Music Licensing Podcast

The Music Licensing Podcast is the #1 source for sync-related discussions. Join 2Indie’s co-founder, Sonnet Simmons, indie artist and sync coach, as she interviews music supervisors, ad houses, sync rep agencies, and successful artists, songwriters and producers. Gain fascinating insights into how music is placed in film, television, video games, ads and other media from the people and companies that are actively doing it right now.

Bryan Biniak: The Value of Music in the Digital Age

Episode Summary:  In this episode, our guest we explore the complexities of the music licensing world with President of Songtradr, Bryan Biniak. We dive into the importance of artists understanding their rights, the power of community in the music industry, and the impact of AI on music creation and licensing. We discuss platforms like Bandcamp and Songtradr, which offer unique benefits for artists by giving them control, simplifying processes, and connecting them to engaged communities. Bryan shares insights on why Bandcamp’s fan-driven model is so effective and how Songtradr streamlines the licensing process to meet both artists' needs and those of major brands. We also tackle the intricacies of the sync licensing world, emphasizing the role of validation and the need for comprehensive licensing to avoid costly mistakes. Bryan discusses how Songtradr is positioned to handle complex licensing needs by ensuring that all parties are properly protected and compensated. We touch on essential industry standards, the need for artists to diversify their presence across multiple platforms, and why understanding usage rights is crucial for artists seeking long-term success in the sync market. Finally, We outline the opportunities and challenges that come with AI in the industry, offering insights on how companies and artists can use AI responsibly to expand their reach without compromising the integrity of original creators. Key Takeaways Fan Engagement & Community: Platforms like Bandcamp enable artists to directly connect with fans, fostering an engaged community that supports and elevates their music. Licensing with Assurance: Songtradr is dedicated to protecting artists and brands by managing complex licensing and ensuring legal safety for both parties. The Impact of AI on Music: While AI brings exciting opportunities, protecting creators’ rights is essential. Songtradr advocates for AI usage that respects artists’ IP, contributing to a sustainable future for the industry. Guest Bio: Bryan is the President of Songtradr and the Founder and Chairman of Connected Travel, a connected vehicle technology company. With 20+ years of experience leading product innovation and business development within media and technology industries, his roles spanned Entrepreneur in Residence with NGP Capital, Nokia's Corporate venture capital group, General Manager at Microsoft, and Global VP & General Manager of Nokia's Global App Store. He also served as VP of Business Development for Harmonix Music Systems (owned by Epic Games), developers of the most successful music games in history including Guitar Hero, Rock Band and Dance Central, and was COO of Yourmobile the largest ringtone and mobile content platform and production company in the world (acquired by Vivendi Universal). About the Hosts: We’re Sonnet Simmons and John Clinebell, 2 indie artists who have found success and creative fulfillment through licensing our music for ads, TV shows and films.  We were once so disheartened and discouraged that our music wasn’t being noticed or valued through traditional methods. So we both started on a journey to find another way. For us, that “third door” was sync! And what we discovered is a lot better than we could have ever even imagined…[Find out more here] Resources From This Episode: 2Indie - Visit our website for more resources and information on how to get YOUR music signed Sync Society - Want to join our exclusive online sync community, with weekly LIVE networking and coaching calls? @2indieofficial - Follow us on Instagram Sync Friends - Music Licensing Community - Follow us on Facebook Songtradr - Visit Songtradr Website Bandcamp - Check out the Bandcamp Website

10-29
50:07

Rick Clark: Staying True in the Music Industry from Juno to Dark Winds

In this episode, our guest, Rick Clark takes us on a journey through his remarkable career in the music industry, highlighting the power of integrity and authenticity. He shares how key relationships, like one with a well-connected friend, opened doors to opportunities with filmmakers such as Jason Reitman, leading to his involvement in films like Juno. Throughout our conversation, Rick emphasizes the importance of owning his work and maintaining control over his publishing rights, even when faced with tempting offers from major labels. He recounts his experiences working on shows like Hell on Wheels and Greenleaf, where he insisted on supporting artists who retained ownership of their music. With wisdom gained from decades in the industry, he offers advice to fellow creatives about staying true to their art and values. He also talks about his current projects, including a radio show where he continues to share his passion for music.  This episode is a deep dive into the intersection of creativity, business, and the unwavering commitment to artistic integrity. Guest Bio: Rick Clark grew up immersed in the vibrant music scene of Memphis, TN, where genres like Rock, R&B, and Blues shaped his early musical experiences. His passion for music was ignited by his first concert, James Brown & His Famous Flames, in 1966, which inspired him to pursue a life in music. By high school, Clark was already working in the iconic Memphis record shop Poplar Tunes, surrounded by influential artists. Throughout the 70s and beyond, Clark played live and in recording sessions with notable musicians, including members of Big Star and the Memphis Horns. He also hosted his own radio show on WLYX-FM and earned a reputation for his expertly crafted music mixes. His career expanded to writing for major publications like Rolling Stone and Billboard and producing music for various projects, from albums to TV shows like "Weeds." Clark's diverse career includes producing and curating music for Sirius/XM radio, working as a music supervisor on films like "Up In The Air," and supervising the acclaimed AMC series "Dark Winds." His work has earned recognition, including a Guild of Music Supervisors Award. Clark continues to release his own music, blending cinematic sounds with jazz, blues, and disco influences. About the Hosts: We’re Sonnet Simmons and John Clinebell, 2 indie artists who have found success and creative fulfillment through licensing our music for ads, TV shows and films.  We were once so disheartened and discouraged that our music wasn’t being noticed or valued through traditional methods. So we both started on a journey to find another way. For us, that “third door” was sync! And what we discovered is a lot better than we could have ever even imagined…[Find out more here] Resources From This Episode: 2Indie - Visit our website for more resources and information on how to get YOUR music signed Sync Society - Want to join our exclusive online sync community, with weekly LIVE networking and coaching calls? @2indieofficial - Follow us on Instagram Sync It! Music Licensing Community - Follow us on Facebook @rickclarkmusic -  Follow Rick on Instagram Rick Clark - Follow Rick on Facebook Rick Clark Productions - Visit Rick’s Website WYXR-FM Air-Conditioned - Check out Rick’s weekly show

