Money Making Conversations Master Class

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Rebecca Jarvis. 📝 Summary of the Interview Rebecca Jarvis, Emmy Award-winning journalist and ABC News Chief Business, Technology, and Economics Correspondent, joined Rushion McDonald to discuss her ABC News Original documentary on the GameStop stock phenomenon. The interview explored her career journey from finance to journalism, the mechanics and implications of the GameStop surge, the role of apps like Robinhood, and the broader lessons about investing and financial literacy. Jarvis emphasized the importance of understanding market dynamics, the risks of single-stock investing, and the power of storytelling in educating the public. 🎯 Purpose of the Interview To highlight the GameStop stock surge and its impact on everyday investors. To explain the financial mechanics behind trading apps like Robinhood. To share Rebecca Jarvis’s career path and insights into journalism and finance. To promote financial literacy and responsible investing. To showcase the ABC News Original documentary and its human-centered storytelling. 🔑 Key Takeaways 1. Rebecca Jarvis’s Career Path Studied economics at the University of Chicago. Started in investment banking to pay off student loans before transitioning to journalism. Cold-called editors and pitched finance-based stories to break into media. 2. GameStop Stock Phenomenon GameStop’s stock surged from ~$4 to $350 due to social media hype, especially on Reddit. Influencers like Roaring Kitty (Keith Gill) played a key role in rallying retail investors. The event revealed how collective action by small investors can disrupt Wall Street norms. 3. Robinhood’s Role and Controversy Robinhood allowed easy access to trading but faced a collateral call due to high trading volume. Restricted buying of GameStop, causing public backlash. Despite controversy, Robinhood’s user base grew, and it remains a major player in retail investing. 4. Risks of Single-Stock Investing Investing in individual stocks is akin to gambling—high risk, high reward. Long-term investing in diversified portfolios (e.g., 401(k), IRA) is more stable and proven. Leverage (borrowing to invest) can amplify gains but also magnify losses. 5. Human-Centered Storytelling The documentary featured diverse investors: a 10-year-old, a new parent, anonymous traders, and more. These stories illustrated the emotional and financial motivations behind investing. Jarvis emphasized the importance of representation and relatability in financial reporting. 6. Historical Parallels The GameStop surge echoed past financial bubbles (e.g., dot-com era, 2008 crisis). Technology changes, but human behavior in markets remains consistent. 7. Financial Literacy and Empowerment Jarvis advocates for teaching kids about investing through familiar brands. Quote: “Invest in what you know.” Encourages people to ask questions, seek mentorship, and take initiative in learning finance. 💬 Notable Quotes “Anytime you put money into a single stock, it is the equivalent of betting.” “Robinhood became the poster child for all the anger and outrage.” “It only takes one person to return your call to change your career.” “This moment gave GameStop a second life.” “We see these things happening over and over again… history repeats itself.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Danielle Jeter. Founder of AOA Events and PR and Women in Media Global: 🎙️ Guest Introduction Danielle Jeter is a proud Spelman College graduate. Founder of Women in Media Global, impacting over 15,000 women and students since 2012. Based in Miami, originally from Philadelphia. 🧠 Entrepreneurial Journey Started in event planning and radio promotions. Transitioned into public relations after repeated client requests. Founded Affairs of ISIS Events, later rebranded to Affairs of Influence (AOA Events and PR) due to public perception issues with the name “ISIS.” 🔁 Rebranding Lessons Rebranding was prompted by client feedback and public confusion. Took a strategic approach: consultations, think tanks, redesign of all brand assets. Resulted in a more relatable and inclusive brand identity. 📣 Strategic Communications Focuses on external communications to connect clients with their target audiences. Emphasizes the importance of attention economy—competing with platforms like TikTok, Instagram, and podcasts. Advocates for short-form, impactful messaging. 🧩 Brand & Brand Activation Brand = Reputation, not just logos or colors. Brand activations create emotional connections through experiences (events, kiosks, partnerships). Smart activations happen where the audience already is (e.g., Formula 1, festivals). ❌ Common Mistakes Not budgeting for marketing. Trying to appeal to everyone instead of focusing on a niche audience. Ignoring feedback from clients or social media comments. 💼 Client Onboarding Process Free discovery calls. Intake form to understand goals and pain points. Services offered on a retainer basis. Encourages clients to allocate 10–30% of profits to marketing. 📈 Marketing & Sales Accelerator Danielle offers a 6-week accelerator program for startups and growth-phase businesses. Emphasizes the importance of marketing systems and sales strategy. 🎧 Women in Media Global & Podcast Created to address the lack of female representation in media. Hosts conferences and a podcast called The Woman Speaks Show. Available on Spotify, Apple Podcasts, YouTube. #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Yasmine Cheyenne. 📝 Summary of the Interview Yasmine Cheyenne, an Air Force veteran, mental wellness advocate, and author, joined Rushion McDonald to discuss her journey from a disadvantaged upbringing to becoming a published author and wellness coach. She shared insights from her books—The Sugar Jar and her latest, Wisdom of the Path—which focus on boundaries, healing, and self-empowerment. The conversation explored her military experience, personal transformation, and how she helps others confront fear and reclaim their lives. 🔑 Key Takeaways 1. Overcoming Fear and Taking Risks Fear of failure and disappointment keeps many people stuck. Yasmine encourages people to confront fear and take action anyway. Her own decision to join the Air Force was a leap of faith that changed her life. 2. Military Discipline and Life Lessons The Air Force taught her discipline, consistency, and resilience. She applies these lessons to her personal and professional life. Quote: “Do you want to bet on yourself? Be willing to believe in yourself.” 3. Writing as Empowerment Her first book, The Sugar Jar, focuses on boundaries and self-care. Her second book, Wisdom of the Path, is about using past experiences as wisdom, not shame. Writing helped her transform her life and inspire others from similar backgrounds. 4. Boundaries and Self-Prioritization Without boundaries, people become overwhelmed and resentful. Saying “no” and advocating for yourself is essential to mental wellness. Quote: “We have to get comfortable letting people be disappointed with us.” 5. Redefining “Selfish” Being selfish is often misunderstood. Prioritizing yourself is necessary for success and well-being. Quote: “Every successful person has had to be selfish at some point.” 6. Wisdom of the Path The book encourages readers to trust their instincts and take the next step. It’s not a checklist—it’s a collection of relatable stories and reflections. Quote: “Use those experiences that you’re judging yourself for as wisdom to help you move forward.” 7. Mental Wellness Practice Yasmine helps people through coaching, writing, and speaking. She emphasizes healing through storytelling and shared experiences. 8. Accessibility Her books are available in print, digital, and audio formats. She personally narrates the audiobook version of Wisdom of the Path. 💬 Notable Quotes “Even if things fail, you have what it takes to get yourself to where you want to be.” “Take the meat and leave the bone.” “You already know what the next step is. What would happen if you just took it?” “We’ve been an enemy toward ourselves for years and don’t even realize it.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

 Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Renard “Ray” Sims. Topic: Entrepreneurship, property management, and building generational wealth through real estate. Ray Sims shares his journey from government employee to entrepreneur, founding a property management company in the Metro DC area. He discusses the challenges of transitioning into business ownership, the structure of his company, and the importance of networking, automation, and community service. 🎯 Purpose of the Interview Showcase Ray’s entrepreneurial journey and how he turned a layoff into a business opportunity. Educate listeners on property management and real estate investment strategies. Inspire aspiring entrepreneurs to take calculated risks and build sustainable businesses. Promote financial literacy and generational wealth through real estate. 🔑 Key Takeaways 💼 Entrepreneurship & Transition Ray was laid off from a government job and used the opportunity to launch his business. He emphasizes the importance of stepping out of your comfort zone. “I got forced to do it. And I'm kind of glad that that happened to me.” 🏠 Property Management Defined Manages real estate portfolios for absentee owners. Handles everything from tenant screening to maintenance coordination and invoicing. “I manage people’s assets… Most of the homeowners don’t even want to know who the tenants are.” 🔍 Tenant Screening Process Includes credit checks, employment history, landlord references, and even social media reviews. “I go on your Facebook page or Instagram page… see how you want to treat that property.” 🧰 Business Structure Licensed in DC; structured as an LLC in Maryland. Works with a network of trusted vendors (plumbers, electricians, etc.). Uses automation and a third-party admin for newsletters and monthly reports. “I’m really big on automation… I don’t want to have a bank account with \$30,000 on August 1st.” 🤝 Networking & Growth Attends real estate events across DC, New York, and Atlanta. Uses Instagram and podcasting to build his brand and connect with clients. “I cannot leave a networking event without connecting with five different people.” 🎙️ Podcast & Branding Podcast started organically from a conversation with a landscaper. Focuses on real estate and business conversations. “I call it ‘The Creator’… just conversations with different people in the real estate field.” 📈 Investment Advice Recommends duplexes and townhomes as top investment choices. Notes that single-family homes are less popular for rentals due to maintenance concerns. “Duplex, duplex, duplex… it’s an easy way to gain revenue.” 🌍 Vision & Expansion Plans to expand beyond DC by learning local regulations and networking. Attends Invest Fest in Atlanta for exposure and connections. “I want to be the face of property management in the DC, Maryland, Virginia area.” 💬 Memorable Quotes “All money is not good money.” “Life is risky. Like waking up in the morning is risky.” “You have to step out of your comfort zone.” “I’m proud of you… I’m glad you got laid off.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Stephanie Wall. Purpose of the Interview To share Dr. Wall’s expertise as a neuroscience coach, criminal justice professor, author, and mentor. To discuss her mission through 1 Million Lives Transform, a global movement helping women unmute their voices and lead with authenticity and confidence. To provide actionable strategies for overcoming self-doubt, fear, and imposter syndrome in professional and personal settings. Key Takeaways Background and Roles Served 20 years in law enforcement and continues teaching criminal justice and ethical leadership. Founder of 1 Million Lives Transform, focused on empowering women to reclaim their voices. Unmuting Your Voice Many professionals mute themselves due to fear, lack of confidence, or imposter syndrome. Techniques: Awareness: Recognize when you’re silencing yourself. Pause and breathe before responding. Stand up when speaking in meetings to command attention and project confidence. Use phrases like “I’d like to build on that point” to engage respectfully. Mindset and Fear What you tell yourself matters more than external criticism. Replace negative self-talk with affirmations and surround yourself with positive influences. Neuroscience supports that repeated positive input rewires thought patterns. Boundaries and Time Management Learn to say “No” as a complete sentence. Set boundaries for phone calls and social interactions to protect productivity. Busy professionals should establish communication rules (e.g., “Do you have a minute?”). Authenticity and Leadership Authenticity is key—embrace your natural gifts and use them to transform spaces. Leadership requires mindset shifts when moving from peer to manager roles. Mentorship should be intentional and specific, not generic (“pick your brain” requests need structure). 1 Million Lives Transform A movement to help women rewrite their narratives, reclaim confidence, and lead boldly. Focus on self-awareness, boundaries, and empowerment strategies. Notable Quotes “Notice in that moment that you are muting yourself.” “Stand up when you speak—you command the room.” “No is a complete sentence.” “Our gifts are not for us; they are for other people.” “What you say to yourself does more damage than anything anyone else could say.” “Authenticity isn’t lip service—it’s showing up as who you truly are.” “Boundaries are not selfish; they are necessary.