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Music Business Podcast

Author: Sam Hysell

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Whether you’re an aspiring music business professional or a seasoned vet, every Thursday, The Music Business podcast brings you the trends, tactics and insights from some of the world’s most innovative minds in music. Hosts Artist Manager Jordan Williams and Sam Hysell of NOX aren’t teachers, we’re entertainment industry professionals, drinkers, wannabe comedians and, most importantly, fans. Come learn and laugh with us.


To learn more visit the musicbusinesspodcast.com or follow @musicbusinesspodcast , @samhysell , and @jordanchude on Instagram.



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79 Episodes
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On this weeks episode we invite Madeleine Bennett the current Head of International at Spotify Music, where she coordinates various teams within Spotify’s international division.After getting a Master of Education degree at Harvard, she worked at various record labels with artists such as Mumford and Sons, Skrillex, and Justin Bieber. She started working at Spotify in 2016, and became the Head of International in 2019. Madeleine and her team focus on highlighting emerging artists from around the world. They partner with artists and curate thousands of playlists and other user-based content for Spotify users.  After talking with Madeleine, she gave a ton of knowledge on how artists can find their footing on Spotify while cultivating a strong team around them. Here are the key takeaways from our conversation.  As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community! See acast.com/privacy for privacy and opt-out information.
On this weeks episode we invited the Head of Brand Partnerships at The FADER, Shauna Alexander. The Fader is a music and culture editorial magazine and online platform that is known for its ear-to-the-ground trend casting content to find the next names in music. In her free time, Shauna can be found thinking about the intersection of music and technology (and the future of music experiences), photographing and attending concerts (when it's safe to do so!) or riding horses in show jumping competitions. Super excited to be partnering with Vydia to bring you this episode of the podcast. If you’re a label, manager, or artist, or even YouTube creator looking for a premiere distribution partner, head to vydia.com/mbp to request an invite today.As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community! See acast.com/privacy for privacy and opt-out information.
Today on the Music Business Podcast we invite Founder of Riveter Management and Trippie Redd’s Manager Charlene Bryant. Charlene Bryant was formerly a Digital Account Manager for Sony/RCA Inspiration, who recently ventured out to start her own artist management company, Riveter Management Inc. She is passionate about helping artists and her company motto is to treat every client like a VIP.Super excited to be partnering with Vydia to bring you this episode of the podcast. If you’re a label, manager, or artist, or even YouTube creator looking for a premiere distribution partner, head to vydia.com/mbp to request an invite today.As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community! See acast.com/privacy for privacy and opt-out information.
Today on the Music Business Podcast we invite Managing Partner at 2 + 2 Management, Lewis Kunstler. 2 + 2 Management has an incredible roster including  Zeds Dead, Tokimonsta, Seth Troxler, Machinedrum, Nosaj Thing, Soul Clap, Holly and many more.In this episode we discuss the focus of 2+2 since the pandemic and how people can learn how to shift their business model.Super excited to be partnering with Vydia to bring you this episode of the podcast. If you’re a label, manager, or artist, or even YouTube creator looking for a premiere distribution partner, head to vydia.com/mbp to request an invite today.As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community! See acast.com/privacy for privacy and opt-out information.
Today on the Music Business Podcast we invite, Matt Black a British DJ and one half of music duo Coldcut along with Jonathan More. These two would go on to found the legendary label Ninja Tune, which has released records with the likes of Run the Jewels, Bonobo, Peggy Gou, and Ross From Friends. Matt is also the founder of the music production and live performance app Jammpro.net. In this episode we discuss how records such as Autumn leaves, Seven Minutes of Madness / Eric B & Rakim remix, all picked up steam and grew into classics. Matt also discusses his experience seeing the electronic music genre emerge and develop to what it is today. Super excited to be partnering with Vydia to bring you this episode of the podcast. If you’re a label, manager, or artist, or even YouTube creator looking for a premiere distribution partner, head to vydia.com/mbp to request an invite today.As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community! See acast.com/privacy for privacy and opt-out information.
In this episode we present another host chats recording. This time Jordan Williams interviews co-host and NOX Co-Founder/CEO, Sam Hysell. NOX helps musicians, entrepreneurs and brands document their stories, get them in front of the right people, and inspire action. To learn more, visit https://www.wearenox.co/In this episode we discuss the most important things to focus on when trying to build a fanbase as an emerging artist. As well as how can you ensure you have a strong rollout to help drive streams around your upcoming release.Blog Post: 8 THEMES BEHIND TOP PERFORMING SOCIAL MEDIA CONTENT FOR MUSICIANSAs always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community! See acast.com/privacy for privacy and opt-out information.
