Multifamily Collective Podcast

Let’s talk about a sacred cow in the multifamily industry.100% occupancy.Sounds impressive, right?But here’s the truth: being fully leased isn’t always a win—it could be a warning sign.In this short but powerful episode, Mike Brewer breaks down why chasing 100% occupancy—especially with concessions or rent discounts—can leave real money on the table. Whether you're a property manager, regional leader, or simply passionate about multifamily performance, this is a mindset shift you need to hear.Learn why 96% occupancy with rent growth can outperform a full house—and how to approach rent pushes, renewals, and ancillary income with intention, not emotion.The goal? Optimized revenue. Every. Single. Day.🎯 Stop chasing perfection. Start pursuing performance.If this resonated, hit Like, smash that Subscribe button, and keep learning with the Multifamily Collective.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

You won’t believe where we’re headed next.We’ve locked in a world-famous venue in the heart of New Orleans for Podcast Palooza 2026—and it’s going to be the biggest and boldest event yet.This iconic location has hosted legendary comedians, and now it’ll be the stage for the multifamily industry's most anticipated evening of conversation, connection, and community. If you thought 2024 and 2025 were something... just wait.None of this happens without the incredible Jennifer Carter and her unstoppable team. Their hustle? Next level. Their heart? Unmatched. If you’re a supplier partner, the window to sponsor is shrinking fast—get with Jennifer before the lights go down and the curtain rises.And for attendees, don’t wait. This show sells out. The food is hot, the drinks are cold, and the conversations? Electric. It's the Tuesday night before NAA officially kicks off—don’t miss your chance to RSVP.🎟️ Links to the venue and sign-up info are in the show notes.Let’s make 2026 unforgettable.👊 Like what you hear? Hit that Like button and Subscribe so you never miss a beat from the Multifamily Collective.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

You ever walk into a room and immediately feel the energy of something special?That’s Blueprint.Fresh off the heels of this year’s event in Las Vegas, I’m still buzzing from the caliber of conversation, connection, and curiosity on display. This isn’t just another industry event—it’s the collision of PropTech and Multifamily, intentionally designed for those pushing the boundaries of what’s next.We’re talking curated sessions that dig deep into real-world innovation.Networking that isn’t accidental—it’s engineered.And panels that don’t just inform, they inspire.I had the honor of sharing the stage with some of the brightest minds, discussing the rise of agent-to-agent ecosystems—where AI doesn’t just talk to people, it talks to other AI. But here’s the twist: there’s still a crucial role for humans.How do we bring value in a world where machines serve machines?That question sparked some of the richest conversations I’ve had all year.Oh, and a big shoutout to the organizers—Martin and crew, you crushed it. Separating the session rooms from the trade show floor this year? Brilliant move. Cleaner focus. Greater impact.If you’ve never been, do yourself a favor—mark your calendar for next year.Blueprint isn’t just a conference. It’s a catalyst.👉 Like what you’re hearing? Smash that Like button, Subscribe for more insights, and don’t forget to share this with your team.

Want to get selected to speak at your next multifamily conference?Then you’ll want to meet Lia Nichole Smith—a creative force of nature and the mastermind behind MainStage Creative, now officially partnered with the MMN. In this special announcement, Mike Brewer and Lia unveil the powerful new collaboration set to revolutionize how multifamily suppliers, speakers, and associations craft their message and command the stage.MainStage Creative isn’t just another service—it’s a movement built on pitch, prep, and present. From writing winning proposals (RFPs) to designing sleek, on-brand decks to offering top-tier public speaking coaching—Lia and her team are turning speakers into storytellers, and sessions into standing ovations.📌 94% acceptance rate.📌 10 out of 11 proposals accepted for a single major conference in 2025.📌 Zero percent AI-generated content—100% human creativity.Whether you’re an emerging speaker, a seasoned supplier, or an industry association looking for better presentation cohesion and delivery—MainStage Creative is your go-to resource for elevating your voice in the multifamily space.Don’t miss this moment. Hit that like button, subscribe to the channel, and join us as we shape the future of PropTech, leadership, and professional presence—one stage at a time.🔗 Visit: MainStageCreative.com