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Felicia Hatcher. Purpose of the Interview To spotlight Black Ambition, a national initiative founded by Pharrell Williams that funds and mentors Black and Brown entrepreneurs. To share insights on entrepreneurship, access to resources, and strategies for scaling businesses. To inspire and educate small business owners and innovators on how to leverage opportunities for growth. Key Takeaways About Black Ambition Founded by Pharrell Williams to close the opportunity gap for Black and Hispanic entrepreneurs. Provides capital, mentorship, and masterclasses to help founders scale. Has invested in 131 companies and awarded millions in funding. Competition Structure Annual national competition with 2,500–3,000 applications. Categories include HBCU, National Finalists, Top Prize Winner, People’s Choice. Process: Applications → 250 semifinalists → 3-month cohort → Demo Day for top 20–25 companies. Unique Approach Focus on high-quality mentorship, not “low vibrational” guidance. Includes mental health and wellness support for entrepreneurs. Partnerships with brands like Louis Vuitton for luxury retail insights. Challenges for Entrepreneurs Many fail by rushing applications and skipping info sessions. Success requires clarity, traction, and persistence—sometimes multiple attempts. Black women are the fastest-growing entrepreneurs but often remain solopreneurs; Black Ambition prioritizes team-building. Pharrell’s Motivation Believes in democratizing opportunity: “Talent is not equally distributed by zip code, but opportunity can be.” Inspired by those who believed in him early in his career. Felicia Hatcher’s Journey Former founder of Center for Black Innovation and Black Tech Week. Emphasizes resilience: “I’m a C student and a college dropout, but I never let that define me.” Advocates for creative pathways to success and capital access. Notable Quotes “Success leaves clues.” – On learning from past winners. “Talent is not equally distributed by zip code, but opportunity can be.” – Pharrell’s guiding principle. “If it doesn’t work on you in that moment, it works for you in that moment. Either way, it works.” – On persistence. “We have to start enjoying the process… be stretched, be cut by the process.” – On entrepreneurial growth. “Wealth has a need for speed.” – On urgency in closing the wealth gap. #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Keanna Sanders. 🎯 Purpose of the Interview To highlight Keanna Sanders’ entrepreneurial journey from fashion merchandising to founding Sandbridge Early Learning Center, a network of childcare facilities in Maryland. The interview explores her motivations, challenges, and vision for empowering families and communities through early childhood education. 🧭 Key Themes & Takeaways 1. Early Inspiration & Passion for Children Keanna’s love for children began at age 13, helping her grandmother care for infants and toddlers. Quote: “I was always around children… babysitting cousins, neighbors, and helping my grandmother with single moms’ kids.” 2. Education & Certifications Studied Fashion Merchandising at University of Maryland Eastern Shore and Fashion Institute of Technology. Earned childcare certifications (e.g., 45-hour and 90-hour credentials) to qualify as a teacher in Maryland. Quote: “I went and got my certifications in childcare so I could make a little extra money.” 3. Entrepreneurial Drive Keanna always knew she wanted to be her own boss, even before understanding what entrepreneurship meant. Quote: “I didn’t want to work a 9 to 5. I wanted to travel and make my own schedule.” 4. Serial Entrepreneurship Owned a car dealership called Trendy Motors before launching Sandbridge. Used profits from car sales and a bank loan to fund her childcare business. Quote: “I sold my first car and said, ‘I’m going to start a car business.’ That success helped me launch Sandbridge.” 5. Founding Sandbridge Early Learning Center The name “Sandbridge” combines her last name (Sanders) with the concept of “bridging the gap” between parents and children. Quote: “Sandbridge means bridging the gap between parents and kids.” 6. Curriculum & Learning Philosophy Uses Frog Street Curriculum for infants to age 5. Employs certified public school teachers through grants to prepare children for elementary school. Quote: “We want children to be ready for school. We teach through themes, tummy time, reading, and physical activities.” 7. Family Engagement & Community Impact Hosts family nights, festivals, and educational field trips. Offers financial support, discounts, and free meals to families in need. Quote: “We go above and beyond… sometimes I waive fees or help with scholarship applications.” 8. Franchise Vision & Branding Plans to franchise Sandbridge nationally with consistent branding across locations. Quote: “I want every Sandbridge to look the same—like Chick-fil-A or Walgreens.” 9. Overcoming Bias & Embracing Identity Initially hid her ownership due to fear of bias but later embraced her identity and impact. Quote: “You didn’t work this hard not to be recognized. People deserve to know who you are.” 10. Faith, Risk-Taking & Advice Attributes her success to faith, persistence, and taking risks. Quote: “Out of ten no’s, you’ll get one yes. Be consistent, be persistent, and lean on God.” 📍 Current Status Operates six locations in Maryland: three full sites and three before/after care programs. Serves nearly 400 children. Actively working on franchising the business. #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Amy DuBois Barnett.   📝 Summary of the Interview Amy DuBois Barnett, a trailblazing media executive and author, joined Rushion McDonald to discuss her career, her upcoming debut novel If I Ruled the World, and her insights on success, authenticity, and navigating the evolving media landscape. The conversation covered her historic role as the first Black woman to helm a major mainstream U.S. magazine, her experiences in media and publishing, the importance of Black voices, and her journey toward becoming a novelist. 🔑 Key Takeaways 1. Career Milestones & Legacy Amy made history as the first Black woman editor-in-chief of a major mainstream U.S. magazine (Teen People). She held leadership roles at Harper’s Bazaar, Ebony, Honey Magazine, and digital platforms like BET and The Grio. Her editorial style focused on humanizing success, sharing personal stories and lessons rather than just promoting content. 2. New Novel: If I Ruled the World Set in late 1990s/early 2000s New York, the novel follows Nikki, a woman navigating the fashion and music magazine world. Themes include misogyny in hip hop, professional ambition, friendship, and self-discovery. The title is inspired by the Nas and Lauryn Hill song, and Lauryn Hill was the first cover of Honey Magazine under Amy’s leadership. Amy envisions the novel as a TV series, and is actively working toward that goal. 3. Importance of Preorders Preorders are critical for debut novelists to hit bestseller lists. All preorders count toward first-week sales, which are essential for making lists like the New York Times Bestseller. 4. Authenticity & Black Media Amy emphasized the need for authentic Black voices in media, especially in today’s political climate. She praised independent platforms and figures like Roland Martin, Joy Reid, and Don Lemon for maintaining integrity. 5. Success Principles Success requires more than talent—it’s about energy, attitude, collaboration, and kindness. She highlighted the importance of networking through genuine relationships, not just transactional exchanges. Believing in oneself is essential: “The universe will not give you an opportunity that you don’t think you deserve.” 