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Music Ally Focus
Author: Music Ally
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Analysing vital music business topics in detail, as they emerge: Joe Sparrow breaks down important stories with expert guests in about 25 minutes. It'll keep you on the cutting edge, and it'll take about the same time as making and eating a good sandwich! (We recommend doing both simultaneously for maximum deliciousness.)
🌍 Music Ally provides analysis and context for the global music business: musically.com
Ⓜ️ Music Ally's industry-leading subscription service: https://musically.com/subscribe
👋 Music Ally’s free weekly newsletter, The Knowledge: https://musically.lnk.to/knowledgepo
🌍 Music Ally provides analysis and context for the global music business: musically.com
Ⓜ️ Music Ally's industry-leading subscription service: https://musically.com/subscribe
👋 Music Ally’s free weekly newsletter, The Knowledge: https://musically.lnk.to/knowledgepo
185 Episodes
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Ep. 163: The jobs market in the music industry is changing fast: it's not just artists who are decoupling from the traditional industry businesses, it's the industry workers too. Not only have various major players laid off significant percentages of their workforce, but some artists and teams are seeking smaller, nimbler companies to do niche tasks. So we got Music Ally COO Patrick Ross on the show to chat about what this means for people: how to up-skill, re-train and branch out; how to recognise the opportunities this brings. Spoiler: now is a better time than ever to learn new abilities and make them into a creative career.
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👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
🎉 You may be eligible for a FREE Music Ally subscription, worth over £450/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
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Ep. 162: It's always a Very Special Episode when Music Ally's Head of Insight, Stuart Dredge, joins the Focus podcast, and lo, Stu chats to Joe Sparrow in depth about AI (of course!), music fintech, music ecotech, music healthcare tech and more!
This episode is part of Music Ally's annual music-tech Insight Report, available to Music Ally subscribers.
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👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
🎉 You may be eligible for a FREE Music Ally subscription, worth over £450/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
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Ep. 161: Direct to Consumer is a model that most artists, of all sizes, are now prioritising. But which type of artist does this approach work – and not work – for? Mag Rodriguez, CEO/founder of D2C platform Even – which has the tagline "Buy The Art From The Artist" – talks to Music Ally's Editor Joe Sparrow about how artists can use this business model to generate money.
He says that artists can make more money from a new release this way than on a streaming platform, sometimes even before that release reaches the DSP.
Joe and Mag also talk about artists using fan data, how emerging artists with small fanbases can make D2C work, and how to treat superfans in a way that feels fair, while maximising income for artists and the experience for fans?
Even: https://get.even.biz
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👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
🎉 You may be eligible for a FREE Music Ally subscription, worth over £450/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
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Ep. 160: A marketing-focused episode – Sarah Seukeran analyses three recent notable campaigns and activations from Lainey Wilson, The Cardigans, and Peggy Gou. Featured are campaigns that combine local weather data with music streaming, showcase a good way of getting catalogue to connect with The Kids on TikTok, and encourage fans to design localised merch. It's ideal if you're trying to find good ideas to try out in your own music campaigns!
1. Lainey Wilson:
2. The Cardigans:
https://pro.musically.com/weekly-round-up-21-aug-2024/
3. Peggy Gou:
https://pro.musically.com/weekly-round-up-3/
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👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
🎉 You may be eligible for a FREE Music Ally subscription, worth over £400/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
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Ep. 159: Dhruv Chopra, co-founder/CEO of Brooklyn venue Elsewhere, joins Joe Sparrow to talk about finding new ways of running local independent venues. Dhruv and Elsewhere are reaching around to find a new business model in a new gig-going world. Today, music is consumed, created, performed, played, discovered, experienced and valued differently – and yet, the basics of live music are the same: a group of people in a room while some music happens.
So Elsewhere is trying something that is both the same, and yet different – by exploring what a local live music venue can be in 2024, and how it can make money. The model that they have landed on involves a subscription membership, a digital Discord community, and a real-life “cultural epicentre”. It’s perhaps all the things that local venues have always been, but with more explicitly-defined models and platforms.
Dhruv also talks about the state of the small venue ecosystem in a post-pandemic era, when young consumers are demanding more from their live experiences than cheap beer, and $150 stadium show tickets are monopolising the budget of gig-goers.
