefs. 2. Cutting Toxic Ties Toxic relationships—whether personal, familial, or professional—drain energy and hinder growth. “When you cut toxic ties, you thrive.” Applies to both employees and employers: focus on those who contribute positively to your mission. 3. Coaching vs. Therapy Coaching focuses on present and future goals, while therapy often addresses past trauma. El' Deity emphasizes accountability, strategy, and results in her coaching practice. 4. Routine Builds Wealth Daily habits, environment, and self-care routines are critical to building internal and external wealth. “Everyone has a gift. Everyone has a talent.” Routine helps unlock and monetize those gifts. 5. Healing from Trauma She shares her personal experience with Adverse Childhood Experiences (ACES) and how childhood PTSD mirrors veteran PTSD. Her journey from dysfunction and cult-like environments to academic and personal success is a testament to resilience. 6. Manifestation Requires Action Her concept of “Coagulation Law” emphasizes that belief alone isn’t enough—resources and action are required to manifest goals. Life is like Monopoly: strategy and movement are key to winning. 7. Empowering Language Words shape reality. Avoid saying “I’m struggling”—instead, affirm your intelligence and capability. “Speak life into yourself.” 8. Client Success Stories She helped a client leave a toxic home, pursue her talents, and attract a supportive partner—demonstrating how mindset shifts lead to real-world success. 9. Accessibility & Services Offers free live coaching on TikTok three times a week. Book: Monetize a Mind That’s Colonized is available on Amazon under her real name, Princess Halo. Coaching and courses available through 11 Master Consulting. 💬 Notable Quotes “When you master your emotions, you master your reality.” “Healing doesn’t take years—it takes intention.” “I got tired of begging for crumbs of love and began to give myself loads of love.” “Your self-image is what you attract.” “Are you tired yet? If yes, it’s time to pivot.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Mowbray and Cherina Rowand. 🎙️ Interview Summary: Mowbray & Cherina Rowand Purpose of the Interview To showcase the entrepreneurial journey of Mowbray and Cherina Rowand, co-founders of The Rowand Group and One Stop Taxes, the largest Black-owned virtual tax preparation service in America. The interview highlights their business evolution, scaling strategies, community impact, and the creation of the Black Tax Festival. 🧭 Interview Outline 1. Background & Origins Both from Memphis, Tennessee; met in high school. Started tax preparation in 2010 as a mom-and-pop operation. Transitioned from brick-and-mortar to virtual model by 2015. 2. Business Philosophy Entrepreneurship is defined as service to others. Mowbray is the visionary; Cherina is the implementer. Emphasis on scaling with structure: legal, accounting, HR. 3. One Stop Taxes Grew from a single office to over 1,000 virtual franchise locations. Offers free training, no startup costs, and shared revenue model. Built a platform allowing clients to submit documents and sign remotely. 4. Virtual Tax Model Designed for convenience and accessibility. Clients and tax preparers never need to meet in person. Platform includes document upload, e-signature, and cloud storage. 5. Franchise & Training Learning Management System (LMS) for onboarding. Training includes tax prep, customer acquisition, and platform use. Strategic partnerships with local businesses (e.g., dealerships, daycares). 6. Black Tax Festival Annual event held in Atlanta (Oct 16–18). Combines networking, education, and recognition. Includes IRS updates, business workshops, and the Titan Awards. Open to all entrepreneurs, not just tax professionals. 7. Expansion & Diversification Own restaurants in Memphis and the Dominican Republic. Franchised Fat Tuesday and Esco Restaurant (did \$1M in first 6 weeks). Own a yacht for rental experiences in the DR. Plans to develop a restaurant strip near FedExForum in Memphis. 💡 Key Takeaways Vision + Execution = Growth: Their complementary roles fuel business success. Virtual is Scalable: Transitioning to virtual allowed exponential growth. Community Impact Matters: Black Tax Festival fosters education and recognition. Diversification is Strategic: Restaurants and real estate expand their brand. Mentorship & Learning: They study successful entrepreneurs like Tilman Fertitta. Faith & Family Drive: Their journey is rooted in love, planning, and purpose. 