6. Pivoting & Resilience Amy’s career involved multiple pivots—from finance to fashion to media. She stressed the importance of recognizing when to pivot and manifesting goals through vision and hard work. 7. Print vs. Digital Media Print magazines offer permanence and thoughtful journalism, while digital media provides speed and volume. She misses the visual artistry of print, like cover shoots and fashion spreads. 8. Personal Notes Amy’s son is a music producer and DJ, studying at Drexel University. Rushion and Amy have a long-standing friendship dating back to 2012, when she was at Ebony and he was producing the Steve Harvey show. 💬 Notable Quotes “You have to believe that you deserve all of the opportunity.” “Networking is not about handing out business cards. It’s about building relationships.” “Magazines have a permanence that made you incredibly careful.” “I’m manifesting big things.” “We are out here flawed and just trying to find success, love, and fulfillment like everyone else.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stacey Gholar.   🔹 Summary of the Interview Stacey Gholar, founder of Bloom Creative Agency, shares her journey from being a young mother in Chicago to becoming a brand strategist and creative entrepreneur with over 20 years of experience in marketing, media, and business. She emphasizes the importance of aligning personal identity with brand strategy, especially in the digital age. Stacey discusses her approach to brand audits, the role of social media, the impact of AI, and her passion for empowering women through entrepreneurship and skincare. 🔹 Key Takeaways 1. What Is a Brand Strategist? A brand strategist helps individuals and businesses define and articulate their brand clearly. “You are the brand, but you have to put the brand together in a way that people can articulate what you do.” 2. Social Media Strategy Stacey conducts social media audits to ensure alignment between personal and business branding. She recommends having separate personal and business accounts, but acknowledges blending them when appropriate. 3. Discovery Process Her process starts with a discovery call to understand the client’s “why” and goals. She believes passion must drive entrepreneurship—not just money. 4. Digital Branding & AI Stacey identifies as a digital brand specialist, helping Gen X women and others pivot into digital spaces. She uses AI tools like ChatGPT and Google Gemini to enhance productivity but values human connection. “AI is an asset… but I don’t solely rely on it.” 5. Email Marketing Email is still vital: “If you're solely on social media, you can lose your business in a minute.” She advocates for funnel systems and community building outside of social platforms. 6. Going Viral vs. Being Valuable “You don’t need to go viral. You just need to be valuable.” She went viral unintentionally with a review of Harold’s Chicken, but stresses the importance of sustainable value over fleeting attention. 7. Brand Refresh & Outreach Most of her clients come through word of mouth, but she’s expanding her reach via social media. She encourages clients to step out of their comfort zones and engage in community-driven initiatives. 8. Skincare Line Stacey founded Skin Light Skincare at age 50 to promote pro-aging and natural beauty. She now focuses on organic body oils that are clean, hydrating, and hormone-safe. 🔹 Notable Quotes “Experience has been the best teacher for me.” “You don’t need to go viral. You just need to be valuable.” “If you stop learning, you stop growing.” “I want you to be a part of building your brand—not just me doing it for you.” “Social media is great, but word of mouth is still real.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed El' Deity Princey.  📝 Summary of the Interview El' Deity Princey is a transformational master coach, author, and speaker with a background in social science, neuroscience, and trauma recovery. In this powerful and deeply personal interview, she shares her journey from childhood trauma and dysfunction to becoming a high-achieving coach helping others reprogram their minds, cut toxic ties, and build wealth-driven lives. Her book, Monetize a Mind That’s Colonized, and her coaching business, 11 Master Consulting, are tools she uses to empower others to transcend adversity and manifest success. 🔑 Key Takeaways 1. Mindset is the Foundation of Wealth “Energy is currency.” True prosperity begins with internal transformation. Reprogramming the subconscious mind is essential to breaking free from societal conditioning and limiting beliefs. 2. Cutting Toxic Ties Toxic relationships—whether personal, familial, or professional—drain energy and hinder growth. “When you cut toxic ties, you thrive.” Applies to both employees and employers: focus on those who contribute positively to your mission. 3. Coaching vs. Therapy Coaching focuses on present and future goals, while therapy often addresses past trauma. El' Deity emphasizes accountability, strategy, and results in her coaching practice. 4. Routine Builds Wealth Daily habits, environment, and self-care routines are critical to building internal and external wealth. “Everyone has a gift. Everyone has a talent.” Routine helps unlock and monetize those gifts. 5. Healing from Trauma She shares her personal experience with Adverse Childhood Experiences (ACES) and how childhood PTSD mirrors veteran PTSD. Her journey from dysfunction and cult-like environments to academic and personal success is a testament to resilience. 6. Manifestation Requires Action Her concept of “Coagulation Law” emphasizes that belief alone isn’t enough—resources and action are required to manifest goals. Life is like Monopoly: strategy and movement are key to winning. 7. Empowering Language Words shape reality. Avoid saying “I’m struggling”—instead, affirm your intelligence and capability. “Speak life into yourself.” 8. Client Success Stories She helped a client leave a toxic home, pursue her talents, and attract a supportive partner—demonstrating how mindset shifts lead to real-world success. 9. Accessibility & Services Offers free live coaching on TikTok three times a week. Book: Monetize a Mind That’s Colonized is available on Amazon under her real name, Princess Halo. Coaching and courses available through 11 Master Consulting. 💬 Notable Quotes “When you master your emotions, you master your reality.” “Healing doesn’t take years—it takes intention.” “I got tired of begging for crumbs of love and began to give myself loads of love.” “Your self-image is what you attract.” “Are you tired yet? If yes, it’s time to pivot.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Mowbray and Cherina Rowand. 🎙️ Interview Summary: Mowbray & Cherina Rowand Purpose of the Interview To showcase the entrepreneurial journey of Mowbray and Cherina Rowand, co-founders of The Rowand Group and One Stop Taxes, the largest Black-owned virtual tax preparation service in America. The interview highlights their business evolution, scaling strategies, community impact, and the creation of the Black Tax Festival. 