Claim OwnershipMove the Stairs: Brand Protection PR™
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When you “move the stairs” you take the steps other people might not, to build customer loyalty, nurture great relationships with the media, and build a resilient brand. Join us each week as we help you build your business with Brand Protection PR™!
100 Episodes
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In this captivating episode of Move the Stairs, take notes as Deanna Campos-Miller, Director of the Campos Foundation, recounts a standout moment when a student-built robot unexpectedly went rogue during a live TV segment. Watch as she masterfully turns this potential mishap into a teachable moment, showcasing the excitement and unpredictability of STEM education – A true "Move the Stairs" moment. You'll also hear how Deanna's journey of overcoming the challenges of growing up in an underserved part of town with a single mom led her to champion STEM initiatives for underrepresented and female students. This episode not only highlights her personal resilience and authenticity that shines bright with the mission of the Campos Foundation but also serves as a masterclass in navigating live media surprises with grace and strategic preparation through Insider Media Relations.
In this episode of the Move the Stairs podcast, we speak with Lindsey Larson, founder of Pictours Paris Photography, who turned a dream of living in the City of Lights into a thriving business. From navigating international bureaucracy red tape to capturing perfect moments for clients, Lindsey shares her journey of determination and resilience. Discover how she leverages word-of-mouth PR, intentional social media strategies, and brand loyalty to build her business while balancing family life. Plus, hear her inspiring “Move the Stairs” moment that turned COVID challenges into creative opportunities.
In this episode, we sit down with Jessica Sidener, Director of Marketing and Community Relations at the Arapahoe Libraries District (ALD), to explore the dynamic role of today’s libraries. Jessica reveals how her team tackles complex cultural, political, and socioeconomic challenges while expanding services to enrich their community. Discover the innovative ways a “library of things” goes beyond books, offering invaluable resources and support to patrons in need. Lastly, Jessica reveals a collective "Move the Stairs" moment, where ALD turned a significant issue into an opportunity that better serves its patrons.
The attack on the CBD and hemp industry is forcing a strong response from national advocacy organizations, such as the U.S. Hemp Roundtable, and impacted grower, Stoney Branch Farms. You'd think their tactics would vary widely, but when we welcomed Kerry Hinkle from the U.S. Hemp Roundtable and Justin Ward from Stoney Branch Farms, the basis of their tactical outreach wasn't too dissimilar. Watch as they discuss how elements of their outreach, like growing consumer/advocate loyalty, building media relationships, and tackling systematic problems in the industry, embodies pillars of Brand Protection PR™.
Six years ago, World Lung Cancer Day (WLCD) was an afterthought, with no more impact than Lost Sock Remembrance Day. Yeah, we had never heard of it either. That is until Lung Cancer Foundation of America (LCFA) tapped into its network of lung cancer patient advocates to turn WLCD from an unknown to a day that celebrates hope thanks to advancements in research, all while destigmatizing the disease. Our guest today, Jim Baranski, Executive Director for LCFA, often says, "Anyone with lungs can get lung cancer, and no one deserves to have lung cancer." Listen to today's Move the Stairs podcast, where we talk through the stages of Brand Protection PR™ through the lens of WLCD until we arrive at what people who are truly living with lung cancer do deserve: hope.
Blue Delta Jeans COO and co-founder Nick Weaver joins us on the Move the Stairs podcast to share the remarkable journey of turning a concept into a highly successful luxury jean brand. Alongside his business partner Josh, Nick recounts their cash-strapped early days, their relentless drive to succeed, and how they’ve crafted a product that attracts clients ranging from professional athletes to A-list celebrities. In this episode, Nick delves into the enduring power of “word of mouth” and top-notch communication with stakeholders, revealing how these tactics, in addition to a "one-size fits one" mentality, have fueled rapid growth and widespread endorsements in the digital age.
Recall several months ago the log jam of aid waiting to get into Gaza? Among that aid were 35 pallets of C.U.R.E kits, each containing up to $2,000 worth of medical aid, including wound dressings, sutures, sterile gloves, hemostats, and other critical care items. Through intense logistical operations, Project C.U.R.E. was able to "Move the Stiars" and get its medical aid into the war-torn region. Director of Kits, Meghan McCann, joins us on this new episode of the Move the Stairs podcast to reflect on this triumph and paint a larger picture of the scale and logistical challenges this organization conquers daily to provide needed medical supplies to 135 counties worldwide.
We sit down live with Daniel Paul, Vice President of Marketing at NOBO, a leader in cannabis operations. Listening to this episode, you'll learn consumer loyalty strategies that have fueled expansion possibilities to new markets, invaluable insights into blossoming a robust media relations campaign, which supports brand awareness, and methods to shape a company that not only survives but thrives through innovation and strategic media relationships.
What if there was a way to use precision technology to optimize the benefits of medicine or vitamins? Our latest Move the Stairs Podcast guest, James Matuszewski, joined us to discuss nootropics and his precision medicine delivery method. Nootropics are considered any substance that has a positive impact on mental skills. Operating a business using technology that's unique but also relatively unknown to many, James explains why it's so important to meet the expectations of his consumers while balancing a tightrope of educating them about how the product works.