08-13
54:53

Marcy Bulkeley: Healing Through Music – A Journey of Spirituality and Creative Authenticity

This episode offers a rich introduction of Marcy Bulkeley, a music supervisor and founder of Subtle Mother. We discuss the intersection of healing music and music used in media, while exploring Marcy's journey through music, addiction, and her spiritual and professional evolution.  The conversation dives deep into the emotional and spiritual power of music, touching on boundary setting, authenticity, and how music can be a tool for healing and connection. Marcy's story is one of transformation, from her early inspirations to her struggles with addiction, her eventual sobriety, and her discovery of Kundalini yoga and other healing practices.  Through Subtle Mother, Marcy aims to create sacred spaces for artists to produce music that resonates with deep emotional and spiritual significance. The conversation emphasizes the importance of creating music that is raw, authentic, and healing, blending the spiritual and industry sides of music to foster creativity that is both meaningful and commercially viable. Guest Bio: A harmonious conductor, seamlessly blending the realms of corporate, creative, and healing. Aside from her various high level positions in the music industry spanning over 25 years, Marcy has a vast array of wellness and spiritual experience. Her  background encompasses roles as a Kundalini Yoga teacher, Reiki master, Meditation and Breathwork facilitator, sound healer, and doula. Marcy's diverse expertise seamlessly merges to infuse wellness, elevate frequencies, instill deeper meaning, and foster a healthier approach across her professional endeavors. Her proficiency in the business world amplifies her pursuits in the spiritual and wellness realms, imbuing them with savvy and unwavering determination. Marcy's approach to working with artists, both in the studio and one-on-one, is truly unique. Through intimate conversations and genuine connections, she guides them towards intentional and conscious recording experiences.  Marcy employs various modalities to help artists access their creative essence, guiding them away from analytical thinking and into their raw, artistic energy. This may involve breathwork, meditation, or exploring the artists' ancestry for inspiration. Marcy has mastered the art of unlocking each artist's authentic magic, enabling them to express their offerings in their truest form. About the Hosts: We’re Sonnet Simmons and John Clinebell, 2 indie artists who have found success and creative fulfillment through licensing our music for ads, TV shows and films.  We were once so disheartened and discouraged that our music wasn’t being noticed or valued through traditional methods. So we both started on a journey to find another way. For us, that “third door” was sync! And what we discovered is a lot better than we could have ever even imagined…[Find out more here] Resources From This Episode: 2Indie - Visit our website for more resources and information on how to get YOUR music signed Sync Society - Want to join our exclusive online sync community, with weekly LIVE networking and coaching calls? @2indieofficial - Follow us on Instagram Sync It! Music Licensing Community - Follow us on Facebook@subtle_mother - Follow Marcy on Instagram "Yohai" - Listen to the unreleased song by Subtle Mother artists, and Sangoma Healers The Makhosi Foundation  "Canto a la Luz" - Listen to the song by Subtle Mother artist, evolutionary astrologist, shamanic/somatic womb healer Kalokura My Strength in Softness playlist Subtle Mother Oracle playlist  BrightA's first single will be out end of August, and his album out Oct 10th.

08-06
57:10

Non-Exclusive vs. Exclusive Music Licensing Deals

In this episode of the Music Licensing Podcast, host Sonnet Simmons explains the complexities of exclusive versus non-exclusive music licensing deals with sync agencies. She breaks down what each type of deal entails, discussing the pros and cons of each arrangement and how these decisions impact an artist's ability to pitch their music.  Sonnet provides practical advice on negotiating contract terms and choosing the best strategy based on individual needs and goals. Additionally, listeners are invited to a free workshop on July 25th to learn effective methods for pitching music to licensing agencies.  Don’t miss the How to Pitch Your Music for Sync Free Workshop happening July 25th @ 10am pst. RSVP HERE About the Hosts: We’re Sonnet Simmons and John Clinebell, 2 indie artists who have found success and creative fulfillment through licensing our music for ads, TV shows and films.  We were once so disheartened and discouraged that our music wasn’t being noticed or valued through traditional methods. So we both started on a journey to find another way. For us, that “third door” was sync! And what we discovered is a lot better than we could have ever even imagined…[Find out more here] Resources From This Episode: 2Indie - Visit our website for more resources and information on how to get YOUR music signed Sync Society - Want to join our exclusive online sync community, with weekly LIVE networking and coaching calls? @2indieofficial - Follow us on Instagram Sync Friends Music Licensing Community - Follow us on Facebook RSVP to attend or to receive the replay - How to Pitch Your Music for Sync FREE Workshop

07-23
12:37

Sonnet Simmons: How to Pitch Your Music for Sync

In this solo episode of the Music Licensing Podcast, Sonnet from 2Indie shares invaluable insights into creating the perfect pitch for sync agencies. Responding to feedback from a sync agency overwhelmed by poorly crafted pitches, Sonnet announces a free, hour-long workshop aimed at helping artists refine their pitch emails to stand out and effectively communicate their value. She recounts her personal journey of learning to pitch while working at Catch the Moon Music under Kathy Heller's mentorship, emphasizing the importance of being clear, personable, and concise in pitch emails. Sonnet expresses the significance of building personal connections and following up respectfully with potential partners. Additionally, the benefits of joining the Sync Society, a community that supports independent artists in landing sync placements is highlighted. With regular sync briefs, opportunities for feedback, and monthly connections with sync agencies, the Sync Society fosters a supportive environment for artists worldwide to achieve success in the sync industry. Don’t miss the How to Pitch Your Music for Sync Free Workshop happening July 25th @ 10am pst. RSVP HERE About the Hosts: We’re Sonnet Simmons and John Clinebell, 2 indie artists who have found success and creative fulfillment through licensing our music for ads, TV shows and films.  We were once so disheartened and discouraged that our music wasn’t being noticed or valued through traditional methods. So we both started on a journey to find another way. For us, that “third door” was sync! And what we discovered is a lot better than we could have ever even imagined…[Find out more here] Resources From This Episode: 2Indie - Visit our website for more resources and information on how to get YOUR music signed Sync Society - Want to join our exclusive online sync community, with weekly LIVE networking and coaching calls? @2indieofficial - Follow us on Instagram Sync Friends Music Licensing Community - Follow us on Facebook RSVP to attend or to receive the replay - How to Pitch Your Music for Sync FREE Workshop