🧭 Interview Outline 1. Background & Origins Both from Memphis, Tennessee; met in high school. Started tax preparation in 2010 as a mom-and-pop operation. Transitioned from brick-and-mortar to virtual model by 2015. 2. Business Philosophy Entrepreneurship is defined as service to others. Mowbray is the visionary; Cherina is the implementer. Emphasis on scaling with structure: legal, accounting, HR. 3. One Stop Taxes Grew from a single office to over 1,000 virtual franchise locations. Offers free training, no startup costs, and shared revenue model. Built a platform allowing clients to submit documents and sign remotely. 4. Virtual Tax Model Designed for convenience and accessibility. Clients and tax preparers never need to meet in person. Platform includes document upload, e-signature, and cloud storage. 5. Franchise & Training Learning Management System (LMS) for onboarding. Training includes tax prep, customer acquisition, and platform use. Strategic partnerships with local businesses (e.g., dealerships, daycares). 6. Black Tax Festival Annual event held in Atlanta (Oct 16–18). Combines networking, education, and recognition. Includes IRS updates, business workshops, and the Titan Awards. Open to all entrepreneurs, not just tax professionals. 7. Expansion & Diversification Own restaurants in Memphis and the Dominican Republic. Franchised Fat Tuesday and Esco Restaurant (did \$1M in first 6 weeks). Own a yacht for rental experiences in the DR. Plans to develop a restaurant strip near FedExForum in Memphis. 💡 Key Takeaways Vision + Execution = Growth: Their complementary roles fuel business success. Virtual is Scalable: Transitioning to virtual allowed exponential growth. Community Impact Matters: Black Tax Festival fosters education and recognition. Diversification is Strategic: Restaurants and real estate expand their brand. Mentorship & Learning: They study successful entrepreneurs like Tilman Fertitta. Faith & Family Drive: Their journey is rooted in love, planning, and purpose. 🗣️ Notable Quotes “Entrepreneurship means being a servant to other people.” “The same thing that works at \$1M doesn’t work at \$15M.” “We had to fire ourselves from some jobs and hire professionals.” “We built a platform where you can do taxes from your couch.” “We started before social media—we know belly-to-belly marketing.” “Recognition matters—people don’t get it at home or work.” “We’re trying to bridge the wealth gap through proper paperwork.” “We bought a yacht in the Dominican Republic to rent for experiences.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Erica Gwyn.   🎙️ Interview Summary: Erica Gwyn on Money Making Conversations Masterclass Purpose of the Interview To spotlight Erica Gwyn’s journey as a faith-driven entrepreneur, her work with nonprofits through her company Nonprofit Guru LLC, and her educational initiatives including Seven Oaks Academy Montessori. The interview aims to inspire listeners by sharing Erica’s story of resilience, leadership, and community impact, while offering practical advice for nonprofit founders and small business owners. 🧭 Interview Outline 1. Introduction Host Rushion McDonald introduces the show and its mission to inspire and educate entrepreneurs. Erica Gwyn is welcomed as the founder and CEO of Nonprofit Guru LLC and Seven Oaks Academy Montessori. 2. Background & Career Journey Erica shares her early experiences, including working with Spelman College and Habitat for Humanity. She discusses her expertise in grant writing and nonprofit management. 3. Nonprofit Guru LLC Origin of the name “Nonprofit Guru” from her cousin, an attorney. Focuses on helping nonprofits with fundraising, board development, and strategy. Works with organizations that have at least \$300,000 in revenue and an existing board. 4. Common Mistakes in Nonprofit Startups Placing unqualified family members on boards. Lack of understanding of board responsibilities, especially fundraising. Over-reliance on grants without diversifying funding sources. 5. Board Development Advice Ideal board size: 5–7 members to avoid deadlocks. Seek members with legal, accounting, program design, and volunteer coordination expertise. Importance of board training programs like United Way’s VIP program. 6. Faith-Driven Entrepreneurship Erica shares her personal story of becoming a single mother at 19 and losing her child’s father. Her journey of healing through service and community involvement. 7. Seven Oaks Academy Montessori Purchased an existing preschool and transformed it into a boutique Montessori school. Focus on cradle-to-pre-K education with plans to expand after-school and summer programs. Offers unique features: professional chef, small class sizes, diverse staff, on-site therapy, and classroom cameras for parental viewing. 8. Summer Camp & Educational Expansion Originated from a math and science summer camp inspired by her son Cameron. Plans to revive the camp and expand educational offerings. Emphasis on creating a cradle-to-college pipeline for students. 9. Marketing & Branding Erica acknowledges the need to improve her visibility and branding. Encouraged by Rushion to relaunch her website and promote her services more actively. 💡 Key Takeaways Authenticity & Expertise Matter: Erica’s credibility stems from her hands-on experience and passion for nonprofit work. Board Composition is Crucial: A well-trained, committed board is essential for nonprofit success. Diversify Funding Sources: Don’t rely solely on grants—explore individual giving, estate planning, and in-kind donations. Faith & Purpose Drive Success: Erica’s personal challenges fueled her commitment to community service and entrepreneurship. Education is Empowerment: Her Montessori school and summer camps aim to provide foundational learning and long-term academic success. Marketing is Essential: Visibility and branding are key to expanding impact and reaching the right audience. 🗣️ Notable Quotes “You’re a nonprofit guru—you know nonprofits in your sleep.” “Your board’s primary job is to be a fundraiser.” “I’m a faith-driven entrepreneur. I walk in my purpose and that is a gift.” “Community means accepting and respecting people and organizations working together in an ecosystem.” “I started giving back to others, and I loved it. I’ve never known how to turn it off.” “You have a glow about you… you are a superpower.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dami Kujembola. CEO and co-founder of Amplify Africa. 🎯 Purpose of the Interview The interview aims to: Highlight Dami Kujembola’s journey as an immigrant entrepreneur. Showcase the mission and impact of Amplify Africa. Promote the upcoming Africon event and its cultural significance. Address stereotypes about Africa and advocate for accurate representation. Inspire listeners to connect with their heritage and pursue entrepreneurial goals. 🔑 Key Takeaways 1. Amplify Africa’s Mission Amplify Africa is a media and entertainment company focused on bridging the gap between the African continent and the global Black diaspora. It promotes African culture through events, media, and partnerships, reaching 12 million people monthly across the US, UK, Brazil, and Africa. 