Elsewhere: https://www.elsewhere.club
Dhruv's music pick: Herbie Hancock, Michael Brecker & Roy Hargrove - Directions In Music - Live At Massey Hall https://www.youtube.com/watch?v=g8nB_kzUf2w
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👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
🎉 You may be eligible for a FREE Music Ally subscription, worth over £400/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
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Ep. 158: When Jamie Oborne's career as a musician ended, he decided that the second best thing was to be an artist manager. He also decided that he'd stay independent, write contracts different to the one's he'd signed, and work closely with his artists. Twenty years on, Oborne's approach seems to have worked well enough: he runs management company All On Red and indie label Dirty Hit; both of which have a host of globally successful acts, most notably The 1975.
Jamie joined Music Ally's editor Joe Sparrow to discuss his career and his thoughts of the future of management: how the role will change and the shifting responsibilities of a manager in an era where you can do it all in-house.
They also talked about how artists – from DIY to arena-level – are aiming to create a D2C business model; how managers should trust their artists' decisions and work with them to nurture their instincts yourself; and what advice he'd have given himself when he was starting out in management.
Jamie also shared some of his favourite current artists that he's working with:
Saya Gray: https://open.spotify.com/artist/4EnymklUyqZwvmHQGlRssl
Bleachers: https://open.spotify.com/artist/2eam0iDomRHGBypaDQLwWI
beabadoobee: https://open.spotify.com/artist/35l9BRT7MXmM8bv2WDQiyB
The 1975: https://open.spotify.com/artist/3mIj9lX2MWuHmhNCA7LSCW
Jamie's music pick(s):
Rolling Stones – Sticky Fingers: https://youtube.com/playlist?list=OLAK5uy_kd9KDl7SAnHcZABxeLCU3JDz2oQmUEeZo
The Smiths – Meat is Murder: https://youtube.com/playlist?list=OLAK5uy_mz0YHCuq_IeMVDk67mtgUccsBqg-DOzvM
The Stone Roses: https://youtube.com/playlist?list=OLAK5uy_kmlwGGQH_U-X7qCB0Vn6H6VnNqp4swuGY
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👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
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Ep 157: Cast your mind back to 2020, when public spaces were shut down and the world suddenly felt insular and closed. Live-streaming became wildly popular overnight – in fact this podcast began in these circumstances – and many apps and platforms appeared and disappeared to feed the need for watching live events from our homes.
A mere four years later, and live-streaming has matured and the froth has died down. So what is the space like now that it is no longer the buzzword of the moment? How healthy is the livestream ecosystem today compared to the frothy ecosystem a few years ago? And How are artists using live-streaming now? And what do audiences and superfans really want from livestreaming now that they can go to gigs again?Jakub Krampl, founder and CEO of music livestreaming company On Air talks to us about where live-streaming is in 2024, and what artist teams and audiences really want from live streams and recordings of their favourite artist.
On Air: https://onair.events/
Led Zeppelin - The Song Remains the Same (Madison Square Garden 1973): https://www.youtube.com/watch?v=DtVKz0rv4cg
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👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
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Ep 156: Superfandom, superfandom, superfandom. Unless you’ve been living on the moon for the last year, you’ll not have been able to avoid the latest obsession of pretty much anyone working in the music industry. We chatted to Jacquelle Horton, CEO/Founder of superfan platform Fave, about the nature of superfandom – and we also dug into how to nurture it without taking advantage of enthusiastic fans.
The industry’s current interest in superfandom makes sense: whether you’re a DIY artist, a manager, a label, a booking agent, or anything else – it’s clear that super-serving your superfans makes fans more happy, and makes you more money. Plus, it dovetails nicely with the direct-to-fan business model many are trying to build. Jacquelle tells us about the power of superfandom and how to do it right.
Fave: https://faveforfans.com/
Eminem – Til I Collapse: https://www.youtube.com/watch?v=Pi3_Zs-oRUo
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👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
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Ep. 155: Andre Benz founded The Nations when he was in high school. What began as a Youtube channel uploading dance music remixes has transformed into a media conglomerate with a record label and various genre-focused channels.
In the latest episode of the Music Ally Focus podcast, he explains the challenges of building a multi-faceted ecosystem that meets the needs of modern music fans, and also creators – and doing it all on top of existing infrastructure in the form of Youtube.