🗣️ Notable Quotes “Entrepreneurship means being a servant to other people.” “The same thing that works at \$1M doesn’t work at \$15M.” “We had to fire ourselves from some jobs and hire professionals.” “We built a platform where you can do taxes from your couch.” “We started before social media—we know belly-to-belly marketing.” “Recognition matters—people don’t get it at home or work.” “We’re trying to bridge the wealth gap through proper paperwork.” “We bought a yacht in the Dominican Republic to rent for experiences.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Erica Gwyn.   🎙️ Interview Summary: Erica Gwyn on Money Making Conversations Masterclass Purpose of the Interview To spotlight Erica Gwyn’s journey as a faith-driven entrepreneur, her work with nonprofits through her company Nonprofit Guru LLC, and her educational initiatives including Seven Oaks Academy Montessori. The interview aims to inspire listeners by sharing Erica’s story of resilience, leadership, and community impact, while offering practical advice for nonprofit founders and small business owners. 🧭 Interview Outline 1. Introduction Host Rushion McDonald introduces the show and its mission to inspire and educate entrepreneurs. Erica Gwyn is welcomed as the founder and CEO of Nonprofit Guru LLC and Seven Oaks Academy Montessori. 2. Background & Career Journey Erica shares her early experiences, including working with Spelman College and Habitat for Humanity. She discusses her expertise in grant writing and nonprofit management. 3. Nonprofit Guru LLC Origin of the name “Nonprofit Guru” from her cousin, an attorney. Focuses on helping nonprofits with fundraising, board development, and strategy. Works with organizations that have at least \$300,000 in revenue and an existing board. 4. Common Mistakes in Nonprofit Startups Placing unqualified family members on boards. Lack of understanding of board responsibilities, especially fundraising. Over-reliance on grants without diversifying funding sources. 5. Board Development Advice Ideal board size: 5–7 members to avoid deadlocks. Seek members with legal, accounting, program design, and volunteer coordination expertise. Importance of board training programs like United Way’s VIP program. 6. Faith-Driven Entrepreneurship Erica shares her personal story of becoming a single mother at 19 and losing her child’s father. Her journey of healing through service and community involvement. 7. Seven Oaks Academy Montessori Purchased an existing preschool and transformed it into a boutique Montessori school. Focus on cradle-to-pre-K education with plans to expand after-school and summer programs. Offers unique features: professional chef, small class sizes, diverse staff, on-site therapy, and classroom cameras for parental viewing. 8. Summer Camp & Educational Expansion Originated from a math and science summer camp inspired by her son Cameron. Plans to revive the camp and expand educational offerings. Emphasis on creating a cradle-to-college pipeline for students. 9. Marketing & Branding Erica acknowledges the need to improve her visibility and branding. Encouraged by Rushion to relaunch her website and promote her services more actively. 💡 Key Takeaways Authenticity & Expertise Matter: Erica’s credibility stems from her hands-on experience and passion for nonprofit work. Board Composition is Crucial: A well-trained, committed board is essential for nonprofit success. Diversify Funding Sources: Don’t rely solely on grants—explore individual giving, estate planning, and in-kind donations. Faith & Purpose Drive Success: Erica’s personal challenges fueled her commitment to community service and entrepreneurship. Education is Empowerment: Her Montessori school and summer camps aim to provide foundational learning and long-term academic success. Marketing is Essential: Visibility and branding are key to expanding impact and reaching the right audience. 🗣️ Notable Quotes “You’re a nonprofit guru—you know nonprofits in your sleep.” “Your board’s primary job is to be a fundraiser.” “I’m a faith-driven entrepreneur. I walk in my purpose and that is a gift.” “Community means accepting and respecting people and organizations working together in an ecosystem.” “I started giving back to others, and I loved it. I’ve never known how to turn it off.” “You have a glow about you… you are a superpower.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.