2. Combatting Stereotypes Dami emphasizes the need to correct misconceptions about Africa, especially those perpetuated by Western media. He uses media as a tool to educate and reshape narratives about African life, culture, and innovation. 3. Africon Festival A multi-day cultural and business event in Atlanta featuring: A marketplace with 100+ businesses. Pitch competitions for startups and short films. Music, fashion, food, and film experiences. Support from the Atlanta Mayor’s Office. Designed to make attendees feel immersed in African culture, especially Lagos, Nigeria. 4. Nollywood’s Global Rise Nollywood is the third-largest film industry globally. Netflix and other platforms have helped elevate African stories and talent. Dami’s company partnered with Regal Cinemas for a nationwide Nollywood release. 5. Afro Ball Gala An annual gala honoring successful individuals of African descent. Aims to inspire others by showcasing excellence and validating dreams regardless of skin color. 6. Challenges & Resilience Dami discusses immigration challenges, funding cuts, and political shifts affecting cultural events. Despite setbacks, he remains optimistic and committed to fostering global connections. 💬 Notable Quotes “The event is purely geared towards access.” – On the purpose of Africon. “I’ve probably never seen a lion in my entire life.” – On the absurdity of stereotypes about Africa. “Our goal is to make our world smaller.” – On creating immersive cultural experiences. “I didn’t know where to find successful people who looked like me.” – On the inspiration behind Afro Ball. “I’m actually not special… it’s really representative of the need of people right now.” – On the growth of Amplify Africa. #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Mildred J. Mills. Topic: Life journey, resilience, and her memoir Daddy’s House: A Daughter’s Memoir of Setbacks, Triumphs, and Rising Above Her Roots Mildred J. Mills shares her powerful story of growing up on a cotton farm in Alabama as one of 17 children, overcoming domestic violence, poverty, and systemic barriers to become a successful IT executive, author, podcaster, and motivational speaker. Her memoir is a testament to resilience, faith, and self-determination. 🎯 Purpose of the Interview Promote her memoir and its message of overcoming adversity. Inspire entrepreneurs and small business owners with her story of resilience and reinvention. Highlight the importance of storytelling as a healing and motivational tool. Encourage faith over fear in personal and professional growth. 🔑 Key Takeaways 🌾 Humble Beginnings Grew up on a 60-acre cotton farm in Whitaker, Alabama. Picking cotton was physically brutal and emotionally taxing. “You’re bent at a 90-degree angle all day picking cotton… it hurts.” 📚 Writing the Memoir Wrote the book after age 60 to heal and share wisdom. Did not consult her husband before publishing — it was her story to tell. “I didn’t want anybody telling me… ‘Why didn’t you do it this way?’ It is my story.” 💪 Resilience Defined Resilience means getting up after being knocked down. She credits her mother’s wisdom and her own determination. “Failure is not an option… I wasn’t going back to that cotton field.” 🧠 Faith Over Fear Her guiding principle is faith over fear — trusting in the journey despite uncertainty. “Fear sits on your shoulder and says you’re not good enough. Faith says walk through the door.” 🏫 Education & Mentorship A white teacher saw potential in her and helped her escape the cotton fields by recommending a tech school. Her father, despite initial hesitation, paid for her education in cash. “He paid \$500 in 1969 — a lot of money for a farmer.” 👩‍💻 Career & Independence Became an IT executive, starting in 1969 as a computer programmer. Advocates for women’s financial independence and self-worth. “God gave me gifts that I must share… I’m not going to depend on somebody else.” 📖 Future Projects Upcoming book: The Hope Club — explores the impact of incarceration on families, especially children. “I’ve seen what such a life can do to children… it breaks up families.” 💬 Memorable Quotes “Do the best you can with what you have.” — Her mother’s mantra. “Don’t expect someone else to pay for your dreams.” “I’m no victim. I’ve never been a victim.” “We’re not dreaming big enough.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Cheryl McKissack Daniels,  Topic: Legacy, resilience, and entrepreneurship of the McKissack family, as detailed in the book The Black Family Who Built America. Cheryl shares the powerful story of her family's 230-year legacy in architecture and construction, making McKissack & McKissack the oldest minority woman-owned professional design and construction firm in the U.S. The conversation explores themes of generational resilience, Black excellence, business strategy, and personal growth. 🎯 Purpose of the Interview Highlight the McKissack family’s historical and cultural impact on American infrastructure and Black entrepreneurship. Promote the book The Black Family Who Built America as a record of legacy and inspiration. Inspire small business owners and entrepreneurs with lessons on perseverance, succession planning, and self-identity. Address the importance of preserving Black history in the face of cultural erasure. 🔑 Key Takeaways 🏗️ Legacy & Impact McKissack & McKissack has contributed to major U.S. infrastructure projects like: Barclays Center JFK Terminal One LaGuardia Airport Penn Station Lincoln Financial Field “We are the fifth generation. Right. And we're Black in America.” 📚 Historical Significance The family legacy began with Moses McKissack, who was enslaved and later became a builder. Cheryl’s ancestors were the first licensed Black architects in America (licenses 117 and 118 in Tennessee). “They became the first Black licensed architects in America… and helped get licensed in 22 other states.” 💼 Business Wisdom Cheryl emphasizes the importance of: Succession planning Understanding both technical and political buyers Building relationships before you need them “You better have that relationship before you need it.” 🧠 The 5 Ps of Family Resilience Perseverance Persistence Preparedness Purpose Prayer “Sometimes you do get up in the morning and you say it's not for me… You have to come back and meditate on the fact that you're a winner.” 🧘‍♀️ Personal Growth & Mental Health Cheryl discusses overcoming stress, rediscovering herself after a difficult marriage, and the importance of meditation. “Being yourself is what we're talking about… I recognize that I am currently feeling stressed out. So what do I need to do?” 👩‍👧‍👧 Women in Leadership Cheryl’s mother took over the business after her father’s stroke, despite societal barriers. “She only knew the telephone number to the office at that time… but she knew deep inside that she wanted to hold on for the fifth generation.” 🎥 Representation & Media The book and Cheryl’s story aim to counteract negative portrayals of Black people in media and history. “You may not have known about Black excellence. You just ignored it. But we exist.” 