The Nations' success, he says, hinges on understanding its audience.By fostering a community through comments and replies, he built a loyal fanbase hungry for curated music experiences.
This community-building resonated deeply with Benz. "There's so much power... in replying to comments and making them feel special," he says. This philosophy, he believes, aligns with a shift in music consumption, where tastemakers and algorithms now play a bigger role than traditional gatekeepers.
"It's essentially a modern-day radio station" for a younger generation seeking music that aligns with their tastes, says Benz.
Nations https://nations.io/
Lowly https://lowly.io/about/
Broke: https://www.brokemusic.io/about
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👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
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Content warning: this episode discusses sexual abuse.
Ep. 154: Caroline Heldman Ph.D and Samantha Maloney are co-founders of the Sound Off Coalition, which recently published a report that called out “the scathing history and financial impact of decades of sexual abuse and coverups in the music industry”. In the report, publicly-available information on reported allegations of sexual abuse, harassment and related misconduct involving musicians and music industry executives is catalogued in detail. Amongst its key demands is a call for an end to the use of non-disclosure agreements (NDAs) that silence survivors.
While its mostly comprised of allegations - and the report notes that "all individuals should be considered innocent until proven guilty” – it’s still a sobering document: over 200 pages detailing allegations against some of the most well-known names in the music business.
We spoke to Caroline and Samantha about their work, the impact of the report, what they describe as a pattern of “covering up” by big music companies, the way they are using shareholder and political activism to try to make a difference – and the scale of the challenge.
> Links mentioned in the podcast:
Sound Off Coalition report: https://soundoffcoalition.org
The Representation Project: https://therepproject.org/campaigns-timeline/
The Punk Rock Therapist https://www.thepunkrocktherapist.org
Music Ally reporting on The Sound Off report: https://musically.com/2024/03/01/sound-off-report-targets-rampant-rape-culture-in-music-industry/
R. Kelly: The history of his crimes and allegations against him - BBC news: https://www.bbc.com/news/entertainment-arts-40635526
Lady Gaga sexual assault - BBC news: https://www.bbc.com/news/entertainment-arts-57199018
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👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
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Episode 153: What's the health of the music festival ecosystem like? Not great, says Nick Morgan, CEO of UK festival company The Fair. Nick, who is also vice chair of the UK’s Association of Independent Festivals (AIF), and his colleague Yasmin Galletti join Music Ally's editor Joe Sparrow and discuss the pressures festivals are under, in an environment where, they say, having seen one in six festivals go bust in the pandemic, another 1 in 6 will go bust in 2024 too. the place that music festivals hold in the UK society – and in other countries – has changed dramatically in the last 20 years; and whether the many festivals are still viable during an economic crunch. We also chat about what the are AIF is campaigning for, and the changing customer demographic and how festivals need to cater for their needs differently.
The Fair: https://wearethefair.com
AIF: https://www.aiforg.com/
Skipping: https://www.instagram.com/reel/C5KFv8CyY6o/
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👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
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Episode 152: Young Voices arranges huge, arena-sized, choir performances for school children, and we were joined by Ben Lewis, CEO of Young Voices, and Anna Phoebe, violinist who performs with Young Voices (and is on the Board at The Ivors Academy.)
We spoke about the importance of music at the grassroots level, and encouraging children to sing and perform together. They talked about the unifying effect of the huge Young Voices shows, the state of music education and the need for it in the talent pipeline, and what singing and taking part in music does for children's development – and for the economy.
Young Voices: https://www.youngvoices.co.uk
Young Voices video: https://www.youtube.com/watch?v=bMhHRV_l-68
Young Voices’ Impact Report: https://www.youngvoices.co.uk/yv-social-and-economic-impact-report
The dawn chorus: https://www.youtube.com/watch?v=wWLK2gu_Krk
Bob Marley: https://www.youtube.com/watch?v=OSOqWgqwynQ
Inner City Life: https://www.youtube.com/watch?v=i-P98B2skts
Dice: https://www.guinnessworldrecords.com/world-records/716798-most-dice-stacked-with-one-foot-in-one-minute
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👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
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Episode 151: We're joined by music industry psychologist and therapist Anne Löhr to get a snapshot of the state of mental health within the music industry, and her interpretation of how well the industry has supported the mental health of the people in it. SPOILER: uh-oh, it’s not been great – but it’s getting better.