This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.It’s Friday evening in Atlanta, and Mike Brewer’s got something big on his mind before braving that infamous ATL traffic.Here’s the message: Agentic websites are no longer a futuristic idea—they’re a present necessity.In this episode of the Multifamily Collective, Mike unpacks a concept that’s quickly becoming a must-know for multifamily marketers, property operators, and digital strategists: the Agentic Web.This isn’t about redesigning your site just for humans anymore. It’s about building web experiences that speak to machines—intelligent agents—designed to serve consumers on their behalf.Think:→ A resident’s digital assistant looking for an apartment that fits their lifestyle→ An enterprise AI scanning your site for up-to-date unit availability, pet policies, or amenity details→ Machine-to-machine conversations happening behind the scenes—and your website being the silent, powerful interface that drives it allAs Mike puts it: The future isn’t a person landing on your homepage. It’s a machine gathering your info to serve a person before they even ask.If you're in marketing, brand, web strategy, or PropTech, this is your call to action.Start designing with the agent in mind—or risk being invisible in the next evolution of consumer behavior.Like what you heard? Smash that Like button, Subscribe, and turn on notifications so you’re always one step ahead in the multifamily space.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.You ready for what’s next?In this quick tease from Mike Brewer, we pull back the curtain on one of the most anticipated episodes coming to the Multifamily Collective — a Predictions Special with one of our most trusted supplier partners in the multifamily space.We’re talking about what’s coming in 2026 and beyond — the trends, the shifts, the tech, and the transformation shaping the next real estate cycle. Whether you’re on the buy side, building the cap stack, working the asset, or running the property operations game, this one’s for you.Mike sees 2026 as a launchpad — not a landing strip.And if you’ve been through a few cycles, you already know: those who prepare now will thrive later.Make sure you’re locked in for the full-length predictions episode dropping in the next few weeks — part of our Tuesday long-form series. It’s going to be insight-rich and actionable.Don't miss it.Like this teaser? Smash that Like. Hit Subscribe. And turn on notifications so you don’t miss a minute of the conversation.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.In today’s episode of the Multifamily Collective, Mike Brewer dives into Dom Beveridge’s article on “Vogue for Efficiency in Multifamily Operations” and the concept of delocalization of tasks. Mike explores how centralizing certain workflows, like collections, can streamline operations—but also raises a critical question: Are we losing the empowerment of site-level team members in the process?From his experience in multifamily management, Mike shares lessons on balancing centralization with decision-making authority at the property level, highlighting the impact on operational efficiency and resident experience. He also parallels Ritz-Carlton’s empowerment approach, emphasizing why quick decision-making matters for brand and consumer satisfaction.Read the full article and explore more insights at multifamilymedianetwork.comDon’t forget to like, comment, and subscribe for more actionable multifamily strategies.For more engaging content, explore our offerings at thehttps://www.multifamilycollective.com https://www.multifamilycollective.com/ and the https://www.multifamilymedianetwork.com https://www.multifamilymedianetwork.com/Join us to stay informed and inspired in the multifamily industry!

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Are you managing… or are you leading?In this episode of the Multifamily Collective, we explore one of Peter Drucker’s most powerful ideas:"Management is doing things right. Leadership is doing the right things."Here’s the truth—great operators know how to execute.They tick boxes, follow routines, and keep the machine running. That’s management.But great leaders?They challenge the machine.They know when to question the system……and when to rewire it.Mike shares how real leadership is an art.It’s seeing the long arc—past, present, and future—and making decisions that pull your organization forward.Even when the path isn’t clear.Even when the data only gets you 40% of the way.If you’re leading in Multifamily, this episode is your reminder:Sometimes, the checklist isn’t enough.Sometimes, you have to trust your gut.Like this if you’ve ever felt that tension.Subscribe if you're committed to doing the right things in your leadership journey.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Ever wonder how vulnerable your multifamily business really is?In this episode of the Multifamily Collective, I share the concept of red teaming—a bold, eye-opening practice born in the cyber world but packed with power for every corner of your organization.I walk through how placing someone inside your team to think like a competitor or bad actor helps uncover weak spots in your systems, your leadership, your marketing—and yes, even your people strategy.This isn't theory. It’s practical, tactical leadership.I first experienced this through Vistage, surrounded by sharp minds from every industry—pest control to bakeries. And trust me, when nine people try to put your business out of business in real time, you learn fast what really matters.Here’s my challenge to you:Form a red team.Pressure test your vulnerabilities.And emerge sharper, smarter, and more secure.Like if you’re ready to think like a disruptor.Subscribe if you’re committed to leveling up your leadership in Multifamily.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

In today’s episode of the Multifam Collective, Mike Brewer highlights Gary Gregory’s latest book, Super Fantastic Leadership: Daring to Be Not Normal – The Radical Formula to Become a Super Fantastic Leader. Mike shares why this book stands out among Gregory’s multiple offerings over the last few years.With a relatable, approachable, and actionable voice, Gary Gregory delivers strategies that you can apply almost immediately to your personal and professional life. Mike gives this book a solid 5-star rating and encourages every aspiring or current leader to check it out. A link to purchase the book on Amazon is included in the show notes for your convenience.💡 Take action today: Read this book and start transforming your leadership approach! Don’t forget to like, comment, and subscribe for more multifamily insights, book reviews, and leadership tips.

This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.You might assume the priciest hire in your multifamily organization is the one with the biggest paycheck. But you’d be wrong.In this episode of the Multifam Collective, Mike Brewer challenges the conventional wisdom about hiring. The truth? Your most expensive hire is the one you rush.It’s the one you bring on without vetting, training, or truly understanding. And nowhere is this more impactful than at the site level—where culture is carried, customer experience is delivered, and your brand either thrives or dies.Mike breaks down why logos on resumes don’t equal leadership. Why good character beats big-company training. Why critical thinking, agility, and sound judgment matter more today than ever before—especially in a world where AI is automating the easy stuff.This episode is a wake-up call for multifamily leaders who want to build sustainable culture and resilient teams. Boutique, purpose-driven firms are on the rise. Are you ready?Listen in. Think deeper. Hire smarter.Like what you hear?Please like, comment, and subscribe to keep growing alongside the Multifam Collective.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Ever notice how the simplest words carry the most weight?In today’s episode of the Multifam Collective, I unpack a quote from Rudyard Kipling: "Words are, of course, the most powerful drug used by mankind." That line hit me—and it got me thinking about the two most powerful words in the world of Multifamily leadership: please and thank you.These aren't just playground pleasantries. They’re foundational tools in shaping culture, creating community, and leading with authenticity.In a world driven by speed, automation, and PropTech innovation, we sometimes forget the human side of the equation. Ironically, the word please is one of the most expensive tokens in Large Language Models like OpenAI's GPT. And yet in real life, it's often the cheapest thing we forget to give.Let this be your reminder: in Multifamily, where relationships are the currency of success, manners matter more than ever.Please watch this.Thank you for being here.Like, comment, and subscribe to keep the conversation going.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Let’s shoot straight.Just because you can add a door-to-door trash service and collect a bit of rev share... doesn’t mean you should.In this episode, I’m sharing my unfiltered perspective on one of the most debated amenities in Multifamily: valet trash services. No supplier names mentioned — this isn't about calling folks out. It’s about calling attention to what matters.We unpack:Why labor variables make valet trash hard to manageHow inconsistent resident behavior turns into operational chaosThe hidden costs of managing vendor partners as extensions of your teamAnd the biggest truth of all: Perception is reality — especially when prospects see trash before they see the leasing office.If you're in Multifamily leadership or operations, this isn’t just about trash — it’s about standards, service quality, and your brand reputation.Like I always say — just because it’s other income doesn’t mean it’s worth the income.👉 Drop your thoughts in the comments. Like. Subscribe. Let’s elevate the conversation.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.You and I both know this: change never sends a calendar invite.In this week’s episode, we unpack the Top 5 things shaping Multifamily right now — the moves you can't afford to ignore if you're serious about staying relevant in operations, PropTech, and leadership.First up — Wage Growth Outpacing Rent Growth for 31 straight months. Jay Parsons dropped a chart that tells a powerful story. Rent deceleration, meet moderate wage inflation. What does that mean for operators? I’ll tell you.Next — "Choose Your Own Adventure" Roadshows. I had a real-world moment with a supplier partner that sparked something fresh: the future of vendor-operator engagement might just be... options.Third — buckle up. The World Economic Forum says 76% of real estate labor could be automated by 2030. Too far-fetched? I don’t think so. The robots aren’t coming. They’re already here.Fourth — AI Mastery Requires Doing, Not Studying. A year-long course won’t save you if it’s already obsolete halfway through. The answer? Be a practitioner. The only way to understand this revolution is to get your hands dirty.And finally — that viral headline: "AI isn’t coming for your job. It’s coming for your workflows." Truth is, it’s both. If AI’s gunning for your process, it’s gunning for your position. Time to adapt.If you’re in Multifamily — operator, supplier, tech builder, leader — you need this pulse check.Let’s grow together.👉 Like. Subscribe. Stay ahead of the curve.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.It’s August.In multifamily, that means one thing—budget season.For some, that means sending out those long property manager questionnaires.For others, it’s feeding data into fancy SaaS tools like REBA Budget—or trusty old Excel.But here’s the truth—budget season isn’t just about the numbers.It’s about time.In this episode, I walk you through a simple but powerful exercise:Identify the top three things that are eating the lion’s share of your time (or your team’s time).Then, bake the solutions into your 2026 budget—whether that’s a digital leasing consultant, automation platform, or any tool that frees your people up to focus on what truly matters: real human connection and higher-value work.When you get that time back, you can reinvest it in areas that create exponential returns for your business.Start now. By the time 2026 rolls around, you’ll be running leaner, smarter, and stronger.If this sparked a new way to think about budget season, hit the like button, subscribe, and share this with your team.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