07-16
08:07

Dario Forzato: Embracing Evolution and Personal Touch in Music Creation

In this engaging episode, we delve into the creative processes and philosophies of Music Composer & Music Producer Dario, who emphasizes the importance of evolving with the ever-changing sync industry. Dario discusses the significance of constantly acquiring new instruments and plugins to stay inspired and invigorate his creative process. He highlights his preference for tactile interaction with real instruments, which often sparks new ideas and unique sounds that samples cannot replicate. The conversation also covers the potential impact of AI on music, with Dario advocating for maintaining the human touch in creation, believing that AI cannot fully replicate the authenticity and emotional depth of hands-on music-making. Additionally, the episode explores Dario's experimental EP "Anomaly," a purely artistic project blending organic and synthetic elements, showcasing his ability to push creative boundaries without commercial constraints. He emphasizes the value of collaboration, working with lyricists and other musicians to enhance his projects and bring out the best in each endeavor. Reflecting on the importance of both formal education and self-taught skills, Dario encourages musicians to master core skills while exploring new technologies and techniques. Tune in to discover how Dario's insights can inspire and elevate your own musical journey. Guest Bio: Dario is composer, producer, song-writer, and multi-instrumentalist based in Los Angeles. He has a certificate in Film Scoring at UCLA Extension in Los Angeles, a bachelor degree in “Music Sciences and Technologies” at Università degli Studi di Milano, and earned several diplomas in Arrangement, Theory, and Guitar Performance from many prestigious classical and modern music academies in Milano, such as the Conservatory “G. Verdi”, CPM and NAM. After many years of touring across Europe, the US and Asia, Dario started writing and producing music for visual media. His work has ranged from writing and performing the theme for Ubisoft’s best selling video game ‘Rocksmith’, to composing the theme songs for Ambie-nominated podcasts “Bunga Bunga” and “Do No Harm” (Wondery), as well as scoring a variety of independent films, documentaries, and television shows like Hulu Original documentary "We Live Here: The Midwest" and National Geographic's "Called to the Wild.” About the Hosts: We’re Sonnet Simmons and John Clinebell, 2 indie artists who have found success and creative fulfillment through licensing our music for ads, TV shows and films.  We were once so disheartened and discouraged that our music wasn’t being noticed or valued through traditional methods. So we both started on a journey to find another way. For us, that “third door” was sync! And what we discovered is a lot better than we could have ever even imagined…[Find out more here] Resources From This Episode: 2Indie - Visit our website for more resources and information on how to get YOUR music signed Sync Society - Want to join our exclusive online sync community, with weekly LIVE networking and coaching calls? @2indieofficial - Follow us on Instagram Sync It! Music Licensing Community - Follow us on Facebook "Anomalie" - Check out Dario’s new EP

07-09
56:11

Tim Bern: Revolutionizing Music Management with Disco

In this episode, we sit down with Tim Bern from Disco, a cutting-edge music organization platform transforming the industry. Disco provides artists with a comprehensive toolset for managing and sharing their music effortlessly. Tim delves into the platform's functionality, emphasizing the importance of metadata, presentation, and accessibility.  He shares insights on leveraging Disco to optimize exposure, streamline collaboration, and enhance professionalism in the music industry. With new features like AI auto-tagging and multi-Disco search, Disco continues to revolutionize music discovery and distribution, offering artists unprecedented opportunities for visibility and success.  Tim emphasizes the platform's origins in addressing the needs of music professionals, particularly in the sync industry. They delve into the importance of metadata in music organization, stressing its role in facilitating smooth transactions and fostering positive relationships with music supervisors.  Join us for an illuminating conversation on navigating the digital landscape of music with Disco. Guest Bio: Tim is Head of Education at DISCO (http://disco.ac/), a music and media industry platform for catalog management, discovery, and promotion. Tim was the first boots on the ground to launch DISCO in Los Angeles in 2016, and has onboarded and trained thousands of businesses from indie to major labels, publishers, film studios, tv networks, sync agents, artist managers, radio promoters and more. Tim’s experience has provided him with a wealth of practical knowledge from the frontlines of the industry, which he spends his time regurgitating for anyone who will listen. He built DISCO’s new education hub The School of DISCO (https://school.disco.ac) which features a wide range of articles, video courses, and live online classes. Tim has a few side projects - he is a founding partner at Koze Music Publishing - a sync agency and pub admin service based in LA and Nashville. He also runs Familiar Strangers, and creative industry relationship building collective. In a previous life, Tim was a professional jazz musician, artist manager (The Checks), Brooklyn restaurant owner (Mominette), and music supervisor at Level Two Music. About the Hosts: We’re Sonnet Simmons and John Clinebell, 2 indie artists who have found success and creative fulfillment through licensing our music for ads, TV shows and films.  We were once so disheartened and discouraged that our music wasn’t being noticed or valued through traditional methods. So we both started on a journey to find another way. For us, that “third door” was sync! And what we discovered is a lot better than we could have ever even imagined…[Find out more here] Resources From This Episode: 2Indie - Visit our website for more resources and information on how to get YOUR music signed Sync Society - Want to join our exclusive online sync community, with weekly LIVE networking and coaching calls? @2indieofficial - Follow us on Instagram Sync It! Music Licensing Community - Follow us on Facebook Tim Bern - Learn more about our guest and their work