The music industry has, according to Anne, stuck to one approach when dealing with mental health: and the results have been disastrous. So we talked about the damage that has been done and whether now, in 2024, things are changing – and are they changing fast enough?
We also ask Anne if the big players, like major labels, have a duty of care to look after the mental health of the people it is making money from.
Anne Löhr: http://www.anneloehr.de/
MITC: https://musicindustrytherapists.com
Bjork: https://www.youtube.com/watch?v=4x1icKp4MNc
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👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
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Episode 150(!): Suzanne Bull, founder of Attitude is Everything – which connects disabled people with music and live event industries to improve access – and Dr Teresa Moore, Director at A Greener Future – which helps organisations, events, festivals and venues be more environmentally sustainable – join Music Ally's editor Joe Sparrow.
They spoke about how the twin issues of sustainability at music festivals and access for people with disabilities connect, and why they’re opening up a conversation about how the sustainability challenge can incorporate the needs of people with disabilities.
Despite the live music industry taking steps to improve the individual issues, sustainability and accessibility have generally been two siloed activities. Suzanne and Teresa are aiming to change that.
They spoke about the toolkit their two organisations have put together, which is designed to help festival organisers make their sustainability ambitions work in step with their accessibility goals, and we also chatted about the challenges that disabled people face in the face of climate-change-related actions.
And if you’re are interested in making a difference, we chatted about what you can do (besides downloading the toolkit!) to make simple but effective progress to sustainable accessibility.
The toolkit: https://attitudeiseverything.org.uk/no-climate-action-without-us-toolkit/
AGF: https://www.agreenerfuture.com/about
AIE: https://attitudeiseverything.org.uk/about/
Hair/candles: https://www.guinnessworldrecords.com/world-records/most-candles-extinguished-with-a-pigtail-(platted-ponytail)-in-one-minute
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👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
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Ep 149: Sofar Sounds CEO Jim Lucchese joins Music Ally editor Joe Sparrow to talk about the current economics of live music and its impact on local, independent artists. Live music is a hard business at the best of times, but for smaller and emerging artists, it can be brutally tough. A good number of artists now get their start playing Sofar Sounds shows, so we ask Jim to explain what artists and people working in the local live industry are experiencing, and what are the main economic and infrastructure pressures on them at the moment.
Joe also asks Jim what the solutions might be – at a local grassroots level, but also the responsibilty of bigger players in the live space.
Sofar Sounds: https://www.sofarsounds.com
Most bananas peeled and eaten in one minute: https://www.guinnessworldrecords.com/world-records/most-bananas-peeled-and-eaten-in-one-minute
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👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
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Ep 148: Gen Z music fans are able to immediately sense when an artist’s communications with fans feel inauthentic. But marketing has in its nature an element of inauthenticity – so how do you maintain a feeling of authenticity when marketing to this young, online-only generation? And how can artists and teams market effectively directly to these younger fans or potential fans?
Keturah Cummings is founder/CEO of Forward Slash, a social media agency and content production studio that specialises in connecting with youth audiences – and she explains where marketing efforts should be focused in an increasingly D2C environment.
Forward Slash: https://forwardslashinc.co
Keturah's DJ mix with the Sade remix she mentions: https://youtu.be/hKjZ6jXxRro
So Future: http://linktr.ee/sofutureclub
Ice cubes: https://www.guinnessworldrecords.com/world-records/103883-most-ice-cubes-moved-by-mouth-in-one-minute
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🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
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Ep. 147: Stuart Dredge, Music Ally’s Head of Insight, joins Editor Joe Sparrow to answer some of the biggest and most complex questions in the DSP space in 2024.
This podcast is aligned with Music Ally’s new quarterly report and the Big Questions they chat about include:
• Who are the winners and losers from artist-centric payment systems – and will creators and labels be satisfied?
• How often and by how much should subscription prices change – and are we now in an era of incremental increases?
• What are the industry’s needs (or demands) around marketing from DSPs – and will a bold platform finally go all-in on fan communities?
So if you need to quickly get up to speed with the issues that DSPs are facing and the changes that are coming this year, it’s the most informative way to spend the next 30 minutes!
