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My Life Online With Susan Yara
Author: Susan Yara
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© Susan Yara
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Welcome to My Life Online — a podcast where we talk about the digital landscape from my perspective as a news reporter, content creator, producer, talent manager, brand founder and social media consumer. We’re going to have some fun and learn a lot together.
11 Episodes
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Being a new mom is a beautiful experience, but it can also be exhausting and self-care often takes a backseat. So if you're ready for a little postpartum glow up, then this video is for you! I brought in dermatology PA Amy Koberling to discuss the best postpartum beauty treatments like Botox and filler as well as skincare products.
Check out The Skinthusiast Podcast here: https://open.spotify.com/episode/2JGrSDIETzevPZgN9Tgqp0?si=468300f820064004
💕 Follow Amy Koberling:
Instagram
YouTube
TikTok
CHAPTERS:
00:00 Intro
01:30 About Amy Koberling
03:24 How We Met
07:47 Pregnancy Skincare
10:34 Postpartum Skincare
11:23 Botox
14:17 Melasma Treatments
15:15 Filler & Biostimulators
19:15 PRP & PRFM
21:04 Other Treatments
26:29 Stretch Marks
28:13 Comment & Subscribe!
Thanks so much for watching/listening!
Curious to know what it takes to get your brand on Sephora’s shelves? In this video, Charlotte Cho, founder of the skincare brand Then I Met You, shares her journey and expert tips on how to successfully launch your brand at Sephora.
Shop Then I Met You at Sephora: https://bit.ly/ThenIMetYou-Sephora-Susan
Follow Charlotte Cho:
Instagram: https://www.instagram.com/charlottejcho/
TikTok: https://www.tiktok.com/@charlottejcho
Soko Glam: https://sokoglam.com/
CHAPTERS:
00:00 Intro
01:29 About Charlotte Cho
03:45 Working with Sephora
13:24 About Then I Met You
17:15 Choosing a Retailer
19:16 Hero Products
22:11 Being Successful
27:42 Subscribe & Comment!
Thanks for watching/listening! Make sure to follow so we can continue to make fun videos for you. 💕
Curious about the latest K-Beauty must-haves and Korean skincare products that trending lately? In this episode of "My Life Online with Susan Yara," Soko Glam and Then I Met You founder Charlotte Cho shares the top Korean skincare products and trends that everyone’s talking about right now.
💕 Follow Charlotte Cho:
Instagram: https://www.instagram.com/charlottejcho/
TikTok: https://www.tiktok.com/@charlottejcho
Soko Glam: https://sokoglam.com/
💕 Shop the products mentioned on Soko Glam here: https://sokoglam.com/SUSANYARA
💕 Shop Then I Met You at Sephora: https://bit.ly/ThenIMetYou-Sephora-Susan
What cosmetic beauty treatments are celebrities doing to look SO good? For this episode of "My Life Online with Susan Yara," I brought in Iani Silveira, FNP-BC, to share her beauty industry insight into celebrity beauty treatments. We discuss "microdosing" Ozempic (or similar semaglutides and tirzepatides), non-surgical instant BBL, and so much more.
💕 Follow Iani Silveira, FNP-BC:
Instagram
Website
CHAPTERS:
00:00 Intro
01:03 Meet Iani
04:37 Instant BBL
12:56 Microdosing Ozempic
18:22 Mini Facelifts
19:05 "Tox Pass"
22:49 Body Treatments with Radiesse
24:22 More Cosmetic Treatment Trends
25:03 Skin Tightening
28:48 Subscribe!
I can't talk about "My Life Online" without discussing one of the biggest things to happen to me online: I was cancelled. In June 2020, I faced a lot of backlash after announcing I became a co-owner of my skincare brand Naturium. And rather than trying to explain everything, I decided to just focus on building my brand and have never publicly talked about what happened. So today, for the first time ever, I'm sharing some much needed context surrounding the "Susan Yara Naturium drama."
Because I felt like I needed a little support to share the story, I brought in Kirbie Johnson for this episode. She's a beauty reporter, co-host of the Gloss Angeles podcast, and a longtime friend of mine.
Follow Kirbie Johnson:
Instagram
TikTok
Gloss Angeles Podcast
In this episode of My Life Online With Susan Yara, we dive into the role of talent managers and why they’re essential for influencer and content creator success. And to break it all down, I have Ali Grant who is the co-CEO and CMO of The Digital Department, an influencer marketing and talent management agency.