07-02
43:36

Sonnet Simmons: From ‘Rising Star’ to Sync Licensing Prowess

In this episode, we explore the world of sync licensing with a focus on the personal journey of our very own Sonnet Simmons. Sync licensing can be a complex and intricate field, and there's no one better to guide us through it than Sonnet. Known for her work as both a Sync Licensing Specialist, co-founding 2Indie and as this podcast’s host, Sonnet has a wealth of experience and insights to share. Sonnet’s journey into sync licensing is nothing short of inspiring. From her early days as a budding musician to becoming a leading figure in the industry, she shares the pivotal moments and challenges she faced along the way. Her story is a testament to the power of perseverance and passion in carving out a successful career in a competitive field. She talks about her early life, including being born in Athens, Greece, and moving frequently as a child, which fostered her early love for singing. Sonnet recounts her experience on the ABC TV show "Rising Star" with Josh Groban, Kesha, Ludacris, and Brad Paisley and the impact it had on her career, leading to a pivotal shift towards sync licensing. She discusses the heartbreak of realizing the show's focus on ratings over genuine artistic expression and how this led her to pursue sync licensing more seriously. She credits her mentor, Cathy Heller, with guiding her into the sync world and teaching her the importance of writing music that resonates with broader audiences, beyond personal heartbreak themes. This episode is a rich source of practical advice for indie artists looking to break into the sync licensing industry, offering a blend of personal anecdotes and professional insights. Guest Bio:  One of the top contestants on ABC’s Rising Star with Josh Groban, Kesha, Ludacris, and Brad Paisley, singer/songwriter Sonnet Simmons’ heart-opening voice has been heard by millions around the world.  Her original music has landed placements with major brands like Coca Cola, GoDaddy, Nivea, T-Mobile, and Microsoft, and TV shows like Younger, Riverdale, Katy Keene and many more. Former VP of music licensing company Catch The Moon, Sonnet helps thousands of indie artists, singers, songwriters and producers around the world find success in sync. She co-founded music company 2Indie. 2Indie is on a mission to make career fulfillment possible for all music makers. Sonnet is a mom of two adorable toddlers and a Los Angeles native.  About the Hosts: We’re Sonnet Simmons and John Clinebell, 2 indie artists who have found success and creative fulfillment through licensing our music for ads, TV shows and films.  We were once so disheartened and discouraged that our music wasn’t being noticed or valued through traditional methods. So we both started on a journey to find another way. For us, that “third door” was sync! And what we discovered is a lot better than we could have ever even imagined…[Find out more here] Resources From This Episode: 2Indie - Visit our website for more resources and information on how to get YOUR music signed Sync Society - Want to join our exclusive online sync community, with weekly LIVE networking and coaching calls? @2indieofficial - Follow us on Instagram Sync It! Music Licensing Community - Follow us on Facebook Check out Sonnet’s latest releases 

06-25
26:39

Billy Lefler: Embracing Authenticity in Sync and Mastering Music Production

This week, I'm thrilled to chat with Los Angeles-based producer, Billy Lefler. Billy has secured countless sync placements for his artists and collaborated with major publishers like Warner Chapel, Secret Road, and Position Music. We'll dive deep into the life of a highly successful producer and have a bit of fun along the way. In this episode, Billy and I reminisce about the iconic Death Star studio where we've both spent many nights recording. We explore what it's like to be immersed in LA's vibrant music scene and how it fuels creativity and opportunities. Billy shares invaluable insights on collaborating online versus in-person and the magic that happens when artists and producers can vibe off each other in the same room. We also discuss his approach to making music that resonates authentically, aiming for sync success without compromising artistic integrity.  Tune in to learn from Billy's experiences and get inspired by his journey in the music licensing world. Guest Bio:  Billy Lefler's journey through the music industry is marked by the accolades he's received and the platinum success of his projects. At the heart of his career lies a dedication to storytelling through sound, facilitated by his diverse roles predominantly as a producer, alongside being a songwriter and multi-instrumentalist.  From the indie pop charm of Ingrid Michaelson to the rock anthems crafted for Dashboard Confessional and the dynamic beats for Gym Class Heroes, Billy's adaptability shines through. Working with artists like Avril Lavigne, Patrick Stump of Fall Out Boy, and America's Got Talent standout Mandy Harvey, he has showcased his capacity to excel across various musical landscapes. Billy’s contributions have not only garnered industry accolades but have also made a lasting impact on the music scene. His production work on Ingrid Michaelson's hit "Be Ok" is a prime example of his talent for creating catchy, emotionally resonant tracks that connect with audiences far and wide. Moreover, his production efforts helped propel Laura Jansen's album Bells to platinum status in The Netherlands, solidifying his role as a pivotal figure in music production on an international scale. Beyond his collaborations with individual artists, Billy's skills and vision have been recognized and sought after by leading record labels and publishers, such as Warner Chappell, Secret Road, and Position Music. Billy Lefler’s knack for sync licensing underscores his unparalleled ability to weave music into the fabric of popular culture. His success in securing placements for the artists he works with in TV shows, advertisements, and movie trailers include: Ad spots for McDonald's and Evian Water, episodes from "The Blacklist," "Grey's Anatomy," and "The Vampire Diaries," “Pretty Little Lies,” “So You Think You Can Dance,” “One Tree Hill,” “Switched At Birth,” “Smallville,” various movie trailer campaigns, and a significant highlight was the placement of Daniel Blake's cover of Dido's "Here With Me" in the season finale of the CBS show "Roswell." About the Hosts: We’re Sonnet Simmons and John Clinebell, 2 indie artists who have found success and creative fulfillment through licensing our music for ads, TV shows and films.  We were once so disheartened and discouraged that our music wasn’t being noticed or valued through traditional methods. So we both started on a journey to find another way. For us, that “third door” was sync! And what we discovered is a lot better than we could have ever even imagined…[Find out more here] Resources From This Episode: 2Indie - Visit our website for more resources and information on how to get YOUR music signed Sync Society - Want to join our exclusive online sync community, with weekly LIVE networking and coaching calls? @2indieofficial - Follow us on Instagram Sync It! Music Licensing Community - Follow us on Facebook Billy’s Website - Learn more about our guest and their work