Music Ally’s Quarterly Reports: https://musically.com/category/reports/
Pencils in beard: https://www.guinnessworldrecords.com/world-records/673649-most-pencils-put-into-a-beard-in-one-minute
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👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
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Twitter: https://twitter.com/musically
Facebook: https://www.facebook.com/musicallyfb
Ep. 146: In this episode we ask: how do people search for music today and what do people really want in their results? We welcome Einar Helde, AIMS API co-founder and CCO, to the Focus podcast to answer that question, as well as to explain how technology is allowing people to search in novel and nuanced ways – and what that means for people who make music.
The needs of people who make, share and use music have changed dramatically. Artists scramble to be discovered amongst the supposed 100,000+ new tracks uploaded each day, and equally, the people seeking music scramble to find what they really want. In this Music Ally Focus Extra episode, made in partnership with AIMS API, we discuss the future of this discovery quandary, and how being able to search for music in a way that allows those searchers – whether professional music supervisors or simply fans of music – to get what they want, and perhaps even get what they didn’t know they wanted in the first place.
AIMS API: https://www.aimsapi.com/
Ep 145: Joe Sparrow is joined by Sean Lee, CEO/co-founder and Kyungtae Kim, co-founder and Audio & AI Specialist, of Verses, an AI music platform that powers music generation in virtual spaces. We wanted to talk about the use of dynamic AI-created music in the metaverse, and how that music then connects to virtual items. Essentially: where three of recent years’ most hypebeast products – AI created music, NFTs and metaverses – all come together.
Verses has recently been nominated for a 2024 CES Award for its “Beat-based AI music video generator”, aespa world, a tool that “automatically creates music videos when users touch the screen in sync with the beat.” We spoke about how AI generated music will fit into virtual spaces, who owns the music generated in this way, and whether human communities will miss out on communal experiences if they are not united by a consistent musical presence
Verses: https://www.verses.kr/
Transcript provided by Sean Lee and Kyungtae Kim: https://docs.google.com/document/d/1U2p7hODk1LJj2wvaBCUJ45lUCAHuPDE-1JSahayYlKA/edit?usp=sharing
Cow tricks: https://www.guinnessworldrecords.com/world-records/730746-most-tricks-performed-by-a-cow-in-one-minute
Roni Size & Reprazent – Brown Paper Bag: https://www.youtube.com/watch?v=cwI0gbGEyuI
SHINee - View: https://www.youtube.com/watch?v=UF53cptEE5k
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👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
Instagram: https://www.instagram.com/musicallybiz
Twitter: https://twitter.com/musically
Facebook: https://www.facebook.com/musicallyfb
Ep. 144: Tuned Global's CEO Con Raso joins Joe Sparrow to talk about something that sounds a bit intangible and distant: the cost of storing all the music that gets streamed. If it’s essentially free for owners of huge catalogues of music to upload their files to someone else’s server, then they will – and smaller rightsholders like DIY artists and labels will be under increasing competition against an ever-increasing volume.
Con and Joe chatted about whether DSPs should charge for storage and what the effects of that may look like for large and small rightsholders - and they also talked about a hypothetical future with small indie streaming platforms – just like small indie labels.
Tuned Global: https://www.tunedglobal.com
The Fall – Totally Wired: https://www.youtube.com/watch?v=R26AwWdQyHU
Balloons: https://www.guinnessworldrecords.com/world-records/fastest-time-to-blow-up-a-balloon-with-the-eye
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👉 FREE Amazon Music for Artists courses & certification: https://learn.musically.com/courses/amazon-music-for-artists/
👋 The Knowledge, Music Ally’s free weekly newsletter: musically.lnk.to/knowledgepo
🎉 You may be eligible for a FREE Music Ally subscription, worth £399/year, via our corporate and sponsored subscriptions. If you work for a DSP, a major label, an indie label, or if you’re an artist manager, an employee of a CMO or a publisher, check here to see if you’re eligible: musically.com/subscription-options
Ⓜ️ Subscribe to Music Ally's industry-leading analysis, reporting and news: musically.com/subscribe
Instagram: https://www.instagram.com/musicallybiz
Twitter: https://twitter.com/musically
Facebook: https://www.facebook.com/musicallyfb
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