How do you get your story picked up by local news stations all over the nation? Join us as Scripps News National's segment producer, Maya Saenz, reveals tactics that can help you earn placements you wouldn't know about unless you worked in media! These behind-the-scenes insights can help you develop everything from industry etiquette with reporters to an irresistible story offering that resonates with their viewers and your stakeholders. The latest episode of the Move the Stairs podcast is your gateway to turning media relations into a powerful ally for your brand.
The 2020s have introduced us to many buzzwords and phrases like sustainability, organic, eco-friendly, and more, as brands try to connect with a more environmentally conscious consumer. However, when you peek behind the curtain, sometimes all is not what it seems. That's why we were so excited to speak with Stefanie Reiser, Founder and CEO of Acknowledge Farms, an organic, regenerative farm in Maryland's Pleasant Valley. Stefanie explains how her inspiration and acknowledgment of those who tended the very same land centuries before her have evolved into an ethos for her farm. This ideology she now uses as a building block for the successful branding and culture of her products and employees, effectively helping her stand out!
When you pivot from finance to cannabis, it's easy to say you're not in it for the money. After all, the "Green Rush" is more than 10 years behind us. That didn't stop David Miller, Co-owner of Flow Gardens, from opening his hemp company at the height of the Covid-19 pandemic. He knows the state of cannabis is hard! From enduring market oversaturation, lack of regulation, and misinformation, his products and customer service must be top-notch! Learn how David embraces the Move the Stairs mentality by actively involving his loyal customers, embracing media inquiries, and using a strong foundation of employee training to maintain the resiliency of his company.
CBD/Hemp events are experiencing a resurgence, reclaiming their spotlight following the challenges of the pandemic. In this episode of Move The Stairs, we talk with Morris Beegle from Colorado Hemp Company. Join us as we uncover the strategies to select the perfect events for your business and, more crucially, how to captivate the attention of customers, businesses, and the media alike. Beegle, a seasoned expert in the CBD and hemp realm, takes center stage to share his insights on what to consider for event selection and the value of the timeless approach of face-to-face relationship building, reminding us that amidst the digital age, genuine human interaction remains an unparalleled tool for building a resilient brand.
Coverage in the press is a great tactic to supercharge your thought leadership while getting noticed by new consumers. Both of which are positive for your cannabis brand. Veteran journalist Omar Sacirbey of MJBizDaily joins us on today's episode of the Move the Stairs podcast to discuss how he chooses which business leaders to interview, large and small, for features, how these features move the needle for brands, and what company leaders should be doing now so that Omar calls them for story comment or profiles over the next 3-6 months.
Delta-9 can be a scary term for CBD companies. Not Chris Fontes and his brand, Trojan Horse. In the early days of CBD legalization, his competitors zigged when it came to using the compound in marketing while he zagged. This created a niche but also a challenge to convince consumers and distributors that his operation was legal. As a long-time cannabis pioneer, Chris realized early how powerful it is for both sides of the cannabis plant to advocate for the same principles; education, regulation, and legalization. This rings true today, despite a rift between the two industries. Hear his thoughts on how the cannabis industry, marijuana, and hemp companies, need to come together again, to move the industry forward, build great businesses and provide the excellent, safe experience customers need and deserve.
When you operate in an industry where far more can go wrong than goes right, the financial side of business management is seldom a cakewalk. That's why we invited cannabis expert and reporter for Green Market Report, Jenel Stelton-Holtmeier to join us on the Move the Stairs podcast to discuss the economic status of the industry on the precipice of the Farm Bill and how principles of Brand Protection PR™ can help cannabis companies across all sectors in spite of current challenges.
Meet Ashley Jenkins, the latest guest on our Move the Stairs podcast. Years ago, as a college student, she faced the threat of 20+ years in prison for possessing a small amount of marijuana. Today, she is the successful owner of MT Growers in Denver and the first Black woman to obtain a cannabis manufacturing license through Denver's Social Equity Program. Ashley's inspiring journey from potential incarceration to entrepreneur embodies the perseverance of a true pioneer in the cannabis industry. Listen in to hear her story and discover how being true to herself, while unknowingly embracing Brand Protection PR™ principles, has fostered strong media relations, brand resilience, and customer loyalty.
How far would you go to push the traditional boundaries of what's considered standard and accepted in your industry? Our latest Move the Stairs podcast guest Dr. Bridget, MD was faced with this very question when she decided to embark on a journey to shift the paradigm of cannabis use in medicine, before it was mainstream. Listen to Dr. Bridget, author of "Courage in Cannabis" tell her story and the stories of her patients through the lens of Brand Protection PR™.
CBD and hemp companies face a significant amount of threats. Operating in an industry that's governed by compliance but little regulation, makes every business decision critical. It also opens up the doors to bad actors who have no remorse, trading damage to your company's reputation to pad their bank account. That's why we welcomed Gayla Huber of IntegriShield to the Move the Stairs™ podcast. Her company and services align with our philosophy of Brand Protection PR™ where early preparation is key to enduring any threat to your brand. Listen as Gayla shares expert insight into the sometimes unknown online threats and how you can proactively combat those threats with strategic social media messaging and developing relationships with the press.
Move the Stairs latest podcast latest guest, Joe Linne is no stranger to the hemp industry. With his business ventures extending beyond one small business, Joe must wear multiple hats in order to keep the day-to-day operations of his ventures running smoothly. On our newest episode, Joe discusses how he's used some elements of Brand Protection PR™ in the past and how he's incorporating new elements following M&C's NoCo Listening Room.
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