06-18
25:43

Julian Drucker: Music Supervision and Artistic Expression

In this episode, I sit down with Julian Drucker, a seasoned music supervisor sharing his journey and insights into the world of music synchronization. Coming from a family of musicians and composers, Julian naturally gravitated towards a career in music supervision. We discuss the vital role of one-stop representation, the challenges of music licensing, and the importance of creating authentic music that resonates with artists rather than merely chasing synchronization trends. We also delved into the complexities of exclusivity and retitling in music licensing. Julian highlights the conflicts that can arise when the same song is pitched by multiple companies and the ethical considerations involved. He emphasized the need for more artist-friendly practices and expressed hope that retitling is becoming a thing of the past. Additionally, Julian shares his personal musical projects, including writing three musicals and composing electronic music for a dance production in San Francisco, as well as an upcoming indie pop release. Julian offers valuable advice for aspiring artists: learn about all aspects of the music industry, from streaming and distribution to touring and licensing, and stay true to your artistic vision.  This episode is packed with knowledge and inspiration for anyone in the music industry. Guest Bio: Julian Drucker is an independent music supervisor who has worked on a wide array of film and television productions. His recent supervision work includes the prison docuseries Justice, USA (HBO Max), the procedural drama 9-1-1 Lone Star (FOX), the reality hit Love Island (CBS), The Great Muslim American Road Trip (PBS), The Sundance Film Festival trailer, Vax Live: The Concert to Reunite the World (ABC) and various independent films. In 2023, Julian was nominated by the Guild of Music Supervisors for the drum ‘n’ bass drama Purple Beatz. Julian works with fellow music supervisor Christine Greene Roe on a variety of projects, including the award-winning miniseries Lessons in Chemistry (Apple), the screwball sci-fi satire Made for Love (HBO Max), and the upcoming family comedy The Pradeeps of Pittsburgh (Amazon). Julian began his music supervision career at Deep Cut Music under the wing of veteran supervisor Maggie Phillips, with whom he worked closely on numerous critically acclaimed TV shows and films, including The Handmaid’s Tale (Hulu), Shrill (Hulu), Homecoming (Amazon), Snowfall (FX) and Juliet, Naked (Lionsgate). He later went on to become the first hire at Yay Team Productions, working alongside music supervisor Amanda Krieg Thomas on hit series such as Big Mouth (Netflix) and The Shrink Next Door (Apple), in addition to a full slate of projects from executive producer Ryan Murphy, including American Horror Story (FX), Pose (FX) and movie musical The Prom (Netflix). Two of his musicals have been given workshops and performances in theaters across the country and he has a third in development. Most recently, he released an album of experimental electronic music – Here. Now. by Charivari – written for a contemporary dance production that went up at the Exploratorium in San Francisco. About the Hosts: We’re Sonnet Simmons and John Clinebell, 2 indie artists who have found success and creative fulfillment through licensing our music for ads, TV shows and films.  We were once so disheartened and discouraged that our music wasn’t being noticed or valued through traditional methods. So we both started on a journey to find another way. For us, that “third door” was sync! And what we discovered is a lot better than we could have ever even imagined…[Find out more here] Resources From This Episode: 2Indie - Visit our website for more resources and information on how to get YOUR music signed The Sync Society - Want to join our exclusive online sync community, with weekly LIVE networking and coaching calls? @2indieofficial - Follow us on Instagram Sync It! Music Licensing Community - Follow us on Facebook

06-11
43:30

Pandion Music Foundation: Fostering an Inclusive Musical Community

In this episode, we interviewed Rebecca and Jordan from Pandion Music Foundation, a non-profit supporting musicians with resources, education, and community. We discussed the Foundation's mission to help artists, their various programs, and their efforts to reach underserved areas. Rebecca and Jordan share their journey of starting Pandion in 2021, receiving their license in 2022, and launching workshops to educate independent artists. We discussed the challenges artists face, including industry barriers and mental health issues, and how Pandion offers free workshops and a wellness program called Pandion Unplugged. The founders emphasize the importance of creating a supportive community for artists. They discuss partnerships with other organizations, upcoming events, and their gratitude for the support they've received. Pandion serves as a bridge, providing essential resources without charging artists, and their plans for future growth and collaboration. Overall, the Pandion Music Foundation has had a significant impact in the music industry by fostering an inclusive, supportive environment for artists to thrive. Guest Bio: Pandion Music Foundation (PMF) is a nonprofit 501(c)(3) organization founded by creators, for creators; a free global music community empowering artists as they navigate the music industry through educational resources, workshops, wellness guidance and direct access to experts — helping to provide a constant thread of support for music creators. About the Hosts: We’re Sonnet Simmons and John Clinebell, 2 indie artists who have found success and creative fulfillment through licensing our music for ads, TV shows and films.  We were once so disheartened and discouraged that our music wasn’t being noticed or valued through traditional methods. So we both started on a journey to find another way. For us, that “third door” was sync! And what we discovered is a lot better than we could have ever even imagined…[Find out more here] Resources From This Episode: 2Indie - Visit our website for more resources and information on how to get YOUR music signed The Sync Society - Want to join our exclusive online sync community, with weekly LIVE networking and coaching calls? @2indieofficial - Follow us on Instagram Sync It! Music Licensing Community - Follow us on Facebook Pandion Music Foundation - Learn more about our guest and their work