In today’s Five Things You Need to Know in Multifamily, we’re talking books, market shifts, and bold moves.I just finished (almost) Barry Diller’s Who Knew? — an incredible ride from humble beginnings to industry legend. If you’re in leadership, entrepreneurship, or just love a well-told story, this is worth your time.Next, a stat that caught my attention: short-term vacation rentals saw a 12% YoY spike in May while U.S. hotels grew just 2%. This “shadow market” is pulling on hotel performance — and similar competitive pressures are brewing in multifamily.Then, a BizNow headline hit me hard: Commercial real estate investors are done waiting for a rate cut. The ice is thawing. Deals are happening. If you can pencil them, even imperfectly, now might be the time to get in the game and show the market you’re serious.We also talk about immersive media in multifamily marketing. Virtual unit tours, drone shots, neighborhood views — all designed to spark emotion. Because we buy with our hearts, then justify with our heads.Finally, the AI arms race is accelerating. Companies like OpenAI are making moves to integrate deeply into business ecosystems — property management included. Sooner than you think, AI could be your competitive edge… or your competitor’s.If you want to stay sharp in multifamily, proptech, and leadership — hit Like, Subscribe, and turn on notifications.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Budget season is here.If you’re in the multifamily world, you know the drill—spreadsheets, forecasts, and those big budget meetings.But here’s the thing—most teams focus on dollars before concentrating on time.In this episode, I share one principle that has transformed how I approach budget season in every organization I’ve been part of. It starts with asking one question:What are the three things eating the lion’s share of your time?Once you know, you can target them with technology, process improvements, or wise investment.Consider this in leadership, operational excellence, and building a long-term sustainable business.Whether you’re a regional manager, corporate leader, or property-level operator, this approach can free up your time, amplify your impact, and give your team room to breathe.Watch now and rethink how you approach budget season.If this episode helped you, hit the like button, subscribe, and share it with your team.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Here are five stories and insights shaping the multifamily industry right now.1. Leadership Mindset:From Vistage—"Be thankful for problems. If they were less difficult, someone else with less ability would have your job." A reminder to embrace challenges as character-builders.2. 401(k) Expansion:President Trump signs an executive order directing agencies to allow private equity, real estate, and crypto investments inside 401(k) plans. If it survives regulatory hurdles, this could release a wave of capital into multifamily and commercial real estate.3. Distressed Assets:Fall Apartment Group in Dallas sends a major portfolio to special servicing—potentially signaling opportunities for discounted acquisitions.4. Major Portfolio Sale:Elm Communities sells 19 properties to Cortland and exits property management. Combined with other recent deals, this could mean the market’s “iceberg” is starting to melt.5. Wisdom Worth Sharing:“The reason most people never change is because they’re too attached to who they’ve always been. Change requires death… Reinvention starts with release.”If you want to stay ahead of multifamily trends, hit that like button and subscribe for more leadership and market insights.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.We’re watching the start of a major shift in PropTech.RealPage’s acquisition of Rexera signals a wave of mergers and acquisitions that could reshape the multifamily technology landscape. Over the past 3–4 years, PropTech startups have exploded—offering solutions to problems we didn’t even know we had. Now, the market is maturing. Consolidation is coming fast.In this episode, I share why this move validates the AI leasing space, how it compares to AppFolio’s early Dynasty acquisition, and why owning your data might be the real competitive advantage. I’ll also touch on the “arms race” in AI among major property management systems, and how operators can stitch together their own best-of-breed tech stacks—no walled gardens required.If you’re in multifamily leadership or curious about where PropTech is headed, this conversation will give you a front-row seat to the trends shaping 2025 and beyond.Like this video? Hit that thumbs-up and subscribe so you don’t miss future insights.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Home prices are falling.John Burns Real Estate Consulting reports that new home construction is outpacing job creation. That shift is driving builders to slash prices and sweeten incentives to move inventory — especially in the Southeast, Southwest, West Coast, and select middle markets.Here’s where it gets interesting for multifamily operators.If these incentives collide with a possible rate cut, we could see first-time buyers, move-up buyers, and even investors re-enter the market in force. That could mean apartment residents giving notice in the fall to buy homes before the holidays.I share why this trend matters, how it could signal a wave of change in multifamily occupancy, and what hyper-local data might tell us before the national numbers catch up.If you’re in the multifamily space, this is a development you don’t want to ignore.Like, subscribe, and join the conversation.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!