Follow Ali Grant:
Instagram
TikTok
The Digital Department
CHAPTERS:
00:00 Intro
01:22 Career Journey
06:33 Then & Now
09:14 Working with Brands
16:07 How Much Money Do Influencers Make?
21:29 Choosing a Talent Manager
27:50 Brand Trips
31:50 Breaking Up With Talent
33:10 Talent to Watch
34:20 Subscribe!
Michael Kremer is the Chief Marketing Officer (CMO) of my brand NATURIUM and a driving force behind our brand. In this episode of My Life Online with Susan Yara, Michael shares his career journey that led to him becomming CMO of NATURIUM and shares some of his marketing strategies behind NATURIUM's success.
CHAPTERS:
00:00 Intro
01:12 Michael's Skincare Favorites
04:22 What is a CMO?
10:29 Michael's Career Journey
19:02 Joining NATURIUM
21:57 Marketing Flywheel
30:27 Influencer Partnerships
40:02 The Future of NATURIUM
43:15 Marketing Advice
47:17 Follow & Subscribe!
Thank you to Spotify for hosting the interview portion of this podcast!
Just a few years ago, no one talked about cosmetic procedures online. But now, experts like Vanessa Lee, RN, a renowned Medical Aesthetic Provider and founder of The Things We Do MedSpa, share valuable insights on social media. Vanessa, who works with top Hollywood celebrities, credits social media as a key factor in her business’s growth and expansion. Whether you're starting a beauty business or any small business, I hope you find her insights helpful!
VANESSA LEE, RN:
- Instagram
- TikTok
THE THINGS WE DO:
- Website
- Instagram
Thank you to Spotify for hosting the interview portion of this podcast!
CHAPTERS:
00:00 Intro
01:12 About The Things We Do
05:20 Growing Business on Social Media
10:37 Measuring Growth
16:39 How to Find a Cosmetic Provider
23:54 Cosmetic Treatment Trends
31:04 Follow & Subscribe!
People are are always surprised to hear that my brand NATURIUM was acquired by E.l.f. beauty after just four years, but there's a beauty brand that grew even faster: K18 Hair. That's why I'm so excited for today's guest on My Life Online. Michelle Miller is the chief marketing officer (CMO) at K18 Hair and in this episode, she shares her beauty routine, her career background, and some insights behind the success of K18.
Thank you to Spotify for hosting the interview portion of this podcast!
CHAPTERS:
00:00 Intro
01:05 Beauty Favorites
02:58 Career Background
11:13 Joining K18 Hair
20:16 Working with Celebrities & Influencers
21:06 K18 Products
23:08 Building Brand Awareness
24:13 Working with Simone Biles
25:54 Working with Alix Earle
28:29 Working with Sofia Richie
29:26 Working with Dylan Mulvaney
32:38 Subscribe!
In this episode, we dive into the evolving landscape of social media growth and the often-overlooked importance of collaboration. While the algorithm, may allow creators to go viral on their own, having a supportive community of fellow content creators is still essential for sustainable success. My guests today are James and Robert Welsh, also known as the Welsh Twins, who know from experience the importance of collaboration. We’ll discuss how building meaningful connections with other content creators and influencers can help you thrive in the ever-changing world of social media. Tune in to hear how James and Robert Welsh have grown together as a dynamic duo and why content creator friendships are still one of the most valuable tools for long-term growth!
Follow James Welsh:
- Instagram
- TikTok
- YouTube
Follow Robert Welsh
- Instagram
- TikTok
- YouTube
Follow The Welsh Twins:
- Instagram
- YouTube
CHAPTERS:
00:00 Intro
01:13 Career Journey
07:20 The Welsh Twins
08:59 Content Creator Collabs
10:50 Skincare Community Drama
18:44 Influencer Networking
22:06 Getting Cancelled
24:59 Content Creator Advice
29:42 Follow & Subscribe!
Thanks for watching & listening!
I’m Susan Yara and welcome to My Life Online – a podcast where we talk about the digital landscape from my perspective as a news reporter, producer, talent manager, content creator, brand founder, and also just an avid social media consumer. We’re going to have a lot of fun and learn a lot together.
Make sure to subscribe so you don’t miss an episode!
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