06-04
30:22

Liz Rogers: Navigating Songwriting Success in Sync

In this episode, we discuss the captivating world of songwriting with the renowned Liz Rogers. Drawing from her extensive experience in the industry, Liz offers invaluable insights into the art and craft of song creation. With a blend of passion and precision, Liz highlights the importance of authenticity in storytelling and the power of vulnerability in connecting with audiences on a profound level. Liz shares her wisdom on navigating the dynamic landscape of the music industry. She underscored the significance of securing representation and fostering collaborative relationships in propelling your career forward. From establishing a portfolio to cultivating a strong online presence, Liz emphasizes the strategic steps aspiring songwriters can take to stand out in a competitive field. Her practical advice and strategic guidance serve as a roadmap for emerging talents seeking to carve their niche in the ever-evolving realm of music creation. Liz also sheds light on the instrumental role of organizational tools such as Disco in optimizing opportunities in sync licensing—a crucial aspect of the modern music ecosystem. By harnessing technology to streamline workflows and enhance efficiency, songwriters can leverage their creative output to reach broader audiences and secure lucrative partnerships. Liz's insights are sure to shed some light on sync licensing and at the same time empower artists to navigate the digital landscape with confidence and clarity. Guest Bio: Liz Rogers is the Founder and Creative Director at Anacrusis, where she oversees new signings, writer development, and pitching creatively for sync. Anacrusis has secured hundreds of placements for emerging artists in Nashville in dozens of shows, films, and advertising campaigns. Liz also is an independent music supervisor, working in film and advertising, and is a voting member of the Guild of Music Supervisors. Liz is the Associate Music Event Producer for the Nashville Film Festival, and an Advisor at the Entrepreneur Center. She was featured as the keynote speaker at Vanderbilt’s Entrepreneurship Conference 2022, and has spearheaded events like “The Pitch: An Evening with Music Supervisors”, and The Nashville House at SXSW, bringing awareness to the non-country community of writers and artists in Nashville. Liz was honored as one of Nashville's “30 Under 30”, and recognized by the Nashville Business Journal on the esteemed power players list “Women In Music City.”   About the Hosts: We’re Sonnet Simmons and John Clinebell, 2 indie artists who have found success and creative fulfillment through licensing our music for ads, TV shows and films.  We were once so disheartened and discouraged that our music wasn’t being noticed or valued through traditional methods. So we both started on a journey to find another way. For us, that “third door” was sync! And what we discovered is a lot better than we could have ever even imagined…[Find out more here] Resources From This Episode: 2Indie - Visit our website for more resources and information on how to get YOUR music signed Music Licensing Basecamp - Want to join our exclusive online sync community, with weekly LIVE networking and coaching calls? @2indieofficial - Follow us on Instagram Sync It! Music Licensing Community - Follow us on Facebook Guest Speaker's Website - Learn more about our guest and their work @lizrogersxoxo / @anacrusissongs - Follow Liz on Instagram

05-28
34:20

Evangeline Barrosse: The voice behind Jenna Ortega’s upcoming film

In this engaging episode, we're joined by Evangeline, the talented voice behind Jenna Ortega’s upcoming film, Winter Spring Summer or Fall. Evangeline shares her insights into the creative process, revealing the internal dialogue that drives her music. We discuss the profound impact of relatable lyrics and the gift of articulating emotions through songwriting.  Reflecting on her journey as an independent artist, Evangeline opens up about her approach to music creation, emphasizing the importance of authenticity over commercial considerations. She candidly discusses the role of sync potential in her music and the evolving nature of her creative process, from solo songwriting sessions to collaborative efforts.  Throughout our conversation, Evangeline's passion for creating music will resonate with many, offering a glimpse into her heartfelt approach to artistry. This episode is a  promising musical journey filled with authenticity and introspection. Guest Bio: There’s a sly wink to Evangeline’s debut EP, Fuzzy, a bit of self-deprecation and sardonic humor that’s baked right into the title.  “I mean, Fuzzy sounds pretty stupid when you first hear it,” she explains. “But honestly, that word has always broken my heart. It actually means ‘distressed to the point of softness, difficult to perceive clearly or understand and explain precisely.’ I really wanted these songs to sound carefree and for the instrumentation and production to be as warm as possible, but I wrote them over the last three years about emotions and relationships that weathered me, feelings I had difficulty explaining clearly in the moment, years that made me soft.”  Recorded with producer Dillon Casey (Weyes Blood), Fuzzy is a raw, honest, and utterly addictive dose of alt-pop from a storyteller committed to baring it all in a search for clarity and purpose. The songs are dreamy and inviting, offering up shimmering sonic mirages that belie their true emotional depths, and the production is similarly complex and nuanced, layering analog and digital elements into disarmingly beautiful soundscapes that manage to feel both modern and timeless all at once. Add it all up and you’ve got a stunningly vulnerable, deceptively bright collection that’s as witty as it is poignant, a remarkable debut that lands somewhere between Whitney and Julia Jacklin as it playfully explores heartbreak and healing and all the confusing contradictions that come with it. About the Hosts: We’re Sonnet Simmons and John Clinebell, 2 indie artists who have found success and creative fulfillment through licensing our music for ads, TV shows and films.  We were once so disheartened and discouraged that our music wasn’t being noticed or valued through traditional methods. So we both started on a journey to find another way. For us, that “third door” was sync! And what we discovered is a lot better than we could have ever even imagined…[Find out more here] Resources From This Episode: 2Indie - Visit our website for more resources and information on how to get YOUR music signed Music Licensing Basecamp - Want to join our exclusive online sync community, with weekly LIVE networking and coaching calls? @2indieofficial - Follow us on Instagram Sync It! Music Licensing Community - Follow us on Facebook Evangeline’s Website - Learn more about our guest and their work