💬 Memorable Quotes “Black people built America. Now, that's the point we're making here.” “You have to say the opposite to yourself. And you have to put one foot in front of the other.” “This book is a receipt to say we are around. We have a foundation. We're not going anywhere.”   #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Jamie and Jilea Hemmings. Business: Nourish + Bloom MarketClaim to Fame: The world’s first Black-owned autonomous grocery store 🧭 Purpose of the Interview To spotlight the Hemmings’ innovative approach to solving food insecurity through technology, entrepreneurship, and community empowerment. The interview explores their journey from corporate careers to tech entrepreneurs and retail disruptors, emphasizing their mission to eliminate food deserts and build generational wealth. 🔑 Key Takeaways 1. Mission-Driven Innovation Nourish + Bloom Market was born from a personal need for healthier food options for their autistic son. Their stores use AI-powered, frictionless checkout to provide 24/7 access to fresh food in underserved areas. 2. Tech Meets Purpose Despite no formal tech training, they developed two scheduling platforms (for cannabis and pharma) before launching their grocery concept. They became the first in the U.S. to accept EBT/SNAP in an autonomous store environment. 3. Family & Legacy The Hemmings are raising three children and caring for an aging parent while running their business. Their children are involved in operations, reinforcing the idea of building legacy in real time. 4. Community Empowerment They focus on dignity in access, ensuring that all customers, regardless of income, can shop equally. They support local farms and promote workforce innovation to prepare communities for the tech economy. 💬 Notable Quotes “They are the visionary co-founders of Nourish + Bloom Market, the world’s first Black-owned, autonomous grocery store.” “Driven by a mission to eliminate food deserts and empower underserved communities.” “We’re building legacy in real time.” “Just because you need assistance doesn’t mean you should lose dignity.” “AI is here. It’s not going anywhere.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lamar Tyler. 🎯 Purpose of the Interview To spotlight Lamar Tyler’s entrepreneurial journey, the growth of his platform Traffic, Sales & Profit (TSP), and to share actionable insights for Black entrepreneurs on building scalable, profitable businesses from side hustles. 🧭 Key Themes & Takeaways 1. Branding with Purpose Lamar emphasizes the importance of clear, relatable branding. His previous brand, Black and Married with Kids, succeeded because the name instantly resonated with its audience. Quote: “If they can hear the name, they can see it and say, ‘Hey, that’s for me.’” 2. Side Hustle to Main Hustle Most Black entrepreneurs start businesses while working full-time jobs. Success requires treating the side hustle like a real business from day one. Quote: “There is no perfect time. The time to get started is now.” 3. Consistency & Growth TSP’s first event in 2016 had only 47 attendees, half of whom came for free. Growth came from consistency and listening to the community. Quote: “Sometimes all you need is confirmation.” 4. Customer Experience & Branding Inspired by Disney’s “unexpected touchpoints,” Lamar expanded branding beyond the event space to include the hotel exterior and even airport baggage claim. Quote: “We brand everything from the lobby to the pool… to make it feel like home.” 5. Faith & Execution Faith plays a central role in Lamar’s business philosophy. He encourages entrepreneurs to act on the opportunities they pray for. Quote: “You pray to get the opportunity, now you want to do all the work too.” 6. Scaling vs. Growing Growth increases revenue and expenses; scaling increases revenue without proportional expense growth. TSP Scale is a new event focused on helping businesses reach this level. Quote: “Scale is where the real money comes in.” 7. Lever-Driven Growth System Lamar outlines systems for: Proposal processes Upselling Referral systems Creating experiences that justify premium pricing Quote: “If you create an experience around what you do, you can charge two, three, four times more.” 8. Platform & Community Lamar transitioned from doing all the speaking to empowering others in his community. He believes in giving others a platform to grow. Quote: “Too many artists try to hold on too tight… and miss out on the blessing.” 🌟 Notable Guests & Surprises at TSP Events Surprise appearances by Magic Johnson, Issa Rae, Master P, Jermaine Dupri, Janice Bryant Howroyd, and Ambassador Andrew Young. Quote: “If you want to be it, you need to see it.” 📍 Event Details New Event: TSP Scale Location: Atlanta Westin Gwinnett, Gwinnett County, GA Website: TSPScale.com #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Courtney Glaudé. 📝 Summary of the Interview Courtney Glaudé, an award-winning filmmaker, writer, and director from Houston, Texas, joined Rushion McDonald to discuss his creative journey, his role in Tyler Perry’s production universe, and his passion for storytelling. Glaudé is the writer, director, and producer for Season 4 of Zatima on BET+, and he holds an overall deal with Tyler Perry Studios, a rare and powerful endorsement of his talent. The conversation explored his roots, creative process, mentorship under Tyler Perry, and his commitment to emotionally gripping narratives that tackle complex social issues. 🔑 Key Takeaways 1. Tyler Perry’s Mentorship & Overall Deal Glaudé was entrusted with writing, directing, and producing Season 4 of Zatima. Tyler Perry gave him full creative control, saying: “You like Zatima? It’s yours.” The overall deal means Perry funds Glaudé’s projects and helps pitch them to major streaming platforms. 2. Creative Process & Directing Style Glaudé writes with the shot in mind, visualizing scenes as he scripts. He adapts creatively when budget or location constraints arise. His style is thriller-driven, even when tackling emotional or social themes like dementia. 3. Zatima Season 4 The show centers on Zach and Fatima’s relationship, exploring real-life romantic challenges. Glaudé brings a new emotional depth and rollercoaster storytelling to the series. He collaborates closely with the cast, who help maintain character authenticity. 4. Houston Roots & Hustle Mentality Raised in Fifth Ward, Houston, with Louisiana family roots. Self-taught filmmaker: learned through books, Google, and observing professionals. Hustle and persistence were key: “If someone told me no, I figured out how to do it myself.” 5. Breakthrough with Monique His indie thriller The Reading, starring Monique, became the #1 film on BET+. This success led to his introduction to Tyler Perry and the overall deal. 6. Legacy & Motivation Glaudé is driven by creating a legacy for his daughter. He wants to build a self-sustaining empire she can inherit. “I don’t feel like I work. I’m creating stories from my head.” 7. Social Impact Storytelling Tackles topics like mental health, trauma, and dementia through compelling narratives. Upcoming feature film Old Gray Mare explores dementia in a thriller format. 