Today on the Music Business Podcast, we invite Chief Commercial Officer at Chartmetric, Chaz Jenkins. Prior to joining Chartmetric, Chaz founded Grammy Award-winning label LSO Live, an artist management company, and was VP of International Marketing at Universal Music Group. In this episode, Chad discusses the concept of Trigger cities - cities off the beaten path with a very high density of DSP users likely to share your music. As outlined in the “Trigger Cities” blog post, DSP algorithms take note of trigger cities and weigh success in them more heavily than traditional markets, helping burgeoning artists in those cities attract more visibility on the platform. We additionally discuss success on which digital platforms indicate long term success, how data has transformed the music industry over time, and more.As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community! See acast.com/privacy for privacy and opt-out information.
Today on the Music Business Podcast, we invite the Marketing Director for Ultra Records Bina Fronda. She is responsible for overseeing marketing strategies and partnerships for Ultra Music artists including Steve Aoki, Kygo, Sofi Tukker, MK, Deorro, Benny Benassi, The Magician and more.In this episode Bina speaks to how the marketing and the digital landscape continues to evolve and where you should put your focus for the artists you’re working with. Bina also speaks to the decisions and mentality that lead her to becoming the director of marketing at the world's largest EDM label. As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community! See acast.com/privacy for privacy and opt-out information.
Today on the Music Business Podcast, we invite the Founder & CEO of Vydia Roy LaManna. Vydia provides the digital infrastructure for audio and video distribution, content protection, rights management, advanced payments, and data tracking from one easy-to-use platform. With us, Rory speaks to his entrepreneurial journey in growing Vydia to the 60-person team it is today as well as how he supports up and coming label heads and managers through the platform. By constantly evolving the value proposition the platform provides, he ensures that managers and labels are given the tools to empower and support them to reach new heights.Find out more about Vydia here: https://vydia.com/As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community! See acast.com/privacy for privacy and opt-out information.
Today on the Music Business Podcast, we invite Entertainment Lawyer and Founder of The Fowlkes Firm, Karl Fowlkes. As an entertainment lawyer Karl has vast experience negotiating touring, record label, publishing, merchandise and management agreements. Some of Karl’s clients have included Blxst, 645ar, Section 8 and many more. In this episode Karl speaks to when an artist should consider hiring an entertainment lawyer along with the various deal points to keep an eye on when signing a distribution, publication or record label deal. He also dives into the various types of royalties and song ownership structures that exist. Find out more about Karl’s Practice here: https://www.elawandbusiness.com/As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community! See acast.com/privacy for privacy and opt-out information.
Today on the Music Business Podcast, we invite Dan Runcie, the founder of Trapital. Trapital is a media company that covers hip-hop business and strategy and assesses the deals, companies, and artists that shape the culture. Trapital's audience includes thousands of music executives, media moguls, and venture capitalists.On this week’s episode, we discuss macro trends in the music industry, including alternative label models, the shift of media influence in breaking artists, the impact of hip-hop culture on pop culture and the Black Lives Matter movement, and more. Learn more about Trapital at trapital.co.This week’s episode is sponsored by Hannibal Burress, who drops in to promote his new special, Miami Nights, available now here.As always, leave a review or follow us @musicbusinesspodcast on Instagram and let us know what you think of this week’s episode. Support us via our Patreon at http://musicbusinesspodcast.com/community. See acast.com/privacy for privacy and opt-out information.
Today on the Music Business Podcast, we invite Devin DeHaven, Executive Producer at Push Live. PUSH is a cloud-based video production, editing and distribution platform designed for live stream management, real-time content editing, instant social publishing, and content management. They are responsible for producing some of the world's biggest live streams with entities including Insomniac, Beatport, Digital Mirage, Diplo and more. With us Devin outlines how you as an artist or music industry professional can approach live stream strategies, be it distribution, marketing, monetization, and how to create intriguing content.  As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community! See acast.com/privacy for privacy and opt-out information.
Today on the Music Business Podcast, we invite the Head of Artist Marketing at United Masters, Dave Melhado. UnitedMasters is a music distribution platform that also offers artists unique brand partnership opportunities with organizations including the NBA. Prior to joining United Master Dave was Director of Marketing at Roc Nation. He’s also worked closely with developing and promoting the careers of NLE Choppa, Gunna, Young Nudy and more.In this episode we cover how United Masters works as a distribution platform and what resources and information it offers to assist artists in building and maximizing their fan engagement. Dave also dives into what goes into crafting unique stories to build an artist’s brand and fan base. As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community! See acast.com/privacy for privacy and opt-out information.
Today on the Music Business Podcast, we invite hip hop record producer, songwriter engineer, and 1st Gen label co-founder, Anthony Kilhoffer. He’s is best known for his collaborations with Kanye West, Travis Scott, Kid Cudi, and Rick Ross. For his contributions to records with these notable artists, Anthony has won a total of four Grammys. In this episode Anthony goes over the nuances of mixing and mastering hits. Along with breaking down the beat structure and some keys he keeps in mind when adjusting arraignments of a great song. We also dive into what he’s learned working alongside industry legends and much more. Make sure to check out his label’s upcoming release ‘Feelin Bad’ by the artist Gone Til Monday: https://ffm.to/feelinbadsingleTheir latest release: https://ffm.to/stalemateSend Anthony sample/loops or for mixing inquiries: kilhoffer.mixing@gmail.com As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community! See acast.com/privacy for privacy and opt-out information.
Today on the Music Business Podcast, we invite the Head of Digital Strategy at Terrorbird, Jenny Kaufman. Since 2006, Terrorbird has carved out a niche as a premiere player in the music marketing world. Their full service offering includes sync licensing, publishing, publicity, radio promotion services and digital. With us, Jenny outlines the steps and strategies that go into successfully pitching DSP’s on placing songs on their playlists. We also discuss how playlist placements can provide significant momentum to an artist’s career, including being the catalyst for record deals. Check out https://terrorbird.com/ to find out more on what they offer.As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community! See acast.com/privacy for privacy and opt-out information.
Today on the Music Business Podcast, we invite Offline Projects partners Adrian Yu and Jonathon Alcindor. Offline Projects is a creative studio that offers services in creative direction, branding, experiential, live, film and digital. Clients they’ve worked with include Goldlink, 88rising, Top Dawg Entertainment, Rae Sremmurd, Flatbush Zombies, Alexander Wang  and many more. In this episode we discuss their process for coming up with widley innovative concepts in the live event space and then what goes into bringing those to life. They also speak to what ways they are adapting these experiences into the virtual space given current circumstances around COVID.  Check out their work https://offline-projects.com/As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community! See acast.com/privacy for privacy and opt-out information.
Today on the Music Business Podcast, we invite Creed Media co-founder Timothy Collins. Creed Media is a full-service creative digital media Entertainment agency that prides itself on being innovative and early adopters to attention based strategies and platforms. With that said over the past year they’ve become dominant players in executing Tiktok influencer marketing campaigns for record labels and artists. Their services include direction, campaign management, content strategy, content creation, media distribution, social media channel optimization, and social media management.In this episode Tim lays down the groundwork as to how you can go about running your own successful TikTok marketing campaigns. Outside of utilizing the influencers of the platform we also speak to why and how artists should build up their own social profiles. If you are interested in working with Creed on a campaign head over to https://www.creedmedia.co/ and check out Tim on instagram https://www.instagram.com/thatcollinsguy/As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community! See acast.com/privacy for privacy and opt-out information.
Today on the Music Business Podcast, we invite the Head of Music at ToneDen, Henry Parker Reyes. Toneden is an automated social marketing that gives artists the power to reach and sell to the right audiences. Parker leads initiatives for artist managers, artists and record label marketing strategies and use of the ToneDen platform. He also manages artists Madeaux, Halogen, Popeska, and Paraleven.With us Parker gets very tactical as to how you can set up effective marketing campaigns to drive more streams. When speaking to this he also dives into what factors play into getting placement into spotify’s algorithmic playlists. Parker has also kindly offered our listeners a discount code, use MBP at checkout for 10% off https://www.toneden.io/.As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community! See acast.com/privacy for privacy and opt-out information.
Today on the Music Business Podcast, we invite ScoreMore Co-Founder Claire Bogle. Alongside Co-Founder Sascha Stone Guttfreund, ScoreMore quickly became a premiere promotion and booking agency, securing acts including J. Cole, Kendrick Lamar, and Wiz Khalifa for their first shows in Texas. In tandem with the success of these artists, ScoreMore would level up to put on their own music festival JMBLYA, along with J. Cole's Dreamville Music Festival, and Travis Scott’s ASTROWORLD festival.With us, Claire discusses how she got started in live show production and what goes into creating these unique experiences for artists and their loyal fan bases. We also dive into the implications of COVID on the live event space, including the shift into virtual experiences such as the recent Travis Scott x Fortnite concert. As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community! See acast.com/privacy for privacy and opt-out information.
Today on the Music Business Podcast, we invite President of Management at Cinematic Music Group Hovain Hylton and Chief Marketing Officer Chris Herche. Hovain and Chris have decades of experience between the two, and join Sam and Jordan to discuss their careers, how they joined Cinematic, their relationship with Founder Jonny Shipes, breaking Flipp Dinero’s “Leave Me Alone”, which peaked at #1 on Urban Radio and #20 on the Billboard 200, and Luh Kel’s first single ever becoming a platinum record. For aspiring and current industry professionals, Hovain discusses his style of management and what makes a great manager, while Herche dives into what makes a great marketing campaign and his favorite type of stories to market. They additionally offer advice on how you can think outside the box during the pandemic for yourself or your artists, how to handle yourself as a professional in the industry, and more. As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. Finally, we’re so excited to announce that our Patreon is now LIVE at MusicBusinessPodcast.com/Community. We look forward to you joining our community! See acast.com/privacy for privacy and opt-out information.
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