05-21
27:06

Steven Scharf: A Journey Through Music's Evolution in Sync

In this episode, we welcome Steven Scharf, an industry icon with over 50 years of experience in record labels, publishing, and sync. Steven shares firsthand stories of working with artists like Tamiko Jones and James Taylor. He provides insights into his time at Muscle Shoals Studios, reminiscing about pivotal moments like encountering early recordings of The Rolling Stones and fostering emerging talent like Lynyrd Skynyrd. His anecdotes provide historical context and insight into the music industry's evolution, highlighting the importance of seizing opportunities and staying true to one's passion for music. Reflecting on Steven's journey, it's clear that his experiences navigating through the changing landscapes of music distribution and consumption offer valuable insights into the industry. His emphasis on building relationships and finding advocates for music underscores the importance of networking and persistence. Despite the challenges of today's saturated market, success can still be achieved with dedication and quality work. Guest Bio: Over his five-decades-long career in the music industry, Steven Scharf has worked in nearly every aspect of the business. In 1991, after nearly 20 years as an independent record producer and head of A&R at Private Stock Records, he launched his own management and consulting firm, Steven Scharf Entertainment (SSE), in a joint venture with legendary music publisher Freddy Bienstock and later, with Caroline Bienstock at Carlin America, ultimately rising to Sr. V.P. Creative.  In addition to signing songwriters, purchasing and working catalogs, and placing thousands of songs in film, tv, and commercials for Carlin, Steve has managed many highly successful record producers and film composers, as well as licensing indie music to all platforms. In 2019, Steve expanded his company, SSE, to include consulting to the publishing industry with Jamie Records of Philadelphia. Steve is also a founding member of the Music Managers Forum.  About the Hosts: We’re Sonnet Simmons and John Clinebell, 2 indie artists who have found success and creative fulfillment through licensing our music for ads, TV shows and films.  We were once so disheartened and discouraged that our music wasn’t being noticed or valued through traditional methods. So we both started on a journey to find another way. For us, that “third door” was sync! And what we discovered is a lot better than we could have ever even imagined…[Find out more here] Resources From This Episode: ⁠2Indie Website⁠⁠ - Visit our website for more resources and information on how to get YOUR music signed Music Licensing Basecamp⁠ - Want to join our exclusive online sync community, with weekly LIVE networking and coaching calls? ⁠@2indieofficial⁠ - Follow us on Instagram Sync It! Music Licensing Community⁠ - Follow us on Facebook ⁠⁠Steven’s Website⁠⁠ - Learn more about our guest and their work

05-14
01:00:40

Johnny Collier: From Merch Guy to Global Stage

In this episode we dive into the journey of one prolific music maker, Johnny Collier. Johnny shares how he stumbled into the music scene, starting from being a merch guy to fronting a band. His journey led him to where he is today, creating music and scoring opportunities left and right. Johnny's story is one of persistence and determination. Transitioning from being in a band to exploring music production, Johnny found himself diving into the world of sync and film music. He recounts how he took a leap of faith, learning Ableton and eventually landing a role as a composer. Through hard work and seizing opportunities, Johnny’s career success keeps on building. From collaborating with multiple sync agencies as a writer and producer and now signing for trailer music, his journey is a testament to the power of perseverance and taking chances. Johnny’s story is a reminder that hard work, dedication and a lot of courage is how you see results in achieving your goals and dreams. So tune in and get inspired by Johnny's journey from band merch guy to one highly sought after composer, producer and writer!  Guest Bio: Meet Johnny, the indie producer and songwriter hailing from Charlotte, NC, who's embarked on a musical journey without a roadmap or the ability to read a single note. Despite his unconventional approach, Johnny has managed to make waves in the industry, signing deals with multiple agencies and carving out a niche in trailer music production. But don't let his accomplishments fool you. Johnny's the first to admit that he's just a guy trying his best without a clue of what he's doing. His musical endeavors are as unpredictable as they are exciting – one week, he's crafting epic soundtracks for blockbuster trailers, and the next, he could be onto something entirely different. When Johnny's not lost in a musical maze, he's hanging out with his toughest critics – his wife and their two beloved golden retrievers, who keep him grounded and inspired. So, if you're searching for someone who's equal parts determined, awesome, and ever-evolving, Johnny's your guy. About the Hosts: We’re Sonnet Simmons and John Clinebell, 2 indie artists who have found success and creative fulfillment through licensing our music for ads, TV shows and films.  We were once so disheartened and discouraged that our music wasn’t being noticed or valued through traditional methods. So we both started on a journey to find another way. For us, that “third door” was sync! And what we discovered is a lot better than we could have ever even imagined…[Find out more here] Resources From This Episode: ⁠2Indie⁠ Website - Visit our website for more resources and information on how to get YOUR music signed⁠ Music Licensing Basecamp⁠ - Want to join our exclusive online sync community, with weekly LIVE networking and coaching calls?⁠ @2indieofficial⁠ - Follow us on Instagram⁠ Sync It! Music Licensing Community⁠ - Follow us on Facebook

05-07
43:13

Amanda Levine: The Evolving Trends of Marketing Agencies

In this episode, Amanda Levine joins us to pull back the curtain on the advertising world, offering a glimpse into its inner workings. From the dynamics of talent management to the evolving trends within agencies, we discuss it all. Join us as we contemplate whether most agencies opt for in-house talent management or outsource the role. We also touch upon the concerning trend of music-related positions gradually disappearing from agency rosters. It's a candid exploration of the advertising landscape, shedding light on both its strengths and challenges. Tune in for an insightful discussion on the realities of the industry. Guest Bio: Amanda is currently the Senior Director of Music & Licensing at Platinum Rye Entertainment, where she has spent the last 15 years helping brand and agency clients navigate complex music and entertainment-led partnership deals, including Procter and Gamble, Gap Inc., Amazon and State Farm.  Amanda’s role incorporates securing music/talent/IP for all media, comprising award-winning commercials that have featured in Super Bowl, Grammys and Olympics. Recent projects you may have seen her work include Gain remaking the iconic track “Take My Breath Away”, Old Spice partnering up with TikTok musical sensation JVKE, Downy launching a new product with help from the Backstreet Boys and licensing “Doomed” by Moses Sumney for P&G’s Clio-winning powerful video “The Choice”. About the Hosts: We’re Sonnet Simmons and John Clinebell, 2 indie artists who have found success and creative fulfillment through licensing our music for ads, TV shows and films.  We were once so disheartened and discouraged that our music wasn’t being noticed or valued through traditional methods. So we both started on a journey to find another way. For us, that “third door” was sync! And what we discovered is a lot better than we could have ever even imagined…[Find out more here] Resources From This Episode: 2Indie - Visit our website for more resources and information on how to get YOUR music signed @platinumrye Music Licensing Basecamp - Want to join our exclusive online sync community, with weekly LIVE networking and coaching calls? @2indieofficial - Follow us on Instagram Sync It! Music Licensing Community - Follow us on Facebook