8. Tyler Perry Studios Experience Described as a “Disneyland for creators” with 12 sound stages and versatile sets. Efficient production model with on-site housing, catering, and rapid turnaround. Studios are rented by major productions like Black Panther and Coming to America. 💬 Notable Quotes “Just because God told it to me doesn’t mean He told it to everybody else.” “If you believe it, I’m not dreaming big enough.” “Tyler Perry Studios is like boot camp for creators.” “I want my films to make people feel something.” “I’m the person they tone down.” (on his intense storytelling style) #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Yahya Muhammad. Topic: Entrepreneurship, legacy, and community impact through his ice cream business, Shawn Michelle’s Homemade Ice Cream Yahya Muhammad shares his journey from tasting unforgettable homemade ice cream as a child to founding one of Chicago’s most beloved ice cream brands. His story is one of perseverance, cultural pride, and community service, rooted in faith and inspired by family and fraternity. 🎯 Purpose of the Interview Highlight Yahya’s entrepreneurial journey and the founding of Shawn Michelle’s Homemade Ice Cream. Inspire small business owners and creatives to pursue their passions despite obstacles. Showcase the importance of community engagement and mentorship. Celebrate Black excellence and cultural legacy through food and service. 🔑 Key Takeaways 🍨 The Origin Story Inspired by a woman selling homemade ice cream in Avalon Park, Chicago. Spent six years perfecting his own recipe. First flavor: Honey Cinnamon Graham Cracker “I had no idea it would take about six years to learn how to make it.” 🎓 Education & Influence Holds a Master’s in Sociology from Western Illinois University. Influenced by teachings of Elijah Muhammad and Minister Louis Farrakhan. Member of Omega Psi Phi Fraternity, which instilled discipline and perseverance. “I learned principles… immutable principles that I’ve been striving to apply.” 🚗 From Trunk to Storefront Started selling ice cream out of the trunk of his car in 1996. Grew from renting a room in a beauty salon to multiple storefronts. Now operates in Bronzeville, a historic Chicago neighborhood. “I didn’t even have a business license… I just believed.” 🏆 Signature Flavors Known for nostalgic, Southern-inspired flavors: Grandma’s Old-Fashioned Vanilla Banana Pudding Georgia Peach Cobbler Bourbon Butter Pecan Southern Black Walnut “Our goal is to take you right back down memory lane.” 💡 Business Philosophy Focuses on customer experience over product. Staff are trained as helpers, not just workers. Emphasizes service, quality, and pricing — but prioritizes service. “The food is not the number one thing. The number one thing is the service.” 🌍 Community Impact Grew up in an underserved area of Chicago. Hires from the community and mentors youth. Dedicated the business to his late sister, Shawn Michelle, who inspired his culinary journey. “I want to be a part of that inspiration… to give the baton to the next generation.” 📈 Expansion Plans Looking to expand to Atlanta, calling it “the Mecca.” Envisions taking the brand nationwide while maintaining its cultural and community roots. “The future of Shawn Michelle’s is to be national.” 💬 Memorable Quotes “Faith over fear — I believed, I committed, I accepted the challenge.” “You have to see something different to be something different.” “I don’t have workers. I have helpers.” “I want to be a part of that that helps give them a new idea.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Charisse M. Williams. 🎯 Purpose of the Interview To explore Charisse Williams’ journey from law and nonprofit leadership to becoming a certified leadership and wellbeing coach. The interview highlights her work with women of color through her brand Everyday Yellow Sanctuary, her book The Joy of Thriving While Black, and her mission to help others reclaim joy, clarity, and purpose. 🧠 Interview Summary 1. Background & Career Path Charisse is a lawyer by training who transitioned into nonprofit leadership. Her coaching journey began after a donor offered to pay for her to receive coaching, which transformed her life. She now helps women of color overcome burnout and reconnect with their purpose. Quote: “That coach was transformative for me… it planted the seed that maybe I would like to be the guide I wish I had.” 2. Everyday Yellow Sanctuary A community for trailblazing women of color to find joy and support. Inspired by her color-coded calendar where yellow represents joy and fun. Trademarked the brand after a branding expert recognized its potential. Quote: “Every day there has to be yellow… even a moment of joy in every single day.” 3. Coaching Philosophy Coaching is a partnership to help clients achieve specific goals. Focuses on asking the right questions to help clients unlock their own answers. Emphasizes clarity, confidence, and joy as outcomes. Quote: “Where are you now? Where do you want to be? What’s getting in the way?” 4. Mental Health & Social Justice 2020 was a turning point for Black mental health awareness. Her book was inspired by the trauma of witnessing police violence and the need for joy as resistance. Quote: “I was literally having nightmares about encounters with the police… I saw the hashtag Black Joy… and I got a download: write a book called Thriving While Black.” 5. Age & Fear Charisse started her business at age 48 and encourages others not to let age be a barrier. Most of her clients are in their 40s and 50s, seeking transformation and fulfillment. Quote: “It is not too late and you are not too old.” 6. Burnout & Overperformance Burnout is common among women of color due to societal pressure to overperform. Differentiates high performance (healthy ambition) from overperformance (driven by unworthiness). Quote: “Overperformance is trying to outrun unworthiness… we need to do some unlearning.” 7. Dream in Color Visioning Framework A tool to help clients articulate what a meaningful life looks like across multiple dimensions: career, relationships, joy, spirituality, etc. Encourages intentional planning and action toward that vision. Quote: “Pain pushes until the vision pulls.” 8. Community & Accountability The sanctuary offers weekly check-ins, goal setting, and accountability. Research shows that writing and speaking goals increases success rates dramatically. Quote: “If you have a vision, a plan, and accountability, your success can go up by 95%.” ✅ Key Takeaways Coaching is transformative and helps unlock clarity and purpose. Joy is essential and should be intentionally cultivated daily. Mental health matters, especially for communities of color. Age is not a limitation—transformation can happen at any stage. Burnout is real, and overperformance is often rooted in deeper issues. Community support and accountability are powerful tools for growth. Intentional living through frameworks like Dream in Color can lead to lasting change. 📚 Resources & Links Website & Community: charissemwilliams.com/community Book: The Joy of Thriving While Black – available on Bookshop and other retailers. #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.