04-30
37:31

Jordan Young: Behind The Scenes With Love Island

Get your tropical fix in! You're going to love this interview where we talk sync with Jordan Young about what it was like working on the latest Love Island shows filmed and produced in Fiji. Jordan Young is a freelance Music Supervisor and Sync Agent based in Los Angeles, and is the founder of his company Fort Clearington. As a licensor, Fort Clearington specializes in one-stop Hip Hop and Electronic music, represents multiple Billboard-charting and Grammy-nominated artists, and has obtained dozens of TV/Film syncs in original content for Amazon, The CW, NFL Network, MTV, VH1, E!, Tubi, Oxygen, Facebook, and more. As a Music Supervisor, Jordan's work primarily includes independent feature films, documentaries, and unscripted TV. Highlights of his music supervision career include the Peacock Original series Love Island USA (Peacock's most streamed unscripted Original series to date), the Netflix Original documentary Why Did You Kill Me? (which spent over a week in Netflix's 'Top 10 in the US’, peaking at #2), and the independent feature film Single Mother By Choice (currently streaming on Max).

12-19
35:48

Chris Assaad: Follow Your Art

Sonnet Simmons and Chris Assaad have a heart-filled discussion about the unfathomable depths of creative potential in music and how to dive right in with clarity and purpose. Chris Assaad is a multi-talented artist, singer-songwriter, wordsmith and speaker. His songs are pure alchemy that open the heart and inspire, connecting us to our wholeness and joy. His music soothes and seduces with exquisite layers of acoustic and electric acoustic guitars falling over R&B, reggae and soul-infused grooves serenaded by Chris's richly textured emotive vocals. Chris is an up-and-coming artist within the conscious music community and wellness & transformation movement opening up for artists such as Trevor Hall, Ayla Nereo, Michael Franti and Nick Mulvey. He has also collaborated live and in the studio with Mose and has been a featured guest on Lee Harris’ Impact The World podcast and Portal Presents live series. He has been growing an international grassroots community, sharing his eclectic blend of soulful roots music, heart-opening songs and stories with audiences in Canada, Australia, the US & Europe playing concert and festival dates from Wanderlust Whistler to The Sound Dome in Sydney to the Great Hall in Toronto. Chris recently released his fourth studio album entitled GOLDEN in partnership with White Swan Records & Black Swan Sounds. His most raw and vulnerable album to date was recorded in Victoria, BC in collaboration with producer Joby Baker (Deva Premal & Miten, Alex Cuba & the Wailin' Jennys) who also produced Assaad’s LION LP. Chris’ artist journey began with a leap several years ago to follow his heart and passion for music. Just as he began exploring his love of singing and songwriting he was suddenly faced with a rapidly progressing hereditary hearing loss condition. Nearly two years and several surgeries later, Chris's hearing was restored and he was given a second chance, further cementing his path of a life dedicated to his artistry. He has become an inspirational voice for others to follow their creative and spiritual paths towards living a life they love. Chris has a deep passion and unique gift for supporting others in liberating their voice, amplifying their authentic self-expression and tapping into their infinite creative potential. As a facilitator and guide, Chris holds a powerful sacred space for healing and transformation, drawing upon years of experience, deep empathic attunement and intuitive guidance. He has developed his own Voice Alchemy method to help clients access the healing power of their voice, weaving practical tools, ancient wisdom and multiple healing modalities to bring forth the full potency of their unique soul song and expression. Chris is also the creator of Follow Your Art, a lovingly-crafted online program and detailed map to support the creative journey.

12-13
45:24

Tiff Randol: Mamas In Music

This week Sonnet sits down with Tiff Randol, Founder of non-profit Mamas In Music. Learn how this non-profit brings needed resources and support to mom music makers around the world. Randol is a composer, writer, vocalist, producer, and performer with a background in jazz, classical, and theater. She got her start in an NYC punk band and went on to writing and producing folk, electronic, pop and scoring for film and immersive environments. Her diverse background lends itself to a unique artist who also offers a wide range of creative styles and inspiration. She currently lives in LA and works as a composer, vocalist, and songwriter for film, TV, commercials, and various artist projects. Tiff is thrilled to have been recently selected to join the Society of Composers & Lyricist’s Los Angeles Mentor Program for 2022-23. Tiff is a triple water sign, nature lover, herbalist and hobbyist chef who grows vegetables for a true farm-to-table experience at home. The natural world has always been a source of inspiration and when not in the studio, you can find her in the woods. A devoted activist for women's equality, after giving birth to a magical little human named Luka, she was inspired to create Mamas In Music, a much-needed organization that supports mothers working in the music industry and offers them channels of support and distribution.

12-05
39:18

MUNNYCAT: Fun, Passion & Creative Integrity in Sync

Join us for an incredible conversation with wildly successful sync artists K808 & Khaldzou... MUNNYCAT! They prove that love, excitement, having a blast and making authentic music that works to picture are all possible in one team. MUNNYCAT shares their perspectives on collaborative etiquette, the creative process and we also hear about their music superhero origin stories. Hope you enjoy the episode! MUNNYCAT is made up of LA-based producers K808 & Khaledzou. They’ve joined forces to blur the lines between anthemic electro-pop and golden-age hip hop. The result is confident, creative, and completely infectious. 2 total collaborators - they love each other, they live together, they write and produce together, they even shoot and edit their own music videos together. MUNNYCAT makes energetic and empowering neon-colored west-coast bops, with car-rattling kick drums and grimy percussive layers